Simply Good Foods Co (SMPL)
$10.71+$0.50 (+4.90%) Today
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
http://www.thesimplygoodfoodscompany.comSEC filings for SMPL on EDGAR
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Grant or award | 2 | 161,442 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
57 Form 4 filings on record, the earliest from Nov 8, 2024, newest first. Filing history page 2 of 2.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Clayton C. Daley Jr. - Director | Grant or award | Common Stock | 1,722 | $0.00 | - | |
| James D. White - Director | Grant or award | Common Stock | 1,722 | $0.00 | - | |
| Joseph J. Schena - Director | Grant or award | Common Stock | 1,722 | $0.00 | - | |
| Robert G. Montgomery - Director | Grant or award | Common Stock | 1,722 | $0.00 | - | |
| Brian K. Ratzan - Director | Grant or award | Common Stock | 1,722 | $0.00 | - | |
| David W. Ritterbush - Director | Grant or award | Common Stock | 1,722 | $0.00 | - | |
| Romitha Mally - Director | Grant or award | Common Stock | 1,722 | $0.00 | - | |
| Geoff E. Tanner - Officer | Open-market purchase | Common Stock | 6,050 | $33.11 | $200K | |
| Mark A. Olivieri Jr. - Officer | Tax withholding / forfeiture | Common Stock | 2,519 | $32.43 | $82K | |
| Timothy Richard Kraft - Officer | Option exercise | Common Stock | 49,854 | $16.75 | $835K | |
| Timothy Richard Kraft - Officer | Option exercise | Common Stock | 26,907 | $19.89 | $535K | |
| Timothy Richard Kraft - Officer | Open-market sale | Common Stock | 76,761 | $37.60 | $2.89M | |
| Timothy Richard Kraft - Officer | Option exercise | Options to Purchase Common Stock | 49,854 | $16.75 | $835K | |
| Timothy Richard Kraft - Officer | Option exercise | Options to Purchase Common Stock | 26,907 | $19.89 | $535K | |
| Timothy Allen Matthews - Officer | Open-market sale | Common Stock | 5,325 | $37.31 | $199K | |
| Brian K. Ratzan - Director | Open-market sale | Common Stock | 50,000 | $37.38 | $1.87M | |
| Timothy Allen Matthews - Officer | Grant or award | Common Stock | 2,023 | $0.00 | - | |
| Timothy Allen Matthews - Officer | Tax withholding / forfeiture | Common Stock | 2,844 | $36.23 | $103K | |
| Timothy Allen Matthews - Officer | Grant or award | Common Stock | 243 | $0.00 | - | |
| Brian K. Ratzan - Director | Open-market sale | Common Stock | 66,483 | $36.28 | $2.41M | |
| Amy C. Held - Officer | Grant or award | Common Stock | 8,064 | $0.00 | - | |
| Timothy Richard Kraft - Officer | Grant or award | Common Stock | 10,117 | $0.00 | - | |
| Timothy Richard Kraft - Officer | Tax withholding / forfeiture | Common Stock | 1,167 | $36.23 | $42K | |
| Timothy Richard Kraft - Officer | Grant or award | Common Stock | 799 | $0.00 | - | |
| Timothy Richard Kraft - Officer | Open-market sale | Common Stock | 21,209 | $36.50 | $774K | |
| Shaun Mara - Officer | Grant or award | Common Stock | 11,436 | $0.00 | - | |
| Shaun Mara - Officer | Tax withholding / forfeiture | Common Stock | 4,916 | $36.23 | $178K | |
| Shaun Mara - Officer | Grant or award | Common Stock | 487 | $0.00 | - | |
| Joseph Scalzo - Director | Open-market sale | Common Stock | 2,374 | $36.23 | $86K | |
| Joseph Scalzo - Director | Grant or award | Common Stock | 4,609 | $0.00 | - | |
| Joseph Scalzo - Director | Option exercise | Common Stock | 147,200 | $12.00 | $1.77M | |
| Joseph Scalzo - Director | Open-market sale | Common Stock | 147,200 | $36.86 | $5.43M | |
| Joseph Scalzo - Director | Option exercise | Options to Purchase Common Stock | 147,200 | $12.00 | $1.77M | |
| Robert G. Montgomery - Director | Open-market sale | Common Stock | 2,500 | $36.41 | $91K | |
| Mark A. Olivieri Jr. - Officer | Grant or award | Common Stock | 3,848 | $0.00 | - | |
| Geoff E. Tanner - Officer | Grant or award | Common Stock | 35,190 | $0.00 | - | |
| Geoff E. Tanner - Officer | Tax withholding / forfeiture | Common Stock | 2,863 | $36.23 | $104K | |
| Ryan Thomas - Officer | Grant or award | Common Stock | 4,233 | $0.00 | - | |
| Ryan Thomas - Officer | Tax withholding / forfeiture | Common Stock | 375 | $36.23 | $14K | |
| Stuart E. Heflin Jr. - Officer | Grant or award | Common Stock | 4,134 | $0.00 | - | |
| Stuart E. Heflin Jr. - Officer | Tax withholding / forfeiture | Common Stock | 5,614 | $36.23 | $203K | |
| Joseph Scalzo - Director | Option exercise | Common Stock | 25,000 | $12.00 | $300K | |
| Joseph Scalzo - Director | Open-market sale | Common Stock | 25,000 | $35.99 | $900K | |
| Joseph Scalzo - Director | Option exercise | Common Stock | 13,088 | $12.00 | $157K | |
| Joseph Scalzo - Director | Open-market sale | Common Stock | 13,088 | $35.87 | $470K | |
| Joseph Scalzo - Director | Option exercise | Common Stock | 225,912 | $12.00 | $2.71M | |
| Joseph Scalzo - Director | Open-market sale | Common Stock | 225,912 | $35.67 | $8.06M | |
| Joseph Scalzo - Director | Option exercise | Options to Purchase Common Stock | 25,000 | $12.00 | $300K | |
| Joseph Scalzo - Director | Option exercise | Options to Purchase Common Stock | 13,088 | $12.00 | $157K | |
| Joseph Scalzo - Director | Option exercise | Options to Purchase Common Stock | 225,912 | $12.00 | $2.71M | |
| David J. West - Director | Gift | Common Stock | 730,000 | $0.00 | - | |
| David J. West - Director | Gift | Common Stock | 20,000 | $0.00 | - | |
| Nomi Ghez - Director | Gift | Common Stock | 6,985 | $0.00 | - | |
| Brian K. Ratzan - Director | Open-market sale | Common Stock | 20,803 | $36.32 | $756K | |
| Brian K. Ratzan - Director | Open-market sale | Common Stock | 12,714 | $36.25 | $461K |
This is as far as the anonymous view goes. Create a free account for all 57 SMPL filings on record.
Simply Good Foods Co (SMPL) had 2 insider filings in the last 90 days, with the most recent on 2026-07-24. The full record for SMPL runs to 57 Form 4 filings, the earliest from 2024-11-08. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of SMPL were filed in the last 90 days. 5 purchases are on record for this company.
No insider sales of SMPL were filed in the last 90 days. 14 sales are on record for this company.
This page tracks SMPL Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
Create a free InsiderAlpha account and press Watch on this page to add SMPL to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
