Simply Good Foods Co (SMPL)
Data as of , from SEC Form 4 filings.
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About Simply Good Foods Co (SMPL)
The Simply Good Foods Co Company is a consumer packaged food and beverage company that develops, markets, and sells protein bars, ready-to-drink protein shakes, sweet and salty snacks, and confectionery products under the Quest, Atkins, and OWYN brands. The products target consumers seeking protein-rich foods with limited sugars and carbohydrates, with OWYN offering plant-based and allergen-tested options. The company distributes mainly in North America through grocery, club, mass merchandise, e-commerce, and specialty channels. It operates two segments: Quest and Atkins, and OWYN. The company operates in North America and internationally, with the majority of revenue coming from North America.
- DENVER, CO
- 328
- 2016
- XNAS
http://www.thesimplygoodfoodscompany.comSEC filings for SMPL on EDGAR
SMPL Form 4 activity by transaction type, last 90 days
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Grant or award | 2 | 161,442 |
Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.
SMPL insider transactions (Form 4)
4057 Form 4 filings on record, the earliest from Nov 8, 2024, newest first. Filing history page 1 of 2.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Christopher J. Bealer - Officer | Grant or award | Common Stock | 73,361 footnote F1 | $0.00 | - | |
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| Timothy Richard Kraft - Officer | Grant or award | Common Stock | 88,081 footnote F1 | $0.00 | - | |
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| Clayton C. Daley Jr. - Director | Open-market purchase | Common Stock | 10,000 | $11.78 footnote F1 | $118K | |
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| David J. West - Director | Gift | Common Stock | 261,000 footnote F1 | $0.00 | - | |
| David J. West - Director | Gift | Common Stock | 87,000 footnote F2 | $0.00 | - | |
| ||||||
| James M. Kilts - Director | Open-market purchase | Common Stock | 80,000 | $12.39 footnote F1 | $991K | |
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| Christopher J. Bealer - Officer | Tax withholding / forfeiture | Common Stock | 2,361 footnote F1 | $11.61 | $27K | |
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| Amy C. Held - Officer | Tax withholding / forfeiture | Common Stock | 1,891 footnote F1 | $16.38 | $31K | |
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| James M. Kilts - Director | Grant or award | Common Stock | 6,500 footnote F1 | $0.00 | - | |
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| Joseph J. Schena - Director | Grant or award | Common Stock | 6,500 footnote F1 | $0.00 | - | |
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| Clayton C. Daley Jr. - Director | Grant or award | Common Stock | 6,500 footnote F1 | $0.00 | - | |
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| Brian K. Ratzan - Director | Grant or award | Common Stock | 6,500 footnote F1 | $0.00 | - | |
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| David J. West - Director | Grant or award | Common Stock | 6,500 footnote F1 | $0.00 | - | |
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| David W. Ritterbush - Director | Grant or award | Common Stock | 6,500 footnote F1 | $0.00 | - | |
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| Michelle P. Goolsby - Director | Grant or award | Common Stock | 6,500 footnote F1 | $0.00 | - | |
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| Robert G. Montgomery - Director | Grant or award | Common Stock | 6,500 footnote F1 | $0.00 | - | |
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| Romitha Mally - Director | Grant or award | Common Stock | 6,500 footnote F1 | $0.00 | - | |
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| James D. White - Director | Grant or award | Common Stock | 6,500 footnote F1 | $0.00 | - | |
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| Joseph Scalzo - Officer | Grant or award | Options to Purchase Common Stock | 2,000,000 | $0.00 | - | |
| Michael L. Clawson - Officer | Open-market purchase | Common Stock | 5,000 | $20.00 | $100K | |
| Christopher J. Bealer - Officer | Grant or award | Common Stock | 28,996 footnote F1 | $0.00 | - | |
| ||||||
| Ryan Thomas - Officer | Grant or award | Common Stock | 12,859 footnote F1 | $0.00 | - | |
| Ryan Thomas - Officer | Tax withholding / forfeiture | Common Stock | 780 footnote F2 | $19.99 | $16K | |
| ||||||
| Stuart E. Heflin Jr. - Officer | Grant or award | Common Stock | 1,472 footnote F1 | $0.00 | - | |
| Stuart E. Heflin Jr. - Officer | Tax withholding / forfeiture | Common Stock | 1,073 footnote F2 | $19.99 | $21K | |
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| Geoff E. Tanner - Officer | Grant or award | Common Stock | 62,405 footnote F1 | $0.00 | - | |
| Geoff E. Tanner - Officer | Tax withholding / forfeiture | Common Stock | 6,235 footnote F2 | $19.99 | $125K | |
| ||||||
| Amy C. Held - Officer | Grant or award | Common Stock | 14,277 footnote F1 | $0.00 | - | |
| Amy C. Held - Officer | Tax withholding / forfeiture | Common Stock | 1,153 footnote F2 | $19.99 | $23K | |
| ||||||
| Timothy Allen Matthews - Officer | Open-market sale | Common Stock | 5,859 | $19.47 | $114K | |
| Timothy Allen Matthews - Officer | Grant or award | Common Stock | 3,656 footnote F1 | $0.00 | - | |
| Timothy Allen Matthews - Officer | Grant or award | Common Stock | 1,025 footnote F2 | $0.00 | - | |
| Timothy Allen Matthews - Officer | Tax withholding / forfeiture | Common Stock | 452 footnote F3 | $19.99 | $9K | |
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| Timothy Richard Kraft - Officer | Grant or award | Common Stock | 20,090 footnote F1 | $0.00 | - | |
| Timothy Richard Kraft - Officer | Grant or award | Common Stock | 3,334 footnote F2 | $0.00 | - | |
| Timothy Richard Kraft - Officer | Tax withholding / forfeiture | Common Stock | 1,894 footnote F3 | $19.99 | $38K | |
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| Christopher J. Bealer - Officer | Open-market purchase | Common Stock | 9,946 | $20.01 | $199K | |
| Romitha Mally - Director | Grant or award | Common Stock | 1,722 | $0.00 | - | |
| David W. Ritterbush - Director | Grant or award | Common Stock | 1,722 | $0.00 | - | |
| Brian K. Ratzan - Director | Grant or award | Common Stock | 1,722 | $0.00 | - | |
Item 2.02, 9.01
Item 5.07
Item 5.02
Item 2.02, 9.01
Stock trades in SMPL disclosed by members of the U.S. House in the last 12 months, newest first. Values are the ranges as filed.
| Member | Type | Traded | Disclosed | Value range | Owner | Days to disclose | Filing |
|---|---|---|---|---|---|---|---|
 Tim MooreRepublican, NC-14 | Purchase |
SMPL insider trading FAQ
What is the latest insider trade for SMPL?
Simply Good Foods Co (SMPL) had 2 insider filings in the last 90 days, with the most recent on 2026-07-24. The full record for SMPL runs to 57 Form 4 filings, the earliest from 2024-11-08. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying SMPL stock?
No insider purchases of SMPL were filed in the last 90 days. 5 purchases are on record for this company.
How many insiders are selling SMPL stock?
No insider sales of SMPL were filed in the last 90 days. 14 sales are on record for this company.
Where can I see SMPL SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects SMPL Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Consumer Staples companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Christopher J. Bealer view on EDGAR
- - Timothy Richard Kraft view on EDGAR
- - Clayton C. Daley Jr. view on EDGAR
- - David J. West view on EDGAR
- - James M. Kilts view on EDGAR
- - Christopher J. Bealer view on EDGAR
- - Amy C. Held view on EDGAR
- - James M. Kilts view on EDGAR
- - Joseph J. Schena view on EDGAR
Related companies with recent insider activity
Learn more
- What the Form 4 transaction codes mean
- Grants, option exercises, gifts and tax withholding are not trades on the market. The codes say which is which.
- Insider activity in Consumer Staples
- Where SMPL's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
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