Vital Farms, Inc. (VITL)
Data as of , from SEC Form 4 filings.
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About Vital Farms, Inc. (VITL)
Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).
- AUSTIN, TX
- 739
- 2020
- XNAS
VITL Form 4 activity by transaction type, last 90 days
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Tax withholding / forfeiture | 2 | 756 |
Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.
VITL insider transactions (Form 4)
34110 Form 4 filings on record, the earliest from Oct 16, 2024, newest first. Filing history page 1 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Hoven Reena Chauhan van - Officer | Tax withholding / forfeiture | Common Stock | 344 | $10.03 | $3K | |
| Joseph Michael Holland - Officer | Tax withholding / forfeiture | Common Stock | 412 | $10.12 | $4K | |
| Kelly J. Kennedy | Grant or award | Common Stock | 10,436 footnote F1 | $0.00 | - | |
| ||||||
| Kofi Owusu Amoo-Gottfried | Grant or award | Common Stock | 10,436 footnote F1 | $0.00 | - | |
| ||||||
| Gisel Ruiz | Grant or award | Common Stock | 10,436 footnote F1 | $0.00 | - | |
| ||||||
 Denny Marie Post | Grant or award | Common Stock | 10,436 footnote F1 | $0.00 | - | |
| ||||||
| Glenda J. Flanagan | Grant or award | Common Stock | 10,436 footnote F1 | $0.00 | - | |
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| William B. Cyr | Grant or award | Common Stock | 10,436 footnote F1 | $0.00 | - | |
| ||||||
| Karl Khoury | Grant or award | Common Stock | 10,436 footnote F1 | $0.00 | - | |
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| Hoven Reena Chauhan van - Officer | Open-market purchase | Common Stock | 2,242 | $8.92 | $20K | |
| Glenda J. Flanagan | Open-market purchase | Common Stock | 6,100 | $8.33 | $51K | |
| Kelly J. Kennedy | Open-market purchase | Common Stock | 2,500 | $8.40 | $21K | |
| William B. Cyr | Open-market purchase | Common Stock | 6,000 | $8.52 | $51K | |
| Joseph Michael Holland - Officer | Open-market purchase | Common Stock | 12,484 | $8.00 | $100K | |
| Glenda J. Flanagan | Open-market purchase | Common Stock | 6,100 | $8.33 footnote F1 | $51K | |
| ||||||
| Stephanie Coon - Officer | Open-market purchase | Common Stock | 5,895 | $8.42 | $50K | |
| Stephanie Coon - Officer | Grant or award | Common Stock | 500 | $7.21 | $4K | |
| Russell Diez-Canseco - Officer | Grant or award | Common Stock | 500 | $7.21 | $4K | |
| Gisel Ruiz | Open-market purchase | Common Stock | 6,151 | $8.13 | $50K | |
| Thilo Wrede - Officer | Grant or award | Common Stock | 500 | $7.21 | $4K | |
| Joanne Bal - Officer | Grant or award | Common Stock | 500 | $7.21 | $4K | |
| Kofi Owusu Amoo-Gottfried | Open-market purchase | Common Stock | 2,375 | $8.45 | $20K | |
| Kelly J. Kennedy | Open-market purchase | Common Stock | 2,500 | $8.40 footnote F1 | $21K | |
| ||||||
| Kathryn McKeon - Officer | Open-market purchase | Common Stock | 604 | $8.28 | $5K | |
| William B. Cyr | Open-market purchase | Common Stock | 6,000 | $8.52 footnote F1 | $51K | |
| ||||||
| Peter Nicholas Pappas - Officer | Grant or award | Common Stock | 395 | $7.21 | $3K | |
| Peter Nicholas Pappas - Officer | Open-market purchase | Common Stock | 3,500 | $8.51 | $30K | |
| Joseph Michael Holland - Officer | Open-market purchase | Common Stock | 12,484 | $8.00 footnote F1 | $100K | |
| ||||||
| Denny Marie Post | Open-market purchase | Common Stock | 3,000 | $8.23 | $25K | |
| Thilo Wrede - Officer | Tax withholding / forfeiture | Common Stock | 3,192 | $15.70 | $50K | |
| Kathryn McKeon - Officer | Tax withholding / forfeiture | Common Stock | 1,683 | $17.62 | $30K | |
| Kathryn McKeon - Officer | Tax withholding / forfeiture | Common Stock | 928 | $17.21 | $16K | |
| Joanne Bal - Officer | Tax withholding / forfeiture | Common Stock | 1,586 | $17.62 | $28K | |
| Joanne Bal - Officer | Tax withholding / forfeiture | Common Stock | 1,061 | $17.21 | $18K | |
Item 5.03, 9.01
Item 9.01
Item 1.01, 1.02, 2.02, 2.03, 8.01, 9.01
Item 5.07
VITL insider trading FAQ
What is the latest insider trade for VITL?
Vital Farms, Inc. (VITL) had 2 insider filings in the last 90 days, with the most recent on 2026-09-18. The full record for VITL runs to 110 Form 4 filings, the earliest from 2024-10-16. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying VITL stock?
No insider purchases of VITL were filed in the last 90 days. 17 purchases are on record for this company.
How many insiders are selling VITL stock?
No insider sales of VITL were filed in the last 90 days. 68 sales are on record for this company.
Where can I see VITL SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects VITL Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Consumer Staples companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Hoven Reena Chauhan van view on EDGAR
- - Joseph Michael Holland view on EDGAR
- - Kelly J. Kennedy view on EDGAR
- - Kofi Owusu Amoo-Gottfried view on EDGAR
- - Gisel Ruiz view on EDGAR
- - Denny Marie Post view on EDGAR
- - Glenda J. Flanagan view on EDGAR
- - William B. Cyr view on EDGAR
- - Karl Khoury view on EDGAR
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Learn more
- What the Form 4 transaction codes mean
- Grants, option exercises, gifts and tax withholding are not trades on the market. The codes say which is which.
- Insider activity in Consumer Staples
- Where VITL's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
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