Updated Jul 16, 2026 · Last SEC filing 2026-06-12
Vital Farms, Inc. (VITL) has filed 25 SEC Form 4 insider transactions in the last 90 days, with the most recent on 2026-06-12. 2 Form 8-K material event filings were reported by VITL in the last 90 days. InsiderAlpha tracks every VITL SEC filing — Form 4, Form 144, and 8-K — in real time, including Rule 10b5-1 plan detection.
| SIC classification | Food and Kindred Products (SIC 2000) |
|---|---|
| SEC CIK | 0001579733 |
| Form 4 filings (90d) | 25 |
|---|---|
| Form 8-K filings (90d) | 2 |
| Latest Form 4 filing | 2026-06-12 |
| Date | Insider | Role | Transaction | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Kennedy Kelly J. | Insider | A — Grant or award | 10.4K | $0.00 | — | SEC | |
| Ruiz Gisel | Insider | A — Grant or award | 10.4K | $0.00 | — | SEC | |
| Khoury Karl | Insider | A — Grant or award | 10.4K | $0.00 | — | SEC | |
| Cyr William B. | Insider | A — Grant or award | 10.4K | $0.00 | — | SEC | |
| Amoo-Gottfried Kofi Owusu | Insider | A — Grant or award | 10.4K | $0.00 | — | SEC | |
| Post Denny Marie | Insider | A — Grant or award | 10.4K | $0.00 | — | SEC | |
| Flanagan Glenda J | Insider | A — Grant or award | 10.4K | $0.00 | — | SEC | |
| Van Hoven Reena Chauhan | Chief People Officer | P — Open-market purchase | 2.2K | $8.92 | $20K | SEC | |
| Flanagan Glenda J | Insider | P — Open-market purchase | 6.1K | $8.33 | $51K | SEC | |
| Flanagan Glenda J | Insider | P — Open-market purchase | 6.1K | $8.33 | $51K | SEC | |
| Wrede Thilo | Chief Financial Officer | A — Grant or award | 500 | $7.21 | $4K | SEC | |
| Coon Stephanie | Chief Strategy Officer | P — Open-market purchase | 5.9K | $8.42 | $50K | SEC | |
| Amoo-Gottfried Kofi Owusu | Insider | P — Open-market purchase | 2.4K | $8.45 | $20K | SEC | |
| Bal Joanne | CLO, Secy. & Head of Impact | A — Grant or award | 500 | $7.21 | $4K | SEC | |
| Coon Stephanie | Chief Strategy Officer | A — Grant or award | 500 | $7.21 | $4K | SEC |
All transactions sourced from SEC EDGAR Form 4 filings for Vital Farms, Inc. (VITL). Updated in real time as new filings are submitted to the SEC.
| Insider | Form 4 filings | Total transaction value |
|---|---|---|
| Kennedy Kelly J. | 3 | $42K |
| Cyr William B. | 3 | $102K |
| Flanagan Glenda J | 3 | $102K |
| Pappas Peter Nicholas | 2 | $33K |
| Post Denny Marie | 2 | $25K |
SEC Form 4 transactions are reported with a one-letter code indicating the type of transaction. Common codes you'll see in VITL insider filings:
| P | Open-market purchase by the insider |
|---|---|
| S | Open-market sale by the insider |
| A | Grant, award, or other acquisition from the issuer |
| M | Exercise or conversion of derivative security (e.g. options) |
| F | Payment of exercise price or tax liability via share withholding |
| G | Bona-fide gift of securities |
| D | Disposition to the issuer (e.g. share buyback participation) |
| J | Other acquisition or disposition |
| X | Exercise of in-the-money or at-the-money derivative security |
| C | Conversion of derivative security |
| V | Transaction voluntarily reported earlier than required |
Open the live VITL dashboard on InsiderAlpha for real-time alerts, charting, and full historical filing search.