Vital Farms, Inc. (VITL)
Data as of , from SEC Form 4 filings.
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About Vital Farms, Inc. (VITL)
Vital Farms Inc is an ethical food company. The company retails pasture-raised eggs and butter. Its products include Pasture-Raised Eggs and Pasture-Raised Butter & Ghee. The company's purpose is rooted in a commitment to Conscious Capitalism, which prioritizes the long-term benefits of its stakeholders (farmers and suppliers, customers and consumers, communities and the environment, employees, and stockholders).
- AUSTIN, TX
- 739
- 2020
- XNAS
VITL Form 4 activity by transaction type, last 90 days
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Tax withholding / forfeiture | 2 | 756 |
Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.
VITL insider transactions (Form 4)
52110 Form 4 filings on record, the earliest from Oct 16, 2024, newest first. Filing history page 3 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Russell Diez-Canseco - Officer | Grant or award | Common Stock | 309 | $26.13 | $8K | |
| Stephanie Coon - Officer | Grant or award | Common Stock | 401 | $26.13 | $10K | |
 Matthew Ohayer - Officer | Open-market sale | Common Stock | 21,408 | $31.85 footnote F2 | $682K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 3,592 | $32.35 footnote F3 | $116K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 5,000 | $37.78 footnote F4 | $189K | |
| ||||||
| Russell Diez-Canseco - Officer | Open-market sale | Common Stock | 5,263 | $44.11 footnote F2 | $232K | |
| Russell Diez-Canseco - Officer | Open-market sale | Common Stock | 4,404 | $44.72 footnote F3 | $197K | |
| ||||||
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 600 | $38.17 | $23K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 23,536 | $39.98 footnote F2 | $941K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 10,864 | $40.63 footnote F3 | $441K | |
| ||||||
| Hoven Reena Chauhan van - Officer | Tax withholding / forfeiture | Common Stock | 344 | $47.05 | $16K | |
| Russell Diez-Canseco - Officer | Open-market sale | Common Stock | 15,757 | $47.29 | $745K | |
| Russell Diez-Canseco - Officer | Open-market sale | Common Stock | 943 | $47.84 | $45K | |
| Russell Diez-Canseco - Officer | Gift | Common Stock | 10,000 | $0.00 | - | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 100,000 | $50.96 | $5.10M | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 100,000 | $51.13 | $5.11M | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 100,000 | $51.98 | $5.20M | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 20,559 | $51.52 | $1.06M | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 24,441 | $52.39 | $1.28M | |
| Joseph Michael Holland - Officer | Tax withholding / forfeiture | Common Stock | 412 | $51.90 | $21K | |
| Joanne Bal - Officer | Open-market sale | Common Stock | 4,796 | $50.95 | $244K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 4,200 | $50.25 | $211K | |
| Kathryn McKeon - Officer | Open-market sale | Common Stock | 12,005 | $47.59 | $571K | |
| Kathryn McKeon - Officer | Option exercise | Common Stock | 21,442 | $15.31 | $328K | |
| Kathryn McKeon - Officer | Open-market sale | Common Stock | 21,442 | $49.08 | $1.05M | |
| Kathryn McKeon - Officer | Option exercise | Employee Stock Option (right to buy) | 21,442 | $0.00 | - | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 800 | $50.31 | $40K | |
| Joanne Bal - Officer | Open-market sale | Common Stock | 9,999 | $47.70 | $477K | |
| Thilo Wrede - Officer | Option exercise | Common Stock | 7,189 | $13.91 | $100K | |
| Thilo Wrede - Officer | Open-market sale | Common Stock | 600 | $47.06 | $28K | |
| Thilo Wrede - Officer | Open-market sale | Common Stock | 2,793 | $47.70 | $133K | |
| Thilo Wrede - Officer | Option exercise | Employee Stock Option (right to buy) | 7,189 | $0.00 | - | |
 Denny Marie Post | Open-market sale | Common Stock | 6,086 | $47.75 | $291K | |
| Karl Khoury | Open-market sale | Common Stock | 20,000 | $47.63 | $953K | |
| Stephanie Coon - Officer | Open-market sale | Common Stock | 10,005 | $46.15 | $462K | |
| Russell Diez-Canseco - Officer | Open-market sale | Common Stock | 16,700 | $46.11 | $770K | |
| Thilo Wrede - Officer | Open-market sale | Common Stock | 1,200 | $45.56 | $55K | |
| Peter Nicholas Pappas - Officer | Open-market sale | Common Stock | 2,811 | $45.35 | $127K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 5,000 | $40.31 | $202K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 5,000 | $45.25 | $226K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 19,957 | $35.53 | $709K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 10,043 | $36.42 | $366K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 5,000 | $40.34 | $202K | |
| Thilo Wrede - Officer | Open-market sale | Common Stock | 1,200 | $38.97 | $47K | |
| Matthew Ohayer - Officer | Option exercise | Common Stock | 18,180 | $24.20 | $440K | |
| Matthew Ohayer - Officer | Option exercise | Employee Stock Option (right to buy) | 18,180 | $0.00 | - | |
| William B. Cyr | Grant or award | Common Stock | 3,044 | $0.00 | - | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 9,714 | $38.85 | $377K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 20,286 | $39.32 | $798K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 24,300 | $31.61 | $768K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 700 | $32.07 | $22K | |
| Matthew Ohayer - Officer | Open-market sale | Common Stock | 5,000 | $32.25 | $161K | |
See every VITL filing on record
These pages show the latest 90 of 110 Form 4 filings on record. The 7-day demo shows all 110, and sign-up brings you back to this table.
Item 5.03, 9.01
Item 9.01
Item 1.01, 1.02, 2.02, 2.03, 8.01, 9.01
Item 5.07
VITL insider trading FAQ
What is the latest insider trade for VITL?
Vital Farms, Inc. (VITL) had 2 insider filings in the last 90 days, with the most recent on 2026-09-18. The full record for VITL runs to 110 Form 4 filings, the earliest from 2024-10-16. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying VITL stock?
No insider purchases of VITL were filed in the last 90 days. 17 purchases are on record for this company.
How many insiders are selling VITL stock?
No insider sales of VITL were filed in the last 90 days. 68 sales are on record for this company.
Where can I see VITL SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects VITL Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Consumer Staples companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Hoven Reena Chauhan van view on EDGAR
- - Joseph Michael Holland view on EDGAR
- - Kelly J. Kennedy view on EDGAR
- - Kofi Owusu Amoo-Gottfried view on EDGAR
- - Gisel Ruiz view on EDGAR
- - Denny Marie Post view on EDGAR
- - Glenda J. Flanagan view on EDGAR
- - William B. Cyr view on EDGAR
- - Karl Khoury view on EDGAR
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Learn more
- What the Form 4 transaction codes mean
- Grants, option exercises, gifts and tax withholding are not trades on the market. The codes say which is which.
- Insider activity in Consumer Staples
- Where VITL's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
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