Summary
Updated Aug 31, 2026
Stephanie Coon is Chief Strategy Officer of Vital Farms, Inc. (VITL). 7 SEC Form 4 filings on record going back to 2024, most recently on 19 May 2026. Most recent open-market trade: bought $50K of VITL on 19 May 2026. Lifetime open-market purchases: $50K. Lifetime open-market sales: $462K.
Recent Transactions
10Every recent SEC Form 4 transaction Stephanie Coon has reported, most recent first.
Trading Pattern
InsiderAlpha's records for Stephanie Coon go back to 2024: 7 primary Form 4 filings, an average of 2.3 per year. The typical open-market purchase is $50K (1 buy totaling $50K). The largest single buy on record is $50K of VITL in 2026. Sales side: 1 recorded sale totaling $462K, so the filing history runs sell-heavy by dollar value. No transaction on record carries a Rule 10b5-1 flag - the filings look discretionary rather than pre-scheduled, which makes their timing more informative as a signal.
Other Insiders Active in the Same Stocks
Insiders who reported open-market trades in the last 12 months at the companies Stephanie Coon files at. Multiple unrelated insiders buying the same stock within a short window, cluster buying, has historically been one of the strongest Form 4 signals.
- Matthew Ohayer - $23.19M of VITL open-market activity in the last 12 months
- Russell Diez-Canseco - $1.81M of VITL open-market activity in the last 12 months
- William B. Cyr - $201K of VITL open-market activity in the last 12 months
- Joseph Michael Holland - $200K of VITL open-market activity in the last 12 months
- Glenda J. Flanagan - $102K of VITL open-market activity in the last 12 months
- Karl Khoury - $92K of VITL open-market activity in the last 12 months
More Notable Insiders
Other corporate insiders with significant SEC Form 4 track records on InsiderAlpha:
Frequently Asked Questions
Who is Stephanie Coon?
Stephanie Coon is a corporate insider, tracked as Chief Strategy Officer of Vital Farms, Inc. (VITL). InsiderAlpha holds 7 primary Form 4 filings for them, the earliest from 2024, updated as new SEC EDGAR filings are processed.
When did Stephanie Coon last file a Form 4?
The most recent primary Form 4 on record is dated 19 May 2026, one of 7 filings going back to 2024.
Has Stephanie Coon been buying or selling stock?
Recorded transactions: 1 open-market purchase ($50K) and 1 open-market sale ($462K) across all tracked filings.
Where can I see all of Stephanie Coon's SEC filings?
All Form 4 filings, transaction values, and 10b5-1 plan flags are listed on this page and updated in real time as new SEC EDGAR filings are processed.
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