Stitch Fix, Inc. (SFIX)
$0.00+$0.00 (+0.00%) TodayExtended Hours
Anthony Bacos - OfficerAnthony Bacos - OfficerAnthony Bacos - OfficerAnthony Bacos - OfficerAnthony Bacos - OfficerAnthony Bacos - OfficerAnthony Bacos - OfficerStitch Fix Inc offers personal style services for men and women. The company engages in delivering one-to-one personalization to clients through the combination of data science and human judgment. It provides a shipment service called A FIX where the stylist's hand selects items from several merchandise with analysis of client and merchandise data to provide a personalized shipment of apparel, shoes, and accessories suited to the client's needs. The company offers products across categories, brands, product types, and price points including Women's, Petite, Maternity, Men's, and Plus. It also offers various product types, including denim, dresses, blouses, skirts, shoes, jewelry, and handbags and sells merchandise across various ranges of price points.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 19 | 777,971 | $3.12M |
| Option exercise | 28 | 1,349,076 | |
| Tax withholding / forfeiture | 4 | 222,206 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
63 Form 4 filings on record, the earliest from Oct 30, 2024, newest first. Filing history page 2 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| David Aufderhaar - Officer | Grant or award | Performance Stock Unit | 526,952 | $0.00 | - | |
| Casey O'Connor - Officer | Grant or award | Performance Stock Unit | 303,525 | $0.00 | - | |
| Matt Baer - Officer | Grant or award | Performance Stock Unit | 210,782 | $0.00 | - | |
| Matt Baer - Officer | Grant or award | Performance Stock Unit | 737,735 | $0.00 | - | |
| Anthony Bacos - Officer | Grant or award | Performance Stock Unit | 526,952 | $0.00 | - | |
| Anthony Bacos - Officer | Option exercise | Class A Common Stock | 60,000 | $3.99 | $239K | |
| Anthony Bacos - Officer | Open-market sale | Class A Common Stock | 60,000 | $5.61 | $337K | |
| Anthony Bacos - Officer | Open-market sale | Class A Common Stock | 30,000 | $5.61 | $168K | |
| Anthony Bacos - Officer | Option exercise | Employee Stock Option (Right to Buy) | 60,000 | $0.00 | - | |
| Anthony Bacos - Officer | Tax withholding / forfeiture | Class A Common Stock | 33,482 | $5.48 | $183K | |
| David Aufderhaar - Officer | Tax withholding / forfeiture | Class A Common Stock | 29,741 | $5.48 | $163K | |
| Matt Baer - Officer | Tax withholding / forfeiture | Class A Common Stock | 63,598 | $5.48 | $349K | |
| Casey O'Connor - Officer | Tax withholding / forfeiture | Class A Common Stock | 17,180 | $5.48 | $94K | |
| Katrina Lake - Director | Other | Class A Common Stock | 51,205 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 51,205 | $5.04 | $258K | |
| Katrina Lake - Director | Other | Class A Common Stock | 101,150 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 101,150 | $5.07 | $513K | |
| Katrina Lake - Director | Other | Class B Common Stock | 51,205 | $0.00 | - | |
| Katrina Lake - Director | Other | Class B Common Stock | 101,150 | $0.00 | - | |
| Katrina Lake - Director | Other | Class A Common Stock | 50,000 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 50,000 | $5.02 | $251K | |
| Katrina Lake - Director | Other | Class A Common Stock | 101,150 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 101,150 | $5.03 | $509K | |
| Katrina Lake - Director | Other | Class B Common Stock | 50,000 | $0.00 | - | |
| Katrina Lake - Director | Other | Class B Common Stock | 101,150 | $0.00 | - | |
| Casey O'Connor - Officer | Option exercise | Class A Common Stock | 31,248 | $3.80 | $119K | |
| Casey O'Connor - Officer | Open-market sale | Class A Common Stock | 31,248 | $5.34 | $167K | |
| Casey O'Connor - Officer | Option exercise | Non-qualified Stock Option (Right to Buy) | 31,248 | $0.00 | - | |
| Katrina Lake - Director | Option exercise | Class A Common Stock | 150,000 | $3.64 | $546K | |
| Katrina Lake - Director | Option exercise | Class A Common Stock | 50,000 | $3.64 | $182K | |
| Katrina Lake - Director | Gift | Class A Common Stock | 200,000 | $3.64 | $728K | |
| Katrina Lake - Director | Gift | Class A Common Stock | 200,000 | $3.64 | $728K | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 200,000 | $5.06 | $1.01M | |
| Katrina Lake - Director | Other | Class A Common Stock | 253,485 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 253,485 | $5.06 | $1.28M | |
| Katrina Lake - Director | Other | Class A Common Stock | 151,115 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 151,115 | $5.18 | $783K | |
| Katrina Lake - Director | Option exercise | Employee Stock Option (Right to Buy) | 150,000 | $3.64 | $546K | |
| Katrina Lake - Director | Option exercise | Employee Stock Option (Right to Buy) | 50,000 | $3.64 | $182K | |
| Katrina Lake - Director | Other | Class B Common Stock | 253,485 | $0.00 | - | |
| Katrina Lake - Director | Other | Class B Common Stock | 151,115 | $0.00 | - | |
| David Aufderhaar - Officer | Open-market sale | Class A Common Stock | 20,538 | $5.10 | $105K | |
| Anthony Bacos - Officer | Option exercise | Class A Common Stock | 60,000 | $3.99 | $239K | |
| Anthony Bacos - Officer | Open-market sale | Class A Common Stock | 60,000 | $5.00 | $300K | |
| Anthony Bacos - Officer | Open-market sale | Class A Common Stock | 30,000 | $5.00 | $150K | |
| Anthony Bacos - Officer | Option exercise | Employee Stock Option (Right to Buy) | 60,000 | $3.99 | $239K | |
| Casey O'Connor - Officer | Open-market sale | Class A Common Stock | 50,000 | $4.72 | $236K | |
| Casey O'Connor - Officer | Open-market sale | Class A Common Stock | 10,000 | $5.01 | $50K | |
| Matt Baer - Officer | Grant or award | Performance Stock Unit | 479,616 | $0.00 | - | |
| Anthony Bacos - Officer | Open-market sale | Class A Common Stock | 16,720 | $4.61 | $77K | |
| J. William Gurley - Director | Grant or award | Class A Common Stock | 41,866 | $0.00 | - | |
 Fiona Tan - Director | Grant or award | Class A Common Stock | 41,866 | $0.00 | - | |
| Fiona Tan - Director | Grant or award | Class A Common Stock | 6,767 | $0.00 | - | |
| Elizabeth Goodman Williams - Director | Grant or award | Class A Common Stock | 41,866 | $0.00 | - | |
 Sharon McCollam - Director | Grant or award | Class A Common Stock | 41,866 | $0.00 | - | |
| Kofi Owusu Amoo-Gottfried - Director | Grant or award | Class A Common Stock | 41,866 | $0.00 | - | |
| Timothy G. Baxter - Director | Grant or award | Class A Common Stock | 41,866 | $0.00 | - | |
| Timothy G. Baxter - Director | Grant or award | Class A Common Stock | 6,767 | $0.00 | - | |
| David Aufderhaar - Officer | Derivative | Class A Common Stock | 22,853 | $4.60 | $105K | |
| Casey O'Connor - Officer | Derivative | Class A Common Stock | 14,159 | $4.60 | $65K | |
| Katrina Lake - Director | Other | Class A Common Stock | 40,445 | $0.00 | - | |
| Katrina Lake - Director | Other | Class A Common Stock | 675,000 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 50,002 | $5.87 | $294K | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 653,581 | $5.75 | $3.76M | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 21,419 | $6.37 | $136K | |
| Katrina Lake - Director | Other | Class B Common Stock | 40,445 | $0.00 | - | |
| Katrina Lake - Director | Other | Class B Common Stock | 675,000 | $0.00 | - | |
| Matt Baer - Officer | Derivative | Class A Common Stock | 36,071 | $4.60 | $166K | |
| Anthony Bacos - Officer | Derivative | Class A Common Stock | 39,650 | $4.60 | $182K | |
| Matt Baer - Officer | Grant or award | Class A Common Stock | 546,875 | $0.00 | - |
A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| Bacos Anthony | Former Affiliate | 70,000 | $232K | View on EDGAR | |
| Bacos Anthony | Former Affiliate | 70,000 | $242K | View on EDGAR | |
| Bacos Anthony | Former Affiliate | 70,000 | $284K | View on EDGAR |
Stitch Fix, Inc. (SFIX) had 15 insider filings in the last 90 days, with the most recent on 2026-08-05. The full record for SFIX runs to 63 Form 4 filings, the earliest from 2024-10-30. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of SFIX were filed in the last 90 days.
19 insider sales of SFIX were filed in the last 90 days, totaling $3.12M.
This page tracks SFIX Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
Create a free InsiderAlpha account and press Watch on this page to add SFIX to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
