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About Stitch Fix, Inc. (SFIX)
Stitch Fix, Inc. files with the SEC under CIK 0001576942 and is classified as catalog and mail-order houses. We track it alongside the rest of the Consumer Discretionary sector.
SFIX Form 4 activity by transaction type, last 90 days
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 7 | 260,000 | $1.01M |
| Option exercise | 12 | 561,262 | |
| Tax withholding / forfeiture | 3 | 203,726 |
Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.
SFIX insider transactions (Form 4)
7066 Form 4 filings on record, the earliest from Oct 30, 2024, newest first. Filing history page 2 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Grant or award | Class A Common Stock | 258,799 footnote F1 | $0.00 | - | ||
| ||||||
| Casey O'Connor - Officer | Grant or award | Class A Common Stock | 149,068 footnote F1 | $0.00 | - | |
| ||||||
| Casey O'Connor - Officer | Open-market sale | Class A Common Stock | 50,000 | $4.41 footnote F2 | $221K | |
| ||||||
| Matt Baer - Officer | Grant or award | Performance Stock Unit | 210,782 | $0.00 | - | |
| Matt Baer - Officer | Grant or award | Performance Stock Unit | 737,735 | $0.00 | - | |
| Casey O'Connor - Officer | Grant or award | Performance Stock Unit | 303,525 | $0.00 | - | |
| David Aufderhaar - Officer | Grant or award | Performance Stock Unit | 526,952 | $0.00 | - | |
| Grant or award | Performance Stock Unit | 526,952 | $0.00 | - | ||
| Option exercise | Class A Common Stock | 60,000 | $3.99 | $239K | ||
| Open-market sale | Class A Common Stock | 60,000 | $5.61 | $337K | ||
| Open-market sale | Class A Common Stock | 30,000 | $5.61 | $168K | ||
| Option exercise | Employee Stock Option (Right to Buy) | 60,000 | $0.00 | - | ||
| Casey O'Connor - Officer | Tax withholding / forfeiture | Class A Common Stock | 17,180 | $5.48 | $94K | |
| Matt Baer - Officer | Tax withholding / forfeiture | Class A Common Stock | 63,598 | $5.48 | $349K | |
| Tax withholding / forfeiture | Class A Common Stock | 33,482 | $5.48 | $183K | ||
| David Aufderhaar - Officer | Tax withholding / forfeiture | Class A Common Stock | 29,741 | $5.48 | $163K | |
| Katrina Lake - Director | Other | Class A Common Stock | 51,205 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 51,205 | $5.04 | $258K | |
| Katrina Lake - Director | Other | Class A Common Stock | 101,150 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 101,150 | $5.07 | $513K | |
| Katrina Lake - Director | Other | Class B Common Stock | 51,205 | $0.00 | - | |
| Katrina Lake - Director | Other | Class B Common Stock | 101,150 | $0.00 | - | |
| Katrina Lake - Director | Other | Class A Common Stock | 50,000 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 50,000 | $5.02 | $251K | |
| Katrina Lake - Director | Other | Class A Common Stock | 101,150 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 101,150 | $5.03 | $509K | |
| Katrina Lake - Director | Other | Class B Common Stock | 50,000 | $0.00 | - | |
| Katrina Lake - Director | Other | Class B Common Stock | 101,150 | $0.00 | - | |
| Casey O'Connor - Officer | Option exercise | Class A Common Stock | 31,248 | $3.80 | $119K | |
| Casey O'Connor - Officer | Open-market sale | Class A Common Stock | 31,248 | $5.34 | $167K | |
| Casey O'Connor - Officer | Option exercise | Non-qualified Stock Option (Right to Buy) | 31,248 | $0.00 | - | |
| Katrina Lake - Director | Option exercise | Class A Common Stock | 150,000 | $3.64 | $546K | |
| Katrina Lake - Director | Option exercise | Class A Common Stock | 50,000 | $3.64 | $182K | |
| Katrina Lake - Director | Gift | Class A Common Stock | 200,000 | $3.64 | $728K | |
| Katrina Lake - Director | Gift | Class A Common Stock | 200,000 | $3.64 | $728K | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 200,000 | $5.06 | $1.01M | |
| Katrina Lake - Director | Other | Class A Common Stock | 253,485 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 253,485 | $5.06 | $1.28M | |
| Katrina Lake - Director | Other | Class A Common Stock | 151,115 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 151,115 | $5.18 | $783K | |
| Katrina Lake - Director | Option exercise | Employee Stock Option (Right to Buy) | 150,000 | $3.64 | $546K | |
| Katrina Lake - Director | Option exercise | Employee Stock Option (Right to Buy) | 50,000 | $3.64 | $182K | |
| Katrina Lake - Director | Other | Class B Common Stock | 253,485 | $0.00 | - | |
| Katrina Lake - Director | Other | Class B Common Stock | 151,115 | $0.00 | - | |
| David Aufderhaar - Officer | Open-market sale | Class A Common Stock | 20,538 | $5.10 | $105K | |
| Option exercise | Class A Common Stock | 60,000 | $3.99 | $239K | ||
| Open-market sale | Class A Common Stock | 60,000 | $5.00 | $300K | ||
| Open-market sale | Class A Common Stock | 30,000 | $5.00 | $150K | ||
| Option exercise | Employee Stock Option (Right to Buy) | 60,000 | $3.99 | $239K | ||
| Casey O'Connor - Officer | Open-market sale | Class A Common Stock | 50,000 | $4.72 | $236K | |
| Casey O'Connor - Officer | Open-market sale | Class A Common Stock | 10,000 | $5.01 | $50K | |
| Matt Baer - Officer | Grant or award | Performance Stock Unit | 479,616 | $0.00 | - | |
| Open-market sale | Class A Common Stock | 16,720 | $4.61 | $77K | ||
| J. William Gurley - Director | Grant or award | Class A Common Stock | 41,866 | $0.00 | - | |
| Elizabeth Goodman Williams - Director | Grant or award | Class A Common Stock | 41,866 | $0.00 | - | |
| Grant or award | Class A Common Stock | 41,866 | $0.00 | - | ||
| Grant or award | Class A Common Stock | 6,767 | $0.00 | - | ||
| Timothy G. Baxter - Director | Grant or award | Class A Common Stock | 41,866 | $0.00 | - | |
| Timothy G. Baxter - Director | Grant or award | Class A Common Stock | 6,767 | $0.00 | - | |
| Kofi Owusu Amoo-Gottfried - Director | Grant or award | Class A Common Stock | 41,866 | $0.00 | - | |
| Grant or award | Class A Common Stock | 41,866 | $0.00 | - | ||
| Casey O'Connor - Officer | Derivative | Class A Common Stock | 14,159 | $4.60 | $65K | |
| Katrina Lake - Director | Other | Class A Common Stock | 40,445 | $0.00 | - | |
| Katrina Lake - Director | Other | Class A Common Stock | 675,000 | $0.00 | - | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 50,002 | $5.87 | $294K | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 653,581 | $5.75 | $3.76M | |
| Katrina Lake - Director | Open-market sale | Class A Common Stock | 21,419 | $6.37 | $136K | |
| Katrina Lake - Director | Other | Class B Common Stock | 40,445 | $0.00 | - | |
| Katrina Lake - Director | Other | Class B Common Stock | 675,000 | $0.00 | - | |
| Matt Baer - Officer | Derivative | Class A Common Stock | 36,071 | $4.60 | $166K | |
Recent SFIX Form 144 notices of proposed sale
3An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| Bacos Anthony | Former Affiliate | 50,000 | $133K | View on EDGAR | |
| Bacos Anthony | Former Affiliate | 50,000 |
SFIX insider trading FAQ
What is the latest insider trade for SFIX?
Stitch Fix, Inc. (SFIX) had 7 insider filings in the last 90 days, with the most recent on 2026-09-18. The full record for SFIX runs to 66 Form 4 filings, the earliest from 2024-10-30. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying SFIX stock?
No insider purchases of SFIX were filed in the last 90 days.
How many insiders are selling SFIX stock?
7 insider sales of SFIX were filed in the last 90 days, totaling $1.01M.
Where can I see SFIX SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects SFIX Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Consumer Discretionary companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Matt Baer view on EDGAR
- - Casey O'Connor view on EDGAR
- - David Aufderhaar view on EDGAR
- - Anthony Bacos view on EDGAR
- - Anthony Bacos view on EDGAR
- - Anthony Bacos view on EDGAR
- - Casey O'Connor view on EDGAR
- - Anthony Bacos view on EDGAR
- - David Aufderhaar view on EDGAR
Related companies with recent insider activity
Learn more
- Insider selling: signal or noise?
- Why most insider sales are routine, and the few patterns worth a second look.
- Form 144 vs Form 4
- A Form 144 announces a planned sale; the Form 4 reports it after it happens.
- Insider activity in Consumer Discretionary
- Where SFIX's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
Follow SFIX with a 7-day demo
- SFIX on your watchlist
- Every SFIX Form 4 filing on record
- Up to 3 months of SFIX price history
- The daily trading plan of ranked insider buys, on a delay, with the plan archive