Updated Jul 16, 2026 · Last SEC filing 2026-07-06
Wayfair Inc. (W) has filed 11 SEC Form 4 insider transactions in the last 90 days, with the most recent on 2026-07-06. 5 Form 8-K material event filings were reported by W in the last 90 days. 16 Form 144 notices of proposed sale were filed for W stock. InsiderAlpha tracks every W SEC filing — Form 4, Form 144, and 8-K — in real time, including Rule 10b5-1 plan detection.
| SIC classification | Retail-Catalog & Mail-Order Houses (SIC 5961) |
|---|---|
| SEC CIK | 0001616707 |
| Form 4 filings (90d) | 11 |
|---|---|
| Form 8-K filings (90d) | 5 |
| Form 144 notices (90d) | 16 |
| Latest Form 4 filing | 2026-07-06 |
| Date | Insider | Role | Transaction | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Blotner Jon | Pres., Commercial & Operations | S — Open-market sale | 5.9K | $96.29 | $571K | SEC | |
| Blotner Jon | Pres., Commercial & Operations | M — Option exercise | 326 | $0.00 | — | SEC | |
| Gulliver Kate | CFO and Chief Admin Officer | M — Option exercise | 22.4K | $0.00 | — | SEC | |
| Gulliver Kate | CFO and Chief Admin Officer | M — Option exercise | 428 | $0.00 | — | SEC | |
| Tan Fiona | Chief Technology Officer | F — Tax withholding / forfeiture | 14.4K | $95.14 | $1.37M | SEC | |
| Blotner Jon | Pres., Commercial & Operations | M — Option exercise | 182 | $0.00 | — | SEC | |
| Tan Fiona | Chief Technology Officer | M — Option exercise | 1.2K | $0.00 | — | SEC | |
| Blotner Jon | Pres., Commercial & Operations | F — Tax withholding / forfeiture | 11.3K | $95.14 | $1.08M | SEC | |
| Gulliver Kate | CFO and Chief Admin Officer | M — Option exercise | 392 | $0.00 | — | SEC | |
| Gulliver Kate | CFO and Chief Admin Officer | M — Option exercise | 218 | $0.00 | — | SEC | |
| Blotner Jon | Pres., Commercial & Operations | M — Option exercise | 22.9K | $0.00 | — | SEC | |
| Tan Fiona | Chief Technology Officer | M — Option exercise | 27.1K | $0.00 | — | SEC | |
| Gulliver Kate | CFO and Chief Admin Officer | F — Tax withholding / forfeiture | 11.3K | $95.14 | $1.08M | SEC | |
| Shah Niraj | Chief Executive Officer | S — Open-market sale | 5.1K | $78.66 | $404K | SEC | |
| Shah Niraj | Chief Executive Officer | S — Open-market sale | 400 | $79.47 | $32K | SEC |
All transactions sourced from SEC EDGAR Form 4 filings for Wayfair Inc. (W). Updated in real time as new filings are submitted to the SEC.
| Insider | Form 4 filings | Total transaction value |
|---|---|---|
| Blotner Jon | 10 | $1.65M |
| Gulliver Kate | 10 | $1.08M |
| Conine Steven | 10 | $9.31M |
| Shah Niraj | 10 | $9.31M |
| Tan Fiona | 6 | $1.37M |
Form 144 must be filed before insiders sell restricted or control stock above SEC thresholds. A cluster of Form 144 notices often precedes a wave of insider distribution.
SEC Form 4 transactions are reported with a one-letter code indicating the type of transaction. Common codes you'll see in W insider filings:
| P | Open-market purchase by the insider |
|---|---|
| S | Open-market sale by the insider |
| A | Grant, award, or other acquisition from the issuer |
| M | Exercise or conversion of derivative security (e.g. options) |
| F | Payment of exercise price or tax liability via share withholding |
| G | Bona-fide gift of securities |
| D | Disposition to the issuer (e.g. share buyback participation) |
| J | Other acquisition or disposition |
| X | Exercise of in-the-money or at-the-money derivative security |
| C | Conversion of derivative security |
| V | Transaction voluntarily reported earlier than required |
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