Stitch Fix, Inc. (SFIX)

Data as of Sep 18, 2026, from SEC Form 4 filings.

Net insider selling (90d)Watch SFIX

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Latest SFIX insider trades

Anthony Bacos - Officer
Open-market sale$204K
Aug 3, 2026
Anthony Bacos - Officer

About Stitch Fix, Inc. (SFIX)

Stitch Fix, Inc. files with the SEC under CIK 0001576942 and is classified as catalog and mail-order houses. We track it alongside the rest of the Consumer Discretionary sector.

Sector: Consumer Discretionary

SEC filings for SFIX on EDGAR

SFIX Form 4 activity by transaction type, last 90 days

Form 4 transaction type	Transactions	Shares	Total value
Open-market sale	7	260,000	$1.01M
Option exercise	12	561,262
Tax withholding / forfeiture	3	203,726

Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.

SFIX insider transactions (Form 4)

66 Form 4 filings on record, the earliest from Oct 30, 2024, newest first. Filing history page 1 of 3.

Date	Insider	Transaction	Security	Shares	Price	Value
Sep 16, 2026	Matt Baer - Officer	Option exercise	Class A Common Stock	61,452	-^{footnote F1}	-
Sep 16, 2026	Matt Baer - Officer	Tax withholding / forfeiture	Class A Common Stock	115,062^{footnote F2}	$2.94	$338K
Sep 16, 2026	Matt Baer - Officer	Option exercise	Performance Stock Unit	61,452	$0.00	-
Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligations in connection with the vesting of PSUs and restricted stock units.
Sep 16, 2026	Casey O'Connor - Officer	Option exercise	Class A Common Stock	25,284	-^{footnote F1}	-
Sep 16, 2026	Casey O'Connor - Officer	Tax withholding / forfeiture	Class A Common Stock	25,999^{footnote F2}	$2.94	$76K
Sep 16, 2026	Casey O'Connor - Officer	Option exercise	Performance Stock Unit	25,284	$0.00	-
Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligations in connection with the vesting of PSUs and restricted stock units.
Sep 16, 2026	David Aufderhaar - Officer	Option exercise	Class A Common Stock	43,895	-^{footnote F1}	-
Sep 16, 2026	David Aufderhaar - Officer	Tax withholding / forfeiture	Class A Common Stock	62,665^{footnote F2}	$2.94	$184K
Sep 16, 2026	David Aufderhaar - Officer	Option exercise	Performance Stock Unit	43,895	$0.00	-
Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligations in connection with the vesting of PSUs and restricted stock units.
Aug 3, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	50,000	$2.48	$124K
Aug 3, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	50,000	$4.09^{footnote F2}	$204K
Aug 3, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	20,000	$4.09^{footnote F3}	$82K
Aug 3, 2026	Anthony Bacos - Officer	Option exercise	Employee Stock Option (Right to Buy)	50,000	$0.00	-
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.035 to $4.135 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR Footnote F3 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.035 to $4.145 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jul 27, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	50,000	$2.48	$124K
Jul 27, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	50,000	$3.77^{footnote F2}	$189K
Jul 27, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	20,000	$3.74^{footnote F3}	$75K
Jul 27, 2026	Anthony Bacos - Officer	Option exercise	Employee Stock Option (Right to Buy)	50,000	$0.00	-
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.65 to $3.825 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR Footnote F3 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.645 to $3.765 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jul 20, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	50,000	$2.48	$124K
Jul 20, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	50,000	$3.79^{footnote F2}	$189K
Jul 20, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	20,000	$3.79^{footnote F3}	$76K
Jul 20, 2026	Anthony Bacos - Officer	Option exercise	Employee Stock Option (Right to Buy)	50,000	$0.00	-
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.74 to $3.84 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR Footnote F3 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.735 to $3.84 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jul 16, 2026	Casey O'Connor - Officer	Open-market sale	Class A Common Stock	50,000	$3.93^{footnote F2}	$197K
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.86 to $3.975 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jul 13, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	50,000	$2.48	$124K
Jul 13, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	50,000	$3.62^{footnote F2}	$181K
Jul 13, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	20,000	$3.62^{footnote F2}	$72K
Jul 13, 2026	Anthony Bacos - Officer	Option exercise	Employee Stock Option (Right to Buy)	50,000	$0.00	-
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.57 to $3.66 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jul 6, 2026	David Aufderhaar - Officer	Open-market sale	Class A Common Stock	67,960	$3.79^{footnote F2}	$257K
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.705 to $3.845 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jul 6, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	20,000	$3.76^{footnote F3}	$75K
Jul 6, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	50,000	$2.48	$124K
Jul 6, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	50,000	$3.80^{footnote F2}	$190K
Jul 6, 2026	Anthony Bacos - Officer	Option exercise	Employee Stock Option (Right to Buy)	50,000	$0.00	-
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.705 to $3.845 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR Footnote F3 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.71 to $3.84 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jun 29, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	50,000	$2.48	$124K
Jun 29, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	20,000	$4.42^{footnote F2}	$88K
Jun 29, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	50,011	$4.42^{footnote F3}	$221K
Jun 29, 2026	Anthony Bacos - Officer	Option exercise	Employee Stock Option (Right to Buy)	11	$0.00	-
Jun 29, 2026	Anthony Bacos - Officer	Option exercise	Employee Stock Option (Right to Buy)	50,000	$0.00	-
Jun 29, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	11	$3.99	$44
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.35 to $4.495 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR Footnote F3 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.35 to $4.51 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jun 24, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	100,000	$3.99	$399K
Jun 24, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	100,000	$4.51^{footnote F2}	$451K
Jun 24, 2026	Anthony Bacos - Officer	Option exercise	Employee Stock Option (Right to Buy)	100,000	$0.00	-
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.50 to $4.515 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jun 22, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	50,000	$2.48	$124K
Jun 22, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	50,000	$4.03^{footnote F2}	$202K
Jun 22, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	20,000	$4.04^{footnote F3}	$81K
Jun 22, 2026	Anthony Bacos - Officer	Option exercise	Employee Stock Option (Right to Buy)	50,000	$0.00	-
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.89 to $4.115 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR Footnote F3 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.905 to $4.115 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jun 17, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	43,895	-^{footnote F1}	-
Jun 17, 2026	Anthony Bacos - Officer	Tax withholding / forfeiture	Class A Common Stock	37,010^{footnote F2}	$4.16	$154K
Jun 17, 2026	Anthony Bacos - Officer	Option exercise	Performance Stock Unit	43,895	$0.00	-
Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.
Jun 17, 2026	Matt Baer - Officer	Option exercise	Class A Common Stock	61,454	-^{footnote F1}	-
Jun 17, 2026	Matt Baer - Officer	Tax withholding / forfeiture	Class A Common Stock	107,594^{footnote F2}	$4.16	$448K
Jun 17, 2026	Matt Baer - Officer	Option exercise	Performance Stock Unit	61,454	$0.00	-
Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.
Jun 17, 2026	Casey O'Connor - Officer	Option exercise	Performance Stock Unit	25,283	$0.00	-
Jun 17, 2026	Casey O'Connor - Officer	Option exercise	Class A Common Stock	25,283	-^{footnote F1}	-
Jun 17, 2026	Casey O'Connor - Officer	Tax withholding / forfeiture	Class A Common Stock	25,999^{footnote F2}	$4.16	$108K
Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.
Jun 17, 2026	David Aufderhaar - Officer	Tax withholding / forfeiture	Class A Common Stock	51,603^{footnote F2}	$4.16	$215K
Jun 17, 2026	David Aufderhaar - Officer	Option exercise	Performance Stock Unit	43,895	$0.00	-
Jun 17, 2026	David Aufderhaar - Officer	Option exercise	Class A Common Stock	43,895	-^{footnote F1}	-
Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.
Jun 16, 2026	Anthony Bacos - Officer	Option exercise	Employee Stock Option (Right to Buy)	50,000	$0.00	-
Jun 16, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	50,000	$2.48	$124K
Jun 16, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	50,000	$4.14^{footnote F2}	$207K
Jun 16, 2026	Anthony Bacos - Officer	Open-market sale	Class A Common Stock	20,000	$4.17^{footnote F3}	$83K
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.085 to $4.22 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR Footnote F3 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.10 to $4.22 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Apr 10, 2026	Casey O'Connor - Officer	Open-market sale	Class A Common Stock	60,000	$3.08^{footnote F2}	$185K
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.04 to $3.155 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Apr 7, 2026	David Aufderhaar - Officer	Open-market sale	Class A Common Stock	65,709	$3.09^{footnote F2}	$203K
Footnote F2 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $3.035 to $3.17 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Mar 18, 2026	Casey O'Connor - Officer	Option exercise	Class A Common Stock	25,284	-^{footnote F1}	-
Mar 18, 2026	Casey O'Connor - Officer	Tax withholding / forfeiture	Class A Common Stock	27,021^{footnote F2}	$3.19	$86K
Mar 18, 2026	Casey O'Connor - Officer	Option exercise	Performance Stock Unit	25,284	$0.00	-
Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.
Mar 18, 2026	David Aufderhaar - Officer	Option exercise	Class A Common Stock	43,895	-^{footnote F1}	-
Mar 18, 2026	David Aufderhaar - Officer	Tax withholding / forfeiture	Class A Common Stock	52,011^{footnote F2}	$3.19	$166K
Mar 18, 2026	David Aufderhaar - Officer	Option exercise	Performance Stock Unit	43,895	$0.00	-
Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.
Mar 18, 2026	Matt Baer - Officer	Option exercise	Class A Common Stock	61,454	-^{footnote F1}	-
Mar 18, 2026	Matt Baer - Officer	Tax withholding / forfeiture	Class A Common Stock	77,818^{footnote F2}	$3.19	$248K
Mar 18, 2026	Matt Baer - Officer	Option exercise	Performance Stock Unit	61,454	$0.00	-
Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.
Mar 18, 2026	Anthony Bacos - Officer	Option exercise	Class A Common Stock	43,895	-^{footnote F1}	-
Mar 18, 2026	Anthony Bacos - Officer	Tax withholding / forfeiture	Class A Common Stock	37,824^{footnote F2}	$3.19	$121K
Mar 18, 2026	Anthony Bacos - Officer	Option exercise	Performance Stock Unit	43,895	$0.00	-
Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock. Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligation in connection with the vesting of restricted stock units.
Feb 2, 2026	Katrina Lake - Director	Other	Class A Common Stock	8,835	$0.00	-
Feb 2, 2026	Katrina Lake - Director	Open-market sale	Class A Common Stock	8,835	$5.01^{footnote F4}	$44K
Feb 2, 2026	Katrina Lake - Director	Other	Class B Common Stock	8,835	$0.00	-
Footnote F4 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.00 to $5.0250 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jan 27, 2026	Casey O'Connor - Officer	Option exercise	Class A Common Stock	19,347	$3.80	$74K
Jan 27, 2026	Casey O'Connor - Officer	Open-market sale	Class A Common Stock	19,347	$5.68	$110K
Jan 27, 2026	Casey O'Connor - Officer	Option exercise	Non-qualified Stock Option (Right to Buy)	19,347	$0.00	-
Jan 20, 2026	Casey O'Connor - Officer	Option exercise	Class A Common Stock	13,641	$3.80	$52K
Jan 20, 2026	Casey O'Connor - Officer	Open-market sale	Class A Common Stock	83,641	$5.16^{footnote F3}	$431K
Jan 21, 2026	Casey O'Connor - Officer	Option exercise	Class A Common Stock	13,852	$3.80	$53K
Jan 21, 2026	Casey O'Connor - Officer	Open-market sale	Class A Common Stock	13,852	$5.34^{footnote F4}	$74K
Jan 22, 2026	Casey O'Connor - Officer	Option exercise	Class A Common Stock	41,259	$3.80	$157K
Jan 22, 2026	Casey O'Connor - Officer	Open-market sale	Class A Common Stock	41,259	$5.34^{footnote F4}	$220K
Jan 20, 2026	Casey O'Connor - Officer	Option exercise	Non-qualified Stock Option (Right to Buy)	13,641	$0.00	-
Jan 21, 2026	Casey O'Connor - Officer	Option exercise	Non-qualified Stock Option (Right to Buy)	13,852	$0.00	-
Jan 22, 2026	Casey O'Connor - Officer	Option exercise	Non-qualified Stock Option (Right to Buy)	41,259	$0.00	-
Footnote F3 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $4.91 to $5.39 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR Footnote F4 (price): The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $5.34 to $5.345 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the… Full note on SEC EDGAR
Jan 20, 2026	David Aufderhaar - Officer	Open-market sale	Class A Common Stock	24,114	$5.13	$124K
Oct 24, 2025	Matt Baer - Officer	Grant or award	Class A Common Stock	595,238^{footnote F1}	$0.00	-
Footnote F1 (shares): 1/12 of the shares subject to the restricted stock units will vest on December 17, 2025, and the remainder will vest in 11 equal quarterly installments of 1/12th over the next eleven (11) subsequent quarterly vesting dates. All vesting is subject to the Reporting Person's… Full note on SEC EDGAR
Oct 21, 2025	David Aufderhaar - Officer	Grant or award	Class A Common Stock	310,559^{footnote F1}	$0.00	-
Footnote F1 (shares): 1/12 of the shares subject to the options and restricted stock unit will vest on December 17, 2025, and the remainder will vest in 11 equal quarterly installments of 1/12th over the next eleven (11) subsequent quarterly vesting dates. All vesting is subject to the Reporting… Full note on SEC EDGAR

Recent SFIX Form 8-K filings

Read SFIX company news

Sep 25, 2026Item 5.02

Read the filing on SEC EDGAR

Sep 23, 2026Item 2.02, 9.01

Read the filing on SEC EDGAR

Jul 28, 2026Item 5.03, 9.01

Read the filing on SEC EDGAR

Jun 10, 2026Item 2.02, 9.01

Read the filing on SEC EDGAR

Recent SFIX Form 144 notices of proposed sale

An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.

Filed	Filer	Relationship	Shares	Market value	Notice
Oct 7, 2026	Bacos Anthony	Former Affiliate	50,000	$133K	View on EDGAR
Oct 1, 2026	Bacos Anthony	Former Affiliate	50,000

SFIX insider trading FAQ

What is the latest insider trade for SFIX?

Stitch Fix, Inc. (SFIX) had 7 insider filings in the last 90 days, with the most recent on 2026-09-18. The full record for SFIX runs to 66 Form 4 filings, the earliest from 2024-10-30. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.

How many insiders are buying SFIX stock?

No insider purchases of SFIX were filed in the last 90 days.

How many insiders are selling SFIX stock?

7 insider sales of SFIX were filed in the last 90 days, totaling $1.01M.

Where can I see SFIX SEC filings (Form 4, 10-K, 10-Q, 8-K)?

This page collects SFIX Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.

More Consumer Discretionary companies with insider activity

Recent insider filings

The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.

Sep 18, 2026 - Matt Baer view on EDGAR
Sep 18, 2026 - Casey O'Connor view on EDGAR
Sep 18, 2026 - David Aufderhaar view on EDGAR
Aug 5, 2026 - Anthony Bacos view on EDGAR
Jul 29, 2026 - Anthony Bacos view on EDGAR
Jul 21, 2026 - Anthony Bacos view on EDGAR
Jul 20, 2026 - Casey O'Connor view on EDGAR
Jul 14, 2026 - Anthony Bacos view on EDGAR
Jul 8, 2026 - David Aufderhaar view on EDGAR

Related companies with recent insider activity

Learn more

Insider selling: signal or noise?: Why most insider sales are routine, and the few patterns worth a second look.
Form 144 vs Form 4: A Form 144 announces a planned sale; the Form 4 reports it after it happens.
Insider activity in Consumer Discretionary: Where SFIX's peers are being bought and sold.
Every recent Form 4: The market-wide feed, updated as filings arrive from SEC EDGAR.

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Form 4 transaction type

Transactions

Total value

Open-market sale

260,000

$1.01M

Option exercise

561,262

Tax withholding / forfeiture

203,726

Date

Insider

Transaction

Security

Price

Value

Sep 16, 2026

Matt Baer - Officer

Option exercise

Class A Common Stock

61,452

-^{footnote F1}

Sep 16, 2026

Matt Baer - Officer

Tax withholding / forfeiture

Class A Common Stock

115,062^{footnote F2}

$2.94

$338K

Sep 16, 2026

Matt Baer - Officer

Option exercise

Performance Stock Unit

61,452

$0.00

Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock.
Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligations in connection with the vesting of PSUs and restricted stock units.

Sep 16, 2026

Casey O'Connor - Officer

Option exercise

Class A Common Stock

25,284

-^{footnote F1}

Sep 16, 2026

Casey O'Connor - Officer

Tax withholding / forfeiture

Class A Common Stock

25,999^{footnote F2}

$2.94

$76K

Sep 16, 2026

Casey O'Connor - Officer

Option exercise

Performance Stock Unit

25,284

$0.00

Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock.
Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligations in connection with the vesting of PSUs and restricted stock units.

Sep 16, 2026

David Aufderhaar - Officer

Option exercise

Class A Common Stock

43,895

-^{footnote F1}

Sep 16, 2026

David Aufderhaar - Officer

Tax withholding / forfeiture

Class A Common Stock

62,665^{footnote F2}

$2.94

$184K

Sep 16, 2026

David Aufderhaar - Officer

Option exercise

Performance Stock Unit

43,895

$0.00

Footnote F1 (price): Each Performance Stock Unit ("PSU") represents a contingent right to receive one share of the Issuer's Class A Common Stock.
Footnote F2 (shares): Represents shares that have been withheld by the Company to satisfy tax withholding obligations in connection with the vesting of PSUs and restricted stock units.

Aug 3, 2026