Baozun Inc. (BZUN)

Data as of Oct 14, 2026, from SEC Form 4 filings.

Net insider buying (90d)Watch BZUN

See up to 3 months of BZUN. The 7-day demo opens the 1M and 3M ranges and puts BZUN on your watchlist.

Latest BZUN insider trades

Wenbin Qiu - Officer
Open-market purchase$20K
Oct 12, 2026
Wenbin Qiu

About Baozun Inc. (BZUN)

Baozun Inc. is an SEC registrant, filing under CIK 0001625414, classified as catalog and mail-order houses. We track it alongside the rest of the Consumer Discretionary sector.

Sector: Consumer Discretionary

SEC filings for BZUN on EDGAR

BZUN Form 4 activity by transaction type, last 90 days

Form 4 transaction type	Transactions	Shares	Total value
Open-market purchase	10	82,100	$236K
Grant or award	2	192,000
Option exercise	2	22,412

Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.

BZUN insider transactions (Form 4)

39 Form 4 filings on record, the earliest from Mar 31, 2026, newest first. Filing history page 1 of 2.

Date	Insider	Transaction	Security	Shares	Price	Value
Oct 12, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	6,000	$3.34^{footnote F1}	$20K
Oct 13, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	5,800	$3.47^{footnote F2}	$20K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $3.34 to $3.35, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR Footnote F2 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $3.47 to $3.48, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR
Sep 18, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	7,000	$2.88^{footnote F1}	$20K
Sep 21, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	6,900	$2.85^{footnote F2}	$20K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.878 to $2.890, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the… Full note on SEC EDGAR Footnote F2 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.854 to $2.850, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the… Full note on SEC EDGAR
Sep 16, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	7,300	$2.74^{footnote F1}	$20K
Sep 17, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	7,100	$2.84	$20K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.74 to $2.76, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR
Sep 15, 2026	Junhua Wu - Officer	Open-market purchase	American Depositary Shares	13,900	$2.73	$38K
Sep 14, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	7,300	$2.74^{footnote F1}	$20K
Sep 15, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	7,300	$2.72^{footnote F2}	$20K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.740 to $2.742, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the… Full note on SEC EDGAR Footnote F2 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.723 to $2.740, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the… Full note on SEC EDGAR
Sep 2, 2026	Junhua Wu - Officer	Open-market purchase	American Depositary Shares	13,500	$2.85	$38K
Aug 28, 2026	Bin Helen Yu - Director	Option exercise	American Depositary Shares	5,603	$0.00	-
Aug 28, 2026	Bin Helen Yu - Director	Grant or award	Restricted Stock Unit	18,000	$0.00	-
Aug 28, 2026	Bin Helen Yu - Director	Option exercise	Restricted Stock Unit	16,809^{footnote F4}	$0.00	-
Footnote F4 (shares): Of the total 58,809 RSUs, 16,809 RSUs had been fully vested and were converted into 5,603 American Depositary Shares on August 28, 2026.
Aug 28, 2026	Wenbin Qiu - Officer	Grant or award	Restricted Stock Unit	174,000	$0.00	-
Jun 30, 2026	Changqing Ye - Director	Option exercise	American Depositary Shares	17,269	$0.00	-
Jun 30, 2026	Changqing Ye - Director	Option exercise	Restricted Stock Unit	51,809^{footnote F3}	$0.00	-
Footnote F3 (shares): Of the total 93,809 RSUs, 51,809 RSUs had been fully vested and were converted into 17,269 American Depositary Shares on June 30, 2026.
Jun 24, 2026	Junhua Wu - Officer	Open-market purchase	American Depositary Shares	29,000	$2.85	$83K
Jun 22, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.81^{footnote F1}	$28K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.807 to $2.810, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the… Full note on SEC EDGAR
Jun 17, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.83^{footnote F1}	$28K
Jun 18, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.77^{footnote F2}	$28K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.83 to $2.84, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR Footnote F2 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.77 to $2.79, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR
Jun 17, 2026	Junhua Wu - Officer	Open-market purchase	American Depositary Shares	18,500	$2.84	$53K
Jun 15, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.79	$28K
Jun 16, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.72	$27K
Jun 11, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.67^{footnote F1}	$27K
Jun 12, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.72	$27K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.669 to $2.670, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the… Full note on SEC EDGAR
Jun 11, 2026	Junhua Wu - Officer	Open-market purchase	American Depositary Shares	18,000	$2.69	$48K
Jun 9, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.72^{footnote F1}	$27K
Jun 10, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.64^{footnote F2}	$26K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.72 to $2.73, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR Footnote F2 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.64 to $2.65, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR
Jun 5, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.65^{footnote F1}	$27K
Jun 8, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.77^{footnote F2}	$28K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.65 to $2.67, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR Footnote F2 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.77 to $2.79, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR
Jun 3, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.63^{footnote F1}	$26K
Jun 4, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.67	$27K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.63 to $2.64, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR
Jun 1, 2026	Junhua Wu - Officer	Open-market purchase	American Depositary Shares	20,000	$2.70	$54K
Jun 1, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.73^{footnote F1}	$27K
Jun 2, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.69^{footnote F2}	$27K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.73 to $2.74, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR Footnote F2 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.69 to $2.71, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the issuer… Full note on SEC EDGAR
May 28, 2026	Junhua Wu - Officer	Open-market purchase	American Depositary Shares	19,500	$2.56	$50K
May 28, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.56	$26K
May 29, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.57	$26K
May 26, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.55^{footnote F1}	$26K
May 27, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.58	$26K
Footnote F1 (price): Represents a weighted-average purchase price. These shares were purchased in multiple transactions at prices ranging from $2.548 to $2.550, inclusive. For all transactions reported in this Form 4 utilizing a weighted-average price, the reporting person will provide to the… Full note on SEC EDGAR
May 26, 2026	Junhua Wu - Officer	Open-market purchase	American Depositary Shares	10,000	$2.55	$26K
May 21, 2026	Changqing Ye - Director	Grant or award	Restricted Stock Unit	42,000	$0.00	-
May 21, 2026	Bin Yu - Director	Grant or award	Restricted Stock Unit	24,000	$0.00	-
May 21, 2026	Hsien-Chieng Steve Hsia - Director	Grant or award	Restricted Stock Unit	42,000	$0.00	-
May 21, 2026	Yiu Pong Chan - Director	Grant or award	Restricted Stock Unit	42,000	$0.00	-
Apr 17, 2026	Wenbin Qiu - Officer	Open-market purchase	American Depositary Shares	16,000	$3.14	$50K

BZUN insider trading FAQ

What is the latest insider trade for BZUN?

Baozun Inc. (BZUN) had 8 insider filings in the last 90 days, with the most recent on 2026-10-14. The full record for BZUN runs to 39 Form 4 filings, the earliest from 2026-03-31. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.

How many insiders are buying BZUN stock?

10 insider purchases of BZUN were filed in the last 90 days, totaling $236K.

How many insiders are selling BZUN stock?

No insider sales of BZUN were filed in the last 90 days.

Where can I see BZUN SEC filings (Form 4, 10-K, 10-Q, 8-K)?

This page collects BZUN Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.

More Consumer Discretionary companies with insider activity

Recent insider filings

The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.

Oct 14, 2026 - Wenbin Qiu view on EDGAR
Sep 22, 2026 - Wenbin Qiu view on EDGAR
Sep 18, 2026 - Wenbin Qiu view on EDGAR
Sep 17, 2026 - Junhua Wu view on EDGAR
Sep 16, 2026 - Wenbin Qiu view on EDGAR
Sep 4, 2026 - Junhua Wu view on EDGAR
Sep 1, 2026 - Bin Helen Yu view on EDGAR
Sep 1, 2026 - Wenbin Qiu view on EDGAR
Jul 2, 2026 - Changqing Ye view on EDGAR

Related companies with recent insider activity

Learn more

How to read insider buying signals: What an open-market purchase by an insider can and cannot tell you.
Insider activity in Consumer Discretionary: Where BZUN's peers are being bought and sold.
Every recent Form 4: The market-wide feed, updated as filings arrive from SEC EDGAR.

Follow BZUN with a 7-day demo

BZUN on your watchlist
Every BZUN Form 4 filing on record
Up to 3 months of BZUN price history
The daily trading plan of ranked insider buys, on a delay, with the plan archive

Start 7-day demoCard required. Your card is never charged for the demo.

Form 4 transaction type

Transactions

Total value

Open-market purchase

82,100

$236K

Grant or award

192,000

Option exercise

22,412

Date

Insider

Transaction

Security

Price

Value

Oct 12, 2026