Sally Beauty Holdings, Inc. (SBH)
Data as of , from SEC Form 4 filings.
See up to 3 months of SBH. The 7-day demo opens the 1M and 3M ranges and puts SBH on your watchlist.
Start 7-day demoLatest SBH insider trades
About Sally Beauty Holdings, Inc. (SBH)
Sally Beauty Holdings Inc is a professional beauty-products retailer based in the United States. The company operates throughout the United States, Puerto Rico, the United Kingdom, Belgium, Canada, Chile, Mexico, Peru, France, Ireland, Spain, Germany, Netherlands, and other geographical regions. The company operates through two business segments: Sally Beauty Supply and Beauty Systems Group. The products offered by the company include hair color and care, hair dryers and hair-styling appliances, nail care, skin care, and others.
- PLANO, TX
- 27,000
- 2006
- XNYS
https://www.sallybeautyholdings.comSEC filings for SBH on EDGAR
SBH Form 4 activity by transaction type, last 90 days
No Form 4 activity for SBH in the last 90 days.
SBH insider transactions (Form 4)
9446 Form 4 filings on record, the earliest from Oct 2, 2024, newest first. Filing history page 2 of 2.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Kim McIntosh - Officer | Open-market sale | Common Stock | 4,300 | $14.53 | $62K | |
| Mary Beth Beth Edwards - Officer | Option exercise | Common Stock | 33,391 | $0.00 | - | |
| Mary Beth Beth Edwards - Officer | Tax withholding / forfeiture | Common Stock | 12,474 | $13.41 | $167K | |
| Mary Beth Beth Edwards - Officer | Option exercise | Restricted stock units | 4,789 | $0.00 | - | |
| Mary Beth Beth Edwards - Officer | Option exercise | Restricted stock units | 5,596 | $0.00 | - | |
| Mary Beth Beth Edwards - Officer | Option exercise | Restricted stock units | 1,985 | $0.00 | - | |
| Mary Beth Beth Edwards - Officer | Option exercise | Restricted stock units | 1,775 | $0.00 | - | |
| Mary Beth Beth Edwards - Officer | Option exercise | Restricted stock units | 7,959 | $0.00 | - | |
| Mary Beth Beth Edwards - Officer | Option exercise | Restricted stock units | 11,287 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Option exercise | Common Stock | 45,023 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Tax withholding / forfeiture | Common Stock | 16,819 | $13.41 | $226K | |
| Mark Gregory Spinks - Officer | Option exercise | Restricted stock units | 5,747 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Option exercise | Restricted stock units | 6,715 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Option exercise | Restricted stock units | 2,382 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Option exercise | Restricted stock units | 2,130 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Option exercise | Restricted stock units | 10,382 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Option exercise | Restricted stock units | 17,667 | $0.00 | - | |
| Denise Paulonis - Officer | Option exercise | Common Stock | 284,141 | $0.00 | - | |
| Denise Paulonis - Officer | Tax withholding / forfeiture | Common Stock | 110,320 | $13.41 | $1.48M | |
| Denise Paulonis - Officer | Option exercise | Restricted stock units | 40,709 | $0.00 | - | |
| Denise Paulonis - Officer | Option exercise | Restricted stock units | 47,569 | $0.00 | - | |
| Denise Paulonis - Officer | Option exercise | Restricted stock units | 16,874 | $0.00 | - | |
| Denise Paulonis - Officer | Option exercise | Restricted stock units | 15,084 | $0.00 | - | |
| Denise Paulonis - Officer | Option exercise | Restricted stock units | 65,752 | $0.00 | - | |
| Denise Paulonis - Officer | Option exercise | Restricted stock units | 98,153 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Option exercise | Common Stock | 45,023 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Tax withholding / forfeiture | Common Stock | 16,819 | $13.41 | $226K | |
| John Howard Goss Jr. - Officer | Option exercise | Restricted stock units | 5,747 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Option exercise | Restricted stock units | 6,715 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Option exercise | Restricted stock units | 2,382 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Option exercise | Restricted stock units | 2,130 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Option exercise | Restricted stock units | 10,382 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Option exercise | Restricted stock units | 17,667 | $0.00 | - | |
| Scott C. Sherman - Officer | Option exercise | Common Stock | 33,391 | $0.00 | - | |
| Scott C. Sherman - Officer | Tax withholding / forfeiture | Common Stock | 12,474 | $13.41 | $167K | |
| Scott C. Sherman - Officer | Option exercise | Restricted stock units | 4,789 | $0.00 | - | |
| Scott C. Sherman - Officer | Option exercise | Restricted stock units | 5,596 | $0.00 | - | |
| Scott C. Sherman - Officer | Option exercise | Restricted stock units | 1,985 | $0.00 | - | |
| Scott C. Sherman - Officer | Option exercise | Restricted stock units | 1,775 | $0.00 | - | |
| Scott C. Sherman - Officer | Option exercise | Restricted stock units | 7,959 | $0.00 | - | |
| Scott C. Sherman - Officer | Option exercise | Restricted stock units | 11,287 | $0.00 | - | |
| Kim McIntosh - Officer | Option exercise | Common Stock | 12,844 | $0.00 | - | |
| Kim McIntosh - Officer | Tax withholding / forfeiture | Common Stock | 3,131 | $13.41 | $42K | |
| Kim McIntosh - Officer | Option exercise | Restricted stock units | 1,916 | $0.00 | - | |
| Kim McIntosh - Officer | Option exercise | Restricted stock units | 2,239 | $0.00 | - | |
| Kim McIntosh - Officer | Option exercise | Restricted stock units | 795 | $0.00 | - | |
| Kim McIntosh - Officer | Option exercise | Restricted stock units | 710 | $0.00 | - | |
| Kim McIntosh - Officer | Option exercise | Restricted stock units | 2,768 | $0.00 | - | |
| Kim McIntosh - Officer | Option exercise | Restricted stock units | 4,416 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Option exercise | Common Stock | 55,413 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Tax withholding / forfeiture | Common Stock | 20,700 | $13.41 | $278K | |
| Marlo Michelle Cormier Platz - Officer | Option exercise | Restricted stock units | 7,663 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Option exercise | Restricted stock units | 8,954 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Option exercise | Restricted stock units | 3,176 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Option exercise | Restricted stock units | 2,840 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Option exercise | Restricted stock units | 13,150 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Option exercise | Restricted stock units | 19,630 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Grant or award | Restricted stock units | 8,954 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Grant or award | Restricted stock units | 2,840 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Grant or award | Restricted stock units | 4,873 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Grant or award | Restricted stock units | 8,728 | $0.00 | - | |
| Marlo Michelle Cormier Platz - Officer | Grant or award | Restricted stock units | 37,821 | $0.00 | - | |
| Scott C. Sherman - Officer | Grant or award | Restricted stock units | 5,596 | $0.00 | - | |
| Scott C. Sherman - Officer | Grant or award | Restricted stock units | 1,775 | $0.00 | - | |
| Scott C. Sherman - Officer | Grant or award | Restricted stock units | 2,950 | $0.00 | - | |
| Scott C. Sherman - Officer | Grant or award | Restricted stock units | 5,019 | $0.00 | - | |
| Scott C. Sherman - Officer | Grant or award | Restricted stock units | 28,366 | $0.00 | - | |
| Mary Beth Beth Edwards - Officer | Grant or award | Restricted stock units | 5,596 | $0.00 | - | |
| Mary Beth Beth Edwards - Officer | Grant or award | Restricted stock units | 1,775 | $0.00 | - | |
| Mary Beth Beth Edwards - Officer | Grant or award | Restricted stock units | 2,950 | $0.00 | - | |
| Mary Beth Beth Edwards - Officer | Grant or award | Restricted stock units | 5,019 | $0.00 | - | |
| Denise Paulonis - Officer | Grant or award | Restricted stock units | 47,569 | $0.00 | - | |
| Denise Paulonis - Officer | Grant or award | Restricted stock units | 15,084 | $0.00 | - | |
| Denise Paulonis - Officer | Grant or award | Restricted stock units | 24,362 | $0.00 | - | |
| Denise Paulonis - Officer | Grant or award | Restricted stock units | 43,639 | $0.00 | - | |
| Denise Paulonis - Officer | Grant or award | Restricted stock units | 208,018 | $0.00 | - | |
| Kim McIntosh - Officer | Grant or award | Restricted stock units | 2,239 | $0.00 | - | |
| Kim McIntosh - Officer | Grant or award | Restricted stock units | 710 | $0.00 | - | |
| Kim McIntosh - Officer | Grant or award | Restricted stock units | 1,026 | $0.00 | - | |
| Kim McIntosh - Officer | Grant or award | Restricted stock units | 1,964 | $0.00 | - | |
| Kim McIntosh - Officer | Grant or award | Restricted stock units | 8,509 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Grant or award | Restricted stock units | 6,715 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Grant or award | Restricted stock units | 2,130 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Grant or award | Restricted stock units | 3,847 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Grant or award | Restricted stock units | 7,855 | $0.00 | - | |
| John Howard Goss Jr. - Officer | Grant or award | Restricted stock units | 37,821 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Grant or award | Restricted stock units | 6,715 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Grant or award | Restricted stock units | 2,130 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Grant or award | Restricted stock units | 3,847 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Grant or award | Restricted stock units | 7,855 | $0.00 | - | |
| Mark Gregory Spinks - Officer | Grant or award | Restricted stock units | 37,821 | $0.00 | - | |
| Denise Paulonis - Officer | Option exercise | Common Stock | 28,282 | $0.00 | - | |
| Denise Paulonis - Officer | Tax withholding / forfeiture | Common Stock | 10,564 | $13.49 | $143K | |
| Denise Paulonis - Officer | Option exercise | Restricted stock units | 28,282 | $0.00 | - |
Recent SBH Form 144 notices of proposed sale
1An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| - | - | - | - | View on EDGAR |
SBH insider trading FAQ
What is the latest insider trade for SBH?
Sally Beauty Holdings, Inc. (SBH) has filed no insider reports in the last 90 days. The most recent on record is dated 2026-06-09. The full record for SBH runs to 46 Form 4 filings, the earliest from 2024-10-02. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying SBH stock?
No insider purchases of SBH were filed in the last 90 days. 4 purchases are on record for this company.
How many insiders are selling SBH stock?
No insider sales of SBH were filed in the last 90 days. 4 sales are on record for this company.
Where can I see SBH SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects SBH Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Consumer Discretionary companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Marlo Michelle Cormier Platz view on EDGAR
- - Adrianne Lee view on EDGAR
- - Erin Nealy Cox view on EDGAR
- - Max R. Rangel view on EDGAR
- - Debra Golding Perelman view on EDGAR
- - Erin Nealy Cox view on EDGAR
- - James M. Head view on EDGAR
- - Rachel Rothe Bishop view on EDGAR
- - Jeffrey N. Boyer view on EDGAR
Related companies with recent insider activity
Learn more
- What the Form 4 transaction codes mean
- Grants, option exercises, gifts and tax withholding are not trades on the market. The codes say which is which.
- Form 144 vs Form 4
- A Form 144 announces a planned sale; the Form 4 reports it after it happens.
- Insider activity in Consumer Discretionary
- Where SBH's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
Follow SBH with a 7-day demo
- SBH on your watchlist
- Every SBH Form 4 filing on record
- Up to 3 months of SBH price history
- The daily trading plan of ranked insider buys, on a delay, with the plan archive