Ulta Beauty, Inc. (ULTA)
Data as of , from SEC Form 4 filings.
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About Ulta Beauty, Inc. (ULTA)
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 stores and e-commerce. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland), has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
- BOLINGBROOK, IL
- 65,000
- 2007
- Nasdaq
ULTA Form 4 activity by transaction type, last 90 days
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 2 | 2,600 | $1.41M |
| Grant or award | 3 | 6,769 |
Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.
ULTA insider transactions (Form 4)
3930 Form 4 filings on record, the earliest from Jun 11, 2025, newest first.
| Traded | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Open-market sale | Common Stock | 2,000 | $545.88 footnote F1 | $1.09M | ||
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| Lorna Nagler - Director | Open-market sale | Common Stock | 600 | $537.31 footnote F1 | $322K | |
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| Kelly E. Garcia - Officer | Grant or award | Common Stock | 2,933 footnote F1 | $0.00 | - | |
| Kelly E. Garcia - Officer | Grant or award | Stock Option (right to buy) | 3,565 | $0.00 | - | |
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| Brieane Lee Olson - Director | Grant or award | Common Stock | 271 footnote F1 | $0.00 | - | |
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| George R. Mrkonic Jr. | Open-market sale | Common Stock | 383 | $475.84 | $182K | |
| Mike C. Smith | Grant or award | Common Stock | 404 footnote F1 | $0.00 | - | |
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| Gisel Ruiz | Grant or award | Restricted Stock Units | 404 | $0.00 | - | |
| Lorna Nagler | Grant or award | Common Stock | 404 footnote F1 | $0.00 | - | |
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| George R. Mrkonic Jr. | Grant or award | Common Stock | 404 footnote F1 | $0.00 | - | |
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| Patricia A. Little | Grant or award | Restricted Stock Units | 404 | $0.00 | - | |
| Stephenie Lee Landry | Grant or award | Common Stock | 404 footnote F1 | $0.00 | - | |
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| Catherine Ann Halligan | Grant or award | Common Stock | 404 footnote F1 | $0.00 | - | |
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| Kelly E. Garcia | Grant or award | Common Stock | 404 footnote F1 | $0.00 | - | |
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| Martin Brok | Grant or award | Common Stock | 404 footnote F1 | $0.00 | - | |
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| George R. Mrkonic Jr. | Open-market sale | Common Stock | 452 | $539.29 footnote F1 | $244K | |
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| Grant or award | Common Stock | 519 footnote F1 | $0.00 | - | ||
| Grant or award | Stock Option (right to buy) | 757 | $0.00 | - | ||
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| Grant or award | Common Stock | 10,889 footnote F1 | $0.00 | - | ||
| Grant or award | Stock Option (right to buy) | 37,070 | $0.00 | - | ||
| Grant or award | Stock Option (right to buy) | 68,000 | $0.00 | - | ||
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| Anita Jane Ryan - Officer | Grant or award | Common Stock | 1,443 footnote F1 | $0.00 | - | |
| Anita Jane Ryan - Officer | Grant or award | Stock Option (right to buy) | 4,912 | $0.00 | - | |
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| Grant or award | Common Stock | 4,219 footnote F1 | $0.00 | - | ||
| Grant or award | Stock Option (right to buy) | 14,363 | $0.00 | - | ||
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| Grant or award | Common Stock | 1,263 footnote F1 | $0.00 | - | ||
| Grant or award | Stock Option (right to buy) | 4,298 | $0.00 | - | ||
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| Tax withholding / forfeiture | Common Stock | 393 footnote F1 | $535.72 | $211K | ||
| Tax withholding / forfeiture | Common Stock | 1,491 footnote F2 | $535.72 | $799K | ||
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| Anita Jane Ryan - Officer | Tax withholding / forfeiture | Common Stock | 80 footnote F1 | $535.75 | $43K | |
| Anita Jane Ryan - Officer | Tax withholding / forfeiture | Common Stock | 189 footnote F2 | $535.75 | $101K | |
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| Grant or award | Common Stock | 3,416 footnote F1 | $0.00 | - | ||
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| Anita Jane Ryan - Officer | Grant or award | Common Stock | 644 footnote F1 | $0.00 | - | |
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| Catherine Ann Halligan | Gift | Common Stock | 340 | $0.00 | - | |
| Mike C. Smith | Open-market sale | Common Stock | 500 | $528.43 | $264K | |
| Stephenie Lee Landry | Grant or award | Common Stock | 277 | $0.00 | - | |
| Martin Brok | Grant or award | Common Stock | 277 | $0.00 | - | |
| George R. Mrkonic Jr. | Grant or award | Common Stock | 383 | $0.00 | - | |
| Michelle L. Collins | Grant or award | Restricted Stock Units | 383 | $0.00 | - | |
Recent ULTA Form 144 notices of proposed sale
3An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| Kecia Steelman | Officer | 2,000 | $1.09M | View on EDGAR | |
| Lorna Nagler | Director | 600 |
Stock trades in ULTA disclosed by members of the U.S. House in the last 12 months, newest first. Values are the ranges as filed.
| Member | Type | Traded | Disclosed | Value range | Owner | Days to disclose | Filing |
|---|---|---|---|---|---|---|---|
| Purchase |
ULTA insider trading FAQ
What is the latest insider trade for ULTA?
Ulta Beauty, Inc. (ULTA) had 4 insider filings in the last 90 days, with the most recent on 21 September 2026. The full record for ULTA runs to 30 Form 4 filings, the earliest from 11 June 2025. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying ULTA stock?
No insider purchases of ULTA were filed in the last 90 days.
How many insiders are selling ULTA stock?
2 insider sales of ULTA were filed in the last 90 days, totaling $1.41M.
Where can I see ULTA SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects ULTA Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Consumer Discretionary companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Kecia Steelman view on EDGAR
- - Lorna Nagler view on EDGAR
- - Kelly E. Garcia view on EDGAR
- - Brieane Lee Olson view on EDGAR
- - George R. Mrkonic Jr. view on EDGAR
- - Mike C. Smith view on EDGAR
- - Gisel Ruiz view on EDGAR
- - Lorna Nagler view on EDGAR
- - George R. Mrkonic Jr. view on EDGAR
Related companies with recent insider activity
Learn more
- Insider selling: signal or noise?
- Why most insider sales are routine, and the few patterns worth a second look.
- Form 144 vs Form 4
- A Form 144 announces a planned sale; the Form 4 reports it after it happens.
- Insider activity in Consumer Discretionary
- Where ULTA's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
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