Ulta Beauty, Inc. (ULTA)
Latest ULTA Insider Trades
About Ulta Beauty, Inc. (ULTA)
Ulta Beauty is the largest specialized beauty retailer in the US with more than 1,500 freestanding stores. The firm offers cosmetics (38% of 2025 sales), fragrances (13%), skin care (24%), and hair care products (19%). It also has salon services, including hair, makeup, skin, and brow, that account for 4% of its revenue and drive customer traffic. Outside of the US, Ulta operates premium beauty retailer Space NK (86 stores at year-end 2025 in the UK and Ireland) and has franchised stores in Mexico, and a joint venture in the Middle East. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
- BOLINGBROOK, IL
- 65,000
- 2007
- XNAS
90-Day SEC Filing Activity
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 1 | 383 | $182K |
| Grant or award | 9 | 3,636 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
ULTA Insider Transactions (Form 4)
3426 Form 4 filings on record, the earliest from Jun 11, 2025, newest first.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| George R. Mrkonic Jr. | Open-market sale | Common Stock | 383 | $475.84 |
Recent ULTA Form 8-K Filings
5Recent ULTA Form 144 Notices of Proposed Sale
1A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| - | - | - | - | View on EDGAR |
ULTA Insider Trading - FAQ
What is the latest insider trade for ULTA?
Ulta Beauty, Inc. (ULTA) had 10 insider filings in the last 90 days, with the most recent on 2026-06-16. The full record for ULTA runs to 26 Form 4 filings, the earliest from 2025-06-11. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
How many insiders are buying ULTA stock?
No insider purchases of ULTA were filed in the last 90 days.
How many insiders are selling ULTA stock?
1 insider sale of ULTA was filed in the last 90 days, totaling $182K.
Where can I see ULTA SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page tracks ULTA Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
How can I follow ULTA insider buys?
Create a free InsiderAlpha account and press Watch on this page to add ULTA to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
More Consumer Discretionary Companies with Insider Activity
Recent Insider Filings
10Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
- - George R. Mrkonic Jr. view on EDGAR
- - Mike C. Smith view on EDGAR
- - Gisel Ruiz view on EDGAR
- - Lorna Nagler view on EDGAR
- - George R. Mrkonic Jr. view on EDGAR
- - Patricia A. Little view on EDGAR
- - Stephenie Lee Landry view on EDGAR
- - Catherine Ann Halligan view on EDGAR
- - Kelly E. Garcia view on EDGAR
Related Companies - Recent Insider Activity
Learn More
- What is SEC Form 4?
- The filing insiders must submit within two business days of a trade, and how to read its transaction codes.
- Insider activity in Consumer Discretionary
- Where ULTA's peers are being bought and sold.
- Every recent Form 4
- The full market-wide feed, updated as filings arrive from SEC EDGAR.
Track ULTA insider activity as it files
Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
