Updated Jul 16, 2026 · Last SEC filing 2026-06-09
Sally Beauty Holdings, Inc. (SBH) has filed 3 SEC Form 4 insider transactions in the last 90 days, with the most recent on 2026-06-09. 1 Form 8-K material event filings were reported by SBH in the last 90 days. 1 Form 144 notices of proposed sale were filed for SBH stock. InsiderAlpha tracks every SBH SEC filing — Form 4, Form 144, and 8-K — in real time, including Rule 10b5-1 plan detection.
| SEC CIK | 0001368458 |
|---|
| Form 4 filings (90d) | 3 |
|---|---|
| Form 8-K filings (90d) | 1 |
| Form 144 notices (90d) | 1 |
| Latest Form 4 filing | 2026-06-09 |
| Date | Insider | Role | Transaction | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Platz Marlo Michelle Cormier | Former SVP & CFO | S — Open-market sale | 42.8K | $12.70 | $543K | SEC | |
| Platz Marlo Michelle Cormier | Former SVP & CFO | M — Option exercise | 31.0K | $9.09 | $282K | SEC | |
| Platz Marlo Michelle Cormier | Former SVP & CFO | M — Option exercise | 11.7K | $11.78 | $138K | SEC | |
| Cox Erin Nealy | Insider | M — Option exercise | 50.5K | $0.00 | — | SEC | |
| BOYER JEFFREY N | Insider | M — Option exercise | 14.5K | $0.00 | — | SEC | |
| Molloy Lawrence | Insider | M — Option exercise | 14.5K | $0.00 | — | SEC | |
| Flur Dorlisa K | Insider | M — Option exercise | 14.5K | $0.00 | — | SEC | |
| Bishop Rachel Rothe | Insider | M — Option exercise | 14.5K | $0.00 | — | SEC | |
| Rangel Max R. | Insider | P — Open-market purchase | 3.5K | $14.07 | $49K | SEC | |
| Perelman Debra Golding | Insider | P — Open-market purchase | 2.3K | $13.48 | $31K | SEC | |
| Paulonis Denise | President CEO | P — Open-market purchase | 4.5K | $11.74 | $53K | SEC | |
| FERGUSON DIANA SUE | Insider | P — Open-market purchase | 2.5K | $12.02 | $30K | SEC | |
| McIntosh Kim | GVP, CONTROLLER & CAO | S — Open-market sale | 4.3K | $14.53 | $62K | SEC | |
| Sherman Scott C | See Remarks | S — Open-market sale | 13.5K | $14.49 | $196K | SEC | |
| Platz Marlo Michelle Cormier | SVP & CFO | M — Option exercise | 55.4K | $0.00 | — | SEC |
All transactions sourced from SEC EDGAR Form 4 filings for Sally Beauty Holdings, Inc. (SBH). Updated in real time as new filings are submitted to the SEC.
| Insider | Form 4 filings | Total transaction value |
|---|---|---|
| Platz Marlo Michelle Cormier | 5 | $964K |
| Cox Erin Nealy | 5 | — |
| Lee Adrianne | 1 | — |
Form 144 must be filed before insiders sell restricted or control stock above SEC thresholds. A cluster of Form 144 notices often precedes a wave of insider distribution.
SEC Form 4 transactions are reported with a one-letter code indicating the type of transaction. Common codes you'll see in SBH insider filings:
| P | Open-market purchase by the insider |
|---|---|
| S | Open-market sale by the insider |
| A | Grant, award, or other acquisition from the issuer |
| M | Exercise or conversion of derivative security (e.g. options) |
| F | Payment of exercise price or tax liability via share withholding |
| G | Bona-fide gift of securities |
| D | Disposition to the issuer (e.g. share buyback participation) |
| J | Other acquisition or disposition |
| X | Exercise of in-the-money or at-the-money derivative security |
| C | Conversion of derivative security |
| V | Transaction voluntarily reported earlier than required |
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