Updated Jul 16, 2026 · Last SEC filing 2026-07-02
Lulu's Fashion Lounge Holdings, Inc. (LVLU) has filed 2 SEC Form 4 insider transactions in the last 90 days, with the most recent on 2026-07-02. 4 Form 8-K material event filings were reported by LVLU in the last 90 days. InsiderAlpha tracks every LVLU SEC filing — Form 4, Form 144, and 8-K — in real time, including Rule 10b5-1 plan detection.
| SIC classification | Retail-Catalog & Mail-Order Houses (SIC 5961) |
|---|---|
| SEC CIK | 0001780201 |
| Form 4 filings (90d) | 2 |
|---|---|
| Form 8-K filings (90d) | 4 |
| Latest Form 4 filing | 2026-07-02 |
| Date | Insider | Role | Transaction | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Crane Heidi | Chief Financial Officer | F — Tax withholding / forfeiture | 2.3K | $8.25 | $19K | SEC | |
| Landsem Crystal | Chief Executive Officer | F — Tax withholding / forfeiture | 4.3K | $8.25 | $36K | SEC | |
| Crane Heidi | Chief Financial Officer | F — Tax withholding / forfeiture | 5.0K | $12.72 | $64K | SEC | |
| Landsem Crystal | Chief Executive Officer | F — Tax withholding / forfeiture | 4.5K | $12.72 | $58K | SEC | |
| Crane Heidi | Chief Financial Officer | A — Grant or award | 34.8K | $0.00 | — | SEC | |
| Holt Laura | Chief Merchandising Officer | F — Tax withholding / forfeiture | 299 | $4.70 | $1K | SEC | |
| Vos Mark | President CIO | F — Tax withholding / forfeiture | 55.8K | $0.30 | $17K | SEC | |
| Landsem Crystal | Chief Executive Officer | F — Tax withholding / forfeiture | 61.7K | $0.30 | $18K | SEC | |
| Holt Laura | Chief Merchandising Officer | F — Tax withholding / forfeiture | 4.5K | $0.30 | $1K | SEC | |
| Smith Tiffany Rose | Chief Financial Officer | S — Open-market sale [10b5-1] | 47 | $1.23 | $58 | SEC | |
| Smith Tiffany Rose | Chief Financial Officer | S — Open-market sale [10b5-1] | 200 | $1.24 | $247 | SEC | |
| Smith Tiffany Rose | Chief Financial Officer | S — Open-market sale [10b5-1] | 300 | $1.24 | $371 | SEC | |
| Smith Tiffany Rose | Chief Financial Officer | S — Open-market sale [10b5-1] | 225 | $1.23 | $277 | SEC | |
| Smith Tiffany Rose | Chief Financial Officer | S — Open-market sale [10b5-1] | 353 | $1.23 | $434 | SEC | |
| Smith Tiffany Rose | Chief Financial Officer | S — Open-market sale [10b5-1] | 600 | $1.24 | $744 | SEC |
All transactions sourced from SEC EDGAR Form 4 filings for Lulu's Fashion Lounge Holdings, Inc. (LVLU). Updated in real time as new filings are submitted to the SEC.
| Insider | Form 4 filings | Total transaction value |
|---|---|---|
| Landsem Crystal | 1 | $36K |
| Crane Heidi | 1 | $19K |
SEC Form 4 transactions are reported with a one-letter code indicating the type of transaction. Common codes you'll see in LVLU insider filings:
| P | Open-market purchase by the insider |
|---|---|
| S | Open-market sale by the insider |
| A | Grant, award, or other acquisition from the issuer |
| M | Exercise or conversion of derivative security (e.g. options) |
| F | Payment of exercise price or tax liability via share withholding |
| G | Bona-fide gift of securities |
| D | Disposition to the issuer (e.g. share buyback participation) |
| J | Other acquisition or disposition |
| X | Exercise of in-the-money or at-the-money derivative security |
| C | Conversion of derivative security |
| V | Transaction voluntarily reported earlier than required |
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