Ethos Technologies Inc. (LIFE)
Data as of , from SEC Form 4 filings.
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About Ethos Technologies Inc. (LIFE)
Ethos Technologies Inc operates a technology-driven, direct-to-consumer platform for the distribution of life insurance products. Through its digital underwriting, data analytics, and proprietary technology, it enables consumers to explore, compare, and purchase life insurance policies online. The platform serves consumers, agents, and insurance carriers, and supports the application and policy issuance process through an online interface. The company works with insurance carriers to offer life insurance products in the United States through digital channels and independent agents. It generates revenue through commissions paid by carriers from policies activated and sold through its platform as well as from the provision of third-party administrator services for such policies.
- AUSTIN, TX
- 614
- 2026
- XNAS
LIFE Form 4 activity by transaction type, last 90 days
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 52 | 1,310,933 | $36.27M |
| Grant or award | 7 | 50,421 | |
| Other acquisition / disposition | 98 | 27,120,074 |
Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.
LIFE insider transactions (Form 4)
17049 Form 4 filings on record, the earliest from Jan 30, 2026, newest first. Filing history page 2 of 2.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Grant or award | Class A Common Stock | 900,000 footnote F1 | $0.00 | - | ||
| ||||||
| Peter George Colis - Officer | Grant or award | Class A Common Stock | 900,000 footnote F1 | $0.00 | - | |
| ||||||
| Open-market sale | Class A Common Stock | 39,495 | $21.99 footnote F2 | $868K | ||
| Open-market sale | Class A Common Stock | 6,854 | $22.77 footnote F4 | $156K | ||
| Other | Class A Common Stock | 69,534 | $0.00 | - | ||
| Other | Class B Common Stock | 69,534 | $0.00 | - | ||
| ||||||
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 54,890 | $22.00 footnote F2 | $1.21M | |
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 5,145 | $22.78 footnote F4 | $117K | |
| Peter George Colis - Officer | Other | Class A Common Stock | 55,848 | $0.00 | - | |
| Peter George Colis - Officer | Other | Class B Common Stock | 55,848 | $0.00 | - | |
| ||||||
| Christopher M. Capozzi - Officer | Grant or award | Class A Common Stock | 80,287 footnote F1 | $0.00 | - | |
| Christopher M. Capozzi - Officer | Open-market sale | Class A Common Stock | 62,955 | $21.97 footnote F3 | $1.38M | |
| Christopher M. Capozzi - Officer | Open-market sale | Class A Common Stock | 17,631 | $22.72 footnote F4 | $401K | |
| ||||||
| Grant or award | Class A Common Stock | 56,769 footnote F1 | $0.00 | - | ||
| Open-market sale | Class A Common Stock | 5,324 | $22.00 footnote F3 | $117K | ||
| Open-market sale | Class A Common Stock | 499 | $22.66 footnote F4 | $11K | ||
| ||||||
| GV 2019 GP, L.L.C. | Other | Class A Common Stock | 60,077 | $0.00 | - | |
| GV 2019 GP, L.L.C. | Open-market sale | Class A Common Stock | 60,077 | $23.01 footnote F3 | $1.38M | |
| GV 2019 GP, L.L.C. | Other | Class A Common Stock | 87,475 | $0.00 | - | |
| GV 2019 GP, L.L.C. | Open-market sale | Class A Common Stock | 45,410 | $23.27 footnote F5 | $1.06M | |
| GV 2019 GP, L.L.C. | Open-market sale | Class A Common Stock | 42,065 | $24.27 footnote F6 | $1.02M | |
| ||||||
| SOFTBANK GROUP CORP. - 10% Owner | Other | Class A Common Stock | 2,697,089 | - footnote F1 | - | |
| SOFTBANK GROUP CORP. - 10% Owner | Other | Series A-2 Preferred Stock | 11,830 | - footnote F1 | - | |
| SOFTBANK GROUP CORP. - 10% Owner | Other | Series A Preferred Stock | 394,139 | - footnote F1 | - | |
| SOFTBANK GROUP CORP. - 10% Owner | Other | Series D-1 Preferred Stock | 2,192,203 | - footnote F1 | - | |
| ||||||
| Accel Growth Fund IV L.P. | Other | Class A Common Stock | 6,780,975 footnote F1 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Class A Common Stock | 6,780,975 footnote F1 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Class A Common Stock | 324,338 footnote F1 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Class A Common Stock | 324,338 footnote F1 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Class A Common Stock | 38,573 footnote F1 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Class B Common Stock | 6,780,975 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Class B Common Stock | 324,338 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Class B Common Stock | 38,573 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Class A Common Stock | 38,573 footnote F1 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Series B Preferred Stock | 5,602,701 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Series C Preferred Stock | 988,276 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Series D Preferred Stock | 189,998 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Series B Preferred Stock | 267,983 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Series C Preferred Stock | 47,268 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Series D Preferred Stock | 9,087 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Series B Preferred Stock | 31,871 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Series C Preferred Stock | 5,622 | $0.00 | - | |
| Accel Growth Fund IV L.P. | Other | Series D Preferred Stock | 1,080 | $0.00 | - | |
| ||||||
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 8,027,281 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 337,996 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 121,541 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 1,238,282 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 2,132,408 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 142,616 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Derivative | Class A Common Stock | 8,027,281 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Derivative | Class A Common Stock | 337,996 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Derivative | Class A Common Stock | 121,541 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Derivative | Class A Common Stock | 1,238,282 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Derivative | Class A Common Stock | 2,132,408 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Derivative | Class A Common Stock | 142,616 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series A-2 Preferred Stock | 1,897,656 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series A-2 Preferred Stock | 79,975 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series A-2 Preferred Stock | 28,725 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series A-2 Preferred Stock | 291,875 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series A-2 Preferred Stock | 142,616 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series A Preferred Stock | 4,767,653 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series A Preferred Stock | 200,936 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series A Preferred Stock | 72,174 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series A Preferred Stock | 733,307 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series B Preferred Stock | 1,124,709 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series B Preferred Stock | 47,400 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series B Preferred Stock | 17,025 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series B Preferred Stock | 172,989 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series C Preferred Stock | 180,988 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series C Preferred Stock | 7,627 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series C Preferred Stock | 2,739 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series C Preferred Stock | 27,837 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series C Preferred Stock | 1,917,944 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series D Preferred Stock | 56,275 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series D Preferred Stock | 2,058 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series D Preferred Stock | 878 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series D Preferred Stock | 12,274 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Series D Preferred Stock | 214,464 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Grant or award | Class B Common Stock | 8,027,281 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Grant or award | Class B Common Stock | 337,996 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Grant or award | Class B Common Stock | 121,541 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Grant or award | Class B Common Stock | 1,238,282 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Grant or award | Class B Common Stock | 2,132,408 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Grant or award | Class B Common Stock | 142,616 | $0.00 | - | |
| Roelof Botha - Director | Open-market purchase | Class A Common Stock | 260,525 | $19.00 | $4.95M | |
| Roelof Botha - Director | Other | Series A Preferred Stock | 200,936 | $0.00 | - | |
| Roelof Botha - Director | Other | Class A Common Stock | 8,027,281 | $0.00 | - | |
| Roelof Botha - Director | Other | Class A Common Stock | 337,996 | $0.00 | - | |
| Roelof Botha - Director | Other | Class A Common Stock | 121,541 | $0.00 | - | |
| Roelof Botha - Director | Other | Class A Common Stock | 1,238,282 | $0.00 | - | |
| Roelof Botha - Director | Other | Class A Common Stock | 2,132,408 | $0.00 | - | |
| Roelof Botha - Director | Other | Class A Common Stock | 142,616 | $0.00 | - | |
| Roelof Botha - Director | Derivative | Class A Common Stock | 8,027,281 | $0.00 | - | |
| Roelof Botha - Director | Derivative | Class A Common Stock | 337,996 | $0.00 | - | |
| Roelof Botha - Director | Derivative | Class A Common Stock | 121,541 | $0.00 | - | |
| Roelof Botha - Director | Derivative | Class A Common Stock | 1,238,282 | $0.00 | - | |
| Roelof Botha - Director | Derivative | Class A Common Stock | 2,132,408 | $0.00 | - | |
| Roelof Botha - Director | Derivative | Class A Common Stock | 142,616 | $0.00 | - | |
| Roelof Botha - Director | Other | Series A-2 Preferred Stock | 1,897,656 | $0.00 | - | |
| Roelof Botha - Director | Other | Series A-2 Preferred Stock | 79,975 | $0.00 | - | |
| Roelof Botha - Director | Other | Series A-2 Preferred Stock | 28,725 | $0.00 | - | |
| Roelof Botha - Director | Other | Series A-2 Preferred Stock | 291,875 | $0.00 | - | |
| Roelof Botha - Director | Other | Series A-2 Preferred Stock | 142,616 | $0.00 | - | |
| Roelof Botha - Director | Other | Series A Preferred Stock | 4,767,653 | $0.00 | - | |
| Roelof Botha - Director | Other | Series A Preferred Stock | 72,174 | $0.00 | - | |
| Roelof Botha - Director | Other | Series A Preferred Stock | 733,307 | $0.00 | - | |
| Roelof Botha - Director | Other | Series B Preferred Stock | 1,124,709 | $0.00 | - | |
| Roelof Botha - Director | Other | Series B Preferred Stock | 47,400 | $0.00 | - | |
| Roelof Botha - Director | Other | Series B Preferred Stock | 17,025 | $0.00 | - | |
| Roelof Botha - Director | Other | Series B Preferred Stock | 172,989 | $0.00 | - | |
| Roelof Botha - Director | Other | Series C Preferred Stock | 180,988 | $0.00 | - | |
| Roelof Botha - Director | Other | Series C Preferred Stock | 7,627 | $0.00 | - | |
| Roelof Botha - Director | Other | Series C Preferred Stock | 2,739 | $0.00 | - | |
| Roelof Botha - Director | Other | Series C Preferred Stock | 27,837 | $0.00 | - | |
| Roelof Botha - Director | Other | Series C Preferred Stock | 1,917,944 | $0.00 | - | |
| Roelof Botha - Director | Other | Series D Preferred Stock | 56,275 | $0.00 | - | |
| Roelof Botha - Director | Other | Series D Preferred Stock | 2,058 | $0.00 | - | |
| Roelof Botha - Director | Other | Series D Preferred Stock | 878 | $0.00 | - | |
| Roelof Botha - Director | Other | Series D Preferred Stock | 12,274 | $0.00 | - | |
| Roelof Botha - Director | Other | Series D Preferred Stock | 214,464 | $0.00 | - | |
| Roelof Botha - Director | Grant or award | Class B Common Stock | 8,027,281 | $0.00 | - | |
| Roelof Botha - Director | Grant or award | Class B Common Stock | 337,996 | $0.00 | - | |
| Roelof Botha - Director | Grant or award | Class B Common Stock | 121,541 | $0.00 | - | |
| Roelof Botha - Director | Grant or award | Class B Common Stock | 1,238,282 | $0.00 | - | |
| Roelof Botha - Director | Grant or award | Class B Common Stock | 2,132,408 | $0.00 | - | |
| Roelof Botha - Director | Grant or award | Class B Common Stock | 142,616 | $0.00 | - | |
| Tax withholding / forfeiture | Class A Common Stock | 212,132 | $0.00 | - | ||
| Open-market sale | Class A Common Stock | 200,000 | $17.86 | $3.57M | ||
| William J. Wheeler | Open-market purchase | Class A Common Stock | 260,525 | $19.00 | $4.95M | |
| Open-market purchase | Class A Common Stock | 5,263 | $19.00 | $100K | ||
| Tax withholding / forfeiture | Class A Common Stock | 53,237 | $0.00 | - | ||
| Open-market sale | Class A Common Stock | 12,428 | $17.86 | $222K | ||
| Peter George Colis - Officer | Tax withholding / forfeiture | Class A Common Stock | 562,993 | $0.00 | - | |
| Peter George Colis - Officer | Other | Class A Common Stock | 6,154,683 | $0.00 | - | |
| Peter George Colis - Officer | Other | Class A Common Stock | 128,893 | $0.00 | - | |
| Peter George Colis - Officer | Other | Class A Common Stock | 214,822 | $0.00 | - | |
| Peter George Colis - Officer | Other | Class B Common Stock | 6,154,683 | $0.00 | - | |
| Peter George Colis - Officer | Other | Class B Common Stock | 128,893 | $0.00 | - | |
| Peter George Colis - Officer | Other | Class B Common Stock | 214,822 | $0.00 | - | |
| Erin N. Lantz - Officer | Option exercise | Class A Common Stock | 85,244 | $2.98 | $254K | |
| Erin N. Lantz - Officer | Tax withholding / forfeiture | Class A Common Stock | 64,787 | $0.00 | - | |
| Erin N. Lantz - Officer | Open-market sale | Class A Common Stock | 162,677 | $17.86 | $2.91M | |
| Erin N. Lantz - Officer | Option exercise | Option (right to buy) | 85,244 | $0.00 | - | |
| Tax withholding / forfeiture | Class A Common Stock | 410,726 | $0.00 | - | ||
| Other | Class A Common Stock | 3,943,281 | $0.00 | - | ||
| Other | Class A Common Stock | 64,043 | $0.00 | - | ||
| Other | Class A Common Stock | 388,726 | $0.00 | - | ||
| Other | Class A Common Stock | 291,545 | $0.00 | - | ||
| Other | Class A Common Stock | 291,545 | $0.00 | - | ||
| Other | Class A Common Stock | 291,545 | $0.00 | - | ||
| Other | Class A Common Stock | 291,544 | $0.00 | - | ||
| Other | Class A Common Stock | 291,544 | $0.00 | - | ||
| Other | Class A Common Stock | 291,544 | $0.00 | - | ||
| Other | Class B Common Stock | 3,943,281 | $0.00 | - | ||
| Other | Class B Common Stock | 64,043 | $0.00 | - | ||
| Other | Class B Common Stock | 388,726 | $0.00 | - | ||
| Other | Class B Common Stock | 291,545 | $0.00 | - | ||
| Other | Class B Common Stock | 291,545 | $0.00 | - | ||
| Other | Class B Common Stock | 291,545 | $0.00 | - | ||
| Other | Class B Common Stock | 291,544 | $0.00 | - | ||
| Other | Class B Common Stock | 291,544 | $0.00 | - | ||
| Other | Class B Common Stock | 291,544 | $0.00 | - | ||
| GV 2017 GP, L.L.C. | Other | Class A Common Stock | 1,755,632 | - footnote F1 | - | |
| GV 2017 GP, L.L.C. | Other | Class A Common Stock | 3,287,925 | - footnote F1 | - | |
| GV 2017 GP, L.L.C. | Other | Class A Common Stock | 571,907 | - footnote F1 | - | |
| GV 2017 GP, L.L.C. | Open-market sale | Class A Common Stock | 1,755,632 | $19.00 | $33.36M | |
| GV 2017 GP, L.L.C. | Open-market sale | Class A Common Stock | 89,676 | $19.00 | $1.70M | |
| GV 2017 GP, L.L.C. | Other | Series B Preferred Stock | 1,751,791 | - footnote F1 | - | |
| GV 2017 GP, L.L.C. | Other | Series C Preferred Stock | 3,287,925 | - footnote F1 | - | |
| GV 2017 GP, L.L.C. | Other | Series D Preferred Stock | 552,126 | - footnote F1 | - | |
| ||||||
Recent LIFE Form 144 notices of proposed sale
3An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| Colis Peter George | Officer, Director | 23,333 | $860K | View on EDGAR | |
| Wang Lingke | Officer, Director | 118,333 |
LIFE insider trading FAQ
What is the latest insider trade for LIFE?
Ethos Technologies Inc. (LIFE) had 30 insider filings in the last 90 days, with the most recent on 2026-09-18. The full record for LIFE runs to 49 Form 4 filings, the earliest from 2026-01-30. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying LIFE stock?
No insider purchases of LIFE were filed in the last 90 days. 3 purchases are on record for this company.
How many insiders are selling LIFE stock?
52 insider sales of LIFE were filed in the last 90 days, totaling $36.27M.
Where can I see LIFE SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects LIFE Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Financials companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Lingke Wang view on EDGAR
- - Peter George Colis view on EDGAR
- - Roelof Botha view on EDGAR
- - SC US (TTGP), LTD. view on EDGAR
- - SC US (TTGP), LTD. view on EDGAR
- - Roelof Botha view on EDGAR
- - Peter George Colis view on EDGAR
- - Lingke Wang view on EDGAR
- - Brandt Walter Kucharski view on EDGAR
Related companies with recent insider activity
Learn more
- Insider selling: signal or noise?
- Why most insider sales are routine, and the few patterns worth a second look.
- Form 144 vs Form 4
- A Form 144 announces a planned sale; the Form 4 reports it after it happens.
- Insider activity in Financials
- Where LIFE's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
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- LIFE on your watchlist
- Every LIFE Form 4 filing on record
- Up to 3 months of LIFE price history
- The daily trading plan of ranked insider buys, on a delay, with the plan archive