Ethos Technologies Inc operates a technology-driven, direct-to-consumer platform for the distribution of life insurance products. Through its digital underwriting, data analytics, and proprietary technology, it enables consumers to explore, compare, and purchase life insurance policies online. The platform serves consumers, agents, and insurance carriers, and supports the application and policy issuance process through an online interface. The company works with insurance carriers to offer life insurance products in the United States through digital channels and independent agents. It generates revenue through commissions paid by carriers from policies activated and sold through its platform as well as from the provision of third-party administrator services for such policies.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 41 | 1,122,600 | $28.97M |
| Grant or award | 9 | 1,850,421 | |
| Other acquisition / disposition | 74 | 19,556,455 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
45 Form 4 filings on record, the earliest from Jan 30, 2026, newest first. Filing history page 1 of 2.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 1,204,092 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 50,699 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 18,231 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 185,742 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 319,862 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 1,204,092 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 50,699 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 18,231 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 185,742 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 319,862 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 1,204,092 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 50,699 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 18,231 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 185,742 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 319,862 | $0.00 | - | |
| Roelof Botha - Director | Other | Class A Common Stock | 55,167 | $0.00 | - | |
| Peter George Colis - Officer | Other | Class A Common Stock | 27,924 | - | - | |
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 23,653 | $32.89 | $778K | |
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 4,271 | $33.61 | $144K | |
| Peter George Colis - Officer | Other | Class A Common Stock | 27,924 | - | - | |
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 13,180 | $32.60 | $430K | |
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 14,744 | $33.23 | $490K | |
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 24,564 | $33.30 | $818K | |
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 4,036 | $33.85 | $137K | |
| Peter George Colis - Officer | Other | Class B Common Stock | 27,924 | $0.00 | - | |
| Peter George Colis - Officer | Other | Class B Common Stock | 27,924 | $0.00 | - | |
| Other | Class A Common Stock | 83,197 | - | - | ||
| Open-market sale | Class A Common Stock | 32,309 | $32.63 | $1.05M | ||
| Open-market sale | Class A Common Stock | 80,012 | $33.51 | $2.68M | ||
| Open-market sale | Class A Common Stock | 6,012 | $33.98 | $204K | ||
| Other | Class B Common Stock | 83,197 | $0.00 | - | ||
| Open-market sale | Class A Common Stock | 8,419 | $32.46 | $273K | ||
| Open-market sale | Class A Common Stock | 316 | $32.86 | $10K | ||
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 19,349 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 15,472 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Open-market sale | Class A Common Stock | 19,349 | $32.82 | $635K | |
| SC US (TTGP), LTD. - 10% Owner | Open-market sale | Class A Common Stock | 15,472 | $32.82 | $508K | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 59,897 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 47,898 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Open-market sale | Class A Common Stock | 19,924 | $32.52 | $648K | |
| SC US (TTGP), LTD. - 10% Owner | Open-market sale | Class A Common Stock | 15,933 | $32.52 | $518K | |
| SC US (TTGP), LTD. - 10% Owner | Open-market sale | Class A Common Stock | 37,250 | $33.37 | $1.24M | |
| SC US (TTGP), LTD. - 10% Owner | Open-market sale | Class A Common Stock | 29,788 | $33.37 | $994K | |
| SC US (TTGP), LTD. - 10% Owner | Open-market sale | Class A Common Stock | 2,723 | $34.05 | $93K | |
| SC US (TTGP), LTD. - 10% Owner | Open-market sale | Class A Common Stock | 2,177 | $34.05 | $74K | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 19,349 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 15,472 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 59,897 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 47,898 | $0.00 | - | |
| Roelof Botha - Director | Other | Class A Common Stock | 51,735 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 1,204,092 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 50,699 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 18,231 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 185,742 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 319,862 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 1,204,092 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 50,699 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 18,231 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 185,742 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class A Common Stock | 319,862 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 1,204,092 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 50,699 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 18,231 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 185,742 | $0.00 | - | |
| SC US (TTGP), LTD. - 10% Owner | Other | Class B Common Stock | 319,862 | $0.00 | - | |
| Christopher M. Capozzi - Officer | Open-market sale | Class A Common Stock | 15,197 | $33.92 | $515K | |
| Christopher M. Capozzi - Officer | Open-market sale | Class A Common Stock | 10,987 | $34.44 | $378K | |
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 17,634 | $34.00 | $600K | |
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 11,708 | $34.46 | $403K | |
| Open-market sale | Class A Common Stock | 22,413 | $34.28 | $768K | ||
| Open-market sale | Class A Common Stock | 210 | $34.80 | $7K | ||
| Open-market sale | Class A Common Stock | 73,665 | $34.90 | $2.57M | ||
| Open-market sale | Class A Common Stock | 3,771 | $35.44 | $134K | ||
| Open-market sale | Class A Common Stock | 4,144 | $34.18 | $142K | ||
| Open-market sale | Class A Common Stock | 1,467 | $34.49 | $51K | ||
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 34,050 | - | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 4,050 | - | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 711,900 | $0.00 | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 34,050 | $0.00 | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 4,050 | $0.00 | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 711,900 | - | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class B Common Stock | 711,190 | $0.00 | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class B Common Stock | 34,050 | $0.00 | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class B Common Stock | 4,050 | $0.00 | - | |
| Khozema Shipchandler - Director | Grant or award | Class A Common Stock | 7,433 | $0.00 | - | |
| Nathan J. Niparko - Director | Grant or award | Class A Common Stock | 6,927 | $0.00 | - | |
| John H. Kunze - Director | Grant or award | Class A Common Stock | 7,592 | $0.00 | - | |
| Grant or award | Class A Common Stock | 7,022 | $0.00 | - | ||
| Grant or award | Class A Common Stock | 6,801 | $0.00 | - | ||
| William J. Wheeler - Director | Grant or award | Class A Common Stock | 7,054 | $0.00 | - | |
| Roelof Botha - Director | Grant or award | Class A Common Stock | 7,592 | $0.00 | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 1,695,244 | - | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 81,083 | - | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 9,644 | - | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 1,695,244 | $0.00 | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 81,083 | $0.00 | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class A Common Stock | 9,644 | $0.00 | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class B Common Stock | 1,695,244 | $0.00 | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class B Common Stock | 81,083 | $0.00 | - | |
| Accel Growth Fund IV L.P. - 10% Owner | Other | Class B Common Stock | 9,644 | $0.00 | - | |
| GV 2019 GP, L.L.C. - 10% Owner | Other | Class A Common Stock | 196,931 | $0.00 | - | |
| GV 2019 GP, L.L.C. - 10% Owner | Open-market sale | Class A Common Stock | 196,931 | $19.46 | $3.83M | |
| GV 2019 GP, L.L.C. - 10% Owner | Other | Class A Common Stock | 118,138 | $0.00 | - | |
| GV 2019 GP, L.L.C. - 10% Owner | Open-market sale | Class A Common Stock | 118,138 | $18.90 | $2.23M | |
| GV 2019 GP, L.L.C. - 10% Owner | Other | Class A Common Stock | 63,297 | $0.00 | - | |
| GV 2019 GP, L.L.C. - 10% Owner | Open-market sale | Class A Common Stock | 63,297 | $19.06 | $1.21M | |
| GV 2019 GP, L.L.C. - 10% Owner | Other | Class A Common Stock | 23,417 | $0.00 | - | |
| GV 2019 GP, L.L.C. - 10% Owner | Open-market sale | Class A Common Stock | 23,417 | $18.88 | $442K | |
| GV 2019 GP, L.L.C. | Other | Class A Common Stock | 22,900 | $0.00 | - | |
| GV 2019 GP, L.L.C. | Open-market sale | Class A Common Stock | 200 | $19.72 | $4K | |
| GV 2019 GP, L.L.C. | Open-market sale | Class A Common Stock | 22,700 | $19.05 | $432K | |
| GV 2019 GP, L.L.C. | Other | Class A Common Stock | 49,582 | $0.00 | - | |
| GV 2019 GP, L.L.C. | Open-market sale | Class A Common Stock | 49,582 | $19.23 | $953K | |
| GV 2019 GP, L.L.C. | Other | Class A Common Stock | 20,534 | $0.00 | - | |
| GV 2019 GP, L.L.C. | Open-market sale | Class A Common Stock | 20,534 | $18.68 | $384K | |
| GV 2019 GP, L.L.C. | Other | Class A Common Stock | 18,386 | $0.00 | - | |
| GV 2019 GP, L.L.C. | Open-market sale | Class A Common Stock | 18,386 | $18.87 | $347K | |
| GV 2019 GP, L.L.C. | Other | Class A Common Stock | 74,492 | $0.00 | - | |
| GV 2019 GP, L.L.C. | Open-market sale | Class A Common Stock | 12,500 | $18.79 | $235K | |
| GV 2019 GP, L.L.C. | Open-market sale | Class A Common Stock | 61,992 | $19.84 | $1.23M | |
| GV 2019 GP, L.L.C. | Other | Class A Common Stock | 19,595 | $0.00 | - | |
| GV 2019 GP, L.L.C. | Open-market sale | Class A Common Stock | 19,595 | $18.73 | $367K | |
| Grant or award | Class A Common Stock | 900,000 | $0.00 | - | ||
| Peter George Colis - Officer | Grant or award | Class A Common Stock | 900,000 | $0.00 | - | |
| Open-market sale | Class A Common Stock | 39,495 | $21.99 | $868K | ||
| Open-market sale | Class A Common Stock | 6,854 | $22.77 | $156K | ||
| Other | Class A Common Stock | 69,534 | $0.00 | - | ||
| Other | Class B Common Stock | 69,534 | $0.00 | - | ||
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 54,890 | $22.00 | $1.21M | |
| Peter George Colis - Officer | Open-market sale | Class A Common Stock | 5,145 | $22.78 | $117K | |
| Peter George Colis - Officer | Other | Class A Common Stock | 55,848 | $0.00 | - | |
| Peter George Colis - Officer | Other | Class B Common Stock | 55,848 | $0.00 | - |
A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| Colis Peter George | Officer, Director | 28,600 | $954K | View on EDGAR | |
| Wang Lingke | Officer, Director | 118,333 | $3.94M | View on EDGAR | |
| SPELUNKER CHANNEL HOLDINGS LLC | Director | 59,897 | $1.98M | View on EDGAR |
Ethos Technologies Inc. (LIFE) had 28 insider filings in the last 90 days, with the most recent on 2026-08-25. The full record for LIFE runs to 45 Form 4 filings, the earliest from 2026-01-30. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of LIFE were filed in the last 90 days. 3 purchases are on record for this company.
41 insider sales of LIFE were filed in the last 90 days, totaling $28.97M.
This page tracks LIFE Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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