Updated Jul 16, 2026 · Last SEC filing 2026-07-06
HARLEY-DAVIDSON, INC. (HOG) has filed 17 SEC Form 4 insider transactions in the last 90 days, with the most recent on 2026-07-06. 3 Form 8-K material event filings were reported by HOG in the last 90 days. 5 Form 144 notices of proposed sale were filed for HOG stock. InsiderAlpha tracks every HOG SEC filing — Form 4, Form 144, and 8-K — in real time, including Rule 10b5-1 plan detection.
| SIC classification | Motorcycles, Bicycles & Parts (SIC 3751) |
|---|---|
| SEC CIK | 0000793952 |
| Form 4 filings (90d) | 17 |
|---|---|
| Form 8-K filings (90d) | 3 |
| Form 144 notices (90d) | 5 |
| Latest Form 4 filing | 2026-07-06 |
| Date | Insider | Role | Transaction | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Root Jonathan R | CFO and CCO | S — Open-market sale | 1.6K | $24.44 | $38K | SEC | |
| Root Jonathan R | CFO and CCO | S — Open-market sale | 1.6K | $23.87 | $37K | SEC | |
| Reintjes Matthew J | Director | A — Grant or award | 2.5K | $0.00 | — | SEC | |
| NOVA DANIEL J | Director | A — Grant or award | 4.7K | $0.00 | — | SEC | |
| Root Jonathan R | CFO and CCO | S — Open-market sale | 1.6K | $24.21 | $38K | SEC | |
| Flees Lori Ann | Director | M — Option exercise | 6.0K | $0.00 | — | SEC | |
| Golston Allan C. | Director | M — Option exercise | 3.0K | $0.00 | — | SEC | |
| Sylvester Maryrose | Director | M — Option exercise | 6.0K | $0.00 | — | SEC | |
| Masood Rafeh | Director | M — Option exercise | 6.0K | $0.00 | — | SEC | |
| Alstead Troy | Director | M — Option exercise | 6.0K | $0.00 | — | SEC | |
| FARLEY JR JAMES D | Director | M — Option exercise | 6.0K | $0.00 | — | SEC | |
| Krause Paul J | Chief Legal Officer | S — Open-market sale | 1.6K | $26.00 | $41K | SEC | |
| Do Charles | Sr. Vice President, HDFSI | S — Open-market sale | 4.2K | $18.09 | $77K | SEC | |
| Starrs Artie | President & CEO | P — Open-market purchase | 15.0K | $19.10 | $286K | SEC | |
| Flees Lori Ann | Director | P — Open-market purchase | 4.0K | $18.89 | $76K | SEC |
All transactions sourced from SEC EDGAR Form 4 filings for HARLEY-DAVIDSON, INC. (HOG). Updated in real time as new filings are submitted to the SEC.
| Insider | Form 4 filings | Total transaction value |
|---|---|---|
| Flees Lori Ann | 3 | — |
| Sylvester Maryrose | 3 | — |
| Masood Rafeh | 3 | — |
| Golston Allan C. | 3 | — |
| Root Jonathan R | 3 | $113K |
Form 144 must be filed before insiders sell restricted or control stock above SEC thresholds. A cluster of Form 144 notices often precedes a wave of insider distribution.
SEC Form 4 transactions are reported with a one-letter code indicating the type of transaction. Common codes you'll see in HOG insider filings:
| P | Open-market purchase by the insider |
|---|---|
| S | Open-market sale by the insider |
| A | Grant, award, or other acquisition from the issuer |
| M | Exercise or conversion of derivative security (e.g. options) |
| F | Payment of exercise price or tax liability via share withholding |
| G | Bona-fide gift of securities |
| D | Disposition to the issuer (e.g. share buyback participation) |
| J | Other acquisition or disposition |
| X | Exercise of in-the-money or at-the-money derivative security |
| C | Conversion of derivative security |
| V | Transaction voluntarily reported earlier than required |
Open the live HOG dashboard on InsiderAlpha for real-time alerts, charting, and full historical filing search.