Skip to content Home / Companies / HOG HOG
HARLEY-DAVIDSON, INC. (HOG) XNYS MOTORCYCLES, BICYCLES & PARTS Net insider buying (90d)
Latest HOG Insider Trades
About HARLEY-DAVIDSON, INC. (HOG) Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.
Headquarters MILWAUKEE, WI
Employees 7,200
Listed 1986
Exchange XNYS https://www.harley-davidson.com SEC filings for HOG on EDGAR
90-Day SEC Filing Activity Form 4 transaction type Transactions Shares Total value Open-market purchase 3 57,500 $1.44M Open-market sale 3 4,662 $114K Grant or award 1 39,232
HOG Insider Transactions (Form 4) 81 57 Form 4 filings on record, the earliest from Nov 1, 2024, newest first. Filing history page 2 of 2.
Date Insider Transaction Security Shares Price Value Feb 13, 2026 AS Artie Starrs - Officer Grant or award Restricted Stock Units
Recent HOG Form 8-K Filings 5
Recent HOG Form 144 Notices of Proposed Sale 3 A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
Filed Filer Relationship Shares Market value Notice Aug 13, 2026 Krause Paul J Former Affiliate 3,750 $101K View on EDGAR Aug 3, 2026 Root Jonathan R Officer
HOG Insider Trading - FAQ
What is the latest insider trade for HOG? HARLEY-DAVIDSON, INC. (HOG) had 7 insider filings in the last 90 days, with the most recent on 2026-08-13. The full record for HOG runs to 57 Form 4 filings, the earliest from 2024-11-01. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
How many insiders are buying HOG stock? 3 insider purchases of HOG were filed in the last 90 days, totaling $1.44M.
How many insiders are selling HOG stock? 3 insider sales of HOG were filed in the last 90 days, totaling $114K.
Where can I see HOG SEC filings (Form 4, 10-K, 10-Q, 8-K)? This page tracks HOG Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
How can I follow HOG insider buys? Create a free InsiderAlpha account and press Watch on this page to add HOG to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
More Industrials Companies with Insider Activity Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
Related Companies - Recent Insider Activity What is SEC Form 4? The filing insiders must submit within two business days of a trade, and how to read its transaction codes. Track HOG insider activity as it files Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
Sign up free Aug 10, 2026
Market cap $2.92B
P/E ratio 15.40
Dividend yield -
Average volume 2.52M
52 week high $31.25
52 week low $17.09
Today's high $28.35
Today's low $27.62
Open $28.26
Volume 1.15M
Previous close $27.84
Shares outstanding 104.07M Market cap
$2.92B
7,200 employees
HOG Insider Sentiment - Last 90 Days Share of open-market insider dollar volume that was buying versus selling, from SEC Form 4 filings.
93% Buying 7% Selling
3 insider purchases totaling $1.44M against 3 sales totaling $114K.
Most-Active HOG Insiders - Last 90 Days 10 Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
Feb 13, 2026 JR Jonathan R. Root - Officer Grant or award Restricted Stock Units 48,972 $0.00 -
Feb 13, 2026 BN Bryan Niketh - Officer Grant or award Restricted Stock Units 36,729 $0.00 -
Feb 13, 2026 PK Paul J. Krause - Officer Grant or award Restricted Stock Units 24,486 $0.00 -
Feb 13, 2026 GK Glen Koval - Officer Grant or award Restricted Stock Units 15,427 $0.00 -
Feb 13, 2026 CD Charles Do - Officer Grant or award Restricted Stock Units 20,471 $0.00 -
Feb 17, 2026 TT Tori Termaat - Officer Tax withholding / forfeiture Common Stock 1,239 $20.42 $25K
Feb 17, 2026 TT Tori Termaat - Officer Grant or award Common Stock 2,538 $0.00 -
Feb 17, 2026 JR Jonathan R. Root - Officer Tax withholding / forfeiture Common Stock 821 $20.42 $17K
Feb 17, 2026 PK Paul J. Krause - Officer Tax withholding / forfeiture Common Stock 1,766 $20.42 $36K
Feb 17, 2026 PK Paul J. Krause - Officer Grant or award Common Stock 3,757 $0.00 -
Feb 17, 2026 GK Glen Koval - Officer Tax withholding / forfeiture Common Stock 742 $20.42 $15K
Feb 17, 2026 GK Glen Koval - Officer Grant or award Common Stock 2,287 $0.00 -
Feb 5, 2026 TT Tori Termaat - Officer Option exercise Common Stock 1,515 $0.00 -
Feb 5, 2026 TT Tori Termaat - Officer Tax withholding / forfeiture Common Stock 793 $20.51 $16K
Feb 6, 2026 TT Tori Termaat - Officer Option exercise Common Stock 3,143 $0.00 -
Feb 6, 2026 TT Tori Termaat - Officer Tax withholding / forfeiture Common Stock 1,644 $20.01 $33K
Feb 9, 2026 TT Tori Termaat - Officer Option exercise Common Stock 1,074 $0.00 -
Feb 9, 2026 TT Tori Termaat - Officer Tax withholding / forfeiture Common Stock 562 $20.49 $12K
Feb 5, 2026 TT Tori Termaat - Officer Option exercise Restricted Stock Units 1,515 $0.00 -
Feb 6, 2026 TT Tori Termaat - Officer Option exercise Restricted Stock Units 3,143 $0.00 -
Feb 9, 2026 TT Tori Termaat - Officer Option exercise Restricted Stock Units 1,074 $0.00 -
Feb 5, 2026 JR Jonathan R. Root - Officer Tax withholding / forfeiture Common Stock 1,097 $20.51 $22K
Feb 6, 2026 JR Jonathan R. Root - Officer Tax withholding / forfeiture Common Stock 3,000 $20.01 $60K
Feb 9, 2026 JR Jonathan R. Root - Officer Tax withholding / forfeiture Common Stock 348 $20.49 $7K
Feb 5, 2026 JR Jonathan R. Root - Officer Option exercise Restricted Stock Units 3,168 $0.00 -
Feb 6, 2026 JR Jonathan R. Root - Officer Option exercise Restricted Stock Units 9,980 $0.00 -
Feb 9, 2026 JR Jonathan R. Root - Officer Option exercise Restricted Stock Units 1,186 $0.00 -
Feb 5, 2026 PK Paul J. Krause - Officer Option exercise Common Stock 2,243 $0.00 -
Feb 5, 2026 PK Paul J. Krause - Officer Tax withholding / forfeiture Common Stock 1,174 $20.51 $24K
Feb 6, 2026 PK Paul J. Krause - Officer Option exercise Common Stock 4,802 $0.00 -
Feb 6, 2026 PK Paul J. Krause - Officer Tax withholding / forfeiture Common Stock 2,435 $20.01 $49K
Feb 9, 2026 PK Paul J. Krause - Officer Option exercise Common Stock 1,590 $0.00 -
Feb 9, 2026 PK Paul J. Krause - Officer Tax withholding / forfeiture Common Stock 748 $20.49 $15K
Feb 5, 2026 PK Paul J. Krause - Officer Option exercise Restricted Stock Units 2,243 $0.00 -
Feb 6, 2026 PK Paul J. Krause - Officer Option exercise Restricted Stock Units 4,802 $0.00 -
Feb 9, 2026 PK Paul J. Krause - Officer Option exercise Restricted Stock Units 1,590 $0.00 -
Feb 5, 2026 GK Glen Koval - Officer Option exercise Common Stock 1,366 $0.00 -
Feb 5, 2026 GK Glen Koval - Officer Tax withholding / forfeiture Common Stock 510 $20.51 $10K
Feb 6, 2026 GK Glen Koval - Officer Option exercise Common Stock 3,929 $0.00 -
Feb 6, 2026 GK Glen Koval - Officer Tax withholding / forfeiture Common Stock 1,466 $20.01 $29K
Feb 9, 2026 GK Glen Koval - Officer Option exercise Common Stock 968 $0.00 -
Feb 9, 2026 GK Glen Koval - Officer Tax withholding / forfeiture Common Stock 362 $20.49 $7K
Feb 5, 2026 GK Glen Koval - Officer Option exercise Restricted Stock Units 1,366 $0.00 -
Feb 6, 2026 GK Glen Koval - Officer Option exercise Restricted Stock Units 3,929 $0.00 -
Feb 9, 2026 GK Glen Koval - Officer Option exercise Restricted Stock Units 968 $0.00 -
Feb 5, 2026 CD Charles Do - Officer Option exercise Common Stock 1,535 $0.00 -
Feb 5, 2026 CD Charles Do - Officer Tax withholding / forfeiture Common Stock 571 $20.51 $12K
Feb 6, 2026 CD Charles Do - Officer Option exercise Common Stock 5,214 $0.00 -
Feb 6, 2026 CD Charles Do - Officer Tax withholding / forfeiture Common Stock 1,937 $20.01 $39K
Feb 6, 2026 CD Charles Do - Officer Option exercise Restricted Stock Units 5,214 $0.00 -
Feb 5, 2026 CD Charles Do - Officer Option exercise Restricted Stock Units 1,535 $0.00 -
Oct 31, 2025 CD Charles Do - Officer Tax withholding / forfeiture Common Stock 1,483 $26.65 $40K
Oct 31, 2025 CD Charles Do - Officer Option exercise Restricted Stock Units 4,655 $0.00 -
Nov 7, 2025 CD Charles Do - Officer Open-market sale Common Stock 4,136 $25.51 $106K
Oct 31, 2025 CD Charles Do - Officer Option exercise Common Stock 4,655 $0.00 -
Nov 5, 2025 AS Artie Starrs - Officer Grant or award Restricted Stock Units 240,858 $0.00 -
Sep 24, 2025 DN Daniel J. Nova - Director Grant or award Common Stock 2,863 $0.00 -
Sep 24, 2025 DN Daniel J. Nova - Director Grant or award Share Units 5,032 $0.00 -
Aug 5, 2025 RM Rafeh Masood - Director Open-market purchase Common Stock 2,068 $24.06 $50K
Nov 28, 2024 JZ Jochen Zeitz - Officer Gift Common Stock 27,346 $0.00 -
Artie Starrs - OfficerOpen-market purchase$259K
