HERC HOLDINGS INC (HRI)
$150.60-$4.83 (-3.11%) Today
Tamir Peres - OfficerTamir Peres - OfficerHerc Holdings is an equipment rental company that was spun out of Hertz Global in 2016. It is currently the third-largest player in North America, after United Rentals and Sunbelt Rentals, with an approximate 6% market share pro forma for its 2025 acquisition of H&E Equipment Services. It serves a similar mix of companies to its peers (industrial, commercial, and residential construction) from its 450 locations targeting the top 100 metropolitan markets in the US. Herc's rental fleet of approximately $7 billion is also similar in composition to its peer group in terms of equipment offered. The company is also pursuing diversification by bundling and increasing specialty solutions for its customer base. Herc's portfolio skews toward local customers versus national accounts (60%/40%).
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market purchase | 1 | 3,085 | $503K |
| Grant or award | 2 | 2,900 | |
| Tax withholding / forfeiture | 1 | 822 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
42 Form 4 filings on record, the earliest from Oct 25, 2024, newest first. Filing history page 1 of 2.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Erik Olsson - Director | Open-market purchase | Common Stock | 3,085 | $163.00 | $503K | |
| Tamir Peres - Officer | Grant or award | Common Stock | 2,261 | $0.00 | - | |
| Tamir Peres - Officer | Tax withholding / forfeiture | Common Stock | 822 | $166.82 | $137K | |
| Erik Olsson - Director | Grant or award | Common Stock | 639 | $0.00 | - | |
| Patrick S. Shannon - Director | Grant or award | Phantom Stock | 1,035 | $0.00 | - | |
| Rakesh Sachdev - Director | Grant or award | Phantom Stock | 1,035 | $0.00 | - | |
| John A. Olin - Director | Grant or award | Common Stock | 1,035 | $0.00 | - | |
| Michael A. Kelly - Director | Grant or award | Common Stock | 1,035 | $0.00 | - | |
| Jean K. Holley - Director | Grant or award | Phantom Stock | 1,035 | $0.00 | - | |
| Shari L. Burgess - Director | Grant or award | Phantom Stock | 1,035 | $0.00 | - | |
| Patrick D. Campbell - Director | Grant or award | Common Stock | 1,070 | $140.22 | $150K | |
| Patrick D. Campbell - Director | Grant or award | Common Stock | 1,035 | $0.00 | - | |
| Mark Alan Schumacher - Officer | Tax withholding / forfeiture | Common Stock | 30 | $108.91 | $3K | |
| Mark Humphrey - Officer | Tax withholding / forfeiture | Common Stock | 114 | $108.91 | $12K | |
| John A. Olin - Director | Open-market purchase | Common Stock | 3,000 | $142.47 | $427K | |
| Mark Alan Schumacher - Officer | Tax withholding / forfeiture | Common Stock | 76 | $180.31 | $14K | |
| Mark Alan Schumacher - Officer | Tax withholding / forfeiture | Common Stock | 38 | $180.31 | $7K | |
| Samuel Wade Sheek - Officer | Tax withholding / forfeiture | Common Stock | 236 | $180.31 | $43K | |
| Samuel Wade Sheek - Officer | Tax withholding / forfeiture | Common Stock | 169 | $180.31 | $30K | |
| Tamir Peres - Officer | Tax withholding / forfeiture | Common Stock | 253 | $180.31 | $46K | |
| Tamir Peres - Officer | Tax withholding / forfeiture | Common Stock | 215 | $180.31 | $39K | |
| Mark Humphrey - Officer | Tax withholding / forfeiture | Common Stock | 236 | $180.31 | $43K | |
| Mark Humphrey - Officer | Tax withholding / forfeiture | Common Stock | 107 | $180.31 | $19K | |
| Christian J. Cunningham - Officer | Tax withholding / forfeiture | Common Stock | 237 | $180.31 | $43K | |
| Christian J. Cunningham - Officer | Tax withholding / forfeiture | Common Stock | 201 | $180.31 | $36K | |
| Aaron Birnbaum - Officer | Tax withholding / forfeiture | Common Stock | 395 | $180.31 | $71K | |
| Aaron Birnbaum - Officer | Tax withholding / forfeiture | Common Stock | 316 | $180.31 | $57K | |
| Lawrence Harris Silber - Officer | Tax withholding / forfeiture | Common Stock | 1,329 | $180.31 | $240K | |
| Lawrence Harris Silber - Officer | Tax withholding / forfeiture | Common Stock | 1,035 | $180.31 | $187K | |
| Mark Alan Schumacher - Officer | Grant or award | Common Stock | 1,624 | $0.00 | - | |
| Mark Alan Schumacher - Officer | Grant or award | Common Stock | 642 | $0.00 | - | |
| Mark Alan Schumacher - Officer | Grant or award | Common Stock | 417 | $0.00 | - | |
| Mark Alan Schumacher - Officer | Grant or award | Common Stock | 347 | $0.00 | - | |
| Mark Alan Schumacher - Officer | Tax withholding / forfeiture | Common Stock | 174 | $154.03 | $27K | |
| Mark Alan Schumacher - Officer | Tax withholding / forfeiture | Common Stock | 145 | $154.03 | $22K | |
| Mark Alan Schumacher - Officer | Tax withholding / forfeiture | Common Stock | 72 | $154.03 | $11K | |
| Samuel Wade Sheek - Officer | Grant or award | Common Stock | 4,220 | $0.00 | - | |
| Samuel Wade Sheek - Officer | Grant or award | Common Stock | 2,069 | $0.00 | - | |
| Samuel Wade Sheek - Officer | Grant or award | Common Stock | 1,834 | $0.00 | - | |
| Samuel Wade Sheek - Officer | Tax withholding / forfeiture | Common Stock | 705 | $154.03 | $109K | |
| Samuel Wade Sheek - Officer | Tax withholding / forfeiture | Common Stock | 219 | $154.03 | $34K | |
| Tamir Peres - Officer | Grant or award | Common Stock | 4,220 | $0.00 | - | |
| Tamir Peres - Officer | Grant or award | Common Stock | 2,306 | $0.00 | - | |
| Tamir Peres - Officer | Grant or award | Common Stock | 2,335 | $0.00 | - | |
| Tamir Peres - Officer | Tax withholding / forfeiture | Common Stock | 887 | $154.03 | $137K | |
| Tamir Peres - Officer | Tax withholding / forfeiture | Common Stock | 258 | $154.03 | $40K | |
| Mark Humphrey - Officer | Grant or award | Common Stock | 4,707 | $0.00 | - | |
| Mark Humphrey - Officer | Grant or award | Common Stock | 2,221 | $0.00 | - | |
| Mark Humphrey - Officer | Grant or award | Common Stock | 1,168 | $0.00 | - | |
| Mark Humphrey - Officer | Grant or award | Common Stock | 1,297 | $0.00 | - | |
| Mark Humphrey - Officer | Tax withholding / forfeiture | Common Stock | 460 | $154.03 | $71K | |
| Mark Humphrey - Officer | Tax withholding / forfeiture | Common Stock | 472 | $154.03 | $73K | |
| Mark Humphrey - Officer | Tax withholding / forfeiture | Common Stock | 258 | $154.03 | $40K | |
| Christian J. Cunningham - Officer | Grant or award | Common Stock | 4,220 | $0.00 | - | |
| Christian J. Cunningham - Officer | Grant or award | Common Stock | 2,306 | $0.00 | - | |
| Christian J. Cunningham - Officer | Grant or award | Common Stock | 2,335 | $0.00 | - | |
| Christian J. Cunningham - Officer | Tax withholding / forfeiture | Common Stock | 887 | $154.03 | $137K | |
| Christian J. Cunningham - Officer | Tax withholding / forfeiture | Common Stock | 242 | $154.03 | $37K | |
| Aaron Birnbaum - Officer | Grant or award | Common Stock | 7,467 | $0.00 | - | |
| Aaron Birnbaum - Officer | Grant or award | Common Stock | 4,762 | $0.00 | - | |
| Aaron Birnbaum - Officer | Grant or award | Common Stock | 3,668 | $0.00 | - | |
| Aaron Birnbaum - Officer | Tax withholding / forfeiture | Common Stock | 1,360 | $154.03 | $209K | |
| Aaron Birnbaum - Officer | Tax withholding / forfeiture | Common Stock | 327 | $154.03 | $50K | |
| Lawrence Harris Silber - Officer | Grant or award | Common Stock | 21,100 | $0.00 | - | |
| Lawrence Harris Silber - Officer | Grant or award | Common Stock | 12,811 | $0.00 | - | |
| Lawrence Harris Silber - Officer | Grant or award | Common Stock | 12,003 | $0.00 | - | |
| Lawrence Harris Silber - Officer | Tax withholding / forfeiture | Common Stock | 4,361 | $154.03 | $672K | |
| Lawrence Harris Silber - Officer | Tax withholding / forfeiture | Common Stock | 1,334 | $154.03 | $205K | |
| Patrick S. Shannon - Director | Grant or award | Phantom Stock | 320 | $0.00 | - | |
| John A. Olin - Director | Grant or award | Common Stock | 320 | $0.00 | - | |
| John Engquist - Director | Grant or award | Common Stock | 85 | $133.41 | $11K |
HERC HOLDINGS INC (HRI) had 3 insider filings in the last 90 days, with the most recent on 2026-08-24. The full record for HRI runs to 42 Form 4 filings, the earliest from 2024-10-25. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
1 insider purchase of HRI was filed in the last 90 days, totaling $503K.
No insider sales of HRI were filed in the last 90 days. 17 sales are on record for this company.
This page tracks HRI Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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