Wayfair Inc. (W)
Latest W Insider Trades
About Wayfair Inc. (W)
Wayfair engages in e-commerce in the United States (88% of 2025 sales), Canada, the United Kingdom, and Ireland. It's also embarked on expansion into the brick-and-mortar landscape, with 13 stores (excluding outlets) between the AllModern, Birch Lane, Joss & Main, and Wayfair banners. The firm offers more than 40 million products from more than 20,000 suppliers under the brands Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold. Its offerings include furniture, everyday and seasonal decor, decorative accents, housewares, as well as advertising and logistics services. Wayfair was founded in 2002 and began trading publicly in 2014.
- BOSTON, MA
- 12,800
- 2014
- XNYS
90-Day SEC Filing Activity
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 11 | 143,925 | $14.83M |
| Grant or award | 2 | 4,844 | |
| Option exercise | 18 | 150,374 |
W Insider Transactions (Form 4)
91108 Form 4 filings on record, the earliest from Oct 3, 2024, newest first. Filing history page 3 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Niraj Shah - Officer | Grant or award | Performance Stock Unit (PSU) | 5,000,000 |
Recent W Form 8-K Filings
5Recent W Form 144 Notices of Proposed Sale
3A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| Shah Niraj | Officer, Director | 69,000 | $7.13M | View on EDGAR | |
| Conine Steven | Officer, Director |
W Insider Trading - FAQ
What is the latest insider trade for W?
Wayfair Inc. (W) had 7 insider filings in the last 90 days, with the most recent on 2026-08-14. The full record for W runs to 108 Form 4 filings, the earliest from 2024-10-03. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
How many insiders are buying W stock?
No insider purchases of W were filed in the last 90 days. 1 purchase is on record for this company.
How many insiders are selling W stock?
11 insider sales of W were filed in the last 90 days, totaling $14.83M.
Where can I see W SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page tracks W Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
How can I follow W insider buys?
Create a free InsiderAlpha account and press Watch on this page to add W to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
More Consumer Discretionary Companies with Insider Activity
Recent Insider Filings
10Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
- - Niraj Shah view on EDGAR
- - Steven Conine view on EDGAR
- - Jeremy King view on EDGAR
- - Andrea Jung view on EDGAR
- - Fiona Tan view on EDGAR
- - Kate Gulliver view on EDGAR
- - Jon Blotner view on EDGAR
- - Kate Gulliver view on EDGAR
- - Jon Blotner view on EDGAR
- - Fiona Tan
Related Companies - Recent Insider Activity
Learn More
- What is SEC Form 4?
- The filing insiders must submit within two business days of a trade, and how to read its transaction codes.
- Insider activity in Consumer Discretionary
- Where W's peers are being bought and sold.
- Every recent Form 4
- The full market-wide feed, updated as filings arrive from SEC EDGAR.
Track W insider activity as it files
Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
