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Under Armour, Inc. (UA) XNYS APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL Net insider buying (90d)
About Under Armour, Inc. (UA) Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America, Asia-Pacific, Europe, and Latin America. Consumers of its performance-based clothing and shoes include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through wholesale partners, company-owned digital channels, and approximately 440 company-owned outlet and full-price stores. The Baltimore-based firm was founded in 1996 and is led by controlling shareholder Kevin Plank.
Headquarters BALTIMORE, MD
Employees 14,100
Listed 2016
Exchange XNYS https://www.underarmour.com SEC filings for UA on EDGAR
90-Day SEC Filing Activity Form 4 transaction type Transactions Shares Total value Open-market purchase 1 18,656 $100K Grant or award 8 2,199,277 Tax withholding / forfeiture 1 3,568
UA Insider Transactions (Form 4) 48 77 Form 4 filings on record, the earliest from Oct 2, 2024, newest first. Filing history page 2 of 3.
Date Insider Transaction Security Shares Price Value Jan 27, 2026 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares
Recent UA Form 8-K Filings 3
What is the latest insider trade for UA? Under Armour, Inc. (UA) had 10 insider filings in the last 90 days, with the most recent on 2026-08-28. The full record for UA runs to 77 Form 4 filings, the earliest from 2024-10-02. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
How many insiders are buying UA stock? 1 insider purchase of UA was filed in the last 90 days, totaling $100K.
How many insiders are selling UA stock? No insider sales of UA were filed in the last 90 days. 3 sales are on record for this company.
Where can I see UA SEC filings (Form 4, 10-K, 10-Q, 8-K)? This page tracks UA Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
How can I follow UA insider buys? Create a free InsiderAlpha account and press Watch on this page to add UA to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
More Consumer Discretionary Companies with Insider Activity Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
Related Companies - Recent Insider Activity What is SEC Form 4? The filing insiders must submit within two business days of a trade, and how to read its transaction codes. Track UA insider activity as it files Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
Sign up free - 10% Owner
Open-market purchase $3.68M
EA Eric J. Aumen - Officer Tax withholding / forfeiture 3,568 sh
Aug 15, 2026
Market cap $2.12B
P/E ratio -
Dividend yield -
Average volume 3.06M
52 week high $7.91
52 week low $3.95
Today's high -
Today's low -
Open -
Volume -
Previous close $4.94
Shares outstanding 429.55M Market cap
$2.12B
14,100 employees
UA Insider Sentiment - Last 90 Days Share of open-market insider dollar volume that was buying versus selling, from SEC Form 4 filings.
100% Buying 0% Selling
1 insider purchase totaling $100K against 0 sales totaling $0.
Most-Active UA Insiders - Last 90 Days 10 Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
Jan 27, 2026 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class A Common Shares 686,505 $6.30 $4.32M
Jan 28, 2026 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 1,022,333 $6.20 $6.34M
Jan 28, 2026 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class A Common Shares 89,786 $6.29 $565K
Jan 22, 2026 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 411,057 $6.15 $2.53M
Jan 23, 2026 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 928,397 $6.15 $5.71M
Jan 26, 2026 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 730,238 $6.18 $4.51M
Jan 26, 2026 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class A Common Shares 265,658 $6.30 $1.67M
Jan 16, 2026 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 1,837,686 $5.60 $10.28M
Jan 20, 2026 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 1,769,581 $5.62 $9.94M
Jan 21, 2026 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 5,000,000 $5.89 $29.46M
Dec 30, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class A Common Shares 11,504,478 $5.14 $59.14M
Dec 30, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 1,677,991 $4.95 $8.30M
Dec 22, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class A Common Shares 5,383,513 $4.53 $24.38M
Dec 22, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 2,355,641 $4.36 $10.26M
Dec 23, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class A Common Shares 2,124,452 $4.54 $9.65M
Dec 23, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 620,801 $4.38 $2.72M
Dec 24, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class A Common Shares 875,548 $4.62 $4.05M
Dec 24, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 438,333 $4.40 $1.93M
Dec 26, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class A Common Shares 1,000,000 $4.64 $4.64M
Dec 26, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 385,850 $4.42 $1.71M
Dec 29, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class A Common Shares 1,763,396 $4.73 $8.34M
Dec 29, 2025 VW V. Prem Et Al Watsa - 10% Owner Open-market purchase Class C Common Shares 734,430 $4.48 $3.29M
Nov 15, 2025 MS Mehri Shadman - Officer Tax withholding / forfeiture Class C Common Stock 6,094 $0.00 -
Nov 15, 2025 SC Shawn Curran - Officer Tax withholding / forfeiture Class C Common Stock 10,749 $0.00 -
Oct 1, 2025 ME Mohamed El-Erian - Director Grant or award Class C Common Stock 4,611 $0.00 -
Oct 1, 2025 DG David W. Gibbs - Director Grant or award Class C Common Stock 5,891 $0.00 -
Oct 1, 2025 CE Carolyn Everson - Director Grant or award Class C Common Stock 1,025 $0.00 -
Oct 1, 2025 PW Patrick Whitesell - Director Grant or award Class C Common Stock 5,123 $0.00 -
Sep 3, 2025 JD Jerri Devard - Director Grant or award Class C Common Stock 30,675 $0.00 -
Sep 3, 2025 CE Carolyn Everson - Director Grant or award Class C Common Stock 30,675 $0.00 -
Sep 3, 2025 PW Patrick Whitesell - Director Grant or award Class C Common Stock 30,675 $0.00 -
Sep 3, 2025 ME Mohamed El-Erian - Director Grant or award Class C Common Stock 30,675 $0.00 -
Sep 3, 2025 DG David W. Gibbs - Director Grant or award Class C Common Stock 30,675 $0.00 -
Sep 3, 2025 EO Eric T. Olson - Director Grant or award Class C Common Stock 30,675 $0.00 -
Aug 21, 2025 RS Robert John Sweeney - Director Open-market purchase Class C Common Stock 100,000 $4.88 $488K
Aug 18, 2025 ME Mohamed El-Erian - Director Open-market purchase Class A Common Stock 100,000 $5.20 $520K
Aug 13, 2025 DF Dawn N. Fitzpatrick - Director Open-market purchase Class C Common Stock 100,000 $4.93 $493K
Aug 15, 2025 EL Eric Liedtke - Officer Tax withholding / forfeiture Class C Common Stock 16,674 $0.00 -
Aug 13, 2025 EA Eric J. Aumen - Officer Open-market purchase Class C Common Stock 2,045 $4.89 $10K
Jul 1, 2025 KK Karen Katz - Director Grant or award Class C Common Stock 3,338 $0.00 -
$VC
VISTEON CORP
$SGC
SUPERIOR GROUP OF COMPANIES, INC.
V. Prem Et Al Watsa - 10% OwnerOpen-market purchase$2.19M
