Sonic Automotive is one of the largest auto dealership groups in the United States. The company has 107 franchised stores in 18 states, primarily in metropolitan areas in California, Texas, and the Southeast, plus 18 EchoPark used-vehicle stores in 10 states, 16 collision centers, and 20 powersports locations. The franchise stores derive revenue from new and used vehicles plus parts and collision repair, finance, insurance, and wholesale auctions. Luxury and import dealerships make up about 86% of franchise new-vehicle revenue, while Honda, BMW, Mercedes, and Toyota constitute about 56% of new-vehicle revenue. BMW is the largest brand at about 23%. 2025 revenue was $15.2 billion, with Texas and California constituting 51% of the total. EchoPark's portion was $2.1 billion.
No Form 4 activity for SAH in the last 90 days.
29 Form 4 filings on record, the earliest from Oct 31, 2024, newest first.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Jeff Dyke - Officer | Open-market sale | Class A Common Stock | 14,886 | $85.13 | $1.27M | |
| Jeff Dyke - Officer | Open-market sale | Class A Common Stock | 35,114 | $85.22 | $2.99M | |
| Jeff Dyke - Officer | Open-market sale | Class A Common Stock | 50,000 | $82.97 | $4.15M | |
| Heath Byrd - Officer | Open-market sale | Class A Common Stock | 5,061 | $85.00 | $430K | |
| Heath Byrd - Officer | Open-market sale | Class A Common Stock | 9,526 | $85.00 | $810K | |
| Heath Byrd - Officer | Grant or award | Performance-Based Restricted Stock Units | 26,183 | $0.00 | - | |
| Jeff Dyke - Officer | Grant or award | Performance-Based Restricted Stock Units | 38,175 | $0.00 | - | |
| David Bruton Smith - Officer | Grant or award | Performance-Based Restricted Stock Units | 69,872 | $0.00 | - | |
| Bryan Scott Smith - Director | Grant or award | Class A Common Stock | 4,373 | $0.00 | - | |
| Heath Byrd - Officer | Derivative | Class A Common Stock | 5,872 | $68.57 | $403K | |
| Heath Byrd - Officer | Option exercise | Class A Common Stock | 5,872 | - | - | |
| Heath Byrd - Officer | Option exercise | Performance-Based Restricted Stock Units | 5,872 | - | - | |
| Jeff Dyke - Officer | Derivative | Class A Common Stock | 7,534 | $68.57 | $517K | |
| Jeff Dyke - Officer | Option exercise | Class A Common Stock | 7,534 | - | - | |
| Jeff Dyke - Officer | Option exercise | Performance-Based Restricted Stock Units | 7,534 | - | - | |
| David Bruton Smith - Officer | Derivative | Class A Common Stock | 13,259 | $68.57 | $909K | |
| David Bruton Smith - Officer | Option exercise | Class A Common Stock | 13,259 | - | - | |
| David Bruton Smith - Officer | Option exercise | Performance-Based Restricted Stock Units | 13,259 | - | - | |
| Paul P. Rusnak - 10% Owner | Open-market purchase | SAH | 18,738 | $59.98 | $1.12M | |
| Paul P. Rusnak - 10% Owner | Open-market purchase | SAH | 7,827 | $59.96 | $469K | |
| Paul P. Rusnak - 10% Owner | Open-market purchase | SAH | 1,931 | $59.98 | $116K | |
| Paul P. Rusnak - 10% Owner | Open-market purchase | SAH | 11,483 | $59.97 | $689K | |
| Paul P. Rusnak - 10% Owner | Open-market purchase | SAH | 48,540 | $59.92 | $2.91M | |
| Paul P. Rusnak - 10% Owner | Open-market purchase | SAH | 11,481 | $59.95 | $688K | |
| Heath Byrd - Officer | Tax withholding / forfeiture | Class A Common Stock | 5,020 | $62.46 | $314K | |
| Heath Byrd - Officer | Tax withholding / forfeiture | Class A Common Stock | 4,167 | $62.46 | $260K | |
| Jeff Dyke - Officer | Tax withholding / forfeiture | Class A Common Stock | 6,379 | $62.46 | $398K | |
| Jeff Dyke - Officer | Tax withholding / forfeiture | Class A Common Stock | 5,346 | $62.46 | $334K | |
| David Bruton Smith - Officer | Tax withholding / forfeiture | Class A Common Stock | 9,245 | $62.46 | $577K | |
| David Bruton Smith - Officer | Tax withholding / forfeiture | Class A Common Stock | 12,348 | $62.46 | $771K | |
| Jeff Dyke - Officer | Open-market sale | Class A Common Stock | 576 | $70.02 | $40K | |
| Jeff Dyke - Officer | Open-market sale | Class A Common Stock | 16,434 | $70.03 | $1.15M | |
| Jeff Dyke - Officer | Open-market sale | Class A Common Stock | 1,838 | $70.00 | $129K | |
| Jeff Dyke - Officer | Open-market sale | Class A Common Stock | 31,152 | $70.05 | $2.18M | |
| Jeff Dyke - Officer | Tax withholding / forfeiture | Class A Common Stock | 145,334 | $62.82 | $9.13M | |
| Keri A. Kaiser - Director | Grant or award | Class A Common Stock | 3,599 | $0.00 | - | |
| Bryan Scott Smith - Director | Grant or award | Class A Common Stock | 5,141 | $0.00 | - | |
| William I. Belk - Director | Grant or award | Class A Common Stock | 3,342 | $0.00 | - | |
| William R. Brooks - Director | Grant or award | Class A Common Stock | 3,428 | $0.00 | - | |
| Michael Edward Hodge - Director | Grant or award | Class A Common Stock | 4,241 | $0.00 | - | |
| R. Eugene Taylor - Director | Grant or award | Class A Common Stock | 3,342 | $0.00 | - | |
| Marcus G. Smith - Director | Grant or award | Class A Common Stock | 5,141 | $0.00 | - | |
| Jeff Dyke - Officer | Tax withholding / forfeiture | Class A Common Stock | 5,339 | $56.96 | $304K | |
| David Bruton Smith - Officer | Tax withholding / forfeiture | Class A Common Stock | 7,753 | $56.96 | $442K | |
| Heath Byrd - Officer | Tax withholding / forfeiture | Class A Common Stock | 4,162 | $56.96 | $237K | |
| Heath Byrd - Officer | Gift | Class A Common Stock | 2,597 | $0.00 | - |
A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| - | - | - | - | View on EDGAR | |
| - | - | - | - | View on EDGAR | |
| - | - | - | - | View on EDGAR |
SONIC AUTOMOTIVE INC (SAH) has filed no insider reports in the last 90 days. The most recent on record is dated 2026-06-10. The full record for SAH runs to 29 Form 4 filings, the earliest from 2024-10-31. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of SAH were filed in the last 90 days. 6 purchases are on record for this company.
No insider sales of SAH were filed in the last 90 days. 9 sales are on record for this company.
This page tracks SAH Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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