Roku enables consumers to stream television programming. Roku facilitated 145 billion streaming hours in 2025 and reached more than half of US broadband households. It is the top streaming operating system in the US, reaching more than half of broadband households, according to the company. Roku's OS is built into streaming devices and televisions that Roku sells, as well as on connected televisions from other manufacturers that license Roku's name and software. Roku also operates The Roku Channel, a free, ad-supported streaming television platform that offers a mix of on-demand and live television programming. Roku generates revenue primarily from device sales, licensing, and advertising, and it also receives fees from subscription streaming platforms that sell subscriptions through Roku.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 42 | 169,452 | $23.05M |
| Grant or award | 23 | 385,497 | |
| Option exercise | 57 | 410,782 | |
| Tax withholding / forfeiture | 7 | 53,283 | |
| Bona-fide gift | 3 | 129,952 | |
| Other acquisition / disposition | 10 | 98,000 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
135 Form 4 filings on record, the earliest from Oct 2, 2024, newest first. Filing history page 3 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Open-market sale | Class A Common Stock | 1,500 | $90.00 | $135K | ||
| Open-market sale | Class A Common Stock | 1,500 | $87.76 | $132K | ||
| Gift | Class A Common Stock | 60,000 | $0.00 | - | ||
| Gift | Class A Common Stock | 60,000 | $0.00 | - | ||
| Gift | Class A Common Stock | 12,699 | $0.00 | - | ||
| Gift | Class A Common Stock | 12,699 | $0.00 | - | ||
| Other | Class A Common Stock | 60,000 | - | - | ||
| Other | Class B Common Stock | 60,000 | $0.00 | - | ||
| Other | Class A Common Stock | 50,000 | - | - | ||
| Open-market sale | Class A Common Stock | 10,579 | $90.12 | $953K | ||
| Open-market sale | Class A Common Stock | 29,575 | $90.82 | $2.69M | ||
| Open-market sale | Class A Common Stock | 9,846 | $91.44 | $900K | ||
| Other | Class B Common Stock | 50,000 | $0.00 | - | ||
| Neil D. Hunt - Director | Other | Class A Common Stock | 2,000 | - | - | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 268 | $95.47 | $26K | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 794 | $96.07 | $76K | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 918 | $97.10 | $89K | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 20 | $97.71 | $2K | |
| Neil D. Hunt - Director | Option exercise | Employee Stock Option (right to buy) | 4,000 | $0.00 | - | |
| Neil D. Hunt - Director | Option exercise | Class B Common Stock | 4,000 | $0.00 | - | |
| Neil D. Hunt - Director | Other | Class B Common Stock | 2,000 | $0.00 | - | |
| Open-market sale | Class A Common Stock | 3,000 | $107.56 | $323K | ||
| Other | Class A Common Stock | 75,000 | - | - | ||
| Open-market sale | Class A Common Stock | 7,799 | $107.51 | $838K | ||
| Open-market sale | Class A Common Stock | 12,770 | $108.14 | $1.38M | ||
| Open-market sale | Class A Common Stock | 14,498 | $109.10 | $1.58M | ||
| Open-market sale | Class A Common Stock | 22,554 | $110.25 | $2.49M | ||
| Open-market sale | Class A Common Stock | 14,579 | $110.98 | $1.62M | ||
| Open-market sale | Class A Common Stock | 2,200 | $112.18 | $247K | ||
| Open-market sale | Class A Common Stock | 400 | $113.09 | $45K | ||
| Open-market sale | Class A Common Stock | 200 | $114.98 | $23K | ||
| Other | Class B Common Stock | 75,000 | $0.00 | - | ||
| Open-market sale | Class A Common Stock | 729 | $109.04 | $79K | ||
| Neil D. Hunt - Director | Other | Class A Common Stock | 2,000 | - | - | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 1,645 | $108.80 | $179K | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 355 | $109.83 | $39K | |
| Neil D. Hunt - Director | Option exercise | Employee Stock Option (right to buy) | 4,000 | $0.00 | - | |
| Neil D. Hunt - Director | Option exercise | Class B Common Stock | 4,000 | $0.00 | - | |
| Neil D. Hunt - Director | Other | Class B Common Stock | 2,000 | $0.00 | - | |
| Neil D. Hunt - Director | Other | Class A Common Stock | 2,000 | - | - | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 322 | $95.00 | $31K | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 914 | $96.18 | $88K | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 764 | $96.67 | $74K | |
| Neil D. Hunt - Director | Option exercise | Employee Stock Option (right to buy) | 4,000 | $0.00 | - | |
| Neil D. Hunt - Director | Option exercise | Class B Common Stock | 4,000 | $0.00 | - | |
| Neil D. Hunt - Director | Other | Class B Common Stock | 2,000 | $0.00 | - | |
| Open-market sale | Class A Common Stock | 731 | $95.64 | $70K | ||
| Option exercise | Restricted Stock Unit | 6,789 | $0.00 | - | ||
| Option exercise | Restricted Stock Unit | 4,450 | $0.00 | - | ||
| Option exercise | Class A Common Stock | 16,149 | $0.00 | - | ||
| Tax withholding / forfeiture | Class A Common Stock | 6,357 | $96.89 | $616K | ||
| Option exercise | Restricted Stock Unit | 4,910 | $0.00 | - | ||
| Open-market sale | Class A Common Stock | 3,590 | $95.09 | $341K | ||
| Option exercise | Restricted Stock Unit | 29,340 | $0.00 | - | ||
| Option exercise | Class A Common Stock | 29,340 | $0.00 | - | ||
| Tax withholding / forfeiture | Class A Common Stock | 14,979 | $96.89 | $1.45M | ||
| Open-market sale | Class A Common Stock | 7,181 | $94.96 | $682K | ||
| Open-market sale | Class A Common Stock | 3,590 | $94.94 | $341K | ||
| Option exercise | Restricted Stock Unit | 8,278 | $0.00 | - | ||
| Option exercise | Restricted Stock Unit | 1,407 | $0.00 | - | ||
| Option exercise | Restricted Stock Unit | 11,255 | $0.00 | - | ||
| Option exercise | Class A Common Stock | 20,940 | $0.00 | - | ||
| Tax withholding / forfeiture | Class A Common Stock | 8,241 | $96.89 | $798K | ||
| Option exercise | Restricted Stock Unit | 1,248 | $0.00 | - | ||
| Option exercise | Restricted Stock Unit | 827 | $0.00 | - | ||
| Option exercise | Restricted Stock Unit | 1,202 | $0.00 | - | ||
| Option exercise | Restricted Stock Unit | 787 | $0.00 | - | ||
| Option exercise | Class A Common Stock | 5,260 | $0.00 | - | ||
| Tax withholding / forfeiture | Class A Common Stock | 2,611 | $96.89 | $253K | ||
| Open-market sale | Class A Common Stock | 719 | $95.09 | $68K | ||
| Option exercise | Restricted Stock Unit | 148 | $0.00 | - | ||
| Option exercise | Restricted Stock Unit | 1,048 | $0.00 | - | ||
| Option exercise | Restricted Stock Unit | 17,726 | $0.00 | - | ||
| Option exercise | Restricted Stock Unit | 4,220 | $0.00 | - | ||
| Option exercise | Restricted Stock Unit | 4,185 | $0.00 | - | ||
| Option exercise | Class A Common Stock | 26,131 | $0.00 | - | ||
| Open-market sale | Class A Common Stock | 3,000 | $99.09 | $297K | ||
| Tax withholding / forfeiture | Class A Common Stock | 10,284 | $96.89 | $996K | ||
| Gilbert Fuchsberg - Officer | Option exercise | Restricted Stock Unit | 3,048 | $0.00 | - | |
| Gilbert Fuchsberg - Officer | Option exercise | Class A Common Stock | 10,321 | $0.00 | - | |
| Gilbert Fuchsberg - Officer | Tax withholding / forfeiture | Class A Common Stock | 5,709 | $96.89 | $553K | |
| Gilbert Fuchsberg - Officer | Option exercise | Restricted Stock Unit | 2,623 | $0.00 | - | |
| Gilbert Fuchsberg - Officer | Option exercise | Restricted Stock Unit | 4,650 | $0.00 | - | |
| Open-market sale | Class A Common Stock | 11,342 | $101.76 | $1.15M | ||
| Open-market sale | Class A Common Stock | 8,636 | $102.67 | $887K | ||
| Open-market sale | Class A Common Stock | 6,122 | $103.33 | $633K | ||
| Open-market sale | Class A Common Stock | 12,062 | $104.95 | $1.27M | ||
| Open-market sale | Class A Common Stock | 10,726 | $105.85 | $1.14M | ||
| Open-market sale | Class A Common Stock | 1,112 | $106.41 | $118K | ||
| Other | Class B Common Stock | 50,000 | $0.00 | - | ||
| Other | Class A Common Stock | 50,000 | - | - | ||
| Neil D. Hunt - Director | Option exercise | Class B Common Stock | 4,000 | $8.82 | $35K | |
| Neil D. Hunt - Director | Other | Class B Common Stock | 2,000 | - | - | |
| Neil D. Hunt - Director | Other | Class A Common Stock | 2,000 | - | - | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 337 | $105.29 | $35K | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 880 | $106.16 | $93K | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 279 | $107.21 | $30K | |
| Neil D. Hunt - Director | Open-market sale | Class A Common Stock | 504 | $107.96 | $54K | |
| Neil D. Hunt - Director | Option exercise | Employee Stock Option (right to buy) | 4,000 | $8.82 | $35K | |
| Christopher T. Handman - Officer | Grant or award | Restricted Stock Unit | 95,186 | $0.00 | - | |
| Open-market sale | Class A Common Stock | 2,816 | $103.26 | $291K | ||
| Open-market sale | Class A Common Stock | 4,152 | $104.19 | $433K | ||
| Open-market sale | Class A Common Stock | 403 | $104.97 | $42K | ||
| Open-market sale | Class A Common Stock | 2,898 | $105.87 | $307K | ||
| Open-market sale | Class A Common Stock | 4,735 | $105.18 | $498K | ||
| Open-market sale | Class A Common Stock | 400 | $106.11 | $42K | ||
| Option exercise | Employee Stock Option (right to buy) | 118,088 | $0.00 | - | ||
| Option exercise | Employee Stock Option (right to buy) | 15,404 | $0.00 | - | ||
| Option exercise | Class A Common Stock | 118,088 | $49.59 | $5.86M | ||
| Option exercise | Class A Common Stock | 15,404 | $49.59 | $764K | ||
| Open-market sale | Class A Common Stock | 118,088 | $115.00 | $13.58M | ||
| Open-market sale | Class A Common Stock | 18,700 | $100.00 | $1.87M | ||
| Other | Class B Common Stock | 2,900 | $0.00 | - | ||
| Other | Class B Common Stock | 18,700 | $0.00 | - | ||
| Other | Class A Common Stock | 2,900 | - | - | ||
| Open-market sale | Class A Common Stock | 2,900 | $100.01 | $290K | ||
| Other | Class A Common Stock | 18,700 | - | - | ||
| Other | Class A Common Stock | 3,400 | - | - | ||
| Open-market sale | Class A Common Stock | 3,400 | $100.07 | $340K | ||
| Other | Class B Common Stock | 3,400 | $0.00 | - | ||
| Open-market sale | Class A Common Stock | 3,000 | $95.82 | $287K | ||
| Other | Class A Common Stock | 25,000 | - | - | ||
| Open-market sale | Class A Common Stock | 5,930 | $92.14 | $546K | ||
| Open-market sale | Class A Common Stock | 9,539 | $93.37 | $891K | ||
| Other | Class B Common Stock | 25,000 | $0.00 | - | ||
| Open-market sale | Class A Common Stock | 2,430 | $94.01 | $228K | ||
| Open-market sale | Class A Common Stock | 500 | $94.87 | $47K | ||
| Open-market sale | Class A Common Stock | 4,900 | $96.34 | $472K | ||
| Open-market sale | Class A Common Stock | 1,701 | $97.16 | $165K | ||
| Option exercise | Class A Common Stock | 15,404 | $49.59 | $764K | ||
| Open-market sale | Class A Common Stock | 4,947 | $101.49 | $502K | ||
| Open-market sale | Class A Common Stock | 2,322 | $102.39 | $238K | ||
| Open-market sale | Class A Common Stock | 5,135 | $105.00 | $539K | ||
| Open-market sale | Class A Common Stock | 850 | $103.23 | $88K | ||
| Open-market sale | Class A Common Stock | 2,150 | $104.52 | $225K | ||
| Option exercise | Employee Stock Option (right to buy) | 15,404 | $0.00 | - | ||
| Option exercise | Class A Common Stock | 112,961 | $49.59 | $5.60M | ||
| Open-market sale | Class A Common Stock | 112,961 | $105.00 | $11.86M | ||
| Option exercise | Employee Stock Option (right to buy) | 112,961 | $0.00 | - | ||
| Other | Class A Common Stock | 25,000 | - | - | ||
| Open-market sale | Class A Common Stock | 25,000 | $100.00 | $2.50M | ||
| Other | Class B Common Stock | 25,000 | $0.00 | - | ||
| Open-market sale | Class A Common Stock | 3,000 | $94.52 | $284K | ||
| Gift | Class A Common Stock | 18,760 | $0.00 | - | ||
| Gift | Class A Common Stock | 18,760 | $0.00 | - | ||
| Gift | Class A Common Stock | 16,973 | $0.00 | - | ||
| Gift | Class A Common Stock | 64,472 | $0.00 | - | ||
| Gift | Class A Common Stock | 81,445 | $0.00 | - | ||
| Open-market sale | Class A Common Stock | 50,527 | $100.00 | $5.05M |
A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| DANIEL JEDDA | Officer | 7,000 | $1.10M | View on EDGAR | |
| GILBERT FUCHSBERG | Officer | 10,719 | $1.61M | View on EDGAR | |
| CHARLES COLLIER | Officer | 20,538 | $3.00M | View on EDGAR |
ROKU, INC (ROKU) had 35 insider filings in the last 90 days, with the most recent on 2026-08-17. The full record for ROKU runs to 135 Form 4 filings, the earliest from 2024-10-02. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of ROKU were filed in the last 90 days.
42 insider sales of ROKU were filed in the last 90 days, totaling $23.05M.
This page tracks ROKU Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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