ServiceNow, Inc. (NOW)
Data as of , from SEC Form 4 filings.
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Paul Fipps - OfficerOpen-market sale$301K
Jacqueline P. Canney - OfficerOpen-market sale$1.08M
About ServiceNow, Inc. (NOW)
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
- SANTA CLARA, CA
- 29,187
- 2012
- XNYS
NOW Form 4 activity by transaction type, last 90 days
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 4 | 14,081 | $1.94M |
| Option exercise | 60 | 182,186 | |
| Tax withholding / forfeiture | 30 | 45,779 |
Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.
NOW insider transactions (Form 4)
119211 Form 4 filings on record, the earliest from Oct 17, 2024, newest first. Filing history page 3 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Kevin Thomas McBride - Officer | Option exercise | Common Stock | 235 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Option exercise | Common Stock | 6,569 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Tax withholding / forfeiture | Common Stock | 112 footnote F1 | $105.91 | $12K | |
| Kevin Thomas McBride - Officer | Tax withholding / forfeiture | Common Stock | 2,561 footnote F1 | $105.91 | $271K | |
| Kevin Thomas McBride - Officer | Grant or award | Restricted Stock Units | 15,150 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Option exercise | Restricted Stock Units | 235 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Option exercise | Restricted Stock Units | 6,569 | $0.00 | - | |
| ||||||
| Paul Fipps - Officer | Option exercise | Common Stock | 5,799 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 6,821 | $0.00 | - | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 1,844 footnote F1 | $107.08 | $197K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 2,724 footnote F1 | $107.08 | $292K | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 5,799 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 6,821 | $0.00 | - | |
| ||||||
| Kevin Thomas McBride - Officer | Option exercise | Common Stock | 315 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Option exercise | Common Stock | 2,198 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Tax withholding / forfeiture | Common Stock | 103 footnote F1 | $107.08 | $11K | |
| Kevin Thomas McBride - Officer | Tax withholding / forfeiture | Common Stock | 714 footnote F1 | $107.08 | $76K | |
| Kevin Thomas McBride - Officer | Option exercise | Restricted Stock Units | 315 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Option exercise | Restricted Stock Units | 2,198 | $0.00 | - | |
| ||||||
| William R. McDermott - Officer | Option exercise | Common Stock | 6,275 | $0.00 | - | |
| William R. McDermott - Officer | Tax withholding / forfeiture | Common Stock | 3,112 footnote F1 | $107.08 | $333K | |
| William R. McDermott - Officer | Option exercise | Restricted Stock Units | 6,275 | $0.00 | - | |
| ||||||
| Hossein Nowbar - Officer | Option exercise | Common Stock | 2,856 | $0.00 | - | |
| Hossein Nowbar - Officer | Tax withholding / forfeiture | Common Stock | 696 footnote F1 | $107.08 | $75K | |
| Hossein Nowbar - Officer | Option exercise | Restricted Stock Units | 2,856 | $0.00 | - | |
| ||||||
| Jacqueline P. Canney - Officer | Option exercise | Common Stock | 1,490 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Tax withholding / forfeiture | Common Stock | 761 footnote F1 | $107.08 | $81K | |
| Jacqueline P. Canney - Officer | Option exercise | Restricted Stock Units | 1,490 | $0.00 | - | |
| ||||||
| Paul Fipps - Officer | Option exercise | Common Stock | 945 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 1,110 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 1,110 | $0.00 | - | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 378 footnote F1 | $107.08 | $40K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 444 footnote F1 | $107.08 | $48K | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 945 | $0.00 | - | |
| ||||||
 Gina Mastantuono - Officer | Option exercise | Common Stock | 2,355 | $0.00 | - | |
| Gina Mastantuono - Officer | Tax withholding / forfeiture | Common Stock | 1,168 footnote F1 | $107.08 | $125K | |
| Gina Mastantuono - Officer | Option exercise | Restricted Stock Units | 2,355 | $0.00 | - | |
| ||||||
| Amit Zavery - Officer | Option exercise | Common Stock | 3,135 | $0.00 | - | |
| Amit Zavery - Officer | Tax withholding / forfeiture | Common Stock | 1,555 footnote F1 | $107.08 | $167K | |
| Amit Zavery - Officer | Option exercise | Restricted Stock Units | 3,135 | $0.00 | - | |
| ||||||
| Kevin Thomas McBride - Officer | Open-market sale | Common Stock | 1,400 | $105.71 | $148K | |
| William R. McDermott - Officer | Option exercise | Common Stock | 3,005 | $0.00 | - | |
| William R. McDermott - Officer | Tax withholding / forfeiture | Common Stock | 1,495 footnote F1 | $103.29 | $154K | |
| William R. McDermott - Officer | Option exercise | Restricted Stock Units | 3,005 | $0.00 | - | |
| ||||||
| Paul Fipps - Officer | Option exercise | Common Stock | 205 | $0.00 | - | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 64 footnote F1 | $103.29 | $7K | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 205 | $0.00 | - | |
| ||||||
 Paul Edward Chamberlain - Director | Open-market sale | Common Stock | 1,500 | $101.17 | $152K | |
| Gina Mastantuono - Officer | Option exercise | Common Stock | 1,140 | $0.00 | - | |
| Gina Mastantuono - Officer | Tax withholding / forfeiture | Common Stock | 613 footnote F1 | $103.29 | $63K | |
| Gina Mastantuono - Officer | Option exercise | Restricted Stock Units | 1,140 | $0.00 | - | |
| ||||||
| Jacqueline P. Canney - Officer | Option exercise | Common Stock | 685 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Tax withholding / forfeiture | Common Stock | 386 footnote F1 | $103.29 | $40K | |
| Jacqueline P. Canney - Officer | Option exercise | Restricted Stock Units | 685 | $0.00 | - | |
| ||||||
| William R. McDermott - Officer | Grant or award | Restricted Stock Units | 57,930 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Grant or award | Restricted Stock Units | 3,284 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Grant or award | Restricted Stock Units | 6,605 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Grant or award | Restricted Stock Units | 13,518 | $0.00 | - | |
 Nicholas Tzitzon - Officer | Grant or award | Restricted Stock Units | 11,587 | $0.00 | - | |
| Gina Mastantuono - Officer | Grant or award | Restricted Stock Units | 22,207 | $0.00 | - | |
| Paul Fipps - Officer | Grant or award | Restricted Stock Units | 4,733 | $0.00 | - | |
 Russell S. Elmer | Grant or award | Restricted Stock Units | 12,359 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Option exercise | Common Stock | 12,001 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Option exercise | Common Stock | 2,630 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Tax withholding / forfeiture | Common Stock | 4,702 footnote F1 | $100.74 | $474K | |
| Jacqueline P. Canney - Officer | Tax withholding / forfeiture | Common Stock | 1,343 footnote F1 | $100.74 | $135K | |
| Jacqueline P. Canney - Officer | Option exercise | Restricted Stock Units | 12,001 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Option exercise | Restricted Stock Units | 2,630 | $0.00 | - | |
| ||||||
| Nicholas Tzitzon - Officer | Option exercise | Common Stock | 10,004 | $0.00 | - | |
| Nicholas Tzitzon - Officer | Option exercise | Common Stock | 2,195 | $0.00 | - | |
| Nicholas Tzitzon - Officer | Tax withholding / forfeiture | Common Stock | 3,016 footnote F1 | $100.74 | $304K | |
| Nicholas Tzitzon - Officer | Tax withholding / forfeiture | Common Stock | 974 footnote F1 | $100.74 | $98K | |
| Nicholas Tzitzon - Officer | Option exercise | Restricted Stock Units | 10,004 | $0.00 | - | |
| Nicholas Tzitzon - Officer | Option exercise | Restricted Stock Units | 2,195 | $0.00 | - | |
| ||||||
| Gina Mastantuono - Officer | Option exercise | Common Stock | 3,945 | $0.00 | - | |
| Gina Mastantuono - Officer | Option exercise | Common Stock | 18,005 | $0.00 | - | |
| Gina Mastantuono - Officer | Tax withholding / forfeiture | Common Stock | 7,512 footnote F2 | $100.74 | $757K | |
| Gina Mastantuono - Officer | Tax withholding / forfeiture | Common Stock | 1,956 footnote F2 | $100.74 | $197K | |
| Gina Mastantuono - Officer | Option exercise | Restricted Stock Units | 18,005 | $0.00 | - | |
| Gina Mastantuono - Officer | Option exercise | Restricted Stock Units | 3,945 | $0.00 | - | |
| ||||||
| Kevin Thomas McBride - Officer | Option exercise | Common Stock | 995 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Option exercise | Common Stock | 560 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Option exercise | Common Stock | 1,550 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Tax withholding / forfeiture | Common Stock | 583 footnote F2 | $100.74 | $59K | |
| Kevin Thomas McBride - Officer | Tax withholding / forfeiture | Common Stock | 324 footnote F2 | $100.74 | $33K | |
| Kevin Thomas McBride - Officer | Tax withholding / forfeiture | Common Stock | 182 footnote F2 | $100.74 | $18K | |
| Kevin Thomas McBride - Officer | Option exercise | Restricted Stock Units | 1,550 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Option exercise | Restricted Stock Units | 995 | $0.00 | - | |
| Kevin Thomas McBride - Officer | Option exercise | Restricted Stock Units | 560 | $0.00 | - | |
| ||||||
| Amit Zavery - Officer | Option exercise | Common Stock | 31,089 | $0.00 | - | |
| Amit Zavery - Officer | Option exercise | Common Stock | 9,985 | $0.00 | - | |
| Amit Zavery - Officer | Tax withholding / forfeiture | Common Stock | 13,999 footnote F1 | $100.74 | $1.41M | |
| Amit Zavery - Officer | Tax withholding / forfeiture | Common Stock | 4,951 footnote F1 | $100.74 | $499K | |
| Amit Zavery - Officer | Option exercise | Restricted Stock Units | 31,089 | $0.00 | - | |
| Amit Zavery - Officer | Option exercise | Restricted Stock Units | 9,985 | $0.00 | - | |
| ||||||
| William R. McDermott - Officer | Option exercise | Common Stock | 40,014 | $0.00 | - | |
| William R. McDermott - Officer | Option exercise | Common Stock | 8,770 | $0.00 | - | |
| William R. McDermott - Officer | Tax withholding / forfeiture | Common Stock | 18,390 footnote F1 | $100.74 | $1.85M | |
| William R. McDermott - Officer | Tax withholding / forfeiture | Common Stock | 4,349 footnote F1 | $100.74 | $438K | |
| William R. McDermott - Officer | Option exercise | Restricted Stock Units | 40,014 | $0.00 | - | |
| William R. McDermott - Officer | Option exercise | Restricted Stock Units | 8,770 | $0.00 | - | |
| ||||||
| Paul Fipps - Officer | Option exercise | Common Stock | 685 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 330 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 75 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 3,100 | $0.00 | - | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 842 footnote F2 | $100.74 | $85K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 171 footnote F2 | $100.74 | $17K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 84 footnote F2 | $100.74 | $8K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 19 footnote F2 | $100.74 | $2K | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 3,100 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 685 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 330 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 75 | $0.00 | - | |
| ||||||
| Russell S. Elmer | Option exercise | Common Stock | 9,470 | $0.00 | - | |
| Russell S. Elmer | Option exercise | Common Stock | 2,075 | $0.00 | - | |
| Russell S. Elmer | Tax withholding / forfeiture | Common Stock | 3,357 footnote F1 | $100.74 | $338K | |
| Russell S. Elmer | Tax withholding / forfeiture | Common Stock | 1,029 footnote F1 | $100.74 | $104K | |
| Russell S. Elmer | Option exercise | Restricted Stock Units | 9,470 | $0.00 | - | |
| Russell S. Elmer | Option exercise | Restricted Stock Units | 2,075 | $0.00 | - | |
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See every NOW filing on record
These pages show the latest 90 of 211 Form 4 filings on record. The 7-day demo shows all 211, and sign-up brings you back to this table.
Item 2.02, 9.01
Item 5.02, 5.07, 9.01
Item 1.01, 2.03, 8.01, 9.01
Item 1.01, 2.02, 2.03, 9.01
Recent NOW Form 144 notices of proposed sale
3An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| Fipps Paul | Officer | 2,034 | $301K | View on EDGAR | |
| Canney Jacqueline P | Officer | 7,847 | $1.08M |
Stock trades in NOW disclosed by members of the U.S. House in the last 12 months, newest first. Values are the ranges as filed.
| Member | Type | Traded | Disclosed | Value range | Owner | Days to disclose | Filing |
|---|---|---|---|---|---|---|---|
 Michael A. RulliRepublican, OH-06 | Sale |
NOW insider trading FAQ
What is the latest insider trade for NOW?
ServiceNow, Inc. (NOW) had 22 insider filings in the last 90 days, with the most recent on 2026-09-01. The full record for NOW runs to 211 Form 4 filings, the earliest from 2024-10-17. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying NOW stock?
No insider purchases of NOW were filed in the last 90 days. 2 purchases are on record for this company.
How many insiders are selling NOW stock?
4 insider sales of NOW were filed in the last 90 days, totaling $1.94M.
Where can I see NOW SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects NOW Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Information Technology companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Paul Fipps view on EDGAR
- - Jacqueline P. Canney view on EDGAR
- - Paul Edward Chamberlain view on EDGAR
- - William R. McDermott view on EDGAR
- - Jacqueline P. Canney view on EDGAR
- - Paul Fipps view on EDGAR
- - Danielle Fontaine view on EDGAR
- - Gina Mastantuono view on EDGAR
- - William R. McDermott view on EDGAR
Related companies with recent insider activity
Learn more
- Insider selling: signal or noise?
- Why most insider sales are routine, and the few patterns worth a second look.
- Form 144 vs Form 4
- A Form 144 announces a planned sale; the Form 4 reports it after it happens.
- Insider activity in Information Technology
- Where NOW's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
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