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ServiceNow, Inc. (NOW) Stock Price, Key Stats & Insider Trading
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ServiceNow, Inc. (NOW) S&P 500 XNYS SERVICES-PREPACKAGED SOFTWARE Net insider selling (90d)
Latest NOW Insider Trades
About ServiceNow, Inc. (NOW) ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Headquarters SANTA CLARA, CA
Employees 29,187
Listed 2012
Exchange XNYS https://www.servicenow.com SEC filings for NOW on EDGAR
90-Day SEC Filing Activity Form 4 transaction type Transactions Shares Total value Open-market sale 2 3,095 $362K Grant or award 1 2,747 Option exercise 60 182,186
NOW Insider Transactions (Form 4) 104 208 Form 4 filings on record, the earliest from Oct 17, 2024, newest first. Filing history page 3 of 3.
Date Insider Transaction Security Shares Price Value Feb 13, 2026 WM William R. McDermott - Officer Option exercise Common Stock 6,275
Recent NOW Form 8-K Filings 5
Recent NOW Form 144 Notices of Proposed Sale 3 A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
Filed Filer Relationship Shares Market value Notice Aug 28, 2026 Canney Jacqueline P Officer 7,847 $1.08M View on EDGAR Aug 27, 2026 PAUL EDWARD CHAMBERLAIN Director
NOW Insider Trading - FAQ
What is the latest insider trade for NOW? ServiceNow, Inc. (NOW) had 21 insider filings in the last 90 days, with the most recent on 2026-08-19. The full record for NOW runs to 208 Form 4 filings, the earliest from 2024-10-17. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
How many insiders are buying NOW stock? No insider purchases of NOW were filed in the last 90 days. 2 purchases are on record for this company.
How many insiders are selling NOW stock? 2 insider sales of NOW were filed in the last 90 days, totaling $362K.
Where can I see NOW SEC filings (Form 4, 10-K, 10-Q, 8-K)? This page tracks NOW Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
How can I follow NOW insider buys? Create a free InsiderAlpha account and press Watch on this page to add NOW to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
More Information Technology Companies with Insider Activity Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
Related Companies - Recent Insider Activity What is SEC Form 4? The filing insiders must submit within two business days of a trade, and how to read its transaction codes. Track NOW insider activity as it files Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
Sign up free - Officer
Market cap $149.61B
P/E ratio -
Dividend yield -
Average volume 24.93M
52 week high $194.73
52 week low $81.24
Today's high $145.72
Today's low $137.80
Open $138.48
Volume 29.02M
Previous close $138.43
Shares outstanding 1.03B Market cap
$149.61B
29,187 employees
NOW Insider Sentiment - Last 90 Days Share of open-market insider dollar volume that was buying versus selling, from SEC Form 4 filings.
0% Buying 100% Selling
0 insider purchases totaling $0 against 2 sales totaling $362K.
Most-Active NOW Insiders - Last 90 Days 10 Tax withholding / forfeiture 30 45,779
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
Feb 13, 2026 WM William R. McDermott - Officer Tax withholding / forfeiture Common Stock 3,112 $107.08 $333K
Feb 13, 2026 HN Hossein Nowbar - Officer Option exercise Common Stock 2,856 $0.00 -
Feb 13, 2026 HN Hossein Nowbar - Officer Tax withholding / forfeiture Common Stock 696 $107.08 $75K
Feb 13, 2026 HN Hossein Nowbar - Officer Option exercise Restricted Stock Units 2,856 $0.00 -
Feb 13, 2026 PF Paul Fipps - Officer Option exercise Common Stock 945 $0.00 -
Feb 13, 2026 PF Paul Fipps - Officer Option exercise Common Stock 1,110 $0.00 -
Feb 13, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 1,110 $0.00 -
Feb 13, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 378 $107.08 $40K
Feb 13, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 444 $107.08 $48K
Feb 13, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 945 $0.00 -
Feb 13, 2026 GM Gina Mastantuono - Officer Tax withholding / forfeiture Common Stock 1,168 $107.08 $125K
Feb 13, 2026 GM Gina Mastantuono - Officer Option exercise Restricted Stock Units 2,355 $0.00 -
Feb 13, 2026 AZ Amit Zavery - Officer Option exercise Common Stock 3,135 $0.00 -
Feb 13, 2026 AZ Amit Zavery - Officer Tax withholding / forfeiture Common Stock 1,555 $107.08 $167K
Feb 13, 2026 AZ Amit Zavery - Officer Option exercise Restricted Stock Units 3,135 $0.00 -
Feb 12, 2026 WM William R. McDermott - Officer Tax withholding / forfeiture Common Stock 1,495 $103.29 $154K
Feb 12, 2026 PF Paul Fipps - Officer Option exercise Common Stock 205 $0.00 -
Feb 12, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 64 $103.29 $7K
Feb 12, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 205 $0.00 -
Feb 12, 2026 GM Gina Mastantuono - Officer Tax withholding / forfeiture Common Stock 613 $103.29 $63K
Feb 12, 2026 GM Gina Mastantuono - Officer Option exercise Restricted Stock Units 1,140 $0.00 -
Feb 9, 2026 NT Nicholas Tzitzon - Officer Grant or award Restricted Stock Units 11,587 $0.00 -
Feb 9, 2026 GM Gina Mastantuono - Officer Grant or award Restricted Stock Units 22,207 $0.00 -
Feb 9, 2026 PF Paul Fipps - Officer Grant or award Restricted Stock Units 4,733 $0.00 -
Feb 6, 2026 JC Jacqueline P. Canney - Officer Tax withholding / forfeiture Common Stock 4,702 $100.74 $474K
Feb 6, 2026 JC Jacqueline P. Canney - Officer Tax withholding / forfeiture Common Stock 1,343 $100.74 $135K
Feb 6, 2026 NT Nicholas Tzitzon - Officer Tax withholding / forfeiture Common Stock 3,016 $100.74 $304K
Feb 6, 2026 NT Nicholas Tzitzon - Officer Tax withholding / forfeiture Common Stock 974 $100.74 $98K
Feb 6, 2026 NT Nicholas Tzitzon - Officer Option exercise Restricted Stock Units 10,004 $0.00 -
Feb 6, 2026 NT Nicholas Tzitzon - Officer Option exercise Restricted Stock Units 2,195 $0.00 -
Feb 6, 2026 GM Gina Mastantuono - Officer Tax withholding / forfeiture Common Stock 7,512 $100.74 $757K
Feb 6, 2026 GM Gina Mastantuono - Officer Tax withholding / forfeiture Common Stock 1,956 $100.74 $197K
Feb 6, 2026 GM Gina Mastantuono - Officer Option exercise Restricted Stock Units 18,005 $0.00 -
Feb 6, 2026 GM Gina Mastantuono - Officer Option exercise Restricted Stock Units 3,945 $0.00 -
Feb 6, 2026 AZ Amit Zavery - Officer Option exercise Common Stock 31,089 $0.00 -
Feb 6, 2026 AZ Amit Zavery - Officer Option exercise Common Stock 9,985 $0.00 -
Feb 6, 2026 AZ Amit Zavery - Officer Tax withholding / forfeiture Common Stock 13,999 $100.74 $1.41M
Feb 6, 2026 AZ Amit Zavery - Officer Tax withholding / forfeiture Common Stock 4,951 $100.74 $499K
Feb 6, 2026 AZ Amit Zavery - Officer Option exercise Restricted Stock Units 31,089 $0.00 -
Feb 6, 2026 AZ Amit Zavery - Officer Option exercise Restricted Stock Units 9,985 $0.00 -
Feb 6, 2026 WM William R. McDermott - Officer Tax withholding / forfeiture Common Stock 18,390 $100.74 $1.85M
Feb 6, 2026 WM William R. McDermott - Officer Tax withholding / forfeiture Common Stock 4,349 $100.74 $438K
Feb 6, 2026 PF Paul Fipps - Officer Option exercise Common Stock 685 $0.00 -
Feb 6, 2026 PF Paul Fipps - Officer Option exercise Common Stock 330 $0.00 -
Feb 6, 2026 PF Paul Fipps - Officer Option exercise Common Stock 75 $0.00 -
Feb 6, 2026 PF Paul Fipps - Officer Option exercise Common Stock 3,100 $0.00 -
Feb 6, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 842 $100.74 $85K
Feb 6, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 171 $100.74 $17K
Feb 6, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 84 $100.74 $8K
Feb 6, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 19 $100.74 $2K
Feb 6, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 3,100 $0.00 -
Feb 6, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 685 $0.00 -
Feb 6, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 330 $0.00 -
Feb 6, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 75 $0.00 -
Feb 6, 2026 RE Russell S. Elmer Tax withholding / forfeiture Common Stock 3,357 $100.74 $338K
Feb 6, 2026 RE Russell S. Elmer Tax withholding / forfeiture Common Stock 1,029 $100.74 $104K
Feb 3, 2026 GM Gina Mastantuono - Officer Grant or award Restricted Stock Units 18,005 $0.00 -
Feb 3, 2026 PF Paul Fipps - Officer Grant or award Restricted Stock Units 5,799 $0.00 -
Feb 3, 2026 PF Paul Fipps - Officer Grant or award Restricted Stock Units 6,821 $0.00 -
Feb 3, 2026 NT Nicholas Tzitzon - Officer Grant or award Restricted Stock Units 10,004 $0.00 -
$EVCM
EverCommerce Inc.
KM
Paul Edward Chamberlain - DirectorOpen-market sale$188K
Teresa Briggs - DirectorOpen-market sale$173K
