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ServiceNow, Inc. (NOW) S&P 500 XNYS SERVICES-PREPACKAGED SOFTWARE Net insider selling (90d)
Latest NOW Insider Trades
About ServiceNow, Inc. (NOW) ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
Headquarters SANTA CLARA, CA
Employees 29,187
Listed 2012
Exchange XNYS https://www.servicenow.com SEC filings for NOW on EDGAR
90-Day SEC Filing Activity Form 4 transaction type Transactions Shares Total value Open-market sale 2 3,095 $362K Grant or award 1 2,747 Option exercise 60 182,186
NOW Insider Transactions (Form 4) 115 208 Form 4 filings on record, the earliest from Oct 17, 2024, newest first. Filing history page 1 of 3.
Date Insider Transaction Security Shares Price Value Aug 17, 2026 WM William R. McDermott - Officer Option exercise Common Stock 4,160
Recent NOW Form 8-K Filings 5
Recent NOW Form 144 Notices of Proposed Sale 3 A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
Filed Filer Relationship Shares Market value Notice Aug 28, 2026 Canney Jacqueline P Officer 7,847 $1.08M View on EDGAR Aug 27, 2026 PAUL EDWARD CHAMBERLAIN Director
NOW Insider Trading - FAQ
What is the latest insider trade for NOW? ServiceNow, Inc. (NOW) had 21 insider filings in the last 90 days, with the most recent on 2026-08-19. The full record for NOW runs to 208 Form 4 filings, the earliest from 2024-10-17. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
How many insiders are buying NOW stock? No insider purchases of NOW were filed in the last 90 days. 2 purchases are on record for this company.
How many insiders are selling NOW stock? 2 insider sales of NOW were filed in the last 90 days, totaling $362K.
Where can I see NOW SEC filings (Form 4, 10-K, 10-Q, 8-K)? This page tracks NOW Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
How can I follow NOW insider buys? Create a free InsiderAlpha account and press Watch on this page to add NOW to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
More Information Technology Companies with Insider Activity Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
Related Companies - Recent Insider Activity What is SEC Form 4? The filing insiders must submit within two business days of a trade, and how to read its transaction codes. Track NOW insider activity as it files Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
Sign up free - Officer
Market cap $149.61B
P/E ratio -
Dividend yield -
Average volume 24.93M
52 week high $194.73
52 week low $81.24
Today's high $145.72
Today's low $137.80
Open $138.48
Volume 29.02M
Previous close $138.43
Shares outstanding 1.03B Market cap
$149.61B
29,187 employees
NOW Insider Sentiment - Last 90 Days Share of open-market insider dollar volume that was buying versus selling, from SEC Form 4 filings.
0% Buying 100% Selling
0 insider purchases totaling $0 against 2 sales totaling $362K.
Most-Active NOW Insiders - Last 90 Days 10 Tax withholding / forfeiture 30 45,779
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
Aug 17, 2026 WM William R. McDermott - Officer Tax withholding / forfeiture Common Stock 2,236 $117.70 $263K
Aug 17, 2026 PF Paul Fipps - Officer Option exercise Common Stock 340 $0.00 -
Aug 17, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 136 $117.70 $16K
Aug 17, 2026 PF Paul Fipps - Officer Option exercise Common Stock 300 $0.00 -
Aug 17, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 120 $117.70 $14K
Aug 17, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 340 $0.00 -
Aug 17, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 300 $0.00 -
Aug 17, 2026 DF Danielle Fontaine - Officer Tax withholding / forfeiture Common Stock 168 $117.70 $20K
Aug 17, 2026 DF Danielle Fontaine - Officer Option exercise Restricted Stock Units 485 $0.00 -
Aug 17, 2026 GM Gina Mastantuono - Officer Tax withholding / forfeiture Common Stock 858 $117.70 $101K
Aug 17, 2026 GM Gina Mastantuono - Officer Option exercise Restricted Stock Units 1,595 $0.00 -
Aug 14, 2026 WM William R. McDermott - Officer Tax withholding / forfeiture Common Stock 3,373 $124.00 $418K
Aug 14, 2026 WM William R. McDermott - Officer Tax withholding / forfeiture Common Stock 4,772 $124.00 $592K
Aug 14, 2026 PF Paul Fipps - Officer Option exercise Common Stock 940 $0.00 -
Aug 14, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 376 $124.00 $47K
Aug 14, 2026 PF Paul Fipps - Officer Option exercise Common Stock 1,110 $0.00 -
Aug 14, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 444 $124.00 $55K
Aug 14, 2026 PF Paul Fipps - Officer Option exercise Common Stock 5,602 $0.00 -
Aug 14, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 2,237 $124.00 $277K
Aug 14, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 940 $0.00 -
Aug 14, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 1,110 $0.00 -
Aug 14, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 5,602 $0.00 -
Aug 14, 2026 HN Hossein Nowbar - Officer Option exercise Common Stock 2,857 $0.00 -
Aug 14, 2026 HN Hossein Nowbar - Officer Tax withholding / forfeiture Common Stock 1,125 $124.00 $140K
Aug 14, 2026 HN Hossein Nowbar - Officer Option exercise Common Stock 2,209 $0.00 -
Aug 14, 2026 HN Hossein Nowbar - Officer Tax withholding / forfeiture Common Stock 870 $124.00 $108K
Aug 14, 2026 HN Hossein Nowbar - Officer Option exercise Restricted Stock Units 2,857 $0.00 -
Aug 14, 2026 HN Hossein Nowbar - Officer Option exercise Restricted Stock Units 2,209 $0.00 -
Aug 14, 2026 JC Jacqueline P. Canney - Officer Tax withholding / forfeiture Common Stock 1,821 $124.00 $226K
Aug 14, 2026 AZ Amit Zavery - Officer Option exercise Common Stock 3,135 $0.00 -
Aug 14, 2026 AZ Amit Zavery - Officer Tax withholding / forfeiture Common Stock 1,686 $124.00 $209K
Aug 14, 2026 AZ Amit Zavery - Officer Option exercise Common Stock 7,180 $0.00 -
Aug 14, 2026 AZ Amit Zavery - Officer Tax withholding / forfeiture Common Stock 3,860 $124.00 $479K
Aug 14, 2026 AZ Amit Zavery - Officer Option exercise Restricted Stock Units 3,135 $0.00 -
Aug 14, 2026 AZ Amit Zavery - Officer Option exercise Restricted Stock Units 7,180 $0.00 -
Aug 14, 2026 GM Gina Mastantuono - Officer Tax withholding / forfeiture Common Stock 1,266 $124.00 $157K
Aug 14, 2026 GM Gina Mastantuono - Officer Tax withholding / forfeiture Common Stock 3,012 $124.00 $373K
Aug 14, 2026 GM Gina Mastantuono - Officer Option exercise Restricted Stock Units 2,355 $0.00 -
Aug 14, 2026 GM Gina Mastantuono - Officer Option exercise Restricted Stock Units 5,602 $0.00 -
Aug 14, 2026 DF Danielle Fontaine - Officer Tax withholding / forfeiture Common Stock 82 $124.00 $10K
Aug 14, 2026 DF Danielle Fontaine - Officer Tax withholding / forfeiture Common Stock 256 $124.00 $32K
Aug 14, 2026 DF Danielle Fontaine - Officer Option exercise Restricted Stock Units 235 $0.00 -
Aug 14, 2026 DF Danielle Fontaine - Officer Option exercise Restricted Stock Units 740 $0.00 -
Aug 7, 2026 PF Paul Fipps - Officer Option exercise Common Stock 4,120 $0.00 -
Aug 7, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 1,646 $124.88 $206K
Aug 7, 2026 PF Paul Fipps - Officer Option exercise Common Stock 910 $0.00 -
Aug 7, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 364 $124.88 $45K
Aug 7, 2026 PF Paul Fipps - Officer Option exercise Common Stock 330 $0.00 -
Aug 7, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 132 $124.88 $16K
Aug 7, 2026 PF Paul Fipps - Officer Option exercise Common Stock 75 $0.00 -
Aug 7, 2026 PF Paul Fipps - Officer Tax withholding / forfeiture Common Stock 30 $124.88 $4K
Aug 7, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 4,120 $0.00 -
Aug 7, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 910 $0.00 -
Aug 7, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 330 $0.00 -
Aug 7, 2026 PF Paul Fipps - Officer Option exercise Restricted Stock Units 75 $0.00 -
Aug 7, 2026 GM Gina Mastantuono - Officer Tax withholding / forfeiture Common Stock 2,121 $124.88 $265K
Aug 7, 2026 GM Gina Mastantuono - Officer Option exercise Restricted Stock Units 3,945 $0.00 -
Aug 7, 2026 AZ Amit Zavery - Officer Option exercise Common Stock 9,990 $0.00 -
Aug 7, 2026 AZ Amit Zavery - Officer Tax withholding / forfeiture Common Stock 5,370 $124.88 $671K
Aug 7, 2026 AZ Amit Zavery - Officer Option exercise Restricted Stock Units 9,990 $0.00 -
Aug 7, 2026 WM William R. McDermott - Officer Tax withholding / forfeiture Common Stock 4,712 $124.88 $588K
Aug 7, 2026 JC Jacqueline P. Canney - Officer Tax withholding / forfeiture Common Stock 1,343 $124.88 $168K
Aug 7, 2026 DF Danielle Fontaine - Officer Tax withholding / forfeiture Common Stock 106 $124.88 $13K
Aug 7, 2026 DF Danielle Fontaine - Officer Option exercise Restricted Stock Units 305 $0.00 -
Jun 15, 2026 EY Eric S. Yuan - Director Grant or award Common Stock 2,747 $0.00 -
May 28, 2026 TB Teresa Briggs - Director Open-market sale Common Stock 1,595 $108.70 $173K
May 21, 2026 TB Teresa Briggs - Director Grant or award Common Stock 3,260 $0.00 -
May 21, 2026 LQ Larry Quinlan - Director Grant or award Common Stock 3,260 $0.00 -
May 21, 2026 AS Anita M. Sands - Director Grant or award Common Stock 3,260 $0.00 -
May 15, 2026 GM Gina Mastantuono - Officer Tax withholding / forfeiture Common Stock 858 $95.07 $82K
May 15, 2026 GM Gina Mastantuono - Officer Tax withholding / forfeiture Common Stock 1,264 $95.07 $120K
May 15, 2026 GM Gina Mastantuono - Officer Tax withholding / forfeiture Common Stock 3,012 $95.07 $286K
May 15, 2026 GM Gina Mastantuono - Officer Option exercise Restricted Stock Units 1,595 $0.00 -
May 15, 2026 GM Gina Mastantuono - Officer Option exercise Restricted Stock Units 2,350 $0.00 -
May 15, 2026 GM Gina Mastantuono - Officer Option exercise Restricted Stock Units 5,602 $0.00 -
May 15, 2026 HN Hossein Nowbar - Officer Option exercise Common Stock 2,857 $0.00 -
May 15, 2026 HN Hossein Nowbar - Officer Option exercise Common Stock 2,209 $0.00 -
May 15, 2026 HN Hossein Nowbar - Officer Tax withholding / forfeiture Common Stock 1,125 $95.07 $107K
May 15, 2026 HN Hossein Nowbar - Officer Tax withholding / forfeiture Common Stock 870 $95.07 $83K
May 15, 2026 HN Hossein Nowbar - Officer Option exercise Restricted Stock Units 2,857 $0.00 -
May 15, 2026 HN Hossein Nowbar - Officer Option exercise Restricted Stock Units 2,209 $0.00 -
$EVCM
EverCommerce Inc.
KM
Paul Edward Chamberlain - DirectorOpen-market sale$188K
Teresa Briggs - DirectorOpen-market sale$173K
