ServiceNow, Inc. (NOW)
Data as of , from SEC Form 4 filings.
See up to 3 months of NOW. The 7-day demo opens the 1M and 3M ranges and puts NOW on your watchlist.
Start 7-day demoLatest NOW insider trades
Paul Fipps - OfficerOpen-market sale$301K
Jacqueline P. Canney - OfficerOpen-market sale$1.08M
About ServiceNow, Inc. (NOW)
ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management, expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service.
- SANTA CLARA, CA
- 29,187
- 2012
- XNYS
NOW Form 4 activity by transaction type, last 90 days
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 4 | 14,081 | $1.94M |
| Option exercise | 60 | 182,186 | |
| Tax withholding / forfeiture | 30 | 45,779 |
Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.
NOW insider transactions (Form 4)
134211 Form 4 filings on record, the earliest from Oct 17, 2024, newest first. Filing history page 2 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Anita M. Sands - Director | Grant or award | Common Stock | 3,260 footnote F1 | $0.00 | - | |
| ||||||
 Gina Mastantuono - Officer | Option exercise | Common Stock | 1,595 | $0.00 | - | |
| Gina Mastantuono - Officer | Option exercise | Common Stock | 2,350 | $0.00 | - | |
| Gina Mastantuono - Officer | Option exercise | Common Stock | 5,602 | $0.00 | - | |
| Gina Mastantuono - Officer | Tax withholding / forfeiture | Common Stock | 858 footnote F1 | $95.07 | $82K | |
| Gina Mastantuono - Officer | Tax withholding / forfeiture | Common Stock | 1,264 footnote F1 | $95.07 | $120K | |
| Gina Mastantuono - Officer | Tax withholding / forfeiture | Common Stock | 3,012 footnote F1 | $95.07 | $286K | |
| Gina Mastantuono - Officer | Option exercise | Restricted Stock Units | 1,595 | $0.00 | - | |
| Gina Mastantuono - Officer | Option exercise | Restricted Stock Units | 2,350 | $0.00 | - | |
| Gina Mastantuono - Officer | Option exercise | Restricted Stock Units | 5,602 | $0.00 | - | |
| ||||||
| Hossein Nowbar - Officer | Option exercise | Common Stock | 2,857 | $0.00 | - | |
| Hossein Nowbar - Officer | Option exercise | Common Stock | 2,209 | $0.00 | - | |
| Hossein Nowbar - Officer | Tax withholding / forfeiture | Common Stock | 1,125 footnote F1 | $95.07 | $107K | |
| Hossein Nowbar - Officer | Tax withholding / forfeiture | Common Stock | 870 footnote F1 | $95.07 | $83K | |
| Hossein Nowbar - Officer | Option exercise | Restricted Stock Units | 2,857 | $0.00 | - | |
| Hossein Nowbar - Officer | Option exercise | Restricted Stock Units | 2,209 | $0.00 | - | |
| ||||||
| Amit Zavery - Officer | Option exercise | Common Stock | 3,140 | $0.00 | - | |
| Amit Zavery - Officer | Option exercise | Common Stock | 7,180 | $0.00 | - | |
| Amit Zavery - Officer | Tax withholding / forfeiture | Common Stock | 1,688 footnote F1 | $95.07 | $160K | |
| Amit Zavery - Officer | Tax withholding / forfeiture | Common Stock | 3,860 footnote F1 | $95.07 | $367K | |
| Amit Zavery - Officer | Option exercise | Restricted Stock Units | 3,140 | $0.00 | - | |
| Amit Zavery - Officer | Option exercise | Restricted Stock Units | 7,180 | $0.00 | - | |
| ||||||
 Danielle Fontaine - Officer | Option exercise | Common Stock | 485 | $0.00 | - | |
| Danielle Fontaine - Officer | Option exercise | Common Stock | 235 | $0.00 | - | |
| Danielle Fontaine - Officer | Option exercise | Common Stock | 739 | $0.00 | - | |
| Danielle Fontaine - Officer | Tax withholding / forfeiture | Common Stock | 168 footnote F1 | $95.07 | $16K | |
| Danielle Fontaine - Officer | Tax withholding / forfeiture | Common Stock | 82 footnote F1 | $95.07 | $8K | |
| Danielle Fontaine - Officer | Tax withholding / forfeiture | Common Stock | 256 footnote F1 | $95.07 | $24K | |
| Danielle Fontaine - Officer | Option exercise | Restricted Stock Units | 485 | $0.00 | - | |
| Danielle Fontaine - Officer | Option exercise | Restricted Stock Units | 235 | $0.00 | - | |
| Danielle Fontaine - Officer | Option exercise | Restricted Stock Units | 739 | $0.00 | - | |
| ||||||
| Paul Fipps - Officer | Option exercise | Common Stock | 340 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 300 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 940 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 1,105 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 5,602 | $0.00 | - | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 136 footnote F1 | $95.07 | $13K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 120 footnote F1 | $95.07 | $11K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 376 footnote F1 | $95.07 | $36K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 442 footnote F1 | $95.07 | $42K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 2,237 footnote F1 | $95.07 | $213K | |
| Paul Fipps - Officer | Open-market sale | Common Stock | 1,048 | $98.51 | $103K | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 340 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 300 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 940 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 1,105 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 5,602 | $0.00 | - | |
| ||||||
| Anita M. Sands - Director | Open-market sale | Common Stock | 16,445 footnote F1 | $90.14 footnote F2 | $1.48M | |
| ||||||
| Jacqueline P. Canney - Officer | Tax withholding / forfeiture | Common Stock | 496 footnote F1 | $95.07 | $47K | |
| Jacqueline P. Canney - Officer | Tax withholding / forfeiture | Common Stock | 761 footnote F1 | $95.07 | $72K | |
| Jacqueline P. Canney - Officer | Tax withholding / forfeiture | Common Stock | 1,821 footnote F1 | $95.07 | $173K | |
| Jacqueline P. Canney - Officer | Option exercise | Common Stock | 970 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Option exercise | Common Stock | 1,490 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Option exercise | Common Stock | 3,566 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Option exercise | Restricted Stock Units | 1,490 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Option exercise | Restricted Stock Units | 3,566 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Option exercise | Restricted Stock Units | 970 | $0.00 | - | |
| ||||||
| William R. McDermott - Officer | Option exercise | Common Stock | 4,160 | $0.00 | - | |
| William R. McDermott - Officer | Option exercise | Common Stock | 6,270 | $0.00 | - | |
| William R. McDermott - Officer | Option exercise | Common Stock | 8,876 | $0.00 | - | |
| William R. McDermott - Officer | Tax withholding / forfeiture | Common Stock | 2,236 footnote F1 | $95.07 | $213K | |
| William R. McDermott - Officer | Tax withholding / forfeiture | Common Stock | 3,371 footnote F1 | $95.07 | $320K | |
| William R. McDermott - Officer | Tax withholding / forfeiture | Common Stock | 4,771 footnote F1 | $95.07 | $454K | |
| William R. McDermott - Officer | Option exercise | Restricted Stock Units | 4,160 | $0.00 | - | |
| William R. McDermott - Officer | Option exercise | Restricted Stock Units | 6,270 | $0.00 | - | |
| William R. McDermott - Officer | Option exercise | Restricted Stock Units | 8,876 | $0.00 | - | |
| ||||||
 Paul Edward Chamberlain - Director | Open-market sale | Common Stock | 1,500 | $87.23 | $131K | |
| Paul Fipps - Officer | Open-market sale | Common Stock | 151 | $90.47 | $14K | |
| William R. McDermott - Officer | Option exercise | Common Stock | 8,765 | $0.00 | - | |
| William R. McDermott - Officer | Tax withholding / forfeiture | Common Stock | 4,712 footnote F1 | $93.59 | $441K | |
| William R. McDermott - Officer | Option exercise | Restricted Stock Units | 8,765 | $0.00 | - | |
| ||||||
| Gina Mastantuono - Officer | Option exercise | Common Stock | 3,945 | $0.00 | - | |
| Gina Mastantuono - Officer | Tax withholding / forfeiture | Common Stock | 2,121 footnote F1 | $93.59 | $199K | |
| Gina Mastantuono - Officer | Option exercise | Restricted Stock Units | 3,945 | $0.00 | - | |
| ||||||
| Amit Zavery - Officer | Option exercise | Common Stock | 9,990 | $0.00 | - | |
| Amit Zavery - Officer | Tax withholding / forfeiture | Common Stock | 5,370 footnote F1 | $93.59 | $503K | |
| Amit Zavery - Officer | Option exercise | Restricted Stock Units | 9,990 | $0.00 | - | |
| ||||||
| Paul Fipps - Officer | Option exercise | Common Stock | 320 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 70 | $0.00 | - | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 128 footnote F1 | $93.59 | $12K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 28 footnote F1 | $93.59 | $3K | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 320 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 70 | $0.00 | - | |
| ||||||
| Jacqueline P. Canney - Officer | Option exercise | Common Stock | 2,630 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Tax withholding / forfeiture | Common Stock | 1,455 footnote F1 | $93.59 | $136K | |
| Jacqueline P. Canney - Officer | Option exercise | Restricted Stock Units | 2,630 | $0.00 | - | |
| ||||||
| Danielle Fontaine - Officer | Option exercise | Common Stock | 305 | $0.00 | - | |
| Danielle Fontaine - Officer | Option exercise | Restricted Stock Units | 305 | $0.00 | - | |
| Danielle Fontaine - Officer | Tax withholding / forfeiture | Common Stock | 106 footnote F1 | $93.59 | $10K | |
| ||||||
| Jacqueline P. Canney - Officer | Grant or award | Employee Stock Option (Right to Buy) | 19,575 | $655.94 | $12.84M | |
| Gina Mastantuono - Officer | Grant or award | Employee Stock Option (Right to Buy) | 39,155 | $655.94 | $25.68M | |
| William R. McDermott - Officer | Grant or award | Employee Stock Option (Right to Buy) | 346,920 | $697.76 | $242.07M | |
| Jacqueline P. Canney - Officer | Open-market sale | Common Stock | 8,927 | $89.60 | $800K | |
| William R. McDermott - Officer | Open-market purchase | Common Stock | 28,677 footnote F2 | $104.60 footnote F3 | $3.00M | |
| William R. McDermott - Officer | Open-market purchase | Common Stock | 5 | $105.96 | $530 | |
| ||||||
| Paul Fipps - Officer | Open-market sale | Common Stock | 3,696 | $101.77 | $376K | |
| Amit Zavery - Officer | Grant or award | Restricted Stock Units | 86,162 | $0.00 | - | |
| Danielle Fontaine - Officer | Option exercise | Common Stock | 485 | $0.00 | - | |
| Danielle Fontaine - Officer | Tax withholding / forfeiture | Common Stock | 199 footnote F1 | $105.91 | $21K | |
| Danielle Fontaine - Officer | Grant or award | Restricted Stock Units | 11,836 | $0.00 | - | |
| Danielle Fontaine - Officer | Option exercise | Restricted Stock Units | 485 | $0.00 | - | |
| ||||||
| Hossein Nowbar - Officer | Grant or award | Restricted Stock Units | 26,512 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 340 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 300 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Common Stock | 9,468 | $0.00 | - | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 136 footnote F1 | $105.91 | $14K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 120 footnote F1 | $105.91 | $13K | |
| Paul Fipps - Officer | Tax withholding / forfeiture | Common Stock | 3,781 footnote F1 | $105.91 | $400K | |
| Paul Fipps - Officer | Open-market sale | Common Stock | 9,641 | $105.93 | $1.02M | |
| Paul Fipps - Officer | Grant or award | Restricted Stock Units | 67,225 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 340 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 300 | $0.00 | - | |
| Paul Fipps - Officer | Option exercise | Restricted Stock Units | 9,468 | $0.00 | - | |
| ||||||
| Jacqueline P. Canney - Officer | Option exercise | Common Stock | 970 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Option exercise | Common Stock | 27,038 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Tax withholding / forfeiture | Common Stock | 496 footnote F1 | $105.91 | $53K | |
| Jacqueline P. Canney - Officer | Tax withholding / forfeiture | Common Stock | 13,803 footnote F1 | $105.91 | $1.46M | |
| Jacqueline P. Canney - Officer | Grant or award | Restricted Stock Units | 42,797 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Option exercise | Restricted Stock Units | 970 | $0.00 | - | |
| Jacqueline P. Canney - Officer | Option exercise | Restricted Stock Units | 27,038 | $0.00 | - | |
| ||||||
| William R. McDermott - Officer | Option exercise | Common Stock | 4,160 | $0.00 | - | |
| William R. McDermott - Officer | Option exercise | Common Stock | 115,860 | $0.00 | - | |
| William R. McDermott - Officer | Tax withholding / forfeiture | Common Stock | 2,236 footnote F1 | $105.91 | $237K | |
| William R. McDermott - Officer | Tax withholding / forfeiture | Common Stock | 62,275 footnote F1 | $105.91 | $6.60M | |
| William R. McDermott - Officer | Grant or award | Restricted Stock Units | 106,518 | $0.00 | - | |
| William R. McDermott - Officer | Option exercise | Restricted Stock Units | 4,160 | $0.00 | - | |
| William R. McDermott - Officer | Option exercise | Restricted Stock Units | 115,860 | $0.00 | - | |
| ||||||
| Gina Mastantuono - Officer | Option exercise | Common Stock | 1,595 | $0.00 | - | |
| Gina Mastantuono - Officer | Option exercise | Common Stock | 44,407 | $0.00 | - | |
| Gina Mastantuono - Officer | Tax withholding / forfeiture | Common Stock | 858 footnote F1 | $105.91 | $91K | |
| Gina Mastantuono - Officer | Tax withholding / forfeiture | Common Stock | 23,869 footnote F1 | $105.91 | $2.53M | |
| Gina Mastantuono - Officer | Grant or award | Restricted Stock Units | 67,225 | $0.00 | - | |
| Gina Mastantuono - Officer | Option exercise | Restricted Stock Units | 1,595 | $0.00 | - | |
| Gina Mastantuono - Officer | Option exercise | Restricted Stock Units | 44,407 | $0.00 | - | |
| ||||||
Item 2.02, 9.01
Item 5.02, 5.07, 9.01
Item 1.01, 2.03, 8.01, 9.01
Item 1.01, 2.02, 2.03, 9.01
Recent NOW Form 144 notices of proposed sale
3An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| Fipps Paul | Officer | 2,034 | $301K | View on EDGAR | |
| Canney Jacqueline P | Officer | 7,847 | $1.08M |
Stock trades in NOW disclosed by members of the U.S. House in the last 12 months, newest first. Values are the ranges as filed.
| Member | Type | Traded | Disclosed | Value range | Owner | Days to disclose | Filing |
|---|---|---|---|---|---|---|---|
 Michael A. RulliRepublican, OH-06 | Sale |
NOW insider trading FAQ
What is the latest insider trade for NOW?
ServiceNow, Inc. (NOW) had 22 insider filings in the last 90 days, with the most recent on 2026-09-01. The full record for NOW runs to 211 Form 4 filings, the earliest from 2024-10-17. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying NOW stock?
No insider purchases of NOW were filed in the last 90 days. 2 purchases are on record for this company.
How many insiders are selling NOW stock?
4 insider sales of NOW were filed in the last 90 days, totaling $1.94M.
Where can I see NOW SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects NOW Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Information Technology companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Paul Fipps view on EDGAR
- - Jacqueline P. Canney view on EDGAR
- - Paul Edward Chamberlain view on EDGAR
- - William R. McDermott view on EDGAR
- - Jacqueline P. Canney view on EDGAR
- - Paul Fipps view on EDGAR
- - Danielle Fontaine view on EDGAR
- - Gina Mastantuono view on EDGAR
- - William R. McDermott view on EDGAR
Related companies with recent insider activity
Learn more
- Insider selling: signal or noise?
- Why most insider sales are routine, and the few patterns worth a second look.
- Form 144 vs Form 4
- A Form 144 announces a planned sale; the Form 4 reports it after it happens.
- Insider activity in Information Technology
- Where NOW's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
Follow NOW with a 7-day demo
- NOW on your watchlist
- Every NOW Form 4 filing on record
- Up to 3 months of NOW price history
- The daily trading plan of ranked insider buys, on a delay, with the plan archive
Start 7-day demoCard required. Your card is never charged for the demo.
