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MediaAlpha, Inc. (MAX) XNYS SERVICES-BUSINESS SERVICES, NEC Net insider selling (90d)
Latest MAX Insider Trades
About MediaAlpha, Inc. (MAX) MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Headquarters LOS ANGELES, CA
Employees 147
Listed 2020
Exchange XNYS https://www.mediaalpha.com SEC filings for MAX on EDGAR
90-Day SEC Filing Activity Form 4 transaction type Transactions Shares Total value Open-market sale 84 1,010,365 $13.30M Option exercise 8 39,762 Tax withholding / forfeiture 8 38,391
MAX Insider Transactions (Form 4) 128 109 Form 4 filings on record, the earliest from Nov 1, 2024, newest first. Filing history page 3 of 3.
Date Insider Transaction Security Shares Price Value Feb 25, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 10,599
Recent MAX Form 8-K Filings 5
Recent MAX Form 144 Notices of Proposed Sale 3 A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
Filed Filer Relationship Shares Market value Notice Jul 16, 2026 - - - - View on EDGAR Jul 6, 2026 - - -
MAX Insider Trading - FAQ
What is the latest insider trade for MAX? MediaAlpha, Inc. (MAX) had 27 insider filings in the last 90 days, with the most recent on 2026-08-26. The full record for MAX runs to 109 Form 4 filings, the earliest from 2024-11-01. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
How many insiders are buying MAX stock? No insider purchases of MAX were filed in the last 90 days. 1 purchase is on record for this company.
How many insiders are selling MAX stock? 84 insider sales of MAX were filed in the last 90 days, totaling $13.30M.
Where can I see MAX SEC filings (Form 4, 10-K, 10-Q, 8-K)? This page tracks MAX Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
How can I follow MAX insider buys? Create a free InsiderAlpha account and press Watch on this page to add MAX to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
More Information Technology Companies with Insider Activity Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
Related Companies - Recent Insider Activity What is SEC Form 4? The filing insiders must submit within two business days of a trade, and how to read its transaction codes. Track MAX insider activity as it files Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
Sign up free - Director
Market cap $680.74M
P/E ratio 7.70
Dividend yield -
Average volume 820.5K
52 week high $14.70
52 week low $7.09
Today's high $12.73
Today's low $12.49
Open $12.73
Volume 135.5K
Previous close $12.85
Shares outstanding 52.98M Market cap
$680.74M
147 employees
MAX Insider Sentiment - Last 90 Days Share of open-market insider dollar volume that was buying versus selling, from SEC Form 4 filings.
0% Buying 100% Selling
0 insider purchases totaling $0 against 84 sales totaling $13.30M.
Most-Active MAX Insiders - Last 90 Days 10 Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
Feb 25, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 14,498 $10.00 $145K
Feb 17, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $7.16 $29K
Feb 18, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $7.34 $29K
Feb 19, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $7.29 $29K
Feb 13, 2026 JC Jeffrey B. Coyne - Officer Open-market sale Class A Common Stock 5,000 $7.30 $37K
Feb 15, 2026 JC Jeffrey B. Coyne - Officer Option exercise Class A Common Stock 6,544 $0.00 -
Feb 15, 2026 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 1,994 $7.17 $14K
Feb 15, 2026 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 2,261 $7.17 $16K
Feb 15, 2026 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 1,794 $7.17 $13K
Feb 15, 2026 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 3,233 $7.17 $23K
Feb 15, 2026 JC Jeffrey B. Coyne - Officer Option exercise Restricted Stock Units 6,544 $0.00 -
Feb 15, 2026 SY Steven Yi - Officer Option exercise Class A Common Stock 18,294 $0.00 -
Feb 15, 2026 SY Steven Yi - Officer Option exercise Restricted Stock Units 18,294 $0.00 -
Feb 15, 2026 KC Keith Cramer - Officer Option exercise Class A Common Stock 5,210 $0.00 -
Feb 15, 2026 KC Keith Cramer - Officer Option exercise Class A Common Stock 5,303 $0.00 -
Feb 15, 2026 KC Keith Cramer - Officer Option exercise Class A Common Stock 4,472 $0.00 -
Feb 17, 2026 KC Keith Cramer - Officer Open-market sale Class A Common Stock 10,000 $7.16 $72K
Feb 15, 2026 KC Keith Cramer - Officer Option exercise Restricted Stock Units 5,210 $0.00 -
Feb 15, 2026 KC Keith Cramer - Officer Option exercise Restricted Stock Units 5,303 $0.00 -
Feb 15, 2026 KC Keith Cramer - Officer Option exercise Restricted Stock Units 4,472 $0.00 -
Feb 13, 2026 KY Kuanling Amy Yeh - Officer Open-market sale Class A Common Stock 12,000 $7.31 $88K
Feb 15, 2026 KY Kuanling Amy Yeh - Officer Option exercise Class A Common Stock 5,210 $0.00 -
Feb 15, 2026 KY Kuanling Amy Yeh - Officer Option exercise Class A Common Stock 5,303 $0.00 -
Feb 15, 2026 KY Kuanling Amy Yeh - Officer Option exercise Class A Common Stock 4,804 $0.00 -
Feb 15, 2026 KY Kuanling Amy Yeh - Officer Option exercise Restricted Stock Units 5,210 $0.00 -
Feb 15, 2026 KY Kuanling Amy Yeh - Officer Option exercise Restricted Stock Units 5,303 $0.00 -
Feb 15, 2026 KY Kuanling Amy Yeh - Officer Option exercise Restricted Stock Units 4,804 $0.00 -
Feb 15, 2026 PT Patrick Ryan Thompson - Officer Tax withholding / forfeiture Class A Common Stock 4,069 $7.17 $29K
Feb 15, 2026 PT Patrick Ryan Thompson - Officer Tax withholding / forfeiture Class A Common Stock 2,904 $7.17 $21K
Feb 15, 2026 PT Patrick Ryan Thompson - Officer Tax withholding / forfeiture Class A Common Stock 5,157 $7.17 $37K
Feb 15, 2026 EN Eugene Nonko - Director Option exercise Class A Common Stock 18,294 $0.00 -
Feb 15, 2026 EN Eugene Nonko - Director Option exercise Restricted Stock Units 18,294 $0.00 -
Feb 9, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $8.74 $35K
Feb 10, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $8.71 $35K
Feb 11, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $7.99 $32K
Feb 2, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $10.35 $56K
Feb 3, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $10.06 $54K
Feb 2, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $10.36 $69K
Feb 3, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $10.06 $67K
Feb 2, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $10.32 $83K
Feb 3, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $10.04 $80K
Feb 4, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $8.94 $36K
Jan 26, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $10.89 $87K
Jan 27, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $10.51 $84K
Jan 28, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $10.57 $85K
Jan 26, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $10.87 $59K
Jan 27, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $10.52 $57K
Jan 28, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $10.58 $57K
Jan 26, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $10.85 $73K
Jan 27, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $10.51 $70K
Jan 28, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $10.57 $71K
Jan 20, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $11.21 $61K
Jan 21, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $11.02 $60K
Jan 22, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $11.20 $60K
Jan 20, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $11.21 $75K
Jan 21, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $11.02 $74K
Jan 22, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $11.20 $75K
Jan 20, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $11.20 $90K
Jan 21, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $11.02 $88K
Jan 22, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $11.20 $90K
Jan 16, 2026 KY Kuanling Amy Yeh - Officer Open-market sale Class A Common Stock 3,000 $11.48 $34K
Jan 15, 2026 KC Keith Cramer - Officer Open-market sale Class A Common Stock 10,000 $11.37 $114K
Jan 12, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $11.51 $92K
Jan 13, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $11.37 $91K
Jan 14, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $11.69 $94K
Jan 12, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $11.52 $62K
Jan 13, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $11.38 $61K
Jan 14, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $11.70 $63K
Jan 12, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $11.52 $77K
Jan 13, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $11.38 $76K
Jan 14, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $11.70 $78K
Dec 1, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $12.60 $68K
Dec 2, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $12.57 $68K
Dec 3, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 3,199 $13.19 $42K
Dec 3, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 2,201 $13.64 $30K
Dec 1, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $12.61 $84K
Dec 2, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $12.57 $84K
Dec 3, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 3,921 $13.20 $52K
Dec 3, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 2,779 $13.64 $38K
Dec 1, 2025 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $12.60 $101K
Dec 2, 2025 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $12.57 $101K
Dec 3, 2025 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,711 $13.19 $62K
Dec 3, 2025 SY Steven Yi - Officer Open-market sale Class A Common Stock 3,289 $13.64 $45K
Nov 24, 2025 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $11.88 $95K
Nov 25, 2025 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $11.98 $96K
Nov 26, 2025 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $12.48 $100K
Nov 24, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $11.93 $64K
Nov 25, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $12.13 $66K
Nov 26, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $12.48 $67K
Nov 24, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $11.93 $80K
Nov 25, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $12.10 $81K
Nov 26, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $12.48 $84K
Nov 15, 2025 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 2,542 $12.42 $32K
Nov 15, 2025 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 5,224 $12.42 $65K
Nov 15, 2025 JC Jeffrey B. Coyne - Officer Option exercise Restricted Stock Units 6,544 $0.00 -
Nov 15, 2025 JC Jeffrey B. Coyne - Officer Option exercise Class A Common Stock 6,544 $0.00 -
Nov 15, 2025 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 2,576 $12.42 $32K
Nov 15, 2025 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 2,921 $12.42 $36K
Nov 19, 2025 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $11.72 $94K
Nov 17, 2025 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $12.31 $99K
Nov 18, 2025 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $11.85 $95K
Nov 18, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $11.85 $64K
Nov 19, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $11.63 $63K
Nov 17, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $12.33 $83K
Nov 18, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $11.85 $79K
Nov 19, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $11.63 $78K
Nov 17, 2025 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $12.33 $67K
Nov 15, 2025 KC Keith Cramer - Officer Option exercise Restricted Stock Units 5,209 $0.00 -
Nov 15, 2025 KC Keith Cramer - Officer Option exercise Restricted Stock Units 5,303 $0.00 -
Nov 15, 2025 KC Keith Cramer - Officer Option exercise Restricted Stock Units 4,472 $0.00 -
Nov 15, 2025 KC Keith Cramer - Officer Option exercise Class A Common Stock 5,209 $0.00 -
Nov 15, 2025 KC Keith Cramer - Officer Option exercise Class A Common Stock 5,303 $0.00 -
Nov 15, 2025 KC Keith Cramer - Officer Option exercise Class A Common Stock 4,472 $0.00 -
Nov 15, 2025 SY Steven Yi - Officer Option exercise Class A Common Stock 18,294 $0.00 -
Nov 15, 2025 SY Steven Yi - Officer Option exercise Restricted Stock Units 18,294 $0.00 -
Nov 15, 2025 PT Patrick Ryan Thompson - Officer Tax withholding / forfeiture Class A Common Stock 3,846 $12.42 $48K
Nov 15, 2025 PT Patrick Ryan Thompson - Officer Tax withholding / forfeiture Class A Common Stock 5,258 $12.42 $65K
Nov 15, 2025 PT Patrick Ryan Thompson - Officer Tax withholding / forfeiture Class A Common Stock 4,366 $12.42 $54K
Nov 15, 2025 PT Patrick Ryan Thompson - Officer Tax withholding / forfeiture Class A Common Stock 8,333 $12.42 $103K
Nov 15, 2025 KY Kuanling Amy Yeh - Officer Option exercise Restricted Stock Units 5,303 $0.00 -
Nov 15, 2025 KY Kuanling Amy Yeh - Officer Option exercise Restricted Stock Units 4,803 $0.00 -
Nov 15, 2025 KY Kuanling Amy Yeh - Officer Option exercise Class A Common Stock 5,209 $0.00 -
Nov 15, 2025 KY Kuanling Amy Yeh - Officer Option exercise Class A Common Stock 5,303 $0.00 -
Nov 15, 2025 KY Kuanling Amy Yeh - Officer Option exercise Class A Common Stock 4,803 $0.00 -
Nov 15, 2025 KY Kuanling Amy Yeh - Officer Option exercise Restricted Stock Units 5,209 $0.00 -
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