MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Footnote F1 (shares): Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the… Full note on SEC EDGAR
Footnote F2 (shares): The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.81 to $9.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F1 (shares): Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the… Full note on SEC EDGAR
Footnote F1 (shares): Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the… Full note on SEC EDGAR
Footnote F1 (shares): Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the… Full note on SEC EDGAR
Footnote F1 (shares): Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the… Full note on SEC EDGAR
Footnote F2 (shares): The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.72 to $10.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.67 to $9.945 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.61 to $9.735 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.09 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F5 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.065 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.72 to $10.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.965 to $10.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.69 to $7.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.005 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.10 to $7.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.28 to $7.41 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.20 to $7.375 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.24 to $7.40 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
Footnote F4 (shares): Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs.
Footnote F5 (shares): Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
Footnote F1 (price): One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.09 to $7.29 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.25 to $7.41 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
Footnote F1 (shares): Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.60 to $8.96 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.60 to $8.81 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.78 to $8.30 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.145 to $10.43 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.11 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.135 to $10.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.94 to $10.12 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.90 to $9.08 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.77 to $10.985 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.40 to $10.92 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.50 to $10.755 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.73 to $10.985 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.40 to $10.92 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.50 to $10.745 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F5 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.725 to $10.985 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F6 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.40 to $10.89 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F7 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.50 to $10.755 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.10 to $11.335 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.845 to $11.18 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.06 to $11.315 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F5 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.835 to $11.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.10 to $11.335 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.86 to $11.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.06 to $11.315 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.18 to $11.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.315 to $11.63 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.19 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.44 to $11.80 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F2 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.32 to $11.625 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F3 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.18 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F4 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.455 to $11.78 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F5 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.315 to $11.63 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F6 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.19 to $11.535 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
Footnote F7 (price): Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.455 to $11.77 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the… Full note on SEC EDGAR
See every MAX filing on record
These pages show the latest 90 of 120 Form 4 filings on record. The 7-day demo shows all 120, and sign-up brings you back to this table.
An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.
MediaAlpha, Inc. (MAX) had 24 insider filings in the last 90 days, with the most recent on 2026-10-14. The full record for MAX runs to 120 Form 4 filings, the earliest from 2024-11-01. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying MAX stock?
No insider purchases of MAX were filed in the last 90 days. 1 purchase is on record for this company.
How many insiders are selling MAX stock?
77 insider sales of MAX were filed in the last 90 days, totaling $8.24M.
Where can I see MAX SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects MAX Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Information Technology companies with insider activity
Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.
