Updated Jul 16, 2026 · Last SEC filing 2026-07-15
MediaAlpha, Inc. (MAX) has filed 28 SEC Form 4 insider transactions in the last 90 days, with the most recent on 2026-07-15. 4 Form 8-K material event filings were reported by MAX in the last 90 days. 14 Form 144 notices of proposed sale were filed for MAX stock. InsiderAlpha tracks every MAX SEC filing — Form 4, Form 144, and 8-K — in real time, including Rule 10b5-1 plan detection.
| SEC CIK | 0001818383 |
|---|
| Form 4 filings (90d) | 28 |
|---|---|
| Form 8-K filings (90d) | 4 |
| Form 144 notices (90d) | 14 |
| Latest Form 4 filing | 2026-07-15 |
| Date | Insider | Role | Transaction | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Nonko Eugene | Director | S — Open-market sale [10b5-1] | 5.0K | $14.03 | $69K | SEC | |
| Yi Steven | See Remarks | S — Open-market sale [10b5-1] | 114.3K | $14.17 | $1.62M | SEC | |
| Cramer Keith | Chief Revenue Officer | S — Open-market sale [10b5-1] | 13.0K | $14.19 | $184K | SEC | |
| Nonko Eugene | Director | S — Open-market sale [10b5-1] | 9.5K | $14.14 | $135K | SEC | |
| Yi Steven | See Remarks | S — Open-market sale [10b5-1] | 37.7K | $14.06 | $530K | SEC | |
| Nonko Eugene | Director | S — Open-market sale [10b5-1] | 9.5K | $13.90 | $132K | SEC | |
| Nonko Eugene | Director | S — Open-market sale [10b5-1] | 5.0K | $13.85 | $69K | SEC | |
| Yi Steven | See Remarks | S — Open-market sale [10b5-1] | 9.5K | $14.05 | $133K | SEC | |
| Nonko Eugene | Director | S — Open-market sale [10b5-1] | 10.8K | $13.76 | $149K | SEC | |
| Nonko Eugene | Director | S — Open-market sale [10b5-1] | 6.6K | $13.81 | $91K | SEC | |
| Nonko Eugene | Director | S — Open-market sale | 8.2K | $13.61 | $112K | SEC | |
| Nonko Eugene | Director | S — Open-market sale | 3.3K | $13.78 | $45K | SEC | |
| Nonko Eugene | Director | S — Open-market sale | 5.0K | $14.08 | $70K | SEC | |
| Yi Steven | See Remarks | S — Open-market sale | 26.5K | $14.07 | $372K | SEC | |
| Nonko Eugene | Director | S — Open-market sale | 9.5K | $14.06 | $134K | SEC |
All transactions sourced from SEC EDGAR Form 4 filings for MediaAlpha, Inc. (MAX). Updated in real time as new filings are submitted to the SEC.
| Insider | Form 4 filings | Total transaction value |
|---|---|---|
| Nonko Eugene | 40 | $5.11M |
| Yi Steven | 16 | $5.64M |
| Cramer Keith | 7 | $412K |
| Yeh Kuanling Amy | 7 | $157K |
| COYNE JEFFREY B | 5 | $115K |
Form 144 must be filed before insiders sell restricted or control stock above SEC thresholds. A cluster of Form 144 notices often precedes a wave of insider distribution.
SEC Form 4 transactions are reported with a one-letter code indicating the type of transaction. Common codes you'll see in MAX insider filings:
| P | Open-market purchase by the insider |
|---|---|
| S | Open-market sale by the insider |
| A | Grant, award, or other acquisition from the issuer |
| M | Exercise or conversion of derivative security (e.g. options) |
| F | Payment of exercise price or tax liability via share withholding |
| G | Bona-fide gift of securities |
| D | Disposition to the issuer (e.g. share buyback participation) |
| J | Other acquisition or disposition |
| X | Exercise of in-the-money or at-the-money derivative security |
| C | Conversion of derivative security |
| V | Transaction voluntarily reported earlier than required |
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