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MediaAlpha, Inc. (MAX) XNYS SERVICES-BUSINESS SERVICES, NEC Net insider selling (90d)
Latest MAX Insider Trades
About MediaAlpha, Inc. (MAX) MediaAlpha Inc provides a platform that enables insurance carriers and distributors to target and acquire customers. The company's technology platform brings insurance carriers and consumers together through a real-time, transparent, and results-driven ecosystem. It serves as a customer acquisition channel in property and casualty insurance, health insurance, and life insurance. The company operates in the United States and generates revenue by earning a fee for each consumer referral sold on its platform.
Headquarters LOS ANGELES, CA
Employees 147
Listed 2020
Exchange XNYS https://www.mediaalpha.com SEC filings for MAX on EDGAR
90-Day SEC Filing Activity Form 4 transaction type Transactions Shares Total value Open-market sale 84 1,010,365 $13.30M Option exercise 8 39,762 Tax withholding / forfeiture 8 38,391
MAX Insider Transactions (Form 4) 85 109 Form 4 filings on record, the earliest from Nov 1, 2024, newest first. Filing history page 2 of 3.
Date Insider Transaction Security Shares Price Value May 15, 2026 KY Kuanling Amy Yeh - Officer Option exercise Class A Common Stock 5,303
Recent MAX Form 8-K Filings 5
Recent MAX Form 144 Notices of Proposed Sale 3 A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
Filed Filer Relationship Shares Market value Notice Jul 16, 2026 - - - - View on EDGAR Jul 6, 2026 - - -
MAX Insider Trading - FAQ
What is the latest insider trade for MAX? MediaAlpha, Inc. (MAX) had 27 insider filings in the last 90 days, with the most recent on 2026-08-26. The full record for MAX runs to 109 Form 4 filings, the earliest from 2024-11-01. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
How many insiders are buying MAX stock? No insider purchases of MAX were filed in the last 90 days. 1 purchase is on record for this company.
How many insiders are selling MAX stock? 84 insider sales of MAX were filed in the last 90 days, totaling $13.30M.
Where can I see MAX SEC filings (Form 4, 10-K, 10-Q, 8-K)? This page tracks MAX Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
How can I follow MAX insider buys? Create a free InsiderAlpha account and press Watch on this page to add MAX to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
More Information Technology Companies with Insider Activity Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
Related Companies - Recent Insider Activity What is SEC Form 4? The filing insiders must submit within two business days of a trade, and how to read its transaction codes. Track MAX insider activity as it files Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
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Market cap $680.74M
P/E ratio 7.80
Dividend yield -
Average volume 820.8K
52 week high $14.70
52 week low $7.09
Today's high $12.73
Today's low $12.49
Open $12.73
Volume 155.5K
Previous close $12.85
Shares outstanding 52.98M Market cap
$680.74M
147 employees
MAX Insider Sentiment - Last 90 Days Share of open-market insider dollar volume that was buying versus selling, from SEC Form 4 filings.
0% Buying 100% Selling
0 insider purchases totaling $0 against 84 sales totaling $13.30M.
Most-Active MAX Insiders - Last 90 Days 10 Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
May 15, 2026 KY Kuanling Amy Yeh - Officer Option exercise Class A Common Stock 4,803 $0.00 -
May 15, 2026 KY Kuanling Amy Yeh - Officer Open-market sale Class A Common Stock 12,000 $8.05 $97K
May 15, 2026 KY Kuanling Amy Yeh - Officer Option exercise Restricted Stock Units 5,303 $0.00 -
May 15, 2026 KY Kuanling Amy Yeh - Officer Option exercise Restricted Stock Units 4,803 $0.00 -
May 15, 2026 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 1,808 $8.05 $15K
May 15, 2026 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 1,573 $8.05 $13K
May 15, 2026 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 3,233 $8.05 $26K
May 15, 2026 JC Jeffrey B. Coyne - Officer Tax withholding / forfeiture Class A Common Stock 2,617 $8.05 $21K
May 15, 2026 JC Jeffrey B. Coyne - Officer Open-market sale Class A Common Stock 5,000 $8.10 $40K
May 5, 2026 RJ Ramon Jones - Director Grant or award Class A Common Stock 20,750 $0.00 -
May 5, 2026 KV Kathy P. Vrabeck - Director Grant or award Class A Common Stock 20,750 $0.00 -
May 4, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.05 $36K
May 5, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $8.93 $36K
May 6, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.14 $37K
Apr 27, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 33,663 $9.99 $336K
Apr 28, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 6,565 $10.00 $66K
Apr 29, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 26,739 $10.00 $267K
Apr 27, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 27,972 $10.04 $281K
Apr 28, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 2,003 $10.00 $20K
Apr 29, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 25,606 $10.01 $256K
Apr 28, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,150 $10.00 $52K
Apr 27, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 27,513 $10.04 $276K
Apr 29, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 26,888 $10.01 $269K
Apr 20, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 28,543 $10.06 $287K
Apr 21, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 16,047 $10.08 $162K
Apr 22, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.88 $40K
Apr 20, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 24,529 $10.05 $247K
Apr 21, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 15,172 $10.09 $153K
Apr 20, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 49,844 $10.04 $501K
Apr 21, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 22,274 $10.07 $224K
Apr 13, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.07 $36K
Apr 14, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.47 $38K
Apr 15, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.68 $39K
Apr 15, 2026 KC Keith Cramer - Officer Open-market sale Class A Common Stock 10,000 $9.68 $97K
Apr 10, 2026 KY Kuanling Amy Yeh - Officer Open-market sale Class A Common Stock 3,000 $9.25 $28K
Apr 6, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.34 $37K
Apr 7, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.46 $38K
Apr 8, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.78 $39K
Mar 30, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.23 $37K
Mar 31, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.60 $38K
Apr 1, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.15 $37K
Mar 27, 2026 KY Kuanling Amy Yeh - Officer Open-market sale Class A Common Stock 3,000 $9.44 $28K
Mar 23, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.67 $39K
Mar 24, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.48 $38K
Mar 25, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.42 $38K
Mar 15, 2026 SY Steven Yi - Officer Grant or award Class A Common Stock 448,500 $0.00 -
Mar 16, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.93 $40K
Mar 17, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 5,227 $9.94 $52K
Mar 15, 2026 SY Steven Yi - Officer Grant or award Performance Restricted Stock Units (2026 PRSUs) 149,550 $0.00 -
Mar 15, 2026 KC Keith Cramer - Officer Grant or award Class A Common Stock 134,600 $0.00 -
Mar 16, 2026 KC Keith Cramer - Officer Open-market sale Class A Common Stock 10,000 $9.89 $99K
Mar 15, 2026 KC Keith Cramer - Officer Grant or award Performance Restricted Stock Units (2026 PRSUs) 44,900 $0.00 -
Mar 15, 2026 KY Kuanling Amy Yeh - Officer Grant or award Class A Common Stock 186,900 $0.00 -
Mar 15, 2026 KY Kuanling Amy Yeh - Officer Grant or award Performance Restricted Stock Units (2026 PRSUs) 62,300 $0.00 -
Mar 15, 2026 PT Patrick Ryan Thompson - Officer Grant or award Performance Restricted Stock Units (2026 PRSUs) 84,750 $0.00 -
Mar 15, 2026 JC Jeffrey B. Coyne - Officer Grant or award Class A Common Stock 171,950 $0.00 -
Mar 15, 2026 JC Jeffrey B. Coyne - Officer Grant or award Performance Restricted Stock Units (2026 PRSUs) 57,350 $0.00 -
Mar 15, 2026 EN Eugene Nonko - Director Grant or award Class A Common Stock 174,450 $0.00 -
Mar 16, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 2,444 $10.00 $24K
Mar 17, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 1,899 $10.00 $19K
Mar 16, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 458 $10.00 $5K
Mar 17, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 404 $10.00 $4K
Mar 9, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 5,650 $9.86 $56K
Mar 10, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.75 $39K
Mar 11, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.68 $39K
Mar 9, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 1,992 $10.00 $20K
Mar 9, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 2,115 $10.00 $21K
Mar 6, 2026 KY Kuanling Amy Yeh - Officer Open-market sale Class A Common Stock 3,000 $10.34 $31K
Mar 4, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $10.02 $54K
Mar 2, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 59,202 $10.01 $592K
Mar 3, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $10.05 $67K
Mar 4, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 6,700 $10.02 $67K
Mar 2, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 48,801 $10.01 $488K
Mar 3, 2026 EN Eugene Nonko - Director Open-market sale Class A Common Stock 5,400 $10.05 $54K
Mar 3, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $10.03 $80K
Mar 4, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,000 $10.07 $81K
Mar 2, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 39,252 $9.99 $392K
Feb 23, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $7.75 $31K
Feb 24, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $8.80 $35K
Feb 25, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 4,000 $9.00 $36K
Feb 25, 2026 SY Steven Yi - Officer Open-market sale Class A Common Stock 8,748 $10.00 $88K
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