Direct Digital Holdings, Inc. (DRCT)

Data as of Sep 4, 2026, from SEC Form 4 filings.

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Latest DRCT insider trades

Mark D. Walker - Officer
Open-market sale$3K
Sep 1, 2026
Mark D. Walker - Officer
Open-market sale

About Direct Digital Holdings, Inc. (DRCT)

The SEC lists Direct Digital Holdings, Inc. under CIK 0001880613, in advertising. It is grouped with Industrials companies on this site. It filed a registration statement with the SEC on 17 November 2025 and has not yet priced an offering.

Sector: Industrials

SEC filings for DRCT on EDGAR

DRCT Form 4 activity by transaction type, last 90 days

Form 4 transaction type	Transactions	Shares	Total value
Open-market sale	2	2,136	$4K
Other acquisition / disposition	2	20,000

Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.

DRCT insider transactions (Form 4)

132

44 Form 4 filings on record, the earliest from Oct 18, 2024, newest first. Filing history page 1 of 2.

Date	Insider	Transaction	Security	Shares	Price	Value
Sep 1, 2026	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	1,636	$2.06^{footnote F1}	$3K
Sep 2, 2026	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	500	$1.90	$950
Footnote F1 (price): This transaction was executed in multiple trades at prices ranging from $1.95 to $2.165 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the… Full note on SEC EDGAR
Aug 27, 2026	Mark D. Walker - Officer	Other	Class A Common Stock, par value $0.001 per share	10,000	-^{footnote F1}	-
Aug 27, 2026	Mark D. Walker - Officer	Other	Class A Common Units of Direct Digital Holdings LLC	10,000^{footnote F2}	$0.00	-
Footnote F1 (price): Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in… Full note on SEC EDGAR Footnote F2 (shares): On January 12, 2026, Direct Digital Holdings, Inc. effected a 55-to-1 reverse stock split and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (collectively, the "Reverse Stock Splits"). The Class A Common Units held by the Reporting Person had… Full note on SEC EDGAR
Jan 24, 2026	Antoinette Renee Leatherberry - Director	Option exercise	Restricted Stock Units	90	$0.00	-
Jun 9, 2026	Antoinette Renee Leatherberry - Director	Option exercise	Restricted Stock Units	159	$0.00	-
Jun 12, 2026	Antoinette Renee Leatherberry - Director	Option exercise	Restricted Stock Units	37	$0.00	-
Jan 24, 2026	Antoinette Renee Leatherberry - Director	Option exercise	Class A Common Stock, par value $0.001 per share	90^{footnote F1}	-^{footnote F2}	-
Jun 9, 2026	Antoinette Renee Leatherberry - Director	Option exercise	Class A Common Stock, par value $0.001 per share	159	-^{footnote F2}	-
Jun 9, 2026	Antoinette Renee Leatherberry - Director	Open-market sale	Class A Common Stock, par value $0.001 per share	67^{footnote F4}	$2.96	$198
Jun 12, 2026	Antoinette Renee Leatherberry - Director	Option exercise	Class A Common Stock, par value $0.001 per share	37	-^{footnote F2}	-
Jun 12, 2026	Antoinette Renee Leatherberry - Director	Open-market sale	Class A Common Stock, par value $0.001 per share	23^{footnote F5}	$2.91	$67
Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. Footnote F4 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 159 shares. Footnote F5 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 37 shares.
Jun 12, 2026	Richard Cohen - Director	Option exercise	Class A Common Stock, par value $0.001 per share	37	-^{footnote F2}	-
Jun 12, 2026	Richard Cohen - Director	Open-market sale	Class A Common Stock, par value $0.001 per share	25^{footnote F5}	$2.91	$73
Jan 24, 2026	Richard Cohen - Director	Option exercise	Restricted Stock Units	90^{footnote F6}	$0.00	-
Jun 9, 2026	Richard Cohen - Director	Option exercise	Restricted Stock Units	159^{footnote F7}	$0.00	-
Jun 12, 2026	Richard Cohen - Director	Option exercise	Restricted Stock Units	37^{footnote F8}	$0.00	-
Jan 24, 2026	Richard Cohen - Director	Option exercise	Class A Common Stock, par value $0.001 per share	90^{footnote F1}	-^{footnote F2}	-
Jun 9, 2026	Richard Cohen - Director	Option exercise	Class A Common Stock, par value $0.001 per share	159	-^{footnote F2}	-
Jun 9, 2026	Richard Cohen - Director	Open-market sale	Class A Common Stock, par value $0.001 per share	76^{footnote F4}	$2.96	$225
Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. Footnote F4 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 159 shares. Footnote F5 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 37 shares. Footnote F6 (shares): On January 24, 2025, the reporting person was granted 90 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously… Full note on SEC EDGAR Footnote F7 (shares): On June 9, 2025, the reporting person was granted 159 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on June 9, 2026. This grant was previously… Full note on SEC EDGAR Footnote F8 (shares): On June 12, 2023, the reporting person was granted 111 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 12, 2024, an additional 33 percent vested on June 12… Full note on SEC EDGAR
Jan 24, 2026	Anu Pillai - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	36^{footnote F3,F4}	$16.48^{footnote F3}	$593
Mar 20, 2026	Anu Pillai - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	5^{footnote F3,F4}	$3.32^{footnote F3}	$17
Apr 1, 2026	Anu Pillai - Officer	Option exercise	Restricted Stock Units	33^{footnote F8}	$0.00	-
Jan 24, 2026	Anu Pillai - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	102^{footnote F1}	-^{footnote F2}	-
Mar 20, 2026	Anu Pillai - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	10^{footnote F3}	-^{footnote F2}	-
Apr 1, 2026	Anu Pillai - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	33^{footnote F3}	-^{footnote F2}	-
Apr 1, 2026	Anu Pillai - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	12^{footnote F3,F4}	$3.34^{footnote F3}	$40
Jan 24, 2026	Anu Pillai - Officer	Option exercise	Restricted Stock Units	102^{footnote F5}	$0.00	-
Mar 20, 2026	Anu Pillai - Officer	Option exercise	Restricted Stock Units	10^{footnote F6}	$0.00	-
Mar 24, 2026	Anu Pillai - Officer	Grant or award	Employee Stock Options (right to buy)	4,375^{footnote F3}	$0.00	-
Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. Footnote F3 (price, shares): The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. Footnote F4 (shares): Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. Footnote F5 (shares): On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was… Full note on SEC EDGAR Footnote F6 (shares): On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units… Full note on SEC EDGAR Footnote F8 (shares): On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units… Full note on SEC EDGAR
Apr 1, 2026	Mark D. Walker - Officer	Option exercise	Restricted Stock Units	67^{footnote F9}	$0.00	-
Jan 24, 2026	Mark D. Walker - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	204^{footnote F1}	-^{footnote F2}	-
Jan 24, 2026	Mark D. Walker - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	61^{footnote F3,F4}	$16.48^{footnote F3}	$1K
Mar 20, 2026	Mark D. Walker - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	45^{footnote F3}	-^{footnote F2}	-
Mar 20, 2026	Mark D. Walker - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	14^{footnote F3,F4}	$3.52^{footnote F3}	$49
Apr 1, 2026	Mark D. Walker - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	67^{footnote F3}	-^{footnote F2}	-
Apr 1, 2026	Mark D. Walker - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	20^{footnote F3,F4}	$3.29^{footnote F3}	$66
Jun 12, 2026	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	1,363^{footnote F1}	$2.80^{footnote F5}	$4K
Jan 24, 2026	Mark D. Walker - Officer	Option exercise	Restricted Stock Units	204^{footnote F6}	$0.00	-
Mar 20, 2026	Mark D. Walker - Officer	Option exercise	Restricted Stock Units	45^{footnote F7}	$0.00	-
Mar 24, 2026	Mark D. Walker - Officer	Grant or award	Employee Stock Options (right to buy)	8,750^{footnote F3}	$0.00	-
Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. Footnote F3 (price, shares): The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. Footnote F4 (shares): Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. Footnote F5 (price): This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 11, 2024. This transaction was executed in multiple trades at prices ranging from $2.76 to $2.84 per share. The price reported above reflects the weighted average purchase… Full note on SEC EDGAR Footnote F6 (shares): On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was… Full note on SEC EDGAR Footnote F7 (shares): On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units… Full note on SEC EDGAR Footnote F9 (shares): On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units… Full note on SEC EDGAR
Mar 20, 2026	W. Keith Smith - Officer	Option exercise	Restricted Stock Units	45^{footnote F6}	$0.00	-
Mar 24, 2026	W. Keith Smith - Officer	Grant or award	Employee Stock Options (right to buy)	8,750^{footnote F3}	$0.00	-
Apr 1, 2026	W. Keith Smith - Officer	Option exercise	Restricted Stock Units	67^{footnote F8}	$0.00	-
Jan 24, 2026	W. Keith Smith - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	204^{footnote F1}	-^{footnote F2}	-
Jan 24, 2026	W. Keith Smith - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	61^{footnote F3,F4}	$16.48^{footnote F3}	$1K
Mar 20, 2026	W. Keith Smith - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	45^{footnote F3}	-^{footnote F2}	-
Mar 20, 2026	W. Keith Smith - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	14^{footnote F3,F4}	$3.52^{footnote F3}	$49
Apr 1, 2026	W. Keith Smith - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	67^{footnote F3}	-^{footnote F2}	-
Apr 1, 2026	W. Keith Smith - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	20^{footnote F3,F4}	$3.29^{footnote F3}	$66
Jan 24, 2026	W. Keith Smith - Officer	Option exercise	Restricted Stock Units	204^{footnote F5}	$0.00	-
Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. Footnote F3 (shares, price): The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. Footnote F4 (shares): Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. Footnote F5 (shares): On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was… Full note on SEC EDGAR Footnote F6 (shares): On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units… Full note on SEC EDGAR Footnote F8 (shares): On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units… Full note on SEC EDGAR
Jun 12, 2026	Mistelle Locke - Director	Option exercise	Class A Common Stock, par value $0.001 per share	37	-^{footnote F2}	-
Jun 12, 2026	Mistelle Locke - Director	Open-market sale	Class A Common Stock, par value $0.001 per share	25^{footnote F6}	$2.91	$73
Jan 16, 2026	Mistelle Locke - Director	Option exercise	Restricted Stock Units	34	$0.00	-
Jan 24, 2026	Mistelle Locke - Director	Option exercise	Restricted Stock Units	90	$0.00	-
Jun 9, 2026	Mistelle Locke - Director	Option exercise	Restricted Stock Units	159	$0.00	-
Jun 12, 2026	Mistelle Locke - Director	Option exercise	Restricted Stock Units	37	$0.00	-
Jan 16, 2026	Mistelle Locke - Director	Option exercise	Class A Common Stock, par value $0.001 per share	34^{footnote F1}	-^{footnote F2}	-
Jan 16, 2026	Mistelle Locke - Director	Open-market sale	Class A Common Stock, par value $0.001 per share	31^{footnote F4}	$6.51	$202
Jan 24, 2026	Mistelle Locke - Director	Option exercise	Class A Common Stock, par value $0.001 per share	90^{footnote F1}	-^{footnote F2}	-
Jun 9, 2026	Mistelle Locke - Director	Option exercise	Class A Common Stock, par value $0.001 per share	159	-^{footnote F2}	-
Jun 9, 2026	Mistelle Locke - Director	Open-market sale	Class A Common Stock, par value $0.001 per share	76^{footnote F5}	$2.96	$225
Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. Footnote F4 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 34 shares. Footnote F5 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 159 shares. Footnote F6 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 37 shares.
Oct 16, 2025	Diana P. Diaz - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	28^{footnote F1}	-^{footnote F2}	-
Jan 24, 2026	Diana P. Diaz - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	102^{footnote F3}	-^{footnote F2}	-
Jan 24, 2026	Diana P. Diaz - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	31^{footnote F3,F4}	$16.48^{footnote F3}	$511
Apr 1, 2026	Diana P. Diaz - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	33^{footnote F3}	-^{footnote F2}	-
Apr 1, 2026	Diana P. Diaz - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	10^{footnote F3,F4}	$3.34^{footnote F3}	$33
Oct 16, 2025	Diana P. Diaz - Officer	Option exercise	Restricted Stock Units	28^{footnote F5}	$0.00	-
Jan 24, 2026	Diana P. Diaz - Officer	Option exercise	Restricted Stock Units	102^{footnote F6}	$0.00	-
Mar 24, 2026	Diana P. Diaz - Officer	Grant or award	Employee Stock Options (right to buy)	4,375^{footnote F3}	$0.00	-
Apr 1, 2026	Diana P. Diaz - Officer	Option exercise	Restricted Stock Units	33^{footnote F8}	$0.00	-
Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. Footnote F3 (shares, price): The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. Footnote F4 (shares): Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. Footnote F5 (shares): On October 16, 2023, the reporting person was granted 84 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on October 16, 2024, an additional 33% of the restricted stock… Full note on SEC EDGAR Footnote F6 (shares): On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was… Full note on SEC EDGAR Footnote F8 (shares): On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units… Full note on SEC EDGAR
Aug 22, 2025	Maria Vilchez Lowrey - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	6^{footnote F1,F3}	$84.40^{footnote F1}	$506
Jan 24, 2026	Maria Vilchez Lowrey - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	102^{footnote F4}	-^{footnote F2}	-
Jan 24, 2026	Maria Vilchez Lowrey - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	31^{footnote F3,F4}	$16.48^{footnote F4}	$511
Mar 20, 2026	Maria Vilchez Lowrey - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	10^{footnote F4}	-^{footnote F2}	-
Mar 20, 2026	Maria Vilchez Lowrey - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	4^{footnote F3,F4}	$3.32^{footnote F4}	$13
Apr 1, 2026	Maria Vilchez Lowrey - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	33^{footnote F4}	-^{footnote F2}	-
Apr 1, 2026	Maria Vilchez Lowrey - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	10^{footnote F3,F4}	$3.34^{footnote F4}	$33
Aug 22, 2025	Maria Vilchez Lowrey - Officer	Option exercise	Restricted Stock Units	19^{footnote F5}	$0.00	-
Jan 24, 2026	Maria Vilchez Lowrey - Officer	Option exercise	Restricted Stock Units	102^{footnote F6}	$0.00	-
Mar 20, 2026	Maria Vilchez Lowrey - Officer	Option exercise	Restricted Stock Units	10^{footnote F7}	$0.00	-
Mar 24, 2026	Maria Vilchez Lowrey - Officer	Grant or award	Employee Stock Options (right to buy)	4,375^{footnote F4}	$0.00	-
Apr 1, 2026	Maria Vilchez Lowrey - Officer	Option exercise	Restricted Stock Units	33^{footnote F9}	$0.00	-
Aug 22, 2025	Maria Vilchez Lowrey - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	19^{footnote F1}	-^{footnote F2}	-
Footnote F1 (price, shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis. Footnote F3 (shares): Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date. Footnote F4 (shares, price): The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split. Footnote F5 (shares): On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units… Full note on SEC EDGAR Footnote F6 (shares): On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was… Full note on SEC EDGAR Footnote F7 (shares): On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units… Full note on SEC EDGAR Footnote F9 (shares): On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units… Full note on SEC EDGAR
Nov 13, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	27,492	$0.37^{footnote F1}	$10K
Nov 14, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	245,008	$0.21^{footnote F2}	$51K
Footnote F1 (price): This transaction was executed in multiple trades at prices ranging from $0.35 to $0.38 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the… Full note on SEC EDGAR Footnote F2 (price): This transaction was executed in multiple trades at prices ranging from $0.20 to $0.24 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the… Full note on SEC EDGAR
Nov 13, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	71,242	$0.37^{footnote F1}	$26K
Nov 14, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	100,000	$0.21^{footnote F2}	$21K
Footnote F1 (price): This transaction was executed in multiple trades at prices ranging from $0.35 to $0.38 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the… Full note on SEC EDGAR Footnote F2 (price): This transaction was executed in multiple trades at prices ranging from $0.20 to $0.23 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the… Full note on SEC EDGAR
Sep 11, 2025	Direct Digital Management, LLC - 10% Owner	Other	Class A Common Stock, par value $0.001 per share	872,500	-	-
Sep 11, 2025	Direct Digital Management, LLC - 10% Owner	Other	Class A Common Stock, par value $0.001 per share	872,500	$0.00	-
Sep 11, 2025	Direct Digital Management, LLC - 10% Owner	Other	Class A Common Units of Direct Digital Holdings LLC	872,500	$0.00	-
Sep 11, 2025	Mark D. Walker - Officer	Other	Class A Common Stock, par value $0.001 per share	272,500	-	-
Sep 11, 2025	Mark D. Walker - Officer	Other	Class A Common Units of Direct Digital Holdings LLC	272,500	$0.00	-
Sep 11, 2025	W. Keith Smith - Officer	Other	Class A Common Stock, par value $0.001 per share	600,000	-	-
Sep 11, 2025	W. Keith Smith - Officer	Other	Class A Common Units of Direct Digital Holdings LLC	600,000	$0.00	-
Aug 15, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	22,369	$0.41	$9K
Aug 18, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	24,313	$0.39	$9K
Aug 19, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	23,000	$0.39	$9K
Jul 24, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	15,800	$0.53	$8K
Jul 25, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	8,900	$0.53	$5K
Jul 28, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	8,050	$0.54	$4K
Jul 21, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	16,735	$0.52	$9K
Jul 22, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	15,470	$0.51	$8K
Jul 23, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	5,567	$0.51	$3K
Jul 21, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	16,987	$0.52	$9K
Jul 22, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	15,321	$0.51	$8K
Jul 23, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	11,934	$0.51	$6K
Jul 16, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	11,603	$0.53	$6K
Jul 17, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	19,315	$0.52	$10K
Jul 18, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	19,777	$0.51	$10K
Jul 16, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	11,694	$0.53	$6K
Jul 17, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	19,950	$0.52	$10K
Jul 18, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	19,488	$0.51	$10K
Jul 14, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	21,154	$0.55	$12K
Jul 15, 2025	Mark D. Walker - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	8,066	$0.54	$4K
Jul 14, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	20,476	$0.55	$11K
Jul 15, 2025	W. Keith Smith - Officer	Open-market sale	Class A Common Stock, par value $0.001 per share	8,100	$0.54	$4K
Jun 18, 2025	W. Keith Smith - Officer	Other	Class A Common Stock, par value $0.001 per share	185,000	-	-
Jun 18, 2025	W. Keith Smith - Officer	Other	Class A Common Units of Direct Digital Holdings LLC	185,000	$0.00	-
Jun 12, 2025	Richard Cohen - Director	Option exercise	Class A Common Stock, par value $0.001 per share	8,205	-	-
Jun 12, 2025	Richard Cohen - Director	Open-market sale	Class A Common Stock, par value $0.001 per share	3,414	$0.53	$2K
Jun 12, 2025	Richard Cohen - Director	Option exercise	Restricted Stock Units	8,205	$0.00	-
Jun 10, 2025	Richard Cohen - Director	Option exercise	Class A Common Stock, par value $0.001 per share	16,462	-	-
Jun 10, 2025	Richard Cohen - Director	Open-market sale	Class A Common Stock, par value $0.001 per share	6,856	$0.54	$4K
Jun 10, 2025	Richard Cohen - Director	Option exercise	Restricted Stock Units	16,462	$0.00	-
Jun 10, 2025	W. Keith Smith - Officer	Option exercise	Class A Common Stock, par value $0.001 per share	20,300	-	-
Jun 10, 2025	W. Keith Smith - Officer	Tax withholding / forfeiture	Class A Common Stock, par value $0.001 per share	4,944	$0.56	$3K
Jun 10, 2025	W. Keith Smith - Officer	Option exercise	Restricted Stock Units	20,300	$0.00	-
Jun 9, 2025	Richard Cohen - Director	Grant or award	Restricted Stock Units	35,000	$0.00	-
Apr 1, 2025	W. Keith Smith - Officer	Grant or award	Restricted Stock Units	45,000	$0.00	-
Apr 1, 2025	W. Keith Smith - Officer	Grant or award	Employee Stock Options (right to buy)	45,000	$0.00	-
Dec 18, 2024	Mistelle Locke - Director	Open-market sale	Class A Common Stock	7,048	$0.85	$6K

Recent DRCT Form 8-K filings

Read DRCT company news

Oct 2, 2026Item 3.01

Read the filing on SEC EDGAR

Oct 1, 2026Item 1.01, 2.03, 9.01

Read the filing on SEC EDGAR

Aug 28, 2026Item 1.01, 2.03, 9.01

Read the filing on SEC EDGAR

Aug 21, 2026Item 1.01, 8.01, 9.01

Recent DRCT Form 144 notices of proposed sale

An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.

Filed	Filer	Relationship	Shares	Market value	Notice
Aug 31, 2026	Mark Walker	OFFICER	10,000	$24K	View on EDGAR

DRCT insider trading FAQ

What is the latest insider trade for DRCT?

Direct Digital Holdings, Inc. (DRCT) had 2 insider filings in the last 90 days, with the most recent on 2026-09-04. The full record for DRCT runs to 44 Form 4 filings, the earliest from 2024-10-18. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.

How many insiders are buying DRCT stock?

No insider purchases of DRCT were filed in the last 90 days.

How many insiders are selling DRCT stock?

2 insider sales of DRCT were filed in the last 90 days, totaling $4K.

Where can I see DRCT SEC filings (Form 4, 10-K, 10-Q, 8-K)?

This page collects DRCT Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.

More Industrials companies with insider activity

Recent insider filings

The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.

Sep 4, 2026 - Mark D. Walker view on EDGAR
Aug 28, 2026 - Mark D. Walker view on EDGAR
Jun 29, 2026 - Antoinette Renee Leatherberry view on EDGAR
Jun 29, 2026 - Richard Cohen view on EDGAR
Jun 29, 2026 - Anu Pillai view on EDGAR
Jun 29, 2026 - Mark D. Walker view on EDGAR
Jun 29, 2026 - W. Keith Smith view on EDGAR
Jun 29, 2026 - Mistelle Locke view on EDGAR
Jun 29, 2026 - Diana P. Diaz view on EDGAR

Related companies with recent insider activity

Learn more

Insider selling: signal or noise?: Why most insider sales are routine, and the few patterns worth a second look.
Form 144 vs Form 4: A Form 144 announces a planned sale; the Form 4 reports it after it happens.
Insider activity in Industrials: Where DRCT's peers are being bought and sold.
Every recent Form 4: The market-wide feed, updated as filings arrive from SEC EDGAR.

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Form 4 transaction type

Transactions

Total value

Open-market sale

2,136

$4K

Other acquisition / disposition

20,000

Date

Insider

Transaction

Security

Price

Value

Sep 1, 2026

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

1,636

$2.06^{footnote F1}

$3K

Sep 2, 2026

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

500

$1.90

$950

Footnote F1 (price): This transaction was executed in multiple trades at prices ranging from $1.95 to $2.165 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the… Full note on SEC EDGAR

Aug 27, 2026

Mark D. Walker - Officer

Other

Class A Common Stock, par value $0.001 per share

10,000

-^{footnote F1}

Aug 27, 2026

Mark D. Walker - Officer

Other

Class A Common Units of Direct Digital Holdings LLC

10,000^{footnote F2}

$0.00

Footnote F1 (price): Pursuant to the Second Amended and Restated Limited Liability Company Agreement of Direct Digital Holdings, LLC, dated as of February 15, 2022, Class A Common Units (as defined therein) held by the Reporting Person (indirectly through the Reporting Person's ownership interest in… Full note on SEC EDGAR
Footnote F2 (shares): On January 12, 2026, Direct Digital Holdings, Inc. effected a 55-to-1 reverse stock split and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (collectively, the "Reverse Stock Splits"). The Class A Common Units held by the Reporting Person had… Full note on SEC EDGAR

Jan 24, 2026

Antoinette Renee Leatherberry - Director

Option exercise

Restricted Stock Units

$0.00

Jun 9, 2026

Antoinette Renee Leatherberry - Director

Option exercise

Restricted Stock Units

159

$0.00

Jun 12, 2026

Antoinette Renee Leatherberry - Director

Option exercise

Restricted Stock Units

$0.00

Jan 24, 2026

Antoinette Renee Leatherberry - Director

Option exercise

Class A Common Stock, par value $0.001 per share

90^{footnote F1}

-^{footnote F2}

Jun 9, 2026

Antoinette Renee Leatherberry - Director

Option exercise

Class A Common Stock, par value $0.001 per share

159

-^{footnote F2}

Jun 9, 2026

Antoinette Renee Leatherberry - Director

Open-market sale

Class A Common Stock, par value $0.001 per share

67^{footnote F4}

$2.96

$198

Jun 12, 2026

Antoinette Renee Leatherberry - Director

Option exercise

Class A Common Stock, par value $0.001 per share

-^{footnote F2}

Jun 12, 2026

Antoinette Renee Leatherberry - Director

Open-market sale

Class A Common Stock, par value $0.001 per share

23^{footnote F5}

$2.91

$67

Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR
Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.
Footnote F4 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 159 shares.
Footnote F5 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 37 shares.

Jun 12, 2026

Richard Cohen - Director

Option exercise

Class A Common Stock, par value $0.001 per share

-^{footnote F2}

Jun 12, 2026

Richard Cohen - Director

Open-market sale

Class A Common Stock, par value $0.001 per share

25^{footnote F5}

$2.91

$73

Jan 24, 2026

Richard Cohen - Director

Option exercise

Restricted Stock Units

90^{footnote F6}

$0.00

Jun 9, 2026

Richard Cohen - Director

Option exercise

Restricted Stock Units

159^{footnote F7}

$0.00

Jun 12, 2026

Richard Cohen - Director

Option exercise

Restricted Stock Units

37^{footnote F8}

$0.00

Jan 24, 2026

Richard Cohen - Director

Option exercise

Class A Common Stock, par value $0.001 per share

90^{footnote F1}

-^{footnote F2}

Jun 9, 2026

Richard Cohen - Director

Option exercise

Class A Common Stock, par value $0.001 per share

159

-^{footnote F2}

Jun 9, 2026

Richard Cohen - Director

Open-market sale

Class A Common Stock, par value $0.001 per share

76^{footnote F4}

$2.96

$225

Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR
Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.
Footnote F4 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 159 shares.
Footnote F5 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 37 shares.
Footnote F6 (shares): On January 24, 2025, the reporting person was granted 90 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was previously… Full note on SEC EDGAR
Footnote F7 (shares): On June 9, 2025, the reporting person was granted 159 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on June 9, 2026. This grant was previously… Full note on SEC EDGAR
Footnote F8 (shares): On June 12, 2023, the reporting person was granted 111 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33 percent of the restricted stock units vested on June 12, 2024, an additional 33 percent vested on June 12… Full note on SEC EDGAR

Jan 24, 2026

Anu Pillai - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

36^{footnote F3,F4}

$16.48^{footnote F3}

$593

Mar 20, 2026

Anu Pillai - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

5^{footnote F3,F4}

$3.32^{footnote F3}

$17

Apr 1, 2026

Anu Pillai - Officer

Option exercise

Restricted Stock Units

33^{footnote F8}

$0.00

Jan 24, 2026

Anu Pillai - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

102^{footnote F1}

-^{footnote F2}

Mar 20, 2026

Anu Pillai - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

10^{footnote F3}

-^{footnote F2}

Apr 1, 2026

Anu Pillai - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

33^{footnote F3}

-^{footnote F2}

Apr 1, 2026

Anu Pillai - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

12^{footnote F3,F4}

$3.34^{footnote F3}

$40

Jan 24, 2026

Anu Pillai - Officer

Option exercise

Restricted Stock Units

102^{footnote F5}

$0.00

Mar 20, 2026

Anu Pillai - Officer

Option exercise

Restricted Stock Units

10^{footnote F6}

$0.00

Mar 24, 2026

Anu Pillai - Officer

Grant or award

Employee Stock Options (right to buy)

4,375^{footnote F3}

$0.00

Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR
Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.
Footnote F3 (price, shares): The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.
Footnote F4 (shares): Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.
Footnote F5 (shares): On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was… Full note on SEC EDGAR
Footnote F6 (shares): On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units… Full note on SEC EDGAR
Footnote F8 (shares): On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units… Full note on SEC EDGAR

Apr 1, 2026

Mark D. Walker - Officer

Option exercise

Restricted Stock Units

67^{footnote F9}

$0.00

Jan 24, 2026

Mark D. Walker - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

204^{footnote F1}

-^{footnote F2}

Jan 24, 2026

Mark D. Walker - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

61^{footnote F3,F4}

$16.48^{footnote F3}

$1K

Mar 20, 2026

Mark D. Walker - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

45^{footnote F3}

-^{footnote F2}

Mar 20, 2026

Mark D. Walker - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

14^{footnote F3,F4}

$3.52^{footnote F3}

$49

Apr 1, 2026

Mark D. Walker - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

67^{footnote F3}

-^{footnote F2}

Apr 1, 2026

Mark D. Walker - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

20^{footnote F3,F4}

$3.29^{footnote F3}

$66

Jun 12, 2026

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

1,363^{footnote F1}

$2.80^{footnote F5}

$4K

Jan 24, 2026

Mark D. Walker - Officer

Option exercise

Restricted Stock Units

204^{footnote F6}

$0.00

Mar 20, 2026

Mark D. Walker - Officer

Option exercise

Restricted Stock Units

45^{footnote F7}

$0.00

Mar 24, 2026

Mark D. Walker - Officer

Grant or award

Employee Stock Options (right to buy)

8,750^{footnote F3}

$0.00

Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR
Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.
Footnote F3 (price, shares): The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.
Footnote F4 (shares): Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.
Footnote F5 (price): This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 11, 2024. This transaction was executed in multiple trades at prices ranging from $2.76 to $2.84 per share. The price reported above reflects the weighted average purchase… Full note on SEC EDGAR
Footnote F6 (shares): On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was… Full note on SEC EDGAR
Footnote F7 (shares): On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units… Full note on SEC EDGAR
Footnote F9 (shares): On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units… Full note on SEC EDGAR

Mar 20, 2026

W. Keith Smith - Officer

Option exercise

Restricted Stock Units

45^{footnote F6}

$0.00

Mar 24, 2026

W. Keith Smith - Officer

Grant or award

Employee Stock Options (right to buy)

8,750^{footnote F3}

$0.00

Apr 1, 2026

W. Keith Smith - Officer

Option exercise

Restricted Stock Units

67^{footnote F8}

$0.00

Jan 24, 2026

W. Keith Smith - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

204^{footnote F1}

-^{footnote F2}

Jan 24, 2026

W. Keith Smith - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

61^{footnote F3,F4}

$16.48^{footnote F3}

$1K

Mar 20, 2026

W. Keith Smith - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

45^{footnote F3}

-^{footnote F2}

Mar 20, 2026

W. Keith Smith - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

14^{footnote F3,F4}

$3.52^{footnote F3}

$49

Apr 1, 2026

W. Keith Smith - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

67^{footnote F3}

-^{footnote F2}

Apr 1, 2026

W. Keith Smith - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

20^{footnote F3,F4}

$3.29^{footnote F3}

$66

Jan 24, 2026

W. Keith Smith - Officer

Option exercise

Restricted Stock Units

204^{footnote F5}

$0.00

Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR
Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.
Footnote F3 (shares, price): The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.
Footnote F4 (shares): Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.
Footnote F5 (shares): On January 24, 2025, the reporting person was granted 204 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was… Full note on SEC EDGAR
Footnote F6 (shares): On March 20, 2023, the reporting person was granted 135 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units… Full note on SEC EDGAR
Footnote F8 (shares): On April 1, 2025, the reporting person was granted 203 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units… Full note on SEC EDGAR

Jun 12, 2026

Mistelle Locke - Director

Option exercise

Class A Common Stock, par value $0.001 per share

-^{footnote F2}

Jun 12, 2026

Mistelle Locke - Director

Open-market sale

Class A Common Stock, par value $0.001 per share

25^{footnote F6}

$2.91

$73

Jan 16, 2026

Mistelle Locke - Director

Option exercise

Restricted Stock Units

$0.00

Jan 24, 2026

Mistelle Locke - Director

Option exercise

Restricted Stock Units

$0.00

Jun 9, 2026

Mistelle Locke - Director

Option exercise

Restricted Stock Units

159

$0.00

Jun 12, 2026

Mistelle Locke - Director

Option exercise

Restricted Stock Units

$0.00

Jan 16, 2026

Mistelle Locke - Director

Option exercise

Class A Common Stock, par value $0.001 per share

34^{footnote F1}

-^{footnote F2}

Jan 16, 2026

Mistelle Locke - Director

Open-market sale

Class A Common Stock, par value $0.001 per share

31^{footnote F4}

$6.51

$202

Jan 24, 2026

Mistelle Locke - Director

Option exercise

Class A Common Stock, par value $0.001 per share

90^{footnote F1}

-^{footnote F2}

Jun 9, 2026

Mistelle Locke - Director

Option exercise

Class A Common Stock, par value $0.001 per share

159

-^{footnote F2}

Jun 9, 2026

Mistelle Locke - Director

Open-market sale

Class A Common Stock, par value $0.001 per share

76^{footnote F5}

$2.96

$225

Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR
Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.
Footnote F4 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 34 shares.
Footnote F5 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 159 shares.
Footnote F6 (shares): Represents shares sold solely to satisfy tax liabilities associated with the reported vesting of restricted stock units for 37 shares.

Oct 16, 2025

Diana P. Diaz - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

28^{footnote F1}

-^{footnote F2}

Jan 24, 2026

Diana P. Diaz - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

102^{footnote F3}

-^{footnote F2}

Jan 24, 2026

Diana P. Diaz - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

31^{footnote F3,F4}

$16.48^{footnote F3}

$511

Apr 1, 2026

Diana P. Diaz - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

33^{footnote F3}

-^{footnote F2}

Apr 1, 2026

Diana P. Diaz - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

10^{footnote F3,F4}

$3.34^{footnote F3}

$33

Oct 16, 2025

Diana P. Diaz - Officer

Option exercise

Restricted Stock Units

28^{footnote F5}

$0.00

Jan 24, 2026

Diana P. Diaz - Officer

Option exercise

Restricted Stock Units

102^{footnote F6}

$0.00

Mar 24, 2026

Diana P. Diaz - Officer

Grant or award

Employee Stock Options (right to buy)

4,375^{footnote F3}

$0.00

Apr 1, 2026

Diana P. Diaz - Officer

Option exercise

Restricted Stock Units

33^{footnote F8}

$0.00

Footnote F1 (shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR
Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.
Footnote F3 (shares, price): The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.
Footnote F4 (shares): Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.
Footnote F5 (shares): On October 16, 2023, the reporting person was granted 84 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on October 16, 2024, an additional 33% of the restricted stock… Full note on SEC EDGAR
Footnote F6 (shares): On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was… Full note on SEC EDGAR
Footnote F8 (shares): On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units… Full note on SEC EDGAR

Aug 22, 2025

Maria Vilchez Lowrey - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

6^{footnote F1,F3}

$84.40^{footnote F1}

$506

Jan 24, 2026

Maria Vilchez Lowrey - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

102^{footnote F4}

-^{footnote F2}

Jan 24, 2026

Maria Vilchez Lowrey - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

31^{footnote F3,F4}

$16.48^{footnote F4}

$511

Mar 20, 2026

Maria Vilchez Lowrey - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

10^{footnote F4}

-^{footnote F2}

Mar 20, 2026

Maria Vilchez Lowrey - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

4^{footnote F3,F4}

$3.32^{footnote F4}

$13

Apr 1, 2026

Maria Vilchez Lowrey - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

33^{footnote F4}

-^{footnote F2}

Apr 1, 2026

Maria Vilchez Lowrey - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

10^{footnote F3,F4}

$3.34^{footnote F4}

$33

Aug 22, 2025

Maria Vilchez Lowrey - Officer

Option exercise

Restricted Stock Units

19^{footnote F5}

$0.00

Jan 24, 2026

Maria Vilchez Lowrey - Officer

Option exercise

Restricted Stock Units

102^{footnote F6}

$0.00

Mar 20, 2026

Maria Vilchez Lowrey - Officer

Option exercise

Restricted Stock Units

10^{footnote F7}

$0.00

Mar 24, 2026

Maria Vilchez Lowrey - Officer

Grant or award

Employee Stock Options (right to buy)

4,375^{footnote F4}

$0.00

Apr 1, 2026

Maria Vilchez Lowrey - Officer

Option exercise

Restricted Stock Units

33^{footnote F9}

$0.00

Aug 22, 2025

Maria Vilchez Lowrey - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

19^{footnote F1}

-^{footnote F2}

Footnote F1 (price, shares): On January 12, 2026, Direct Digital Holdings, Inc. (the "Company") effected a 55-to-1 reverse stock split (the "January Reverse Stock Split") and subsequently on April 27, 2026, the Company effected a 4-to-1 reverse stock split (the "April Reverse Stock Split," and together with… Full note on SEC EDGAR
Footnote F2 (price): Restricted stock units convert into shares of the Company's Class A Common Stock, par value $0.001 per share, on a one-for-one basis.
Footnote F3 (shares): Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units on the applicable transaction date.
Footnote F4 (shares, price): The shares and price reported for the applicable transaction have been adjusted to reflect the April Reverse Stock Split.
Footnote F5 (shares): On August 22, 2022, the reporting person was granted 53 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on August 22, 2023, an additional 33% of the restricted stock units… Full note on SEC EDGAR
Footnote F6 (shares): On January 24, 2025, the reporting person was granted 102 restricted stock units, vesting on the first anniversary of the grant date conditioned on continued employment as of the vesting date. All of the restricted stock units vested on January 24, 2026. This grant was… Full note on SEC EDGAR
Footnote F7 (shares): On March 20, 2023, the reporting person was granted 28 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units… Full note on SEC EDGAR
Footnote F9 (shares): On April 1, 2025, the reporting person was granted 101 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on April 1, 2026, an additional 33% of the restricted stock units… Full note on SEC EDGAR

Nov 13, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

27,492

$0.37^{footnote F1}

$10K

Nov 14, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

245,008

$0.21^{footnote F2}

$51K

Footnote F1 (price): This transaction was executed in multiple trades at prices ranging from $0.35 to $0.38 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the… Full note on SEC EDGAR
Footnote F2 (price): This transaction was executed in multiple trades at prices ranging from $0.20 to $0.24 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the… Full note on SEC EDGAR

Nov 13, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

71,242

$0.37^{footnote F1}

$26K

Nov 14, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

100,000

$0.21^{footnote F2}

$21K

Footnote F1 (price): This transaction was executed in multiple trades at prices ranging from $0.35 to $0.38 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the… Full note on SEC EDGAR
Footnote F2 (price): This transaction was executed in multiple trades at prices ranging from $0.20 to $0.23 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the… Full note on SEC EDGAR

Sep 11, 2025

Direct Digital Management, LLC - 10% Owner

Other

Class A Common Stock, par value $0.001 per share

872,500

Sep 11, 2025

Direct Digital Management, LLC - 10% Owner

Other

Class A Common Stock, par value $0.001 per share

872,500

$0.00

Sep 11, 2025

Direct Digital Management, LLC - 10% Owner

Other

Class A Common Units of Direct Digital Holdings LLC

872,500

$0.00

Sep 11, 2025

Mark D. Walker - Officer

Other

Class A Common Stock, par value $0.001 per share

272,500

Sep 11, 2025

Mark D. Walker - Officer

Other

Class A Common Units of Direct Digital Holdings LLC

272,500

$0.00

Sep 11, 2025

W. Keith Smith - Officer

Other

Class A Common Stock, par value $0.001 per share

600,000

Sep 11, 2025

W. Keith Smith - Officer

Other

Class A Common Units of Direct Digital Holdings LLC

600,000

$0.00

Aug 15, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

22,369

$0.41

$9K

Aug 18, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

24,313

$0.39

$9K

Aug 19, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

23,000

$0.39

$9K

Jul 24, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

15,800

$0.53

$8K

Jul 25, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

8,900

$0.53

$5K

Jul 28, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

8,050

$0.54

$4K

Jul 21, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

16,735

$0.52

$9K

Jul 22, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

15,470

$0.51

$8K

Jul 23, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

5,567

$0.51

$3K

Jul 21, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

16,987

$0.52

$9K

Jul 22, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

15,321

$0.51

$8K

Jul 23, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

11,934

$0.51

$6K

Jul 16, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

11,603

$0.53

$6K

Jul 17, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

19,315

$0.52

$10K

Jul 18, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

19,777

$0.51

$10K

Jul 16, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

11,694

$0.53

$6K

Jul 17, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

19,950

$0.52

$10K

Jul 18, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

19,488

$0.51

$10K

Jul 14, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

21,154

$0.55

$12K

Jul 15, 2025

Mark D. Walker - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

8,066

$0.54

$4K

Jul 14, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

20,476

$0.55

$11K

Jul 15, 2025

W. Keith Smith - Officer

Open-market sale

Class A Common Stock, par value $0.001 per share

8,100

$0.54

$4K

Jun 18, 2025

W. Keith Smith - Officer

Other

Class A Common Stock, par value $0.001 per share

185,000

Jun 18, 2025

W. Keith Smith - Officer

Other

Class A Common Units of Direct Digital Holdings LLC

185,000

$0.00

Jun 12, 2025

Richard Cohen - Director

Option exercise

Class A Common Stock, par value $0.001 per share

8,205

Jun 12, 2025

Richard Cohen - Director

Open-market sale

Class A Common Stock, par value $0.001 per share

3,414

$0.53

$2K

Jun 12, 2025

Richard Cohen - Director

Option exercise

Restricted Stock Units

8,205

$0.00

Jun 10, 2025

Richard Cohen - Director

Option exercise

Class A Common Stock, par value $0.001 per share

16,462

Jun 10, 2025

Richard Cohen - Director

Open-market sale

Class A Common Stock, par value $0.001 per share

6,856

$0.54

$4K

Jun 10, 2025

Richard Cohen - Director

Option exercise

Restricted Stock Units

16,462

$0.00

Jun 10, 2025

W. Keith Smith - Officer

Option exercise

Class A Common Stock, par value $0.001 per share

20,300

Jun 10, 2025

W. Keith Smith - Officer

Tax withholding / forfeiture

Class A Common Stock, par value $0.001 per share

4,944

$0.56

$3K

Jun 10, 2025

W. Keith Smith - Officer

Option exercise

Restricted Stock Units

20,300

$0.00

Jun 9, 2025

Richard Cohen - Director

Grant or award

Restricted Stock Units

35,000

$0.00

Apr 1, 2025

W. Keith Smith - Officer

Grant or award

Restricted Stock Units

45,000

$0.00

Apr 1, 2025

W. Keith Smith - Officer

Grant or award

Employee Stock Options (right to buy)

45,000

$0.00

Dec 18, 2024

Mistelle Locke - Director

Open-market sale

Class A Common Stock

7,048

$0.85

$6K

Filed

Filer

Relationship

Market value

Notice

Aug 31, 2026

Mark Walker

OFFICER

10,000

$24K

View on EDGAR