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Direct Digital Holdings, Inc. (DRCT) XNAS SERVICES-ADVERTISING Net insider selling (90d)
Latest DRCT Insider Trades
About Direct Digital Holdings, Inc. (DRCT) Direct Digital Holdings Inc is an end-to-end, full-service programmatic advertising platform focused on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy-side and sell-side of the digital advertising ecosystem. The company operates two reportable segments: sell-side advertising, which includes the results of Colossus Media, and buy-side advertising, which includes the results of Orange 142 and Huddled Masses. All of the company's revenues are attributed to the United States.
Headquarters HOUSTON, TX
Employees 73
Listed 2022
Exchange XNAS https://www.directdigitalholdings.com SEC filings for DRCT on EDGAR
90-Day SEC Filing Activity Form 4 transaction type Transactions Shares Total value Open-market sale 8 1,686 $5K Grant or award 5 30,625 Option exercise 53 4,012
DRCT Insider Transactions (Form 4) 131 43 Form 4 filings on record, the earliest from Oct 18, 2024, newest first. Filing history page 1 of 2.
Date Insider Transaction Security Shares Price Value Aug 27, 2026 MW Mark D. Walker - Officer Other Class A Common Stock, par value $0.001 per share 10,000
Recent DRCT Form 8-K Filings 5
DRCT Insider Trading - FAQ
What is the latest insider trade for DRCT? Direct Digital Holdings, Inc. (DRCT) had 9 insider filings in the last 90 days, with the most recent on 2026-08-28. The full record for DRCT runs to 43 Form 4 filings, the earliest from 2024-10-18. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
How many insiders are buying DRCT stock? No insider purchases of DRCT were filed in the last 90 days.
How many insiders are selling DRCT stock? 8 insider sales of DRCT were filed in the last 90 days, totaling $5K.
Where can I see DRCT SEC filings (Form 4, 10-K, 10-Q, 8-K)? This page tracks DRCT Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
How can I follow DRCT insider buys? Create a free InsiderAlpha account and press Watch on this page to add DRCT to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
More Industrials Companies with Insider Activity Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
Related Companies - Recent Insider Activity What is SEC Form 4? The filing insiders must submit within two business days of a trade, and how to read its transaction codes. Track DRCT insider activity as it files Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
Sign up free $67
Market cap $1.81M
P/E ratio -
Dividend yield -
Average volume 39.8K
52 week high $113.81
52 week low $2.17
Today's high $2.40
Today's low $2.34
Open $2.35
Volume 8.4K
Previous close $2.31
Shares outstanding 760.6K Market cap
$1.81M
73 employees
DRCT Insider Sentiment - Last 90 Days Share of open-market insider dollar volume that was buying versus selling, from SEC Form 4 filings.
0% Buying 100% Selling
0 insider purchases totaling $0 against 8 sales totaling $5K.
Most-Active DRCT Insiders - Last 90 Days 9 Tax withholding / forfeiture 14 315
Other acquisition / disposition 2 20,000
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
Aug 27, 2026 MW Mark D. Walker - Officer Other Class A Common Units of Direct Digital Holdings LLC 10,000 $0.00 -
Jun 12, 2026 RC Richard Cohen - Director Option exercise Class A Common Stock, par value $0.001 per share 37 - -
Jun 12, 2026 RC Richard Cohen - Director Open-market sale Class A Common Stock, par value $0.001 per share 25 $2.91 $73
Jan 24, 2026 RC Richard Cohen - Director Option exercise Restricted Stock Units 90 $0.00 -
Jun 9, 2026 RC Richard Cohen - Director Option exercise Restricted Stock Units 159 $0.00 -
Jun 12, 2026 RC Richard Cohen - Director Option exercise Restricted Stock Units 37 $0.00 -
Jan 24, 2026 RC Richard Cohen - Director Option exercise Class A Common Stock, par value $0.001 per share 90 - -
Jun 9, 2026 RC Richard Cohen - Director Option exercise Class A Common Stock, par value $0.001 per share 159 - -
Jun 9, 2026 RC Richard Cohen - Director Open-market sale Class A Common Stock, par value $0.001 per share 76 $2.96 $225
Jan 24, 2026 AP Anu Pillai - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 36 $65.92 $593
Mar 20, 2026 AP Anu Pillai - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 5 $13.28 $17
Apr 1, 2026 AP Anu Pillai - Officer Option exercise Restricted Stock Units 33 $0.00 -
Jan 24, 2026 AP Anu Pillai - Officer Option exercise Class A Common Stock, par value $0.001 per share 102 - -
Mar 20, 2026 AP Anu Pillai - Officer Option exercise Class A Common Stock, par value $0.001 per share 10 - -
Apr 1, 2026 AP Anu Pillai - Officer Option exercise Class A Common Stock, par value $0.001 per share 33 - -
Apr 1, 2026 AP Anu Pillai - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 12 $13.36 $40
Jan 24, 2026 AP Anu Pillai - Officer Option exercise Restricted Stock Units 102 $0.00 -
Mar 20, 2026 AP Anu Pillai - Officer Option exercise Restricted Stock Units 10 $0.00 -
Mar 24, 2026 AP Anu Pillai - Officer Grant or award Employee Stock Options (right to buy) 4,375 $0.00 -
Apr 1, 2026 MW Mark D. Walker - Officer Option exercise Restricted Stock Units 67 $0.00 -
Jan 24, 2026 MW Mark D. Walker - Officer Option exercise Class A Common Stock, par value $0.001 per share 204 - -
Jan 24, 2026 MW Mark D. Walker - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 61 $65.92 $1K
Mar 20, 2026 MW Mark D. Walker - Officer Option exercise Class A Common Stock, par value $0.001 per share 45 - -
Mar 20, 2026 MW Mark D. Walker - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 14 $14.08 $49
Apr 1, 2026 MW Mark D. Walker - Officer Option exercise Class A Common Stock, par value $0.001 per share 67 - -
Apr 1, 2026 MW Mark D. Walker - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 20 $13.16 $66
Jun 12, 2026 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 1,363 $2.80 $4K
Jan 24, 2026 MW Mark D. Walker - Officer Option exercise Restricted Stock Units 204 $0.00 -
Mar 20, 2026 MW Mark D. Walker - Officer Option exercise Restricted Stock Units 45 $0.00 -
Mar 24, 2026 MW Mark D. Walker - Officer Grant or award Employee Stock Options (right to buy) 8,750 $0.00 -
Mar 20, 2026 WS W. Keith Smith - Officer Option exercise Restricted Stock Units 45 $0.00 -
Mar 24, 2026 WS W. Keith Smith - Officer Grant or award Employee Stock Options (right to buy) 8,750 $0.00 -
Apr 1, 2026 WS W. Keith Smith - Officer Option exercise Restricted Stock Units 67 $0.00 -
Jan 24, 2026 WS W. Keith Smith - Officer Option exercise Class A Common Stock, par value $0.001 per share 204 - -
Jan 24, 2026 WS W. Keith Smith - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 61 $65.92 $1K
Mar 20, 2026 WS W. Keith Smith - Officer Option exercise Class A Common Stock, par value $0.001 per share 45 - -
Mar 20, 2026 WS W. Keith Smith - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 14 $14.08 $49
Apr 1, 2026 WS W. Keith Smith - Officer Option exercise Class A Common Stock, par value $0.001 per share 67 - -
Apr 1, 2026 WS W. Keith Smith - Officer Option exercise Class A Common Stock, par value $0.001 per share 20 $13.16 $66
Jan 24, 2026 WS W. Keith Smith - Officer Option exercise Restricted Stock Units 204 $0.00 -
Jun 12, 2026 ML Mistelle Locke - Director Option exercise Class A Common Stock, par value $0.001 per share 37 - -
Jun 12, 2026 ML Mistelle Locke - Director Open-market sale Class A Common Stock, par value $0.001 per share 25 $2.91 $73
Jan 16, 2026 ML Mistelle Locke - Director Option exercise Restricted Stock Units 34 $0.00 -
Jan 24, 2026 ML Mistelle Locke - Director Option exercise Restricted Stock Units 90 $0.00 -
Jun 9, 2026 ML Mistelle Locke - Director Option exercise Restricted Stock Units 159 $0.00 -
Jun 12, 2026 ML Mistelle Locke - Director Option exercise Restricted Stock Units 37 $0.00 -
Jan 16, 2026 ML Mistelle Locke - Director Option exercise Class A Common Stock, par value $0.001 per share 34 - -
Jan 16, 2026 ML Mistelle Locke - Director Open-market sale Class A Common Stock, par value $0.001 per share 31 $26.04 $202
Jan 24, 2026 ML Mistelle Locke - Director Option exercise Class A Common Stock, par value $0.001 per share 90 - -
Jun 9, 2026 ML Mistelle Locke - Director Option exercise Class A Common Stock, par value $0.001 per share 159 - -
Jun 9, 2026 ML Mistelle Locke - Director Open-market sale Class A Common Stock, par value $0.001 per share 76 $2.96 $225
Oct 16, 2025 DD Diana P. Diaz - Officer Option exercise Class A Common Stock, par value $0.001 per share 28 - -
Jan 24, 2026 DD Diana P. Diaz - Officer Option exercise Class A Common Stock, par value $0.001 per share 102 - -
Jan 24, 2026 DD Diana P. Diaz - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 31 $65.92 $511
Apr 1, 2026 DD Diana P. Diaz - Officer Option exercise Class A Common Stock, par value $0.001 per share 33 - -
Apr 1, 2026 DD Diana P. Diaz - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 10 $13.36 $33
Oct 16, 2025 DD Diana P. Diaz - Officer Option exercise Restricted Stock Units 28 $0.00 -
Jan 24, 2026 DD Diana P. Diaz - Officer Option exercise Restricted Stock Units 102 $0.00 -
Mar 24, 2026 DD Diana P. Diaz - Officer Grant or award Employee Stock Options (right to buy) 4,375 $0.00 -
Apr 1, 2026 DD Diana P. Diaz - Officer Option exercise Restricted Stock Units 33 $0.00 -
Aug 22, 2025 ML Maria Vilchez Lowrey - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 6 $18,568.00 $506
Jan 24, 2026 ML Maria Vilchez Lowrey - Officer Option exercise Class A Common Stock, par value $0.001 per share 102 - -
Jan 24, 2026 ML Maria Vilchez Lowrey - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 31 $65.92 $511
Mar 20, 2026 ML Maria Vilchez Lowrey - Officer Option exercise Class A Common Stock, par value $0.001 per share 10 - -
Mar 20, 2026 ML Maria Vilchez Lowrey - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 4 $13.28 $13
Apr 1, 2026 ML Maria Vilchez Lowrey - Officer Option exercise Class A Common Stock, par value $0.001 per share 33 - -
Apr 1, 2026 ML Maria Vilchez Lowrey - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 10 $13.36 $33
Mar 24, 2026 ML Maria Vilchez Lowrey - Officer Grant or award Employee Stock Options (right to buy) 4,375 $0.00 -
Aug 22, 2025 ML Maria Vilchez Lowrey - Officer Option exercise Class A Common Stock, par value $0.001 per share 19 - -
Nov 13, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 27,492 $81.40 $10K
Nov 14, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 245,008 $46.20 $51K
Nov 13, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 71,242 $81.40 $26K
Nov 14, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 100,000 $46.20 $21K
Sep 11, 2025 WS W. Keith Smith - Officer Other Class A Common Stock, par value $0.001 per share 600,000 - -
Sep 11, 2025 WS W. Keith Smith - Officer Other Class A Common Units of Direct Digital Holdings LLC 600,000 $0.00 -
Sep 11, 2025 MW Mark D. Walker - Officer Other Class A Common Stock, par value $0.001 per share 272,500 - -
Sep 11, 2025 MW Mark D. Walker - Officer Other Class A Common Units of Direct Digital Holdings LLC 272,500 $0.00 -
Aug 15, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 22,369 $90.20 $9K
Aug 18, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 24,313 $85.80 $9K
Aug 19, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 23,000 $85.80 $9K
Jul 24, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 15,800 $116.60 $8K
Jul 25, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 8,900 $116.60 $5K
Jul 28, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 8,050 $118.80 $4K
Jul 21, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 16,987 $114.40 $9K
Jul 22, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 15,321 $112.20 $8K
Jul 23, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 11,934 $112.20 $6K
Jul 21, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 16,735 $114.40 $9K
Jul 22, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 15,470 $112.20 $8K
Jul 23, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 5,567 $112.20 $3K
Jul 16, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 11,603 $116.60 $6K
Jul 17, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 19,315 $114.40 $10K
Jul 18, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 19,777 $112.20 $10K
Jul 16, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 11,694 $116.60 $6K
Jul 17, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 19,950 $114.40 $10K
Jul 18, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 19,488 $112.20 $10K
Jul 14, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 20,476 $121.00 $11K
Jul 15, 2025 WS W. Keith Smith - Officer Open-market sale Class A Common Stock, par value $0.001 per share 8,100 $118.80 $4K
Jul 14, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 21,154 $121.00 $12K
Jul 15, 2025 MW Mark D. Walker - Officer Open-market sale Class A Common Stock, par value $0.001 per share 8,066 $118.80 $4K
Jun 18, 2025 WS W. Keith Smith - Officer Other Class A Common Stock, par value $0.001 per share 185,000 - -
Jun 18, 2025 WS W. Keith Smith - Officer Other Class A Common Units of Direct Digital Holdings LLC 185,000 $0.00 -
Jun 12, 2025 RC Richard Cohen - Director Option exercise Class A Common Stock, par value $0.001 per share 8,205 - -
Jun 12, 2025 RC Richard Cohen - Director Open-market sale Class A Common Stock, par value $0.001 per share 3,414 $116.60 $2K
Jun 12, 2025 RC Richard Cohen - Director Option exercise Restricted Stock Units 8,205 $0.00 -
Jun 10, 2025 WS W. Keith Smith - Officer Option exercise Class A Common Stock, par value $0.001 per share 20,300 - -
Jun 10, 2025 WS W. Keith Smith - Officer Tax withholding / forfeiture Class A Common Stock, par value $0.001 per share 4,944 $123.20 $3K
Jun 10, 2025 WS W. Keith Smith - Officer Option exercise Restricted Stock Units 20,300 $0.00 -
Jun 10, 2025 RC Richard Cohen - Director Option exercise Class A Common Stock, par value $0.001 per share 16,462 - -
Jun 10, 2025 RC Richard Cohen - Director Open-market sale Class A Common Stock, par value $0.001 per share 6,856 $118.80 $4K
Jun 10, 2025 RC Richard Cohen - Director Option exercise Restricted Stock Units 16,462 $0.00 -
Jun 9, 2025 RC Richard Cohen - Director Grant or award Restricted Stock Units 35,000 $0.00 -
Apr 1, 2025 WS W. Keith Smith - Officer Grant or award Restricted Stock Units 45,000 $0.00 -
Apr 1, 2025 WS W. Keith Smith - Officer Grant or award Employee Stock Options (right to buy) 45,000 $0.00 -
Dec 18, 2024 ML Mistelle Locke - Director Open-market sale Class A Common Stock 7,048 $187.00 $6K
Dec 18, 2024 RC Richard Cohen - Director Open-market sale Class A Common Stock 7,057 $187.00 $6K
$MNTN
MNTN, Inc.
