Updated Jul 16, 2026
SMITH W KEITH has filed 1 SEC Form 4 filing across 1 company in the last 90 days — selling. Lifetime open-market sales: $83K.
W. Keith Smith is the President, 10% Owner, and Director of Direct Digital Holdings, Inc., a programmatic advertising platform. He has been involved in multiple SEC filings related to his role in the company.
| Role | President, Director |
|---|---|
| Notability | 30/100 |
| Date | Ticker | Company | Code | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-06-29 | DRCT | Direct Digital Holdings, Inc. | M — Option exercise | 20 | $3.29 | $66 |
| 2026-06-29 | DRCT | Direct Digital Holdings, Inc. | M — Option exercise | 67 | — | |
| 2026-06-29 | DRCT | Direct Digital Holdings, Inc. | F — Tax withholding / forfeiture | 14 | $3.52 | $49 |
| 2026-06-29 | DRCT | Direct Digital Holdings, Inc. | M — Option exercise | 45 | — | |
| 2026-06-29 | DRCT | Direct Digital Holdings, Inc. | F — Tax withholding / forfeiture | 61 | $16.48 | $1K |
| 2026-06-29 | DRCT | Direct Digital Holdings, Inc. | M — Option exercise | 204 | — | |
| 2025-09-11 | DRCT | Direct Digital Holdings, Inc. | J — Other acquisition / disposition | 600.0K | — | |
| 2025-07-24 | DRCT | Direct Digital Holdings, Inc. | S — Open-market sale | 8.1K | $0.54 | $4K |
| 2025-07-24 | DRCT | Direct Digital Holdings, Inc. | S — Open-market sale | 8.9K | $0.53 | $5K |
| 2025-07-24 | DRCT | Direct Digital Holdings, Inc. | S — Open-market sale | 15.8K | $0.53 | $8K |
| 2025-07-21 | DRCT | Direct Digital Holdings, Inc. | S — Open-market sale | 11.9K | $0.51 | $6K |
| 2025-07-21 | DRCT | Direct Digital Holdings, Inc. | S — Open-market sale | 15.3K | $0.51 | $8K |
| 2025-07-21 | DRCT | Direct Digital Holdings, Inc. | S — Open-market sale | 17.0K | $0.52 | $9K |
| 2025-07-16 | DRCT | Direct Digital Holdings, Inc. | S — Open-market sale | 19.5K | $0.51 | $10K |
| 2025-07-16 | DRCT | Direct Digital Holdings, Inc. | S — Open-market sale | 19.9K | $0.52 | $10K |
| 2025-07-16 | DRCT | Direct Digital Holdings, Inc. | S — Open-market sale | 11.7K | $0.53 | $6K |
| 2025-07-14 | DRCT | Direct Digital Holdings, Inc. | S — Open-market sale | 8.1K | $0.54 | $4K |
| 2025-07-14 | DRCT | Direct Digital Holdings, Inc. | S — Open-market sale | 20.5K | $0.55 | $11K |
| 2025-06-18 | DRCT | Direct Digital Holdings, Inc. | J — Other acquisition / disposition | 185.0K | — | |
| 2025-06-10 | DRCT | Direct Digital Holdings, Inc. | F — Tax withholding / forfeiture | 4.9K | $0.56 | $3K |
W. Keith Smith is the President, 10% Owner, and Director of Direct Digital Holdings, Inc., a programmatic advertising platform. He has been involved in multiple SEC filings related to his role in the company.…
1 primary Form 4 filings in the last 90 days, covering 1 company.
Recorded transactions: 0 open-market purchases () and 12 open-market sales ($83K) across all tracked filings.
All Form 4 filings, transaction values, and 10b5-1 plan flags are listed on this page and updated in real time as new SEC EDGAR filings are processed.
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