Betterware de Mexico SAPI de CV is a company in the consumer product goods industry focused on home organization and beauty and personal care products, commercialized through person-to-person selling. The Group operates through two segments: Home organization under the Betterware brand, including kitchen and food preservation, home solutions, bathroom, laundry & cleaning, tech and mobility, bedroom and wellness. Products are sold through catalogues and distributed through distributors and associates. The Beauty and personal care (B&PC) segment under the JAFRA brand, which generates maximum revenue, includes fragrance, color, skin care and toiletries, distributed through leaders and consultants. The Group operates in Mexico, which generates maximum revenue, the United States and Latam.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market purchase | 9 | 215,762 | $3.55M |
7 Form 4 filings on record, the earliest from May 4, 2026, newest first.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Santiago Campos Chevallier - Officer | Open-market purchase | Ordinary Shares | 15,000 | $16.46 | $247K | |
| Luis Campos - Director | Open-market purchase | Ordinary Shares | 45,000 | $16.26 | $732K | |
| Luis Campos - Director | Open-market purchase | Ordinary Shares | 35,000 | $16.44 | $575K | |
| Andres Campos Chevallier - Officer | Open-market purchase | Ordinary Shares | 30,000 | $16.41 | $492K | |
| Andres Campos Chevallier - Officer | Open-market purchase | Ordinary Shares | 15,000 | $16.50 | $247K | |
| Luis Campos - Director | Open-market purchase | Ordinary Shares | 3,186 | $17.00 | $54K | |
| Luis Campos - Director | Open-market purchase | Ordinary Shares | 21,829 | $17.00 | $371K | |
| Luis Campos - Director | Open-market purchase | Ordinary Shares | 3,917 | $16.93 | $66K | |
| Luis Campos - Director | Open-market purchase | Ordinary Shares | 46,830 | $16.41 | $768K | |
| Open-market purchase | Ordinary Shares | 158.63 | $16.96 | $3K |
BETTERWARE DE MEXICO, S.A.P.I. DE C.V (BWMX) had 6 insider filings in the last 90 days, with the most recent on 2026-09-17. The full record for BWMX runs to 7 Form 4 filings, the earliest from 2026-05-04. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
9 insider purchases of BWMX were filed in the last 90 days, totaling $3.55M.
No insider sales of BWMX were filed in the last 90 days.
This page tracks BWMX Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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