BREAD FINANCIAL HOLDINGS, INC. (BFH)
Data as of , from SEC Form 4 filings.
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About BREAD FINANCIAL HOLDINGS, INC. (BFH)
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business, which partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
- COLUMBUS, OH
- 6,000
- 2001
- XNYS
BFH Form 4 activity by transaction type, last 90 days
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market purchase | 1 | 15.89 | $2K |
| Open-market sale | 1 | 2,802 | $297K |
| Grant or award | 1 | 730 |
Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.
BFH insider transactions (Form 4)
1141 Form 4 filings on record, the earliest from Oct 17, 2024, newest first. Filing history page 2 of 2.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| John J. Fawcett - Director | Grant or award | Common Stock | 2,802 | - | - | |
| Praniti Lakhwara - Director | Grant or award | Common Stock | 2,802 | - | - | |
| John C. Gerspach - Director | Grant or award | Common Stock | 2,802 | - | - | |
| Rajesh Natarajan - Director | Grant or award | Common Stock | 2,802 | - | - | |
| Timothy J. Theriault - Director | Grant or award | Common Stock | 2,802 | - | - | |
| Clair Joyce St - Director | Grant or award | Common Stock | 2,802 | - | - | |
| Laurie Anne Tucker - Director | Grant or award | Common Stock | 2,802 | - | - | |
| Sharen J. Turney - Director | Grant or award | Common Stock | 2,802 | - | - | |
| John C. Gerspach - Director | Grant or award | Common Stock | 842 | - | - | |
| John J. Fawcett - Director | Open-market purchase | Common Stock | 1,000 | $51.02 | $51K | |
| John C. Gerspach - Director | Grant or award | Common Stock | 744 | - | - |
Recent BFH Form 144 notices of proposed sale
3An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| - | - | - | - | View on EDGAR | |
| - | - | - | - |
BFH insider trading FAQ
What is the latest insider trade for BFH?
BREAD FINANCIAL HOLDINGS, INC. (BFH) had 3 insider filings in the last 90 days, with the most recent on 2026-09-16. The full record for BFH runs to 41 Form 4 filings, the earliest from 2024-10-17. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying BFH stock?
1 insider purchase of BFH was filed in the last 90 days, totaling $2K.
How many insiders are selling BFH stock?
1 insider sale of BFH was filed in the last 90 days, totaling $297K.
Where can I see BFH SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects BFH Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Financials companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Dennis James McCarthy view on EDGAR
- - Praniti Lakhwara view on EDGAR
- - John C. Gerspach view on EDGAR
- - Praniti Lakhwara view on EDGAR
- - Rajesh Natarajan view on EDGAR
- - Clair Joyce St view on EDGAR
- - John J. Fawcett view on EDGAR
- - Timothy J. Theriault view on EDGAR
- - Sharen J. Turney view on EDGAR
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Learn more
- Insider selling: signal or noise?
- Why most insider sales are routine, and the few patterns worth a second look.
- Form 144 vs Form 4
- A Form 144 announces a planned sale; the Form 4 reports it after it happens.
- Insider activity in Financials
- Where BFH's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
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- BFH on your watchlist
- Every BFH Form 4 filing on record
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- The daily trading plan of ranked insider buys, on a delay, with the plan archive
