Updated Jul 16, 2026 · Last SEC filing 2026-06-17
BREAD FINANCIAL HOLDINGS, INC. (BFH) has filed 12 SEC Form 4 insider transactions in the last 90 days, with the most recent on 2026-06-17. 9 Form 8-K material event filings were reported by BFH in the last 90 days. 3 Form 144 notices of proposed sale were filed for BFH stock. InsiderAlpha tracks every BFH SEC filing — Form 4, Form 144, and 8-K — in real time, including Rule 10b5-1 plan detection.
| SIC classification | Personal Credit Institutions (SIC 6141) |
|---|---|
| SEC CIK | 0001101215 |
| Form 4 filings (90d) | 12 |
|---|---|
| Form 8-K filings (90d) | 9 |
| Form 144 notices (90d) | 3 |
| Latest Form 4 filing | 2026-06-17 |
| Date | Insider | Role | Transaction | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|---|
| Tucker Laurie Anne | Director | A — Grant or award | 1.6K | — | — | SEC | |
| Fawcett John J. | Director | A — Grant or award | 1.6K | — | — | SEC | |
| Natarajan Rajesh | Director | A — Grant or award | 1.6K | — | — | SEC | |
| TURNEY SHAREN J | Director | A — Grant or award | 1.6K | — | — | SEC | |
| Lakhwara Praniti | Director | A — Grant or award | 1.6K | — | — | SEC | |
| THERIAULT TIMOTHY J | Director | A — Grant or award | 1.6K | — | — | SEC | |
| St Clair Joyce | Director | A — Grant or award | 1.6K | — | — | SEC | |
| Gerspach John C | Director | A — Grant or award | 1.6K | — | — | SEC | |
| Andretta Ralph J | President and CEO | S — Open-market sale | 1.5K | $88.23 | $132K | SEC | |
| Andretta Ralph J | President and CEO | S — Open-market sale | 12.5K | $89.17 | $1.11M | SEC | |
| Andretta Ralph J | President and CEO | S — Open-market sale | 1.0K | $89.57 | $90K | SEC | |
| Fawcett John J. | Director | P — Open-market purchase | 698 | $86.43 | $60K | SEC | |
| BALLOU ROGER H | Director | S — Open-market sale | 9.7K | $90.32 | $875K | SEC | |
| Gerspach John C | Director | A — Grant or award | 483 | — | — | SEC | |
| BALLOU ROGER H | Director | G — Bona-fide gift | 1.4K | $0.00 | — | SEC |
All transactions sourced from SEC EDGAR Form 4 filings for BREAD FINANCIAL HOLDINGS, INC. (BFH). Updated in real time as new filings are submitted to the SEC.
| Insider | Form 4 filings | Total transaction value |
|---|---|---|
| Andretta Ralph J | 3 | $1.34M |
| Fawcett John J. | 2 | $60K |
| Gerspach John C | 2 | — |
| TURNEY SHAREN J | 1 | — |
| St Clair Joyce | 1 | — |
Form 144 must be filed before insiders sell restricted or control stock above SEC thresholds. A cluster of Form 144 notices often precedes a wave of insider distribution.
SEC Form 4 transactions are reported with a one-letter code indicating the type of transaction. Common codes you'll see in BFH insider filings:
| P | Open-market purchase by the insider |
|---|---|
| S | Open-market sale by the insider |
| A | Grant, award, or other acquisition from the issuer |
| M | Exercise or conversion of derivative security (e.g. options) |
| F | Payment of exercise price or tax liability via share withholding |
| G | Bona-fide gift of securities |
| D | Disposition to the issuer (e.g. share buyback participation) |
| J | Other acquisition or disposition |
| X | Exercise of in-the-money or at-the-money derivative security |
| C | Conversion of derivative security |
| V | Transaction voluntarily reported earlier than required |
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