BREAD FINANCIAL HOLDINGS, INC. (BFH)
$105.74-$2.29 (-2.12%) Today
Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business that partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 4 | 17,802 | $1.63M |
| Grant or award | 9 | 13,834 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
40 Form 4 filings on record, the earliest from Oct 17, 2024, newest first. Filing history page 1 of 2.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Praniti Lakhwara - Director | Open-market sale | Common Stock | 2,802 | $106.12 | $297K | |
| John C. Gerspach - Director | Grant or award | Common Stock | 730 | - | - | |
| Praniti Lakhwara - Director | Grant or award | Common Stock | 1,638 | - | - | |
| Rajesh Natarajan - Director | Grant or award | Common Stock | 1,638 | - | - | |
| Clair Joyce St - Director | Grant or award | Common Stock | 1,638 | - | - | |
| John J. Fawcett - Director | Grant or award | Common Stock | 1,638 | - | - | |
| Timothy J. Theriault - Director | Grant or award | Common Stock | 1,638 | - | - | |
| Sharen J. Turney - Director | Grant or award | Common Stock | 1,638 | - | - | |
| John C. Gerspach - Director | Grant or award | Common Stock | 1,638 | - | - | |
| Laurie Anne Tucker - Director | Grant or award | Common Stock | 1,638 | - | - | |
| Ralph J. Andretta - Officer | Open-market sale | Common Stock | 1,500 | $88.23 | $132K | |
| Ralph J. Andretta - Officer | Open-market sale | Common Stock | 12,500 | $89.17 | $1.11M | |
| Ralph J. Andretta - Officer | Open-market sale | Common Stock | 1,000 | $89.57 | $90K | |
| John J. Fawcett - Director | Open-market purchase | Common Stock | 698 | $86.43 | $60K | |
| Roger H. Ballou - Director | Open-market sale | Common Stock | 9,687 | $90.32 | $875K | |
| John C. Gerspach - Director | Grant or award | Common Stock | 483 | - | - | |
| Perry S. Beberman - Officer | Tax withholding / forfeiture | Common Stock | 22,516 | $73.05 | $1.64M | |
| Allegra S. Driscoll - Officer | Tax withholding / forfeiture | Common Stock | 1,752 | $73.74 | $129K | |
| Roger H. Ballou - Director | Gift | Common Stock | 1,351 | $0.00 | - | |
| Ralph J. Andretta - Officer | Grant or award | Common Stock | 42,122 | - | - | |
| Ralph J. Andretta - Officer | Grant or award | Common Stock | 63,183 | - | - | |
| Ralph J. Andretta - Officer | Grant or award | Common Stock | 19,123 | - | - | |
| Ralph J. Andretta - Officer | Tax withholding / forfeiture | Common Stock | 56,858 | $73.05 | $4.15M | |
| Ralph J. Andretta - Officer | Tax withholding / forfeiture | Common Stock | 5,326 | $73.74 | $393K | |
| Joseph L. Motes III - Officer | Grant or award | Common Stock | 8,004 | - | - | |
| Joseph L. Motes III - Officer | Grant or award | Common Stock | 12,005 | - | - | |
| Joseph L. Motes III - Officer | Grant or award | Common Stock | 4,262 | - | - | |
| Joseph L. Motes III - Officer | Tax withholding / forfeiture | Common Stock | 16,918 | $73.05 | $1.24M | |
| Joseph L. Motes III - Officer | Tax withholding / forfeiture | Common Stock | 1,470 | $73.74 | $108K | |
| Valerie E. Greer - Officer | Grant or award | Common Stock | 9,478 | - | - | |
| Valerie E. Greer - Officer | Grant or award | Common Stock | 14,217 | - | - | |
| Valerie E. Greer - Officer | Grant or award | Common Stock | 5,543 | - | - | |
| Valerie E. Greer - Officer | Tax withholding / forfeiture | Common Stock | 23,834 | $73.05 | $1.74M | |
| Valerie E. Greer - Officer | Tax withholding / forfeiture | Common Stock | 2,003 | $73.74 | $148K | |
| Perry S. Beberman - Officer | Grant or award | Common Stock | 10,531 | - | - | |
| Perry S. Beberman - Officer | Grant or award | Common Stock | 15,796 | - | - | |
| Perry S. Beberman - Officer | Grant or award | Common Stock | 5,543 | - | - | |
| Perry S. Beberman - Officer | Tax withholding / forfeiture | Common Stock | 43,007 | $73.05 | $3.14M | |
| Perry S. Beberman - Officer | Tax withholding / forfeiture | Common Stock | 2,014 | $73.74 | $149K | |
| Jonathan Bryan Campbell - Officer | Grant or award | Common Stock | 5,183 | - | - | |
| Jonathan Bryan Campbell - Officer | Tax withholding / forfeiture | Common Stock | 2,951 | $73.05 | $216K | |
| Jonathan Bryan Campbell - Officer | Tax withholding / forfeiture | Common Stock | 1,310 | $73.74 | $97K | |
| Allegra S. Driscoll - Officer | Grant or award | Common Stock | 7,109 | - | - | |
| Allegra S. Driscoll - Officer | Grant or award | Common Stock | 10,663 | - | - | |
| Allegra S. Driscoll - Officer | Tax withholding / forfeiture | Common Stock | 2,787 | $73.05 | $204K | |
| Allegra S. Driscoll - Officer | Tax withholding / forfeiture | Common Stock | 2,564 | $73.74 | $189K | |
| Tammy M. McConnaughey - Officer | Grant or award | Common Stock | 7,898 | - | - | |
| Tammy M. McConnaughey - Officer | Grant or award | Common Stock | 11,847 | - | - | |
| Tammy M. McConnaughey - Officer | Grant or award | Common Stock | 3,984 | - | - | |
| Tammy M. McConnaughey - Officer | Tax withholding / forfeiture | Common Stock | 17,861 | $73.05 | $1.30M | |
| Tammy M. McConnaughey - Officer | Tax withholding / forfeiture | Common Stock | 1,606 | $73.74 | $118K | |
| John C. Gerspach - Director | Grant or award | Common Stock | 499 | - | - | |
| John C. Gerspach - Director | Grant or award | Common Stock | 670 | - | - | |
| John J. Fawcett - Director | Open-market purchase | Common Stock | 927 | $61.79 | $57K | |
| John J. Fawcett - Director | Open-market purchase | Common Stock | 100 | $61.80 | $6K | |
| John C. Gerspach - Director | Grant or award | Common Stock | 671 | - | - | |
| Rajesh Natarajan - Director | Grant or award | Common Stock | 2,802 | - | - | |
| Timothy J. Theriault - Director | Grant or award | Common Stock | 2,802 | - | - |
A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| - | - | - | - | View on EDGAR | |
| - | - | - | - | View on EDGAR | |
| - | - | - | - | View on EDGAR |
BREAD FINANCIAL HOLDINGS, INC. (BFH) had 11 insider filings in the last 90 days, with the most recent on 2026-07-29. The full record for BFH runs to 40 Form 4 filings, the earliest from 2024-10-17. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of BFH were filed in the last 90 days. 4 purchases are on record for this company.
4 insider sales of BFH were filed in the last 90 days, totaling $1.63M.
This page tracks BFH Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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