Affirm Holdings, Inc. (AFRM)
Data as of , from SEC Form 4 filings.
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About Affirm Holdings, Inc. (AFRM)
Founded in 2012, Affirm is a market leader in the buy now, pay later space with around $36 billion in transaction volume in fiscal 2025. Affirm offers both zero-interest financing, which is merchant-subsidized, and interest-bearing loans, which function as personal loans that are approved on a per-transaction basis. Over 70% of Affirm's transaction volume comes from its interest-bearing loans, which also constitute the majority of its revenue. Affirm primarily operates in the United States, which accounted for more than 95% of its revenue in 2025, but it has also expanded to Canada and the United Kingdom.
- SAN FRANCISCO, CA
- 2,358
- 2021
- XNAS
AFRM Form 4 activity by transaction type, last 90 days
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 11 | 238,158 | $18.69M |
| Grant or award | 4 | 211,068 | |
| Option exercise | 38 | 446,640 | |
AFRM insider transactions (Form 4)
138129 Form 4 filings on record, the earliest from Oct 3, 2024, newest first. Filing history page 3 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Option exercise | Class A Common Stock | 1,706 | $0.00 | - | ||
| Tax withholding / forfeiture | Class A Common Stock | 773 footnote F1 | $74.42 | $58K | ||
| Option exercise | Restricted Stock Units | 305 | $0.00 | - | ||
| Option exercise | Restricted Stock Units | 1,401 | $0.00 | - | ||
| ||||||
| Michael Linford - Officer | Option exercise | Class A Common Stock | 2,336 | $0.00 | - | |
| Michael Linford - Officer | Tax withholding / forfeiture | Class A Common Stock | 985 footnote F1 | $74.42 | $73K | |
| Michael Linford - Officer | Option exercise | Restricted Stock Units | 2,336 | $0.00 | - | |
| ||||||
| Option exercise | Class A Common Stock | 651,713 | $49.00 | $31.93M | ||
| Open-market sale | Class A Common Stock | 185,832 | $88.46 | $16.44M | ||
| Open-market sale | Class A Common Stock | 259,705 | $89.23 | $23.17M | ||
| Open-market sale | Class A Common Stock | 202,582 | $90.02 | $18.24M | ||
| Open-market sale | Class A Common Stock | 3,594 | $90.98 | $327K | ||
| Option exercise | Performance Based Stock Options | 651,713 | $0.00 | - | ||
| Grant or award | Restricted Stock Units | 44,488 | $0.00 | - | ||
| Grant or award | Restricted Stock Units | 19,463 | $0.00 | - | ||
| Michael Linford - Officer | Grant or award | Restricted Stock Units | 44,488 | $0.00 | - | |
| Robert O'Hare - Officer | Grant or award | Restricted Stock Units | 33,366 | $0.00 | - | |
| Siphelele Jiyane - Officer | Open-market sale | Class A Common Stock | 12,500 | $85.42 | $1.07M | |
| Michael Linford - Officer | Gift | Class A Common Stock | 77,722 | $0.00 | - | |
| Siphelele Jiyane - Officer | Option exercise | Class A Common Stock | 14,367 | $1.68 | $24K | |
| Siphelele Jiyane - Officer | Option exercise | Class A Common Stock | 11,166 | $5.39 | $60K | |
| Siphelele Jiyane - Officer | Open-market sale | Class A Common Stock | 25,533 | $90.71 | $2.32M | |
| Siphelele Jiyane - Officer | Option exercise | Stock Option (Right to Buy) | 14,367 | $0.00 | - | |
| Siphelele Jiyane - Officer | Option exercise | Stock Option (Right to Buy) | 11,166 | $0.00 | - | |
| Siphelele Jiyane - Officer | Open-market sale | Class A Common Stock | 10,017 | $92.00 | $922K | |
| Siphelele Jiyane - Officer | Open-market sale | Class A Common Stock | 12,708 | $100.00 | $1.27M | |
| Siphelele Jiyane - Officer | Option exercise | Class A Common Stock | 11,545 | $0.00 | - | |
| Siphelele Jiyane - Officer | Tax withholding / forfeiture | Class A Common Stock | 4,545 | $88.46 | $402K | |
| Siphelele Jiyane - Officer | Option exercise | Restricted Stock Units | 1,666 | $0.00 | - | |
| Siphelele Jiyane - Officer | Option exercise | Restricted Stock Units | 2,083 | $0.00 | - | |
| Siphelele Jiyane - Officer | Option exercise | Restricted Stock Units | 3,334 | $0.00 | - | |
| Siphelele Jiyane - Officer | Option exercise | Restricted Stock Units | 2,500 | $0.00 | - | |
| Siphelele Jiyane - Officer | Option exercise | Restricted Stock Units | 841 | $0.00 | - | |
| Siphelele Jiyane - Officer | Option exercise | Restricted Stock Units | 1,121 | $0.00 | - | |
| Option exercise | Class A Common Stock | 36,878 | $23.35 | $861K | ||
| Open-market sale | Class A Common Stock | 36,878 | $95.00 | $3.50M | ||
| Option exercise | Class A Common Stock | 16,722 | $0.00 | - | ||
| Tax withholding / forfeiture | Class A Common Stock | 7,569 | $88.46 | $670K | ||
| Option exercise | Stock Option (Right to Buy) | 36,878 | $0.00 | - | ||
| Option exercise | Restricted Stock Units | 305 | $0.00 | - | ||
| Option exercise | Restricted Stock Units | 1,402 | $0.00 | - | ||
| Option exercise | Restricted Stock Units | 5,086 | $0.00 | - | ||
| Option exercise | Restricted Stock Units | 9,929 | $0.00 | - | ||
| Option exercise | Class A Common Stock | 23,612 | $0.00 | - | ||
| Tax withholding / forfeiture | Class A Common Stock | 11,991 | $88.46 | $1.06M | ||
| Option exercise | Restricted Stock Units | 2,335 | $0.00 | - | ||
| Option exercise | Restricted Stock Units | 21,277 | $0.00 | - | ||
| Michael Linford - Officer | Option exercise | Class A Common Stock | 25,031 | $0.00 | - | |
| Michael Linford - Officer | Tax withholding / forfeiture | Class A Common Stock | 9,917 | $88.46 | $877K | |
| Michael Linford - Officer | Option exercise | Restricted Stock Units | 2,335 | $0.00 | - | |
| Michael Linford - Officer | Option exercise | Restricted Stock Units | 22,696 | $0.00 | - | |
| Robert O'Hare - Officer | Open-market sale | Class A Common Stock | 6,700 | $84.09 | $563K | |
| Robert O'Hare - Officer | Open-market sale | Class A Common Stock | 3,951 | $85.28 | $337K | |
| Robert O'Hare - Officer | Option exercise | Restricted Stock Units | 1,496 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Restricted Stock Units | 4,544 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Restricted Stock Units | 2,102 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Restricted Stock Units | 5,019 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Restricted Stock Units | 8,511 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Restricted Stock Units | 1,357 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 11,988 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 933 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 2,837 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 1,280 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 2,427 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 626 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 23,029 | $0.00 | - | |
| Robert O'Hare - Officer | Tax withholding / forfeiture | Class A Common Stock | 11,697 | $88.46 | $1.03M | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 11,988 | $44.06 | $528K | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 933 | $41.80 | $39K | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 2,837 | $17.19 | $49K | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 1,280 | $22.30 | $29K | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 2,427 | $23.35 | $57K | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 626 | $57.59 | $36K | |
| Robert O'Hare - Officer | Open-market sale | Class A Common Stock | 12,190 | $82.24 | $1.00M | |
| Robert O'Hare - Officer | Open-market sale | Class A Common Stock | 8,582 | $83.27 | $715K | |
| Christa S. Quarles - Director | Open-market sale | Class A Common Stock | 10,000 | $92.00 | $920K | |
| Christa S. Quarles - Director | Open-market sale | Class A Common Stock | 5,000 | $95.00 | $475K | |
| Option exercise | Class A Common Stock | 499,223 | $49.00 | $24.46M | ||
| Open-market sale | Class A Common Stock | 499,223 | $80.17 | $40.02M | ||
| Option exercise | Performance Based Stock Options | 499,223 | $0.00 | - | ||
| Michael Linford - Officer | Option exercise | Class A Common Stock | 184,200 | $5.39 | $993K | |
| Michael Linford - Officer | Open-market sale | Class A Common Stock | 184,200 | $80.09 | $14.75M | |
| Michael Linford - Officer | Option exercise | Stock Option (Right to Buy) | 184,200 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 20,829 | $49.00 | $1.02M | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 6,528 | $41.80 | $273K | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 19,857 | $17.19 | $341K | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 8,958 | $22.30 | $200K | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 16,983 | $23.35 | $397K | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 4,645 | $57.59 | $268K | |
| Robert O'Hare - Officer | Open-market sale | Class A Common Stock | 77,800 | $80.09 | $6.23M | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 20,829 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 6,528 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 19,857 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 8,958 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 16,983 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 4,645 | $0.00 | - | |
| Option exercise | Class A Common Stock | 167,443 | $49.00 | $8.20M | ||
| Open-market sale | Class A Common Stock | 167,443 | $80.10 | $13.41M | ||
| Option exercise | Performance Based Stock Options | 167,443 | $0.00 | - | ||
| Michael Linford - Officer | Option exercise | Class A Common Stock | 10,800 | $5.39 | $58K | |
| Michael Linford - Officer | Open-market sale | Class A Common Stock | 10,800 | $80.00 | $864K | |
| Michael Linford - Officer | Option exercise | Stock Option (Right to Buy) | 10,800 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 10,414 | $49.00 | $510K | |
| Robert O'Hare - Officer | Option exercise | Class A Common Stock | 991 | $57.59 | $57K | |
| Robert O'Hare - Officer | Open-market sale | Class A Common Stock | 11,405 | $80.00 | $912K | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 10,414 | $0.00 | - | |
| Robert O'Hare - Officer | Option exercise | Stock Option (Right to Buy) | 991 | $0.00 | - | |
| Option exercise | Class A Common Stock | 14,953 | $49.00 | $733K | ||
| Open-market sale | Class A Common Stock | 14,953 | $80.05 | $1.20M | ||
| Option exercise | Performance Based Stock Options | 14,953 | $0.00 | - | ||
| Option exercise | Class A Common Stock | 6,489 | $23.33 | $151K | ||
| Open-market sale | Class A Common Stock | 6,489 | $75.00 | $487K | ||
| Option exercise | Stock Option (Right to Buy) | 6,489 | $0.00 | - | ||
| Option exercise | Class A Common Stock | 1,706 | $0.00 | - | ||
| Tax withholding / forfeiture | Class A Common Stock | 773 | $66.41 | $51K | ||
| Option exercise | Class A Common Stock | 59,267 | $23.33 | $1.38M | ||
| Open-market sale | Class A Common Stock | 59,267 | $75.02 | $4.45M | ||
| Option exercise | Class A Common Stock | 1,329 | $23.33 | $31K | ||
| Open-market sale | Class A Common Stock | 1,329 | $75.00 | $100K | ||
| Option exercise | Restricted Stock Units | 1,401 | $0.00 | - | ||
| Option exercise | Restricted Stock Units | 305 | $0.00 | - | ||
| Option exercise | Stock Option (Right to Buy) | 59,267 | $0.00 | - | ||
| Option exercise | Stock Option (Right to Buy) | 1,329 | $0.00 | - | ||
| Siphelele Jiyane - Officer | Open-market sale | Class A Common Stock | 15,871 | $75.00 | $1.19M | |
| Siphelele Jiyane - Officer | Grant or award | Restricted Stock Units | 3,366 | $0.00 | - | |
| Siphelele Jiyane - Officer | Grant or award | Restricted Stock Units | 13,461 | $0.00 | - | |
| Option exercise | Class A Common Stock | 2,336 | $0.00 | - | ||
| Tax withholding / forfeiture | Class A Common Stock | 1,187 | $66.41 | $79K | ||
| Option exercise | Restricted Stock Units | 2,336 | $0.00 | - | ||
| Michael Linford - Officer | Option exercise | Class A Common Stock | 2,336 | $0.00 | - | |
| Michael Linford - Officer | Tax withholding / forfeiture | Class A Common Stock | 988 | $66.41 | $66K | |
| Michael Linford - Officer | Option exercise | Restricted Stock Units | 2,336 | $0.00 | - | |
| Option exercise | Class A Common Stock | 28,000 | $8.80 | $246K | ||
| Option exercise | Class A Common Stock | 29,102 | $22.30 | $649K | ||
| Open-market sale | Class A Common Stock | 57,102 | $70.27 | $4.01M | ||
| Option exercise | Stock Option (Right to Buy) | 28,000 | $0.00 | - | ||
| Option exercise | Stock Option (Right to Buy) | 29,102 | $0.00 | - | ||
| Robert O'Hare - Officer | Open-market sale | Class A Common Stock | 19,802 | $70.03 | $1.39M | |
See every AFRM filing on record
These pages show the latest 90 of 129 Form 4 filings on record. The 7-day demo shows all 129, and sign-up brings you back to this table.
Recent AFRM Form 144 notices of proposed sale
3An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| ROBERT O'HARE | Officer | 65,591 | $5.06M | View on EDGAR | |
| SIPHELELE JIYANE | Officer | 26,980 |
AFRM insider trading FAQ
What is the latest insider trade for AFRM?
Affirm Holdings, Inc. (AFRM) had 16 insider filings in the last 90 days, with the most recent on 2026-09-18. The full record for AFRM runs to 129 Form 4 filings, the earliest from 2024-10-03. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying AFRM stock?
No insider purchases of AFRM were filed in the last 90 days.
How many insiders are selling AFRM stock?
11 insider sales of AFRM were filed in the last 90 days, totaling $18.69M.
Where can I see AFRM SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects AFRM Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Financials companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Katherine Adkins view on EDGAR
- - Libor Michalek view on EDGAR
- - Michael Linford view on EDGAR
- - Robert O'Hare view on EDGAR
- - Siphelele Jiyane view on EDGAR
- - Siphelele Jiyane view on EDGAR
- - Katherine Adkins view on EDGAR
- - Robert O'Hare view on EDGAR
- - Libor Michalek view on EDGAR
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Learn more
- Insider selling: signal or noise?
- Why most insider sales are routine, and the few patterns worth a second look.
- Form 144 vs Form 4
- A Form 144 announces a planned sale; the Form 4 reports it after it happens.
- Insider activity in Financials
- Where AFRM's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
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- Every AFRM Form 4 filing on record
- Up to 3 months of AFRM price history
- The daily trading plan of ranked insider buys, on a delay, with the plan archive