Vera Bradley Inc designs women's handbags, luggage, and travel items, fashion and home accessories, and gifts. Each category comprises a substantial component of total sales, with the bags category comprising the majority of the company's sales are made directly to customers through Vera Bradley's retail stores and e-commerce sites. The company also has a substantial wholesale business selling to specialty retail and department stores. Almost all company sales are in the United States. Vera Bradley uses third-party manufacturers in Asia to produce its products, and the company distributes the products through its distribution center in Indiana. The Company has three reportable segments: Vera Bradley Direct and Vera Bradley Indirect.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market purchase | 2 | 53,827 | $205K |
| Grant or award | 1 | 9,110 | |
| Tax withholding / forfeiture | 6 | 91,266 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
22 Form 4 filings on record, the earliest from Nov 4, 2024, newest first.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Ian Bickley - Officer | Tax withholding / forfeiture | Common Shares | 30,273 | $3.91 | $118K | |
| Mark C. Dely - Officer | Tax withholding / forfeiture | Common Stock | 13,709 | $3.84 | $53K | |
| Ian Bickley - Officer | Open-market purchase | Common Shares | 28,901 | $3.87 | $112K | |
| Tax withholding / forfeiture | Common Stock | 13,989 | $3.46 | $48K | ||
| Tax withholding / forfeiture | Common Stock | 29,376 | $3.46 | $102K | ||
| Open-market purchase | Common Shares | 24,926 | $3.73 | $93K | ||
| Mark C. Dely - Officer | Tax withholding / forfeiture | Common Stock | 1,008 | $3.08 | $3K | |
| Mark C. Dely - Officer | Grant or award | Common Stock | 9,110 | $0.00 | - | |
| Mark C. Dely - Officer | Tax withholding / forfeiture | Common Stock | 2,911 | $3.08 | $9K | |
| Jessica Rodriguez | Grant or award | Common Stock | 25,074 | $0.00 | - | |
| Kristina K. Cashman | Grant or award | Common Stock | 25,074 | $0.00 | - | |
| Grant or award | Common Stock | 414,439 | $0.00 | - | ||
| Robert J. Hall | Grant or award | Common Stock | 25,074 | $0.00 | - | |
| Ian Bickley - Officer | Grant or award | Common Shares | 147,929 | $0.00 | - | |
| Mark C. Dely - Officer | Tax withholding / forfeiture | Common Stock | 9,845 | $3.39 | $33K | |
| Mark C. Dely - Officer | Tax withholding / forfeiture | Common Stock | 4,174 | $3.39 | $14K | |
| Grant or award | Common Stock | 25,074 | $0.00 | - | ||
| Melinda Paraie - Officer | Grant or award | Common Shares | 73,746 | $0.00 | - | |
| Grant or award | Common Shares | 25,074 | $0.00 | - | ||
| Grant or award | Common Shares | 25,074 | $0.00 | - | ||
| Mark C. Dely - Officer | Tax withholding / forfeiture | Common Stock | 9,223 | $3.02 | $28K | |
| Mark C. Dely - Officer | Tax withholding / forfeiture | Common Stock | 3,483 | $3.02 | $11K | |
| Mark C. Dely - Officer | Grant or award | Common Stock | 22,112 | $0.00 | - | |
| Ian Bickley - Officer | Grant or award | Common Shares | 147,929 | $3.38 | $500K | |
| Ian Bickley | Grant or award | Common Shares | 233,463 | $0.00 | - | |
| Kristina K. Cashman | Grant or award | Common Stock | 39,906 | $0.00 | - | |
| Mark C. Dely - Officer | Tax withholding / forfeiture | Common Stock | 8,573 | $5.65 | $48K | |
| Jacqueline Ardrey - Officer | Tax withholding / forfeiture | Common Shares | 43,340 | $5.01 | $217K |
Vera Bradley, Inc. (VRA) had 6 insider filings in the last 90 days, with the most recent on 2026-07-07. The full record for VRA runs to 22 Form 4 filings, the earliest from 2024-11-04. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
2 insider purchases of VRA were filed in the last 90 days, totaling $205K.
No insider sales of VRA were filed in the last 90 days.
This page tracks VRA Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
Create a free InsiderAlpha account and press Watch on this page to add VRA to your watchlist. A free account also opens the full scored daily plan with every past day and 3 months of price history. No card is required. Sign up at https://insideralpha.ai/register.
Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.