Reformation Inc. (REF)

Data as of Oct 10, 2026, from SEC Form 4 filings.

Net insider buying (90d)Watch REF

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Latest REF insider trades

Brigitte Kleine - Director
Open-market purchase$3K
Jul 31, 2026
Zipporah Allen - Director
Open-market purchase$53K
Jul 31, 2026
John Joseph Coyle - Director
Open-market purchase$3.00M
Jul 31, 2026
Yael Aflalo - Director
Open-market sale$841K
Sep 1, 2026
Scsp Refo - 10% Owner
Open-market sale$2.09M
Sep 1, 2026
Scsp Refo - 10% Owner
Open-market sale$41.67M
Jul 31, 2026
Yael Aflalo - Director
Open-market sale$16.80M
Jul 29, 2026
Zipporah Allen - Director
Grant or award9,333 sh
Jul 29, 2026

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REF key statistics

Average volume: 488.5K
52 week high: $17.26
52 week low: $11.85

Filings (90d)

Form 4

Purchases (90d)

$3.06M

Sales (90d)

$2.93M

Market cap

REF insider sentiment, last 90 days

How the dollar value of insider trades on Form 4 split between purchases and sales.

51% Buying49% Selling

3 insider purchases totaling $3.06M against 2 sales totaling $2.93M.

Most active REF insiders in the last 90 days

About Reformation Inc. (REF)

Reformation Inc. files with the SEC under CIK 0001787117 and is classified as women's, misses': and juniors outerwear. We track it alongside the rest of the Consumer Discretionary sector. Its offering priced on 30 July 2026 and it trades on NASDAQ.

Sector: Consumer Discretionary

SEC filings for REF on EDGAR

REF Form 4 activity by transaction type, last 90 days

Form 4 transaction type	Transactions	Shares	Total value
Open-market purchase	3	203,700	$3.06M
Open-market sale	2	209,894	$2.93M

REF insider transactions (Form 4)

15 Form 4 filings on record, the earliest from Jul 31, 2026, newest first.

Traded	Insider	Transaction	Security	Shares	Price	Value
Jul 31, 2026	Brigitte Kleine - Director	Open-market purchase	Common Stock	200^{footnote F1}	$15.00	$3K
Footnote F1 (shares): The reported securities were purchased through a directed share program in connection with the Issuer's initial public offering. This Form 4 is being amended solely to report such purchase, which was inadvertently omitted from the Form 4 filed on July 31, 2026. The Form 4 filed… Full note on SEC EDGAR
Jul 31, 2026	Zipporah Allen - Director	Open-market purchase	Common Stock	3,500^{footnote F1}	$15.00	$53K
Footnote F1 (shares): The reported securities were purchased through a directed share program in connection with the Issuer's initial public offering. This Form 4 is being amended solely to report such purchase, which was inadvertently omitted from the Form 4 filed on July 31, 2026. The Form 4 filed… Full note on SEC EDGAR
Jul 31, 2026	John Joseph Coyle - Director	Open-market purchase	Common Stock	200,000^{footnote F1}	$15.00	$3.00M
Footnote F1 (shares): The reported securities were purchased through a directed share program in connection with the Issuer's initial public offering. This Form 4 is being amended solely to report such purchase, which was inadvertently omitted from the Form 4 filed on July 31, 2026. The Form 4 filed… Full note on SEC EDGAR
Sep 1, 2026	Yael Aflalo - Director	Open-market sale	Common Stock	60,298	$13.95	$841K
Sep 1, 2026	Scsp Refo - 10% Owner	Open-market sale	Common Stock	149,596	$13.95	$2.09M
Jul 29, 2026	Zipporah Allen - Director	Grant or award	Common Stock	9,333^{footnote F1}	$0.00	-
Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in full on the first anniversary of the grant date, subject to continued service through such date. Each RSU represents a contingent right to receive one share of common stock.
Jul 29, 2026	Joshua Moore - Officer	Grant or award	Common Stock	14,666^{footnote F1}	$0.00	-
Jul 29, 2026	Joshua Moore - Officer	Grant or award	Common Stock	160,000^{footnote F2}	$0.00	-
Jul 29, 2026	Joshua Moore - Officer	Grant or award	Common Stock	82,333^{footnote F3}	$0.00	-
Jul 29, 2026	Joshua Moore - Officer	Grant or award	Stock Option (right to buy)	58,831	$0.00	-
Footnote F1 (shares): Represents a grant of fully vested restricted stock units ("RSUs"), which will settle on earlier of within 30 days following the expiration of any applicable lock-up agreements with the underwriters for the Issuer's initial public offering and March 15, 2027. Footnote F2 (shares): Represents a grant of RSUs, which vest in two equal annual installments in each of the first and second anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date. Each RSU represents a contingent… Full note on SEC EDGAR Footnote F3 (shares): Represents a grant of RSUs, which vest in three equal annual installments in each of the first, second and third anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date.
Jul 29, 2026	Stacey Rauch - Director	Grant or award	Common Stock	9,333^{footnote F1}	$0.00	-
Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in full on the first anniversary of the grant date, subject to continued service through such date. Each RSU represents a contingent right to receive one share of common stock.
Jul 29, 2026	Hali Borenstein - Officer	Grant or award	Common Stock	300,000^{footnote F1}	$0.00	-
Jul 29, 2026	Hali Borenstein - Officer	Grant or award	Common Stock	666,666^{footnote F2}	$0.00	-
Jul 29, 2026	Hali Borenstein - Officer	Grant or award	Common Stock	166,666^{footnote F3}	$0.00	-
Jul 31, 2026	Hali Borenstein - Officer	Derivative	Common Stock	170,876^{footnote F4}	$13.95	$2.38M
Jul 29, 2026	Hali Borenstein - Officer	Grant or award	Stock Option (right to buy)	294,155	$0.00	-
Jul 29, 2026	Hali Borenstein - Officer	Derivative	Stock Option (right to buy)	538,410^{footnote F4}	$13.95	$7.51M
Footnote F1 (shares): Represents a grant of performance-based restricted stock units ("PSUs"), which vest subject to the achievement of certain pre-determined stock price targets and satisfaction of a service-based vesting condition. The PSUs are awarded at a target level and have the opportunity to… Full note on SEC EDGAR Footnote F2 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in two equal annual installments in each of the first and second anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date. Each… Full note on SEC EDGAR Footnote F3 (shares): Represents a grant of RSUs, which vest in three equal annual installments in each of the first, second and third anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date. Footnote F4 (shares): Represents securities purchased by the Issuer in a synthetic secondary transaction in connection with the Issuer's initial public offering.
Jul 29, 2026	Brigitte Kleine - Director	Grant or award	Common Stock	9,333^{footnote F1}	$0.00	-
Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in full on the first anniversary of the grant date, subject to continued service through such date. Each RSU represents a contingent right to receive one share of common stock.
Jul 31, 2026	Scsp Refo - 10% Owner	Open-market sale	Common Stock	2,987,199	$13.95	$41.67M
Jul 29, 2026	Steven Clive Miller - Director	Grant or award	Common Stock	9,333^{footnote F1}	$0.00	-
Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in full on the first anniversary of the grant date, subject to continued service through such date. Each RSU represents a contingent right to receive one share of common stock.
Jul 29, 2026	Ivan Tchakarov - Officer	Grant or award	Common Stock	133,333^{footnote F1}	$0.00	-
Jul 29, 2026	Ivan Tchakarov - Officer	Grant or award	Common Stock	33,333^{footnote F2}	$0.00	-
Jul 29, 2026	Ivan Tchakarov - Officer	Grant or award	Stock Option (right to buy)	58,831	$0.00	-
Jul 31, 2026	Ivan Tchakarov - Officer	Derivative	Stock Option (right to buy)	37,396^{footnote F5}	$13.95	$522K
Jul 31, 2026	Ivan Tchakarov - Officer	Derivative	Stock Option (right to buy)	11,765^{footnote F5}	$13.95	$164K
Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in two equal annual installments in each of the first and second anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date. Each… Full note on SEC EDGAR Footnote F2 (shares): Represents a grant of RSUs, which vest in three equal annual installments in each of the first, second and third anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date. Footnote F5 (shares): Represents securities purchased by the Issuer in a synthetic secondary transaction in connection with the Issuer's initial public offering.
Jul 29, 2026	John Joseph Coyle - Director	Grant or award	Common Stock	9,333^{footnote F1}	$0.00	-
Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in full on the first anniversary of the grant date, subject to continued service through such date. Each RSU represents a contingent right to receive one share of common stock.
Jul 29, 2026	Yael Aflalo - Director	Open-market sale	Common Stock	1,204,029	$13.95	$16.80M

Recent REF Form 8-K filings

Read REF company news

Sep 10, 2026Item 2.02, 9.01

Read the filing on SEC EDGAR

Aug 3, 2026Item 5.03, 8.01, 9.01

Read the filing on SEC EDGAR

REF insider trading FAQ

What is the latest insider trade for REF?

Reformation Inc. (REF) had 5 insider filings in the last 90 days, with the most recent on 10 October 2026. The full record for REF runs to 15 Form 4 filings, the earliest from 31 July 2026. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.

How many insiders are buying REF stock?

3 insider purchases of REF were filed in the last 90 days, totaling $3.06M.

How many insiders are selling REF stock?

2 insider sales of REF were filed in the last 90 days, totaling $2.93M.

Where can I see REF SEC filings (Form 4, 10-K, 10-Q, 8-K)?

This page collects REF Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.

More Consumer Discretionary companies with insider activity

Recent insider filings

The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.

Oct 10, 2026 - Brigitte Kleine view on EDGAR
Oct 10, 2026 - Zipporah Allen view on EDGAR
Oct 10, 2026 - John Joseph Coyle view on EDGAR
Sep 3, 2026 - Yael Aflalo view on EDGAR
Sep 3, 2026 - Scsp Refo view on EDGAR
Aug 1, 2026 - Zipporah Allen view on EDGAR
Aug 1, 2026 - Joshua Moore view on EDGAR
Aug 1, 2026 - Stacey Rauch view on EDGAR
Aug 1, 2026 - Hali Borenstein view on EDGAR
Aug 1, 2026 - Brigitte Kleine view on EDGAR

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Learn more

How to read insider buying signals: What an open-market purchase by an insider can and cannot tell you.
Insider activity in Consumer Discretionary: Where REF's peers are being bought and sold.
Every recent Form 4: The market-wide feed, updated as filings arrive from SEC EDGAR.

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Form 4 transaction type

Transactions

Total value

Open-market purchase

203,700

$3.06M

Open-market sale

209,894

$2.93M

Traded

Insider

Transaction

Security

Price

Value

Jul 31, 2026

Brigitte Kleine - Director

Open-market purchase

Common Stock

200^{footnote F1}

$15.00

$3K

Footnote F1 (shares): The reported securities were purchased through a directed share program in connection with the Issuer's initial public offering. This Form 4 is being amended solely to report such purchase, which was inadvertently omitted from the Form 4 filed on July 31, 2026. The Form 4 filed… Full note on SEC EDGAR

Jul 31, 2026

Zipporah Allen - Director

Open-market purchase

Common Stock

3,500^{footnote F1}

$15.00

$53K

Footnote F1 (shares): The reported securities were purchased through a directed share program in connection with the Issuer's initial public offering. This Form 4 is being amended solely to report such purchase, which was inadvertently omitted from the Form 4 filed on July 31, 2026. The Form 4 filed… Full note on SEC EDGAR

Jul 31, 2026

John Joseph Coyle - Director

Open-market purchase

Common Stock

200,000^{footnote F1}

$15.00

$3.00M

Footnote F1 (shares): The reported securities were purchased through a directed share program in connection with the Issuer's initial public offering. This Form 4 is being amended solely to report such purchase, which was inadvertently omitted from the Form 4 filed on July 31, 2026. The Form 4 filed… Full note on SEC EDGAR

Sep 1, 2026

Yael Aflalo - Director

Open-market sale

Common Stock

60,298

$13.95

$841K

Sep 1, 2026

Scsp Refo - 10% Owner

Open-market sale

Common Stock

149,596

$13.95

$2.09M

Jul 29, 2026

Zipporah Allen - Director

Grant or award

Common Stock

9,333^{footnote F1}

$0.00

Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in full on the first anniversary of the grant date, subject to continued service through such date. Each RSU represents a contingent right to receive one share of common stock.

Jul 29, 2026

Joshua Moore - Officer

Grant or award

Common Stock

14,666^{footnote F1}

$0.00

Jul 29, 2026

Joshua Moore - Officer

Grant or award

Common Stock

160,000^{footnote F2}

$0.00

Jul 29, 2026

Joshua Moore - Officer

Grant or award

Common Stock

82,333^{footnote F3}

$0.00

Jul 29, 2026

Joshua Moore - Officer

Grant or award

Stock Option (right to buy)

58,831

$0.00

Footnote F1 (shares): Represents a grant of fully vested restricted stock units ("RSUs"), which will settle on earlier of within 30 days following the expiration of any applicable lock-up agreements with the underwriters for the Issuer's initial public offering and March 15, 2027.
Footnote F2 (shares): Represents a grant of RSUs, which vest in two equal annual installments in each of the first and second anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date. Each RSU represents a contingent… Full note on SEC EDGAR
Footnote F3 (shares): Represents a grant of RSUs, which vest in three equal annual installments in each of the first, second and third anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date.

Jul 29, 2026

Stacey Rauch - Director

Grant or award

Common Stock

9,333^{footnote F1}

$0.00

Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in full on the first anniversary of the grant date, subject to continued service through such date. Each RSU represents a contingent right to receive one share of common stock.

Jul 29, 2026

Hali Borenstein - Officer

Grant or award

Common Stock

300,000^{footnote F1}

$0.00

Jul 29, 2026

Hali Borenstein - Officer

Grant or award

Common Stock

666,666^{footnote F2}

$0.00

Jul 29, 2026

Hali Borenstein - Officer

Grant or award

Common Stock

166,666^{footnote F3}

$0.00

Jul 31, 2026

Hali Borenstein - Officer

Derivative

Common Stock

170,876^{footnote F4}

$13.95

$2.38M

Jul 29, 2026

Hali Borenstein - Officer

Grant or award

Stock Option (right to buy)

294,155

$0.00

Jul 29, 2026

Hali Borenstein - Officer

Derivative

Stock Option (right to buy)

538,410^{footnote F4}

$13.95

$7.51M

Footnote F1 (shares): Represents a grant of performance-based restricted stock units ("PSUs"), which vest subject to the achievement of certain pre-determined stock price targets and satisfaction of a service-based vesting condition. The PSUs are awarded at a target level and have the opportunity to… Full note on SEC EDGAR
Footnote F2 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in two equal annual installments in each of the first and second anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date. Each… Full note on SEC EDGAR
Footnote F3 (shares): Represents a grant of RSUs, which vest in three equal annual installments in each of the first, second and third anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date.
Footnote F4 (shares): Represents securities purchased by the Issuer in a synthetic secondary transaction in connection with the Issuer's initial public offering.

Jul 29, 2026

Brigitte Kleine - Director

Grant or award

Common Stock

9,333^{footnote F1}

$0.00

Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in full on the first anniversary of the grant date, subject to continued service through such date. Each RSU represents a contingent right to receive one share of common stock.

Jul 31, 2026

Scsp Refo - 10% Owner

Open-market sale

Common Stock

2,987,199

$13.95

$41.67M

Jul 29, 2026

Steven Clive Miller - Director

Grant or award

Common Stock

9,333^{footnote F1}

$0.00

Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in full on the first anniversary of the grant date, subject to continued service through such date. Each RSU represents a contingent right to receive one share of common stock.

Jul 29, 2026

Ivan Tchakarov - Officer

Grant or award

Common Stock

133,333^{footnote F1}

$0.00

Jul 29, 2026

Ivan Tchakarov - Officer

Grant or award

Common Stock

33,333^{footnote F2}

$0.00

Jul 29, 2026

Ivan Tchakarov - Officer

Grant or award

Stock Option (right to buy)

58,831

$0.00

Jul 31, 2026

Ivan Tchakarov - Officer

Derivative

Stock Option (right to buy)

37,396^{footnote F5}

$13.95

$522K

Jul 31, 2026

Ivan Tchakarov - Officer

Derivative

Stock Option (right to buy)

11,765^{footnote F5}

$13.95

$164K

Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in two equal annual installments in each of the first and second anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date. Each… Full note on SEC EDGAR
Footnote F2 (shares): Represents a grant of RSUs, which vest in three equal annual installments in each of the first, second and third anniversaries of the grant date, subject to the reporting person's continued employment with the Issuer through the applicable vesting date.
Footnote F5 (shares): Represents securities purchased by the Issuer in a synthetic secondary transaction in connection with the Issuer's initial public offering.

Jul 29, 2026

John Joseph Coyle - Director

Grant or award

Common Stock

9,333^{footnote F1}

$0.00

Footnote F1 (shares): Represents a grant of restricted stock units ("RSUs"), which vest in full on the first anniversary of the grant date, subject to continued service through such date. Each RSU represents a contingent right to receive one share of common stock.

Jul 29, 2026

Yael Aflalo - Director

Open-market sale

Common Stock

1,204,029

$13.95

$16.80M