Rocky Brands Inc is a designer, manufacturer, and marketer of premium footwear and apparel under brands such as Muck, XTRATUF, Rocky, Durango, Georgia Boot, Lehigh, Ranger, and the licensed brand Michelin. The company operates through three segments, with the wholesale segment generating the majority of revenue through sales of footwear and accessories to sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores, and specialty safety shoe stores. The retail segment focuses on direct-to-consumer sales through e-commerce platforms and company-operated stores, while the contract manufacturing segment includes sales to the U.S. military, private label production, and sourcing arrangements for customers.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market purchase | 1 | 500 | $24K |
| Open-market sale | 9 | 24,483 | $1.22M |
| Grant or award | 8 | 3,776 | |
| Option exercise | 14 | 42,000 | |
| Bona-fide gift | 2 | 1,500 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
68 Form 4 filings on record, the earliest from Oct 2, 2024, newest first. Filing history page 1 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Michael L. Finn - Director | Gift | Common Stock, without par value | 500 | $0.00 | - | |
| Open-market sale | Common Stock, without par value | 3,000 | $49.73 | $149K | ||
| Option exercise | Common Stock, without par value | 3,000 | $39.80 | $119K | ||
| Option exercise | Stock Option (right to buy) | 3,000 | $0.00 | - | ||
| William L. Jordan - Director | Open-market sale | Common Stock, without par value | 989 | $51.87 | $51K | |
| Curtis A. Loveland - Officer | Open-market sale | Common Stock, without par value | 3,483 | $50.54 | $176K | |
| Michael L. Finn - Director | Open-market sale | Common Stock, without par value | 3,000 | $50.97 | $153K | |
| Michael L. Finn - Director | Option exercise | Common Stock, without par value | 3,000 | $39.80 | $119K | |
| Michael L. Finn - Director | Option exercise | Stock Option (right to buy) | 3,000 | $0.00 | - | |
| Option exercise | Common Stock, without par value | 3,000 | $39.80 | $119K | ||
| Open-market sale | Common Stock, without par value | 3,000 | $50.97 | $153K | ||
| Option exercise | Stock Option (right to buy) | 3,000 | $0.00 | - | ||
| G. Courtney Haning - Director | Open-market sale | Common Stock, without par value | 3,000 | $49.06 | $147K | |
| G. Courtney Haning - Director | Option exercise | Common Stock, without par value | 3,000 | $39.80 | $119K | |
| G. Courtney Haning - Director | Option exercise | Stock Option (right to buy) | 3,000 | $0.00 | - | |
| William L. Jordan - Director | Option exercise | Common Stock, without par value | 3,000 | $39.80 | $119K | |
| William L. Jordan - Director | Open-market sale | Common Stock, without par value | 2,011 | $48.48 | $97K | |
| William L. Jordan - Director | Option exercise | Stock Option (right to buy) | 3,000 | $0.00 | - | |
| Option exercise | Common Stock, without par value | 3,000 | $39.80 | $119K | ||
| Open-market sale | Common Stock, without par value | 3,000 | $47.45 | $142K | ||
| Option exercise | Stock Option (right to buy) | 3,000 | $0.00 | - | ||
| Dwight Eric Smith - Director | Open-market purchase | Common Stock, without par value | 500 | $48.63 | $24K | |
| Curtis A. Loveland - Officer | Gift | Common Stock, without par value | 1,000 | $0.00 | - | |
| Curtis A. Loveland - Officer | Option exercise | Common Stock, without par value | 3,000 | $39.80 | $119K | |
| Curtis A. Loveland - Officer | Open-market sale | Common Stock, without par value | 3,000 | $49.62 | $149K | |
| Curtis A. Loveland - Officer | Option exercise | Stock Option (right to buy) | 3,000 | $0.00 | - | |
| Michael L. Finn - Director | Grant or award | Common Stock, without par value | 472 | $0.00 | - | |
| Grant or award | Common Stock, without par value | 472 | $0.00 | - | ||
| G. Courtney Haning - Director | Grant or award | Common Stock, without par value | 472 | $0.00 | - | |
| William L. Jordan - Director | Grant or award | Common Stock, without par value | 472 | $0.00 | - | |
| Curtis A. Loveland - Officer | Grant or award | Common Stock, without par value | 472 | $0.00 | - | |
| Grant or award | Common Stock, without par value | 472 | $0.00 | - | ||
| Dwight Eric Smith - Director | Grant or award | Common Stock, without par value | 472 | $0.00 | - | |
| Grant or award | Common Stock, without par value | 472 | $0.00 | - | ||
| Dwight Eric Smith - Director | Grant or award | Common Stock, without par value | 503 | $0.00 | - | |
| Grant or award | Common Stock, without par value | 503 | $0.00 | - | ||
| Grant or award | Common Stock, without par value | 503 | $0.00 | - | ||
| Curtis A. Loveland - Officer | Grant or award | Common Stock, without par value | 503 | $0.00 | - | |
| William L. Jordan - Director | Grant or award | Common Stock, without par value | 503 | $0.00 | - | |
| G. Courtney Haning - Director | Grant or award | Common Stock, without par value | 503 | $0.00 | - | |
| Grant or award | Common Stock, without par value | 503 | $0.00 | - | ||
| Michael L. Finn - Director | Grant or award | Common Stock, without par value | 503 | $0.00 | - | |
| Open-market sale | Common Stock, without par value | 3,800 | $30.56 | $116K | ||
| Thomas D. Robertson - Officer | Option exercise | Common Stock, without par value | 652 | $0.00 | - | |
| Thomas D. Robertson - Officer | Option exercise | Restricted Stock Unit | 652 | $0.00 | - | |
| Dwight Eric Smith - Director | Open-market purchase | Common Stock, without par value | 300 | $28.98 | $9K |
A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| Moore Robert Burton Jr. | Director | 3,000 | $150K | View on EDGAR | |
| Hahn Robyn R. | Director | 3,000 | $156K | View on EDGAR | |
| LOVELAND CURTIS A | Director | 3,483 | $177K | View on EDGAR |
ROCKY BRANDS, INC. (RCKY) had 19 insider filings in the last 90 days, with the most recent on 2026-08-12. The full record for RCKY runs to 68 Form 4 filings, the earliest from 2024-10-02. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
1 insider purchase of RCKY was filed in the last 90 days, totaling $24K.
9 insider sales of RCKY were filed in the last 90 days, totaling $1.22M.
This page tracks RCKY Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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