NATURES SUNSHINE PRODUCTS INC (NATR)

Data as of Sep 15, 2026, from SEC Form 4 filings.

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Latest NATR insider trades

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner
Open-market purchase$294K
Aug 17, 2026
PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner
Open-market purchase$33K
Aug 6, 2026

About NATURES SUNSHINE PRODUCTS INC (NATR)

NATURES SUNSHINE PRODUCTS INC files with the SEC under CIK 0000275053 and is classified as pharmaceutical preparations. We track it alongside the rest of the Health Care sector.

Sector: Health Care

SEC filings for NATR on EDGAR

NATR Form 4 activity by transaction type, last 90 days

Form 4 transaction type	Transactions	Shares	Total value
Open-market purchase	14	161,389	$2.61M
Grant or award	3	82,643

Dollar totals cover purchases and sales only (codes P and S). Grants, option exercises, gifts and tax withholding are counted in shares, because none of them is a trade at a market price.

NATR insider transactions (Form 4)

95 Form 4 filings on record, the earliest from Oct 2, 2024, newest first. Filing history page 1 of 3.

Date	Insider	Transaction	Security	Shares	Price	Value
Sep 2, 2026	Ruth Ann Perkins - Officer	Grant or award	Common Shares	39,384	$0.00^{footnote F1}	-
Sep 2, 2026	Ruth Ann Perkins - Officer	Grant or award	Common Shares	36,049	$0.00^{footnote F2}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest in three equal annual installments. Footnote F2 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest in three installments: 44% vest one year from the date of the initial grant, 40% vest two years from the date of the initial… Full note on SEC EDGAR
Sep 1, 2026	Jonathan David Lanoy - Officer	Grant or award	Common Shares	7,210	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest one year from the grant date (September 1, 2027).
Aug 17, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	20,000	$14.69	$294K
Aug 6, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	2,000	$16.35	$33K
Aug 6, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	2,513	$16.75	$42K
Aug 7, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	10,000	$16.46	$165K
Aug 7, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	1,000	$16.48	$16K
Aug 7, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	20,000	$16.55	$331K
Aug 7, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	5,000	$16.62	$83K
Aug 7, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	30,000	$16.68	$500K
Aug 7, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	20,000	$16.69	$334K
Aug 7, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	10,000	$16.72	$167K
Aug 10, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	876	$15.64	$14K
Aug 10, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	16,928	$15.80	$267K
Aug 10, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	13,072	$15.78	$206K
Aug 10, 2026	PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner	Open-market purchase	Common Stock, no par value	10,000	$16.01	$160K
Jun 26, 2026	Kevin R. Herbert - Officer	Tax withholding / forfeiture	Common Shares	1,976^{footnote F1}	$21.02	$42K
Footnote F1 (shares): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on June 26, 2026. The number of shares withheld was determined on June 26, 2026, based on the closing price of NATR common stock on that date.
Jun 12, 2026	Kevin R. Herbert - Officer	Open-market sale	Common Shares	1,134	$20.63	$23K
Jun 12, 2026	Kevin R. Herbert - Officer	Open-market sale	Common Shares	866	$20.75	$18K
Jun 5, 2026	Bryant J. Yates - Officer	Open-market sale	Common Shares	11,968	$19.90	$238K
Jun 1, 2026	Daniel C. Norman - Officer	Open-market sale	Common Shares	9,713	$20.64	$200K
May 21, 2026	Nathan G. Brower - Officer	Open-market sale	Common Shares	12,015	$21.84	$262K
May 15, 2026	Steven J. Fasching - Director	Grant or award	Common Shares	4,500	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.
May 15, 2026	Heidi Wissmiller - Director	Grant or award	Common Shares	4,500	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.
May 15, 2026	Bryant J. Yates - Officer	Grant or award	Common Shares	8,753	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.
May 15, 2026	Nathan G. Brower - Officer	Grant or award	Common Shares	9,001	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.
May 15, 2026	Katie May - Director	Grant or award	Common Shares	4,500	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.
May 15, 2026	Erich A. Fritz - Officer	Grant or award	Common Shares	9,226	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.
May 15, 2026	Kenneth G. Romanzi - Officer	Grant or award	Common Shares	33,753	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.
May 15, 2026	Kevin Gregory Fuller - Officer	Grant or award	Common Shares	8,984	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.
May 15, 2026	Jonathan David Lanoy - Officer	Grant or award	Common Shares	6,107	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.
May 15, 2026	Daniel C. Norman - Officer	Grant or award	Common Shares	11,377	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.
May 15, 2026	Kevin R. Herbert - Officer	Grant or award	Common Shares	8,326	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.
May 15, 2026	Robert D. Straus - Director	Grant or award	Common Shares	4,500	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.
May 15, 2026	Rong Yang - Director	Grant or award	Common Shares	4,500	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.
May 15, 2026	Curtis Kopf - Director	Grant or award	Common Shares	4,500	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.
May 15, 2026	Tess Roering - Director	Grant or award	Common Shares	4,500	$0.00^{footnote F1}	-
Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.
May 5, 2026	Nathan G. Brower - Officer	Option exercise	Common Shares	2,014	$0.00^{footnote F1}	-
May 5, 2026	Nathan G. Brower - Officer	Tax withholding / forfeiture	Common Shares	582	$25.92^{footnote F2}	$15K
May 5, 2026	Nathan G. Brower - Officer	Option exercise	Common Shares	2,235	$0.00^{footnote F3}	-
May 5, 2026	Nathan G. Brower - Officer	Tax withholding / forfeiture	Common Shares	645	$25.92^{footnote F2}	$17K
May 5, 2026	Nathan G. Brower - Officer	Option exercise	Common Shares	1,526	$0.00^{footnote F4}	-
May 5, 2026	Nathan G. Brower - Officer	Tax withholding / forfeiture	Common Shares	441	$25.92^{footnote F2}	$11K
Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to a July 21, 2022, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. Footnote F3 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to an April 20, 2023, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR Footnote F4 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR
May 5, 2026	Erich A. Fritz - Officer	Option exercise	Common Shares	1,372	$0.00^{footnote F1}	-
May 5, 2026	Erich A. Fritz - Officer	Tax withholding / forfeiture	Common Shares	469	$25.92^{footnote F2}	$12K
Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a December 8, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date.
May 5, 2026	Kevin Gregory Fuller - Officer	Option exercise	Common Shares	1,677	$0.00^{footnote F1}	-
May 5, 2026	Kevin Gregory Fuller - Officer	Tax withholding / forfeiture	Common Shares	573	$25.92^{footnote F2}	$15K
Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date.
May 5, 2026	Kevin R. Herbert - Officer	Option exercise	Common Shares	1,500	$0.00^{footnote F1}	-
May 5, 2026	Kevin R. Herbert - Officer	Tax withholding / forfeiture	Common Shares	366	$25.92^{footnote F2}	$9K
Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date.
May 5, 2026	Leslie Shane Jones - Officer	Option exercise	Common Shares	4,004	$0.00^{footnote F1}	-
May 5, 2026	Leslie Shane Jones - Officer	Tax withholding / forfeiture	Common Shares	1,756	$25.92^{footnote F2}	$46K
May 5, 2026	Leslie Shane Jones - Officer	Option exercise	Common Shares	2,484	$0.00^{footnote F3}	-
May 5, 2026	Leslie Shane Jones - Officer	Tax withholding / forfeiture	Common Shares	1,090	$25.92^{footnote F2}	$28K
Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to an April 20, 2023, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. Footnote F3 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR
May 5, 2026	Jonathan David Lanoy - Officer	Option exercise	Common Shares	460	$0.00^{footnote F1}	-
May 5, 2026	Jonathan David Lanoy - Officer	Tax withholding / forfeiture	Common Shares	133	$25.92^{footnote F2}	$3K
May 5, 2026	Jonathan David Lanoy - Officer	Option exercise	Common Shares	1,565	$0.00^{footnote F3}	-
May 5, 2026	Jonathan David Lanoy - Officer	Tax withholding / forfeiture	Common Shares	452	$25.92^{footnote F2}	$12K
May 5, 2026	Jonathan David Lanoy - Officer	Option exercise	Common Shares	1,133	$0.00^{footnote F4}	-
May 5, 2026	Jonathan David Lanoy - Officer	Tax withholding / forfeiture	Common Shares	327	$25.92^{footnote F2}	$8K
Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to a July 21, 2022, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date. Footnote F3 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to an April 20, 2023, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR Footnote F4 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR

Recent NATR Form 8-K filings

Read NATR company news

Aug 6, 2026Item 2.02, 5.02, 9.01

Read the filing on SEC EDGAR

May 11, 2026Item 5.02, 9.01

Read the filing on SEC EDGAR

May 7, 2026Item 2.02, 5.02, 5.07, 9.01

Read the filing on SEC EDGAR

Mar 10, 2026Item 2.02, 5.02, 9.01

NATR insider trading FAQ

What is the latest insider trade for NATR?

NATURES SUNSHINE PRODUCTS INC (NATR) had 4 insider filings in the last 90 days, with the most recent on 2026-09-15. The full record for NATR runs to 95 Form 4 filings, the earliest from 2024-10-02. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.

How many insiders are buying NATR stock?

14 insider purchases of NATR were filed in the last 90 days, totaling $2.61M.

How many insiders are selling NATR stock?

No insider sales of NATR were filed in the last 90 days. 23 sales are on record for this company.

Where can I see NATR SEC filings (Form 4, 10-K, 10-Q, 8-K)?

This page collects NATR Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.

More Health Care companies with insider activity

Recent insider filings

The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.

Sep 15, 2026 - Ruth Ann Perkins view on EDGAR
Sep 3, 2026 - Jonathan David Lanoy view on EDGAR
Aug 19, 2026 - PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. view on EDGAR
Aug 10, 2026 - PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. view on EDGAR
Jun 29, 2026 - Kevin R. Herbert view on EDGAR
Jun 15, 2026 - Kevin R. Herbert view on EDGAR
Jun 11, 2026 - Bryant J. Yates view on EDGAR
Jun 3, 2026 - Daniel C. Norman view on EDGAR
May 22, 2026 - Nathan G. Brower view on EDGAR

Related companies with recent insider activity

Learn more

How to read insider buying signals: What an open-market purchase by an insider can and cannot tell you.
Insider activity in Health Care: Where NATR's peers are being bought and sold.
Every recent Form 4: The market-wide feed, updated as filings arrive from SEC EDGAR.

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Form 4 transaction type

Transactions

Total value

Open-market purchase

161,389

$2.61M

Grant or award

82,643

Date

Insider

Transaction

Security

Price

Value

Sep 2, 2026

Ruth Ann Perkins - Officer

Grant or award

Common Shares

39,384

$0.00^{footnote F1}

Sep 2, 2026

Ruth Ann Perkins - Officer

Grant or award

Common Shares

36,049

$0.00^{footnote F2}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest in three equal annual installments.
Footnote F2 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest in three installments: 44% vest one year from the date of the initial grant, 40% vest two years from the date of the initial… Full note on SEC EDGAR

Sep 1, 2026

Jonathan David Lanoy - Officer

Grant or award

Common Shares

7,210

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest one year from the grant date (September 1, 2027).

Aug 17, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

20,000

$14.69

$294K

Aug 6, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

2,000

$16.35

$33K

Aug 6, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

2,513

$16.75

$42K

Aug 7, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

10,000

$16.46

$165K

Aug 7, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

1,000

$16.48

$16K

Aug 7, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

20,000

$16.55

$331K

Aug 7, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

5,000

$16.62

$83K

Aug 7, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

30,000

$16.68

$500K

Aug 7, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

20,000

$16.69

$334K

Aug 7, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

10,000

$16.72

$167K

Aug 10, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

876

$15.64

$14K

Aug 10, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

16,928

$15.80

$267K

Aug 10, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

13,072

$15.78

$206K

Aug 10, 2026

PRESCOTT GROUP CAPITAL MANAGEMENT, L.L.C. - 10% Owner

Open-market purchase

Common Stock, no par value

10,000

$16.01

$160K

Jun 26, 2026

Kevin R. Herbert - Officer

Tax withholding / forfeiture

Common Shares

1,976^{footnote F1}

$21.02

$42K

Footnote F1 (shares): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on June 26, 2026. The number of shares withheld was determined on June 26, 2026, based on the closing price of NATR common stock on that date.

Jun 12, 2026

Kevin R. Herbert - Officer

Open-market sale

Common Shares

1,134

$20.63

$23K

Jun 12, 2026

Kevin R. Herbert - Officer

Open-market sale

Common Shares

866

$20.75

$18K

Jun 5, 2026

Bryant J. Yates - Officer

Open-market sale

Common Shares

11,968

$19.90

$238K

Jun 1, 2026

Daniel C. Norman - Officer

Open-market sale

Common Shares

9,713

$20.64

$200K

May 21, 2026

Nathan G. Brower - Officer

Open-market sale

Common Shares

12,015

$21.84

$262K

May 15, 2026

Steven J. Fasching - Director

Grant or award

Common Shares

4,500

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.

May 15, 2026

Heidi Wissmiller - Director

Grant or award

Common Shares

4,500

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.

May 15, 2026

Bryant J. Yates - Officer

Grant or award

Common Shares

8,753

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.

May 15, 2026

Nathan G. Brower - Officer

Grant or award

Common Shares

9,001

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.

May 15, 2026

Katie May - Director

Grant or award

Common Shares

4,500

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.

May 15, 2026

Erich A. Fritz - Officer

Grant or award

Common Shares

9,226

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.

May 15, 2026

Kenneth G. Romanzi - Officer

Grant or award

Common Shares

33,753

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.

May 15, 2026

Kevin Gregory Fuller - Officer

Grant or award

Common Shares

8,984

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.

May 15, 2026

Jonathan David Lanoy - Officer

Grant or award

Common Shares

6,107

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.

May 15, 2026

Daniel C. Norman - Officer

Grant or award

Common Shares

11,377

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.

May 15, 2026

Kevin R. Herbert - Officer

Grant or award

Common Shares

8,326

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSUs vest in three equal annual installments from the initial grant date through May 15, 2029.

May 15, 2026

Robert D. Straus - Director

Grant or award

Common Shares

4,500

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.

May 15, 2026

Rong Yang - Director

Grant or award

Common Shares

4,500

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.

May 15, 2026

Curtis Kopf - Director

Grant or award

Common Shares

4,500

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.

May 15, 2026

Tess Roering - Director

Grant or award

Common Shares

4,500

$0.00^{footnote F1}

Footnote F1 (price): These shares are in the form of restricted stock units (RSUs). Each RSU represents the right to receive one share of NATR common stock. These RSU's vest on the earlier of one year from the grant date (May 15, 2027) or the occurrence of the company's annual shareholder meeting.

May 5, 2026

Nathan G. Brower - Officer

Option exercise

Common Shares

2,014

$0.00^{footnote F1}

May 5, 2026

Nathan G. Brower - Officer

Tax withholding / forfeiture

Common Shares

582

$25.92^{footnote F2}

$15K

May 5, 2026

Nathan G. Brower - Officer

Option exercise

Common Shares

2,235

$0.00^{footnote F3}

May 5, 2026

Nathan G. Brower - Officer

Tax withholding / forfeiture

Common Shares

645

$25.92^{footnote F2}

$17K

May 5, 2026

Nathan G. Brower - Officer

Option exercise

Common Shares

1,526

$0.00^{footnote F4}

May 5, 2026

Nathan G. Brower - Officer

Tax withholding / forfeiture

Common Shares

441

$25.92^{footnote F2}

$11K

Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to a July 21, 2022, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR
Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date.
Footnote F3 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to an April 20, 2023, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR
Footnote F4 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR

May 5, 2026

Erich A. Fritz - Officer

Option exercise

Common Shares

1,372

$0.00^{footnote F1}

May 5, 2026

Erich A. Fritz - Officer

Tax withholding / forfeiture

Common Shares

469

$25.92^{footnote F2}

$12K

Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a December 8, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR
Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date.

May 5, 2026

Kevin Gregory Fuller - Officer

Option exercise

Common Shares

1,677

$0.00^{footnote F1}

May 5, 2026

Kevin Gregory Fuller - Officer

Tax withholding / forfeiture

Common Shares

573

$25.92^{footnote F2}

$15K

Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR
Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date.

May 5, 2026

Kevin R. Herbert - Officer

Option exercise

Common Shares

1,500

$0.00^{footnote F1}

May 5, 2026

Kevin R. Herbert - Officer

Tax withholding / forfeiture

Common Shares

366

$25.92^{footnote F2}

$9K

Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR
Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date.

May 5, 2026

Leslie Shane Jones - Officer

Option exercise

Common Shares

4,004

$0.00^{footnote F1}

May 5, 2026

Leslie Shane Jones - Officer

Tax withholding / forfeiture

Common Shares

1,756

$25.92^{footnote F2}

$46K

May 5, 2026

Leslie Shane Jones - Officer

Option exercise

Common Shares

2,484

$0.00^{footnote F3}

May 5, 2026

Leslie Shane Jones - Officer

Tax withholding / forfeiture

Common Shares

1,090

$25.92^{footnote F2}

$28K

Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to an April 20, 2023, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR
Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date.
Footnote F3 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR

May 5, 2026

Jonathan David Lanoy - Officer

Option exercise

Common Shares

460

$0.00^{footnote F1}

May 5, 2026

Jonathan David Lanoy - Officer

Tax withholding / forfeiture

Common Shares

133

$25.92^{footnote F2}

$3K

May 5, 2026

Jonathan David Lanoy - Officer

Option exercise

Common Shares

1,565

$0.00^{footnote F3}

May 5, 2026

Jonathan David Lanoy - Officer

Tax withholding / forfeiture

Common Shares

452

$25.92^{footnote F2}

$12K

May 5, 2026

Jonathan David Lanoy - Officer

Option exercise

Common Shares

1,133

$0.00^{footnote F4}

May 5, 2026

Jonathan David Lanoy - Officer

Tax withholding / forfeiture

Common Shares

327

$25.92^{footnote F2}

$8K

Footnote F1 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to a July 21, 2022, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR
Footnote F2 (price): Represents shares of NATR common stock withheld to pay taxes upon vesting of restricted stock units granted to the reporting person on May 5, 2026. The number of shares withheld was determined on May 5, 2026, based on the closing price of NATR common stock on that date.
Footnote F3 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $51.1M over a rolling 12-month period pursuant to an April 20, 2023, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR
Footnote F4 (price): These shares are vested shares resulting from the company's achievement of an adjusted EBITDA milestone of $52M over a rolling 12-month period pursuant to a March 10, 2025, performance-based restricted stock unit grant to the reporting person. As a result, half of the target… Full note on SEC EDGAR