Mattel manufactures and markets toy products that are sold to its wholesale partners and direct to retail customers. The company offers products for children and families, including toys for infants and preschoolers, girls and boys, youth electronics, hand-held and other games, puzzles, educational toys, media-driven products, and plush and fashion-related toys. Mattel's owned portfolio includes Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, and American Girl. In addition, it currently manufactures toy products for its segments both internally and externally (through manufacturing partners). Nearly 60% of its net sales were generated from North America in 2025, with the rest stemming from international markets.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Grant or award | 12 | 313,024 | |
| Option exercise | 6 | 215,028 | |
| Tax withholding / forfeiture | 3 | 46,022 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
52 Form 4 filings on record, the earliest from Oct 2, 2024, newest first. Filing history page 2 of 2.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Zanatta Roberto Jacobo Isaias - Officer | Option exercise | Common Stock | 14,545 | - | - | |
| Zanatta Roberto Jacobo Isaias - Officer | Tax withholding / forfeiture | Common Stock | 7,401 | $14.79 | $109K | |
| Zanatta Roberto Jacobo Isaias - Officer | Option exercise | Restricted Stock Units | 14,545 | $0.00 | - | |
| Yoon J. Hugh - Officer | Option exercise | Common Stock | 4,408 | - | - | |
| Yoon J. Hugh - Officer | Tax withholding / forfeiture | Common Stock | 1,582 | $14.79 | $23K | |
| Yoon J. Hugh - Officer | Option exercise | Restricted Stock Units | 4,408 | $0.00 | - | |
| Jonathan Anschell - Officer | Option exercise | Common Stock | 13,506 | - | - | |
| Jonathan Anschell - Officer | Tax withholding / forfeiture | Common Stock | 6,872 | $14.79 | $102K | |
| Jonathan Anschell - Officer | Option exercise | Restricted Stock Units | 13,506 | $0.00 | - | |
| Steve Totzke - Officer | Option exercise | Common Stock | 20,100 | - | - | |
| Steve Totzke - Officer | Tax withholding / forfeiture | Common Stock | 10,227 | $14.54 | $149K | |
| Steve Totzke - Officer | Option exercise | Restricted Stock Units | 20,100 | $0.00 | - | |
| Ynon Kreiz - Officer | Option exercise | Common Stock | 47,347 | - | - | |
| Ynon Kreiz - Officer | Tax withholding / forfeiture | Common Stock | 24,091 | $14.54 | $350K | |
| Ynon Kreiz - Officer | Option exercise | Restricted Stock Units | 47,347 | $0.00 | - | |
| Zanatta Roberto Jacobo Isaias - Officer | Option exercise | Common Stock | 13,400 | - | - | |
| Zanatta Roberto Jacobo Isaias - Officer | Tax withholding / forfeiture | Common Stock | 6,818 | $14.54 | $99K | |
| Zanatta Roberto Jacobo Isaias - Officer | Option exercise | Restricted Stock Units | 13,400 | $0.00 | - | |
| Yoon J. Hugh - Officer | Option exercise | Common Stock | 4,169 | - | - | |
| Yoon J. Hugh - Officer | Tax withholding / forfeiture | Common Stock | 1,496 | $14.54 | $22K | |
| Yoon J. Hugh - Officer | Option exercise | Restricted Stock Units | 4,169 | $0.00 | - | |
| Jonathan Anschell - Officer | Option exercise | Common Stock | 12,507 | - | - | |
| Jonathan Anschell - Officer | Tax withholding / forfeiture | Common Stock | 6,364 | $14.54 | $93K | |
| Jonathan Anschell - Officer | Option exercise | Restricted Stock Units | 12,507 | $0.00 | - | |
| Option exercise | Common Stock | 2,208 | - | - | ||
| Tax withholding / forfeiture | Common Stock | 442 | $14.30 | $6K | ||
| Option exercise | Restricted Stock Units | 2,208 | $0.00 | - | ||
| Ynon Kreiz - Officer | Open-market purchase | Common Stock | 65,000 | $15.53 | $1.01M | |
| Steve Totzke - Officer | Grant or award | Common Stock | 65,773 | $0.00 | - | |
| Steve Totzke - Officer | Tax withholding / forfeiture | Common Stock | 26,709 | $21.54 | $575K | |
| Ynon Kreiz - Officer | Grant or award | Common Stock | 511,798 | $0.00 | - | |
| Ynon Kreiz - Officer | Tax withholding / forfeiture | Common Stock | 253,471 | $21.54 | $5.46M | |
| Zanatta Roberto Jacobo Isaias - Officer | Grant or award | Common Stock | 46,042 | $0.00 | - | |
| Zanatta Roberto Jacobo Isaias - Officer | Tax withholding / forfeiture | Common Stock | 16,728 | $21.54 | $360K | |
| Yoon J. Hugh - Officer | Grant or award | Common Stock | 6,976 | $0.00 | - | |
| Yoon J. Hugh - Officer | Tax withholding / forfeiture | Common Stock | 2,825 | $21.54 | $61K | |
| Jonathan Anschell - Officer | Grant or award | Common Stock | 42,753 | $0.00 | - | |
| Jonathan Anschell - Officer | Tax withholding / forfeiture | Common Stock | 15,560 | $21.54 | $335K | |
| Julius Genachowski - Director | Grant or award | Restricted Stock Units | 9,196 | $0.00 | - | |
| Julius Genachowski - Director | Grant or award | Phantom Stock | 6,305 | $19.03 | $120K | |
| Grant or award | Restricted Stock Units | 9,196 | $0.00 | - | ||
| Grant or award | Restricted Stock Units | 9,196 | $0.00 | - | ||
| Option exercise | Common Stock | 13,112 | - | - | ||
| Tax withholding / forfeiture | Common Stock | 5,917 | $15.75 | $93K | ||
| Option exercise | Restricted Stock Units | 13,112 | $0.00 | - | ||
| Option exercise | Common Stock | 18,906 | - | - | ||
| Tax withholding / forfeiture | Common Stock | 8,559 | $15.72 | $135K | ||
| Option exercise | Restricted Stock Units | 18,906 | $0.00 | - | ||
| Option exercise | Common Stock | 22,333 | - | - | ||
| Tax withholding / forfeiture | Common Stock | 10,094 | $15.68 | $158K | ||
| Option exercise | Restricted Stock Units | 22,333 | $0.00 | - | ||
| Ynon Kreiz - Officer | Grant or award | Performance-Based Restricted Stock Units | 787,402 | $0.00 | - |
A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| - | - | - | - | View on EDGAR | |
| - | - | - | - | View on EDGAR | |
| - | - | - | - | View on EDGAR |
MATTEL INC /DE/ (MAT) had 12 insider filings in the last 90 days, with the most recent on 2026-08-04. The full record for MAT runs to 52 Form 4 filings, the earliest from 2024-10-02. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of MAT were filed in the last 90 days. 1 purchase is on record for this company.
No insider sales of MAT were filed in the last 90 days.
This page tracks MAT Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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