Alphabet Inc. (GOOGL)
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Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 24 | 10,793 | $3.79M |
| Grant or award | 56 | 9,862 | |
| Tax withholding / forfeiture | 45 | 71,938 | |
| Bona-fide gift | 12 | 1,721,728 | |
| Other acquisition / disposition | 65 | 1,488,957 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
246 Form 4 filings on record, the earliest from Oct 2, 2024, newest first. Filing history page 3 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Philipp Schindler - Officer | Grant or award | Class C Google Stock Units | 106,272 | $0.00 | - | |
| Anat Ashkenazi - Officer | Grant or award | Class C Google Stock Units | 87,255 | $0.00 | - | |
| John Kent Walker - Officer | Grant or award | Class C Google Stock Units | 83,899 | $0.00 | - | |
 Amie Thuener O'Toole - Officer | Open-market sale | Class C Capital Stock | 617 | $289.63 | $179K | |
| John Kent Walker - Officer | Gift | Class C Capital Stock | 8,993 | $0.00 | - | |
| John Kent Walker - Officer | Gift | Class C Capital Stock | 8,993 | $0.00 | - | |
| John Kent Walker - Officer | Open-market sale | Class C Capital Stock | 2,677 | $273.91 | $733K | |
| John Kent Walker - Officer | Open-market sale | Class C Capital Stock | 1,516 | $274.93 | $417K | |
| John Kent Walker - Officer | Open-market sale | Class C Capital Stock | 1,400 | $276.21 | $387K | |
| John Kent Walker - Officer | Open-market sale | Class C Capital Stock | 2,100 | $277.42 | $583K | |
| John Kent Walker - Officer | Open-market sale | Class C Capital Stock | 1,300 | $278.30 | $362K | |
| Frances Arnold | Open-market sale | Class C Capital Stock | 102 | $275.19 | $28K | |
 Ruth Porat - Officer | Other | Class C Google Stock Units | 4,741 | $0.00 | - | |
| Ruth Porat - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 4,785 | $289.20 | $1.38M | |
| Ruth Porat - Officer | Other | Class C Google Stock Units | 4,253 | $0.00 | - | |
| Ruth Porat - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 4,293 | $289.20 | $1.24M | |
| Ruth Porat - Officer | Other | Class C Capital Stock | 8,994 | $0.00 | - | |
| Anat Ashkenazi - Officer | Other | Class C Google Stock Units | 4,125 | $0.00 | - | |
| Anat Ashkenazi - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 4,163 | $289.20 | $1.20M | |
| Anat Ashkenazi - Officer | Other | Class C Google Stock Units | 4,744 | $0.00 | - | |
| Anat Ashkenazi - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 3,801 | $289.20 | $1.10M | |
| Anat Ashkenazi - Officer | Other | Class C Capital Stock | 8,870 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Other | Class C Google Stock Units | 338 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 341 | $289.20 | $99K | |
| Amie Thuener O'Toole - Officer | Other | Class C Google Stock Units | 279 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 282 | $289.20 | $82K | |
| Amie Thuener O'Toole - Officer | Other | Class C Google Stock Units | 174 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 176 | $289.20 | $51K | |
| Amie Thuener O'Toole - Officer | Other | Class C Capital Stock | 792 | $0.00 | - | |
| John Kent Walker - Officer | Other | Class C Google Stock Units | 4,740 | $0.00 | - | |
| John Kent Walker - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 4,785 | $289.20 | $1.38M | |
| John Kent Walker - Officer | Other | Class C Google Stock Units | 4,254 | $0.00 | - | |
| John Kent Walker - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 4,293 | $289.20 | $1.24M | |
| John Kent Walker - Officer | Other | Class C Capital Stock | 8,994 | $0.00 | - | |
| Philipp Schindler - Officer | Other | Class C Google Stock Units | 6,057 | $0.00 | - | |
| Philipp Schindler - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 6,114 | $289.20 | $1.77M | |
| Philipp Schindler - Officer | Other | Class C Google Stock Units | 5,373 | $0.00 | - | |
| Philipp Schindler - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 5,422 | $289.20 | $1.57M | |
| Philipp Schindler - Officer | Other | Class C Capital Stock | 11,430 | $0.00 | - | |
 Sundar Pichai - Officer | Other | Class C Google Stock Units | 10,998 | $0.00 | - | |
| Sundar Pichai - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 11,100 | $0.00 | - | |
| Sundar Pichai - Officer | Other | Class C Capital Stock | 10,998 | $0.00 | - | |
| Ruth Porat - Officer | Grant or award | Class C Google Stock Units | 26 | $0.00 | - | |
| Ruth Porat - Officer | Grant or award | Class C Google Stock Units | 47 | $0.00 | - | |
| Anat Ashkenazi - Officer | Grant or award | Class C Google Stock Units | 23 | $0.00 | - | |
| Anat Ashkenazi - Officer | Grant or award | Class C Google Stock Units | 47 | $0.00 | - | |
| Philipp Schindler - Officer | Grant or award | Class C Google Stock Units | 34 | $0.00 | - | |
| Philipp Schindler - Officer | Grant or award | Class C Google Stock Units | 60 | $0.00 | - | |
 John L. Hennessy | Open-market sale | Class C Capital Stock | 105 | $302.48 | $32K | |
| John L. Hennessy | Open-market sale | Class C Capital Stock | 232 | $303.55 | $70K | |
| John L. Hennessy | Open-market sale | Class C Capital Stock | 28 | $304.36 | $9K | |
| John L. Hennessy | Open-market sale | Class C Capital Stock | 63 | $304.78 | $19K | |
| John L. Hennessy | Open-market sale | Class C Capital Stock | 143 | $302.74 | $43K | |
| John L. Hennessy | Open-market sale | Class C Capital Stock | 179 | $303.72 | $54K | |
| John L. Hennessy | Open-market sale | Class C Capital Stock | 168 | $302.97 | $51K | |
| John L. Hennessy | Open-market sale | Class C Capital Stock | 132 | $303.90 | $40K | |
| John L. Hennessy | Grant or award | Class C Google Stock Units | 0.3 | $0.00 | - | |
| John L. Hennessy | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| John L. Hennessy | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| John L. Hennessy | Grant or award | Class C Google Stock Units | 2 | $0.00 | - | |
| John Kent Walker - Officer | Grant or award | Class C Google Stock Units | 26 | $0.00 | - | |
| John Kent Walker - Officer | Grant or award | Class C Google Stock Units | 47 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Grant or award | Class C Google Stock Units | 12,620 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Grant or award | Class C Google Stock Units | 9 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Grant or award | Class C Google Stock Units | 9 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Grant or award | Class C Google Stock Units | 6 | $0.00 | - | |
| Sundar Pichai - Officer | Grant or award | Class C Google Stock Units | 183 | $0.00 | - | |
| Sundar Pichai - Officer | Open-market sale | Class C Capital Stock | 6,193 | $306.21 | $1.90M | |
| Sundar Pichai - Officer | Open-market sale | Class C Capital Stock | 8,102 | $307.11 | $2.49M | |
| Sundar Pichai - Officer | Open-market sale | Class C Capital Stock | 6,621 | $308.18 | $2.04M | |
| Sundar Pichai - Officer | Open-market sale | Class C Capital Stock | 9,969 | $309.00 | $3.08M | |
| Sundar Pichai - Officer | Open-market sale | Class C Capital Stock | 1,615 | $310.18 | $501K | |
 R. Martin Chavez | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| R. Martin Chavez | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| R. Martin Chavez | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| R. Martin Chavez | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
 Roger W. Ferguson Jr. | Grant or award | Class C Google Stock Units | 0.2 | $0.00 | - | |
| Roger W. Ferguson Jr. | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| Roger W. Ferguson Jr. | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| Roger W. Ferguson Jr. | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
 L. John Doerr | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| L. John Doerr | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| L. John Doerr | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| L. John Doerr | Grant or award | Class C Google Stock Units | 0.2 | $0.00 | - | |
 Kavitark Ram Shriram | Grant or award | Class C Google Stock Units | 0.2 | $0.00 | - | |
| Kavitark Ram Shriram | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| Kavitark Ram Shriram | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| Kavitark Ram Shriram | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
 Robin L. Washington | Grant or award | Class C Google Stock Units | 0.2 | $0.00 | - | |
| Robin L. Washington | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| Robin L. Washington | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| Robin L. Washington | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| Frances Arnold | Grant or award | Class C Google Stock Units | 0.2 | $0.00 | - | |
| Frances Arnold | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| Frances Arnold | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| Frances Arnold | Grant or award | Class C Google Stock Units | 1 | $0.00 | - | |
| Sundar Pichai - Officer | Open-market sale | Class C Capital Stock | 8,660 | $302.66 | $2.62M | |
| Sundar Pichai - Officer | Open-market sale | Class C Capital Stock | 15,767 | $303.47 | $4.78M | |
| Sundar Pichai - Officer | Open-market sale | Class C Capital Stock | 6,373 | $304.37 | $1.94M | |
| Sundar Pichai - Officer | Open-market sale | Class C Capital Stock | 400 | $305.14 | $122K | |
| Sundar Pichai - Officer | Grant or award | Class C Google Stock Units | 265,001 | $0.00 | - | |
| Sundar Pichai - Officer | Open-market sale | Class C Capital Stock | 1,300 | $301.57 | $392K | |
| Frances Arnold | Open-market sale | Class C Capital Stock | 112 | $302.99 | $34K | |
| Amie Thuener O'Toole - Officer | Open-market sale | Class C Capital Stock | 955 | $298.00 | $285K | |
| Sundar Pichai - Officer | Gift | Class C Capital Stock | 1,111,464 | $0.00 | - | |
| Sundar Pichai - Officer | Gift | Class C Capital Stock | 555,732 | $0.00 | - | |
| Sundar Pichai - Officer | Gift | Class C Capital Stock | 555,732 | $0.00 | - | |
| Sundar Pichai - Officer | Gift | Class C Capital Stock | 555,732 | $0.00 | - | |
| Sundar Pichai - Officer | Gift | Class C Capital Stock | 555,732 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Other | Class C Capital Stock | 957 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Other | Class C Google Stock Units | 677 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 683 | $310.92 | $212K | |
| Amie Thuener O'Toole - Officer | Other | Class C Google Stock Units | 280 | $0.00 | - | |
| Amie Thuener O'Toole - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 282 | $310.92 | $88K |
This is as far as the anonymous view goes. Create a free account for all 246 GOOGL filings on record.
A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| ARNOLD FRANCES | Director | 82 | $28K | View on EDGAR | |
| - | - | - | - | View on EDGAR | |
| - | - | - | - | View on EDGAR |
Alphabet Inc. (GOOGL) had 45 insider filings in the last 90 days, with the most recent on 2026-08-28. The full record for GOOGL runs to 246 Form 4 filings, the earliest from 2024-10-02. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of GOOGL were filed in the last 90 days.
24 insider sales of GOOGL were filed in the last 90 days, totaling $3.79M.
This page tracks GOOGL Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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