Alphabet Inc. (GOOGL)
Data as of , from SEC Form 4 filings.
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About Alphabet Inc. (GOOGL)
Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
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GOOGL Form 4 activity by transaction type, last 90 days
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 3 | 247 | $83K |
| Grant or award | 51 | 2,542 | |
| Tax withholding / forfeiture | 47 | 72,007 | |
GOOGL insider transactions (Form 4)
107269 Form 4 filings on record, the earliest from Oct 2, 2024, newest first. Filing history page 3 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Grant or award | Class C Google Stock Units | 137 footnote F2 | $0.00 | - | ||
| ||||||
| Grant or award | Class C Google Stock Units | 1 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 0.2 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 0.5 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 1 footnote F2 | $0.00 | - | ||
| ||||||
| Grant or award | Class C Google Stock Units | 1 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 1 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 0.05 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 0.5 footnote F2 | $0.00 | - | ||
| ||||||
| Grant or award | Class C Google Stock Units | 1 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 0.5 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 0.05 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 1 footnote F2 | $0.00 | - | ||
| ||||||
| Grant or award | Class C Google Stock Units | 1 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 0.05 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 0.5 footnote F5 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 1 footnote F2 | $0.00 | - | ||
| ||||||
| Grant or award | Class C Google Stock Units | 1 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 1 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 0.05 footnote F2 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 0.5 footnote F2 | $0.00 | - | ||
| ||||||
| Gift | Class C Capital Stock | 87,652 | $0.00 | - | ||
| Gift | Class C Capital Stock | 87,652 | $0.00 | - | ||
| Gift | Class C Capital Stock | 87,652 | $0.00 | - | ||
| Gift | Class C Capital Stock | 87,652 | $0.00 | - | ||
| Frances Arnold | Open-market sale | Class C Capital Stock | 102 | $381.00 | $39K | |
| Philipp Schindler - Officer | Other | Class C Capital Stock | 1,995 | $0.00 | - | |
| Philipp Schindler - Officer | Other | Class C Google Stock Units | 1,995 | $0.00 | - | |
| Philipp Schindler - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 2,013 | $379.38 | $764K | |
| Other | Class C Google Stock Units | 3,666 | $0.00 | - | ||
| Tax withholding / forfeiture | Class C Google Stock Units | 3,700 | $379.38 | $1.40M | ||
| Other | Class C Capital Stock | 3,666 | $0.00 | - | ||
| John Kent Walker - Officer | Other | Class C Google Stock Units | 1,624 | $0.00 | - | |
| John Kent Walker - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 1,639 | $379.38 | $622K | |
| John Kent Walker - Officer | Other | Class C Capital Stock | 1,624 | $0.00 | - | |
| Other | Class C Google Stock Units | 1,624 | $0.00 | - | ||
| Tax withholding / forfeiture | Class C Google Stock Units | 1,639 | $379.38 | $622K | ||
| Other | Class C Capital Stock | 1,624 | $0.00 | - | ||
| Anat Ashkenazi - Officer | Other | Class C Google Stock Units | 1,763 | $0.00 | - | |
| Anat Ashkenazi - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 1,780 | $379.38 | $675K | |
| Anat Ashkenazi - Officer | Other | Class C Capital Stock | 1,763 | $0.00 | - | |
| Philipp Schindler - Officer | Gift | Class C Capital Stock | 452 | $0.00 | - | |
| Philipp Schindler - Officer | Gift | Class C Capital Stock | 250 | $0.00 | - | |
| Philipp Schindler - Officer | Gift | Class C Capital Stock | 452 | $0.00 | - | |
| Philipp Schindler - Officer | Gift | Class C Capital Stock | 179 | $0.00 | - | |
| Open-market sale | Class C Capital Stock | 32 | $391.20 | $13K | ||
| Open-market sale | Class C Capital Stock | 37 | $391.89 footnote F1 | $14K | ||
| Open-market sale | Class C Capital Stock | 134 | $392.86 footnote F2 | $53K | ||
| Open-market sale | Class C Capital Stock | 90 | $393.75 footnote F3 | $35K | ||
| Open-market sale | Class C Capital Stock | 39 | $394.95 footnote F4 | $15K | ||
| Open-market sale | Class C Capital Stock | 134 | $392.41 footnote F5 | $53K | ||
| Open-market sale | Class C Capital Stock | 171 | $393.54 footnote F6 | $67K | ||
| Open-market sale | Class C Capital Stock | 45 | $394.96 footnote F7 | $18K | ||
| Open-market sale | Class C Capital Stock | 199 | $392.79 footnote F8 | $78K | ||
| Open-market sale | Class C Capital Stock | 138 | $393.79 footnote F9 | $54K | ||
| Open-market sale | Class C Capital Stock | 31 | $395.42 | $12K | ||
| ||||||
| Frances Arnold | Open-market sale | Class C Capital Stock | 102 | $371.00 | $38K | |
| Gift | Class C Capital Stock | 64,050 | $0.00 | - | ||
| Gift | Class C Capital Stock | 64,050 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 32 footnote F5 | $0.00 | - | ||
| Grant or award | Class C Google Stock Units | 55 footnote F5 | $0.00 | - | ||
| Gift | Class C Capital Stock | 53,305 | $0.00 | - | ||
| Gift | Class C Capital Stock | 53,305 | $0.00 | - | ||
| Other | Class C Google Stock Units | 6,495 | $0.00 | - | ||
| Tax withholding / forfeiture | Class C Google Stock Units | 6,555 | $342.32 | $2.24M | ||
| Other | Class C Capital Stock | 6,495 | $0.00 | - | ||
| ||||||
| Philipp Schindler - Officer | Other | Class C Capital Stock | 7,980 | $0.00 | - | |
| Philipp Schindler - Officer | Other | Class C Google Stock Units | 7,980 | $0.00 | - | |
| Philipp Schindler - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 8,054 | $342.32 | $2.76M | |
| John Kent Walker - Officer | Gift | Class C Capital Stock | 34,801 | $0.00 | - | |
| John Kent Walker - Officer | Gift | Class C Capital Stock | 34,801 | $0.00 | - | |
| Anat Ashkenazi - Officer | Other | Class C Capital Stock | 7,051 | $0.00 | - | |
| Anat Ashkenazi - Officer | Other | Class C Google Stock Units | 7,051 | $0.00 | - | |
| Anat Ashkenazi - Officer | Tax withholding / forfeiture | Class C Google Stock Units | 7,117 | $0.00 | - | |
| Other | Class C Google Stock Units | 3,666 | $0.00 | - | ||
| Tax withholding / forfeiture | Class C Google Stock Units | 3,700 | $0.00 | - | ||
| Other | Class C Capital Stock | 3,666 | $0.00 | - | ||
| Open-market sale | Class C Capital Stock | 72 | $334.35 | $24K | ||
| Open-market sale | Class C Capital Stock | 105 | $330.54 footnote F1 | $35K | ||
| Open-market sale | Class C Capital Stock | 105 | $331.74 footnote F2 | $35K | ||
| Open-market sale | Class C Capital Stock | 75 | $332.91 footnote F3 | $25K | ||
| Open-market sale | Class C Capital Stock | 34 | $329.88 footnote F6 | $11K | ||
| Open-market sale | Class C Capital Stock | 137 | $330.91 footnote F8 | $45K | ||
| Open-market sale | Class C Capital Stock | 68 | $331.88 footnote F10 | $23K | ||
| Open-market sale | Class C Capital Stock | 85 | $332.92 footnote F11 | $28K | ||
| Open-market sale | Class C Capital Stock | 68 | $329.78 footnote F12 | $22K | ||
| Open-market sale | Class C Capital Stock | 142 | $330.67 footnote F13 | $47K | ||
| Open-market sale | Class C Capital Stock | 64 | $331.84 footnote F14 | $21K | ||
| Open-market sale | Class C Capital Stock | 95 | $332.81 footnote F15 | $32K | ||
| ||||||
| Grant or award | Class C Google Stock Units | 83,899 | $0.00 | - | ||
| Philipp Schindler - Officer | Grant or award | Class C Google Stock Units | 106,272 | $0.00 | - | |
| Anat Ashkenazi - Officer | Grant or award | Class C Google Stock Units | 87,255 | $0.00 | - | |
| John Kent Walker - Officer | Grant or award | Class C Google Stock Units | 83,899 | $0.00 | - | |
| Open-market sale | Class C Capital Stock | 617 | $289.63 | $179K | ||
| John Kent Walker - Officer | Gift | Class C Capital Stock | 8,993 | $0.00 | - | |
| John Kent Walker - Officer | Gift | Class C Capital Stock | 8,993 | $0.00 | - | |
| John Kent Walker - Officer | Open-market sale | Class C Capital Stock | 2,677 | $273.91 footnote F1 | $733K | |
| John Kent Walker - Officer | Open-market sale | Class C Capital Stock | 1,516 | $274.93 footnote F2 | $417K | |
| John Kent Walker - Officer | Open-market sale | Class C Capital Stock | 1,400 | $276.21 footnote F3 | $387K | |
| John Kent Walker - Officer | Open-market sale | Class C Capital Stock | 2,100 | $277.42 footnote F4 | $583K | |
| John Kent Walker - Officer | Open-market sale | Class C Capital Stock | 1,300 | $278.30 footnote F5 | $362K | |
| ||||||
| Frances Arnold | Open-market sale | Class C Capital Stock | 102 | $275.19 | $28K | |
| Other | Class C Google Stock Units | 4,741 | $0.00 | - | ||
| Tax withholding / forfeiture | Class C Google Stock Units | 4,785 | $289.20 | $1.38M | ||
| Other | Class C Google Stock Units | 4,253 | $0.00 | - | ||
| Tax withholding / forfeiture | Class C Google Stock Units | 4,293 | $289.20 | $1.24M | ||
| Other | Class C Capital Stock | 8,994 | $0.00 | - | ||
See every GOOGL filing on record
These pages show the latest 90 of 269 Form 4 filings on record. The 7-day demo shows all 269, and sign-up brings you back to this table.
Recent GOOGL Form 144 notices of proposed sale
3An insider files Form 144 before selling restricted or control stock. It announces a planned sale. If the sale goes ahead, it shows up later on a Form 4.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| ARNOLD FRANCES | Director | 83 | $28K | View on EDGAR | |
| ARNOLD FRANCES | Director | 82 |
Stock trades in GOOGL disclosed by members of the U.S. House in the last 12 months, newest first. Values are the ranges as filed.
| Member | Type | Traded | Disclosed | Value range | Owner | Days to disclose | Filing |
|---|---|---|---|---|---|---|---|
| Sale |
GOOGL insider trading FAQ
What is the latest insider trade for GOOGL?
Alphabet Inc. (GOOGL) had 38 insider filings in the last 90 days, with the most recent on 2026-10-02. The full record for GOOGL runs to 269 Form 4 filings, the earliest from 2024-10-02. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying GOOGL stock?
No insider purchases of GOOGL were filed in the last 90 days.
How many insiders are selling GOOGL stock?
3 insider sales of GOOGL were filed in the last 90 days, totaling $83K.
Where can I see GOOGL SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects GOOGL Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Communication Services companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Frances Arnold view on EDGAR
- - John Kent Walker view on EDGAR
- - Marsida Saraci view on EDGAR
- - Ruth Porat view on EDGAR
- - Anat Ashkenazi view on EDGAR
- - Sundar Pichai view on EDGAR
- - Philipp Schindler view on EDGAR
- - Frances Arnold view on EDGAR
- - Robin L. Washington view on EDGAR
Related companies with recent insider activity
Learn more
- Insider selling: signal or noise?
- Why most insider sales are routine, and the few patterns worth a second look.
- Form 144 vs Form 4
- A Form 144 announces a planned sale; the Form 4 reports it after it happens.
- Insider activity in Communication Services
- Where GOOGL's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
Follow GOOGL with a 7-day demo
- GOOGL on your watchlist
- Every GOOGL Form 4 filing on record
- Up to 3 months of GOOGL price history
- The daily trading plan of ranked insider buys, on a delay, with the plan archive