Advantage Solutions Inc. (ADV)
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Advantage Solutions Inc provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers across North America. Its services are designed to support distribution, retail execution, shopper engagement, and private brand development across both physical and digital commerce environments. The company serves various clients across grocery, mass, club, retail pharmacy, convenience, and other channels. It operates through three reportable segments: Branded Services, Experiential Services, and Retailer Services. The majority of the revenue is derived from the Experiential Services segment, which provides in-store and digital sampling programs, demonstrations, and experiential events for manufacturers and retailers.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Option exercise | 4 | 22,126 | |
| Tax withholding / forfeiture | 2 | 5,565 | |
| Bona-fide gift | 2 | 14,404 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
48 Form 4 filings on record, the earliest from Oct 4, 2024, newest first. Filing history page 1 of 2.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Christopher Growe - Officer | Gift | Class A Common Stock | 7,202 | $0.00 | - | |
| Christopher Growe - Officer | Gift | Class A Common Stock | 7,202 | $0.00 | - | |
 Michael Larry Taylor - Officer | Option exercise | Class A Common Stock | 7,092 | $0.00 | - | |
| Michael Larry Taylor - Officer | Tax withholding / forfeiture | Class A Common Stock | 3,403 | $39.20 | $133K | |
| Michael Larry Taylor - Officer | Option exercise | Performance Restricted Stock Unit | 7,092 | $0.00 | - | |
| Christopher Growe - Officer | Tax withholding / forfeiture | Class A Common Stock | 2,162 | $39.20 | $85K | |
| Christopher Growe - Officer | Option exercise | Performance Restricted Stock Unit | 3,971 | $0.00 | - | |
| Christopher Growe - Officer | Option exercise | Class A Common Stock | 3,971 | $0.00 | - | |
 Jody L. Macedonio | Grant or award | Class A Common Stock | 4,477 | $0.00 | - | |
 Virginie Costa | Grant or award | Class A Common Stock | 4,477 | $0.00 | - | |
| Brian K. Ratzan | Grant or award | Class A Common Stock | 4,477 | $0.00 | - | |
| James M. Kilts | Grant or award | Class A Common Stock | 4,477 | $0.00 | - | |
 Robin Manherz | Grant or award | Class A Common Stock | 4,477 | $0.00 | - | |
| Deborah Poole | Grant or award | Class A Common Stock | 4,477 | $0.00 | - | |
| David J. West | Grant or award | Class A Common Stock | 4,477 | $0.00 | - | |
| David A. Peacock - Officer | Open-market purchase | Class A Common Stock | 800 | $34.60 | $28K | |
| David A. Peacock - Officer | Open-market purchase | Class A Common Stock | 800 | $34.60 | $28K | |
| Karman Topco L.P. | Other | Class A Common Stock | 190,324 | - | - | |
| David A. Peacock - Officer | Grant or award | Class A Common Stock | 56,000 | $0.00 | - | |
| David A. Peacock - Officer | Grant or award | Performance Restricted Stock Unit | 24,000 | $0.00 | - | |
| Christopher Growe - Officer | Grant or award | Class A Common Stock | 25,846 | $0.00 | - | |
| Christopher Growe - Officer | Grant or award | Stock Option | 44,000 | $0.00 | - | |
| Christopher Growe - Officer | Grant or award | Performance Restricted Stock Unit | 11,077 | $0.00 | - | |
 Daniel Gore - Officer | Grant or award | Class A Common Stock | 16,000 | $0.00 | - | |
| Michael Larry Taylor - Officer | Grant or award | Class A Common Stock | 23,692 | $0.00 | - | |
| Michael Larry Taylor - Officer | Grant or award | Performance Restricted Stock Unit | 10,154 | $0.00 | - | |
 George Ricardo Johnson - Officer | Grant or award | Class A Common Stock | 13,462 | $0.00 | - | |
| George Ricardo Johnson - Officer | Grant or award | Performance Restricted Stock Unit | 5,769 | $0.00 | - | |
| Jeffrey Stephen Harsh - Officer | Grant or award | Class A Common Stock | 12,923 | $0.00 | - | |
| Jeffrey Stephen Harsh - Officer | Grant or award | Performance Restricted Stock Unit | 5,538 | $0.00 | - | |
| Christopher Growe - Officer | Tax withholding / forfeiture | Class A Common Stock | 496 | $33.76 | $17K | |
| Michael Larry Taylor - Officer | Tax withholding / forfeiture | Class A Common Stock | 387 | $33.76 | $13K | |
| Christopher Growe - Officer | Tax withholding / forfeiture | Class A Common Stock | 1,701 | $23.55 | $40K | |
| Michael Larry Taylor - Officer | Tax withholding / forfeiture | Class A Common Stock | 1,291 | $23.55 | $30K | |
| George Ricardo Johnson - Officer | Tax withholding / forfeiture | Class A Common Stock | 1,401 | $23.55 | $33K | |
| Daniel Gore - Officer | Tax withholding / forfeiture | Class A Common Stock | 1,785 | $19.19 | $34K | |
| James M. Kilts | Open-market purchase | Class A Common Stock | 33,554 | $19.20 | $26K | |
| James M. Kilts | Open-market purchase | Class A Common Stock | 30,999 | $19.78 | $25K | |
| David A. Peacock - Officer | Grant or award | Stock Option (Right to Buy) | 5,000,000 | $0.00 | - | |
| James M. Kilts | Open-market purchase | Class A Common Stock | 16,759 | $17.49 | $12K | |
| James M. Kilts | Open-market purchase | Class A Common Stock | 66,499 | $15.36 | $41K | |
| James M. Kilts | Open-market purchase | Class A Common Stock | 75,368 | $17.27 | $52K | |
| David A. Peacock - Officer | Option exercise | Class A Common Stock | 287,736 | $0.00 | - | |
| David A. Peacock - Officer | Option exercise | Performance Restricted Stock Unit | 287,736 | $0.00 | - |
Advantage Solutions Inc. (ADV) had 3 insider filings in the last 90 days, with the most recent on 2026-06-25. The full record for ADV runs to 48 Form 4 filings, the earliest from 2024-10-04. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of ADV were filed in the last 90 days. 27 purchases are on record for this company.
No insider sales of ADV were filed in the last 90 days. 1 sale is on record for this company.
This page tracks ADV Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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