Updated Jul 16, 2026
Sarnoff Dafna has filed 1 SEC Form 4 filing across 1 company in the last 90 days — selling. Lifetime open-market sales: $1.09M.

Dafna Sarnoff is the Chief Marketing Officer at CarGurus, Inc., an online automotive marketplace. She has been involved in various marketing roles within the company, contributing to its growth and market presence.
| Role | Chief Marketing Officer |
|---|---|
| Notability | 30/100 |
| Date | Ticker | Company | Code | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-07-02 | CARG | CarGurus, Inc. | F — Tax withholding / forfeiture | 7.5K | $35.14 | $265K |
| 2026-04-06 | CARG | CarGurus, Inc. | S — Open-market sale [10b5-1] | 5.4K | $33.04 | $180K |
| 2026-04-02 | CARG | CarGurus, Inc. | F — Tax withholding / forfeiture | 5.7K | $33.55 | $191K |
| 2026-03-04 | CARG | CarGurus, Inc. | A — Grant or award | 55.3K | $0.00 | |
| 2026-01-06 | CARG | CarGurus, Inc. | S — Open-market sale [10b5-1] | 5.2K | $37.36 | $194K |
| 2026-01-06 | CARG | CarGurus, Inc. | F — Tax withholding / forfeiture [10b5-1] | 4.3K | $37.65 | $163K |
| 2025-10-01 | CARG | CarGurus, Inc. | S — Open-market sale | 4.2K | $37.70 | $157K |
| 2025-10-01 | CARG | CarGurus, Inc. | F — Tax withholding / forfeiture | 5.8K | $37.55 | $217K |
| 2025-08-29 | CARG | CarGurus, Inc. | S — Open-market sale | 1.3K | $34.05 | $46K |
| 2025-08-29 | CARG | CarGurus, Inc. | F — Tax withholding / forfeiture | 1.4K | $34.60 | $49K |
| 2025-07-01 | CARG | CarGurus, Inc. | S — Open-market sale | 4.2K | $33.09 | $138K |
| 2025-07-01 | CARG | CarGurus, Inc. | F — Tax withholding / forfeiture | 5.8K | $33.74 | $195K |
| 2024-12-03 | CARG | CarGurus, Inc. | S — Open-market sale [10b5-1] | 2.7K | $37.49 | $101K |
| 2024-12-03 | CARG | CarGurus, Inc. | F — Tax withholding / forfeiture [10b5-1] | 1.4K | $37.82 | $53K |
| 2024-10-03 | CARG | CarGurus, Inc. | S — Open-market sale [10b5-1] | 5.3K | $29.43 | $155K |
| 2024-10-03 | CARG | CarGurus, Inc. | S — Open-market sale [10b5-1] | 4.1K | $29.94 | $124K |
| 2024-10-03 | CARG | CarGurus, Inc. | F — Tax withholding / forfeiture [10b5-1] | 5.5K | $29.65 | $163K |
Dafna Sarnoff is the Chief Marketing Officer at CarGurus, Inc., an online automotive marketplace. She has been involved in various marketing roles within the company, contributing to its growth and market presence.…
1 primary Form 4 filings in the last 90 days, covering 1 company.
Recorded transactions: 0 open-market purchases () and 8 open-market sales ($1.09M) across all tracked filings.
All Form 4 filings, transaction values, and 10b5-1 plan flags are listed on this page and updated in real time as new SEC EDGAR filings are processed.
Open the live Sarnoff Dafna profile on InsiderAlpha for real-time alerts, AI-scored trade ideas, and full transaction history.