Updated Jul 16, 2026
Francisco Ma. Fatima has filed 1 SEC Form 4 filing across 1 company in the last 90 days — selling. Lifetime open-market sales: $3.61M.

Ma. Fatima Francisco is a corporate executive known for her leadership roles at Procter & Gamble, where she serves as the CEO of Baby, Fem & Family Care. She has been instrumental in managing some of the company's key product lines and has a significant presence in the consumer goods industry.
| Role | Insider |
|---|---|
| Notability | 50/100 |
| Date | Ticker | Company | Code | Shares | Price | Value |
|---|---|---|---|---|---|---|
| 2026-04-20 | HPQ | HP INC | A — Grant or award | 12.2K | $0.00 | |
| 2026-03-02 | PG | PROCTER GAMBLE Co | S — Open-market sale | 50 | $165.32 | $8K |
| 2026-03-02 | PG | PROCTER GAMBLE Co | S — Open-market sale | 120 | $165.31 | $20K |
| 2026-03-02 | PG | PROCTER GAMBLE Co | S — Open-market sale | 130 | $165.30 | $21K |
| 2026-03-02 | PG | PROCTER GAMBLE Co | S — Open-market sale | 5.2K | $165.29 | $868K |
| 2026-02-04 | PG | PROCTER GAMBLE Co | S — Open-market sale | 8.0K | $158.00 | $1.26M |
| 2025-12-05 | PG | PROCTER GAMBLE Co | F — Tax withholding / forfeiture | 74 | $144.35 | $11K |
| 2025-12-05 | PG | PROCTER GAMBLE Co | M — Option exercise | 74 | $144.35 | $11K |
| 2025-09-03 | HPQ | HP INC | G — Bona-fide gift | 9.6K | $0.00 | |
| 2025-09-03 | HPQ | HP INC | G — Bona-fide gift | 9.6K | $0.00 | |
| 2025-09-03 | HPQ | HP INC | G — Bona-fide gift | 9.6K | $0.00 | |
| 2025-09-03 | HPQ | HP INC | G — Bona-fide gift | 9.6K | $0.00 | |
| 2025-08-18 | PG | PROCTER GAMBLE Co | S — Open-market sale | 9.1K | $157.27 | $1.43M |
| 2025-08-18 | PG | PROCTER GAMBLE Co | A — Grant or award | 22.6K | $0.00 | |
| 2024-12-20 | PG | PROCTER GAMBLE Co | F — Tax withholding / forfeiture | 58 | $169.79 | $10K |
| 2024-12-20 | PG | PROCTER GAMBLE Co | M — Option exercise | 58 | $169.79 | $10K |
Ma. Fatima Francisco is a corporate executive known for her leadership roles at Procter & Gamble, where she serves as the CEO of Baby, Fem & Family Care. She has been instrumental in managing some of the company's key product lines and has a significant presence in the consumer goods industry.…
1 primary Form 4 filings in the last 90 days, covering 1 company.
Recorded transactions: 0 open-market purchases () and 6 open-market sales ($3.61M) across all tracked filings.
All Form 4 filings, transaction values, and 10b5-1 plan flags are listed on this page and updated in real time as new SEC EDGAR filings are processed.
Open the live Francisco Ma. Fatima profile on InsiderAlpha for real-time alerts, AI-scored trade ideas, and full transaction history.