Summary
Updated Aug 31, 2026
Noni L. Ellison is SVP General Counsel of TRACTOR SUPPLY CO /DE/ (TSCO). 11 SEC Form 4 filings on record going back to 2024, most recently on 18 November 2025. Most recent open-market trade: sold $333K of TSCO on 24 July 2025. Lifetime open-market purchases: $101K. Lifetime open-market sales: $333K. Historical track record: 3/5 stars across 12 tracked purchases.
Recent Transactions
14Every recent SEC Form 4 transaction Noni L. Ellison has reported, most recent first.
$HTD JOHN HANCOCK TAX-ADVANTAGED DIVIDEND INCOME FUNDP - Open-market purchase505 shares @ $22.38$11K
Track Record
InsiderAlpha computes a forward-return-based score for every insider with enough Form 4 purchase history. The metrics below reflect realized performance after each tracked open-market purchase.
| Metric | Value |
|---|---|
| InsiderAlpha rating | ★★★☆☆ (3/5) |
| Total purchases tracked | 12 |
| Purchases with forward-return data | 12 |
| 30-day win rate | 75% |
| 90-day win rate | 75% |
| Avg 5-day return | -0.20% |
| Avg 30-day return | +1.97% |
| Avg 90-day return | +1.11% |
| Best 30-day return | +6.14% |
Trading Pattern
InsiderAlpha's records for Noni L. Ellison go back to 2024: 11 primary Form 4 filings, an average of 3.7 per year. The typical open-market purchase is $8K (12 buys totaling $101K). The largest single buy on record is $11K of BTO in 2024. Sales side: 1 recorded sale totaling $333K, so the filing history runs sell-heavy by dollar value. No transaction on record carries a Rule 10b5-1 flag - the filings look discretionary rather than pre-scheduled, which makes their timing more informative as a signal.
Other Insiders Active in the Same Stocks
Insiders who reported open-market trades in the last 12 months at the companies Noni L. Ellison files at. Multiple unrelated insiders buying the same stock within a short window, cluster buying, has historically been one of the strongest Form 4 signals.
- Iii Harry A. Lawton - $5.00M of TSCO open-market activity in the last 12 months
- Robert D. Mills - $3.41M of TSCO open-market activity in the last 12 months
- Jonathan S. Estep - $3.23M of TSCO open-market activity in the last 12 months
- Colin Yankee - $618K of TSCO open-market activity in the last 12 months
- Kurt D. Barton - $205K of TSCO open-market activity in the last 12 months
- Andre J. Hawaux - $100K of TSCO open-market activity in the last 12 months
More Notable Insiders
Other corporate insiders with significant SEC Form 4 track records on InsiderAlpha:
Frequently Asked Questions
Who is Noni L. Ellison?
Noni L. Ellison is a corporate insider, tracked as SVP General Counsel of TRACTOR SUPPLY CO /DE/ (TSCO). InsiderAlpha holds 11 primary Form 4 filings for them, the earliest from 2024, updated as new SEC EDGAR filings are processed.
When did Noni L. Ellison last file a Form 4?
The most recent primary Form 4 on record is dated 18 November 2025, one of 11 filings going back to 2024.
Has Noni L. Ellison been buying or selling stock?
Recorded transactions: 12 open-market purchases ($101K) and 1 open-market sale ($333K) across all tracked filings.
How accurate is Noni L. Ellison's historical track record?
Across 12 tracked purchases, Noni L. Ellison averaged +2.0% avg 30-day return with a 75% 30-day win rate. InsiderAlpha rates the track record at 3/5 stars.
Where can I see all of Noni L. Ellison's SEC filings?
All Form 4 filings, transaction values, and 10b5-1 plan flags are listed on this page and updated in real time as new SEC EDGAR filings are processed.
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