Purple Innovation, Inc. (PRPL)
Data as of , from SEC Form 4 filings.
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- Robert Gerard Lucian - OfficerOpen-market purchase$29K
George Turner Ulrich - OfficerOption exercise6,576 sh- George Turner Ulrich
About Purple Innovation, Inc. (PRPL)
Purple Innovation Inc designs and manufactures sleep products. Using its GelFlex Grid technology, the company designs, manufactures, and offers branded comfort sleep products, including mattresses, pillows, cushions, mattress protectors, bases, sheets, and others. It markets and sells these products through direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, Purple showrooms, and third-party online retailers.
- LEHI, UT
- 1,100
- 2015
- XNAS
PRPL Form 4 activity by transaction type, last 90 days
No Form 4 activity for PRPL in the last 90 days.
PRPL insider transactions (Form 4)
3814 Form 4 filings on record, the earliest from Oct 25, 2024, newest first.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Robert Gerard Lucian - Officer | Open-market purchase | Class A Common Stock | 60,000 | $0.49 footnote F1 | $29K | |
| ||||||
| George Turner Ulrich - Officer | Option exercise | Class A Common Stock | 6,576 | - footnote F1 | - | |
| George Turner Ulrich - Officer | Option exercise | Restricted Stock Units | 6,576 | $0.00 | - | |
| ||||||
| Jeffrey Layne Hutchings - Officer | Option exercise | Class A Common Stock | 16,881 | - footnote F1 | - | |
| Jeffrey Layne Hutchings - Officer | Option exercise | Restricted Stock Units | 16,881 | $0.00 | - | |
| ||||||
| Eric Scott Haynor - Officer | Option exercise | Class A Common Stock | 21,101 | - footnote F1 | - | |
| Eric Scott Haynor - Officer | Option exercise | Restricted Stock Units | 21,101 | $0.00 | - | |
| ||||||
| Jeffery Scott Kerby - Officer | Tax withholding / forfeiture | Class A Common Stock | 3,920 | $16.53 | $3K | |
| Jeffery Scott Kerby - Officer | Option exercise | Class A Common Stock | 13,585 | - footnote F1 | - | |
| Jeffery Scott Kerby - Officer | Option exercise | Restricted Stock Units | 13,585 | $0.00 | - | |
| ||||||
| Todd E. Vogensen - Officer | Tax withholding / forfeiture | Class A Common Stock | 7,079 | $16.53 | $5K | |
| Todd E. Vogensen - Officer | Option exercise | Class A Common Stock | 24,116 | - footnote F1 | - | |
| Todd E. Vogensen - Officer | Option exercise | Restricted Stock Units | 24,116 | $0.00 | - | |
| ||||||
| Robert Demartini - Officer | Tax withholding / forfeiture | Class A Common Stock | 23,192 | $16.53 | $15K | |
| Robert Demartini - Officer | Option exercise | Restricted Stock Units | 80,386 | $0.00 | - | |
| Robert Demartini - Officer | Option exercise | Class A Common Stock | 80,386 | - footnote F1 | - | |
| ||||||
| Robert Demartini - Officer | Tax withholding / forfeiture | Class A Common Stock | 16,309 | $17.65 | $12K | |
| Robert Demartini - Officer | Option exercise | Restricted Stock Units | 56,529 | $0.00 | - | |
| Robert Demartini - Officer | Option exercise | Performance Stock Units | 314,943 | $0.00 | - | |
| Robert Demartini - Officer | Option exercise | Class A Common Stock | 56,529 | - footnote F1 | - | |
| ||||||
| Eric Scott Haynor - Officer | Option exercise | Class A Common Stock | 14,097 | - footnote F1 | - | |
| Eric Scott Haynor - Officer | Option exercise | Restricted Stock Units | 14,097 | $0.00 | - | |
| Eric Scott Haynor - Officer | Derivative | Performance Stock Units | 78,539 | $0.00 | - | |
| ||||||
| Jeffery Scott Kerby - Officer | Tax withholding / forfeiture | Class A Common Stock | 2,651 | $17.65 | $2K | |
| Jeffery Scott Kerby - Officer | Option exercise | Class A Common Stock | 9,186 | - footnote F1 | - | |
| Jeffery Scott Kerby - Officer | Option exercise | Restricted Stock Units | 9,186 | $0.00 | - | |
| Jeffery Scott Kerby - Officer | Derivative | Performance Stock Units | 51,178 | $0.00 | - | |
| ||||||
| George Turner Ulrich - Officer | Option exercise | Class A Common Stock | 6,292 | - footnote F1 | - | |
| George Turner Ulrich - Officer | Option exercise | Restricted Stock Units | 6,292 | $0.00 | - | |
| George Turner Ulrich - Officer | Derivative | Performance Stock Units | 18,875 | $0.00 | - | |
| ||||||
| Todd E. Vogensen - Officer | Tax withholding / forfeiture | Class A Common Stock | 12,683 | $17.65 | $9K | |
| Todd E. Vogensen - Officer | Option exercise | Class A Common Stock | 43,210 | - footnote F1 | - | |
| Todd E. Vogensen - Officer | Option exercise | Restricted Stock Units | 43,210 | $0.00 | - | |
| ||||||
| Jeffrey Layne Hutchings - Officer | Option exercise | Class A Common Stock | 11,235 | - footnote F1 | - | |
| Jeffrey Layne Hutchings - Officer | Option exercise | Restricted Stock Units | 11,235 | $0.00 | - | |
| Jeffrey Layne Hutchings - Officer | Option exercise | Performance Stock Units | 62,595 | $0.00 | - | |
| ||||||
| Jack Roddy - Officer | Option exercise | Class A Common Stock | 2,177 | - | - | |
| Jack Roddy - Officer | Option exercise | Restricted Stock Units | 2,177 | $0.00 | - | |
Item 3.01
Item 2.02, 9.01
Item 3.01
Item 3.03, 5.03, 9.01
PRPL insider trading FAQ
What is the latest insider trade for PRPL?
Purple Innovation, Inc. (PRPL) has filed no insider reports in the last 90 days. The most recent on record is dated 2026-05-06. The full record for PRPL runs to 14 Form 4 filings, the earliest from 2024-10-25. InsiderAlpha adds new Form 4, Form 144 and 8-K filings as they arrive from SEC EDGAR.
How many insiders are buying PRPL stock?
No insider purchases of PRPL were filed in the last 90 days. 1 purchase is on record for this company.
How many insiders are selling PRPL stock?
No insider sales of PRPL were filed in the last 90 days.
Where can I see PRPL SEC filings (Form 4, 10-K, 10-Q, 8-K)?
This page collects PRPL Form 4 insider transactions, Form 144 sale notices and 8-K filings in one place. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
More Consumer Discretionary companies with insider activity
Recent insider filings
10The EDGAR links open each original Form 4, so you can check any number on this page against the filing it came from.
- - Robert Gerard Lucian view on EDGAR
- - George Turner Ulrich view on EDGAR
- - Jeffrey Layne Hutchings view on EDGAR
- - Eric Scott Haynor view on EDGAR
- - Jeffery Scott Kerby view on EDGAR
- - Todd E. Vogensen view on EDGAR
- - Robert Demartini view on EDGAR
- - Robert Demartini view on EDGAR
- - Eric Scott Haynor view on EDGAR
Related companies with recent insider activity
Learn more
- What the Form 4 transaction codes mean
- Grants, option exercises, gifts and tax withholding are not trades on the market. The codes say which is which.
- Insider activity in Consumer Discretionary
- Where PRPL's peers are being bought and sold.
- Every recent Form 4
- The market-wide feed, updated as filings arrive from SEC EDGAR.
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