Klaviyo Inc is a technology company that provides a software-as-a-service (SaaS) platform to enable its customers to send the right messages at the right time across email, short message service, and push notifications, more accurately measure and predict performance, and deploy specific actions and campaigns. The platform combines proprietary data and application layers into one solution with machine learning and artificial intelligence capabilities. It is focused on marketing automation within eCommerce as its first application use case. It generates revenue through the sale of subscriptions to its customers for the use of its platform. Geographically, the company generates the majority of its revenue from the Americas, followed by EMEA and APAC.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 4 | 5,042,000 | $89.24M |
| Grant or award | 4 | 59,288 | |
| Tax withholding / forfeiture | 5 | 112,712 | |
| Other acquisition / disposition | 8 | 10,063,890 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
105 Form 4 filings on record, the earliest from Oct 4, 2024, newest first. Filing history page 2 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Other | Series A Common Stock | 200,000 | - | - | ||
| Open-market sale | Series A Common Stock | 97,379 | $19.60 | $1.91M | ||
| Open-market sale | Series A Common Stock | 102,621 | $19.15 | $1.97M | ||
| Other | Series B Common Stock | 200,000 | $0.00 | - | ||
| Landon Edmond - Officer | Open-market sale | Series A Common Stock | 14,366 | $20.15 | $289K | |
| Amanda Whalen - Officer | Open-market sale | Series A Common Stock | 8,923 | $19.72 | $176K | |
| Amanda Whalen - Officer | Open-market sale | Series A Common Stock | 5,077 | $19.34 | $98K | |
| Other | Series B Common Stock | 206,827 | $0.00 | - | ||
| Other | Series A Common Stock | 206,827 | - | - | ||
| Open-market sale | Series A Common Stock | 206,127 | $19.96 | $4.11M | ||
| Open-market sale | Series A Common Stock | 700 | $19.34 | $14K | ||
| Landon Edmond - Officer | Open-market sale | Series A Common Stock | 15,093 | $20.16 | $304K | |
| Other | Series A Common Stock | 200,000 | - | - | ||
| Open-market sale | Series A Common Stock | 154,022 | $18.86 | $2.90M | ||
| Open-market sale | Series A Common Stock | 45,978 | $17.90 | $823K | ||
| Other | Series B Common Stock | 200,000 | $0.00 | - | ||
| Other | Series A Common Stock | 200,000 | - | - | ||
| Open-market sale | Series A Common Stock | 160,356 | $16.86 | $2.70M | ||
| Open-market sale | Series A Common Stock | 39,644 | $16.38 | $649K | ||
| Other | Series B Common Stock | 200,000 | $0.00 | - | ||
| Landon Edmond - Officer | Other | Series A Common Stock | 11,448 | - | - | |
| Landon Edmond - Officer | Tax withholding / forfeiture | Series A Common Stock | 24,561 | $18.60 | $457K | |
| Landon Edmond - Officer | Other | Series A Common Stock | 11,052 | - | - | |
| Landon Edmond - Officer | Other | Series B Common Stock | 11,448 | $0.00 | - | |
| Landon Edmond - Officer | Other | Series B Common Stock | 11,052 | $0.00 | - | |
| Carmel Galvin - Officer | Tax withholding / forfeiture | Series A Common Stock | 23,050 | $18.60 | $429K | |
| Gomez Luciano Fernandez - Officer | Tax withholding / forfeiture | Series A Common Stock | 23,308 | $18.60 | $434K | |
| Amanda Whalen - Officer | Other | Series A Common Stock | 14,000 | - | - | |
| Amanda Whalen - Officer | Open-market sale | Series A Common Stock | 9,281 | $19.01 | $176K | |
| Amanda Whalen - Officer | Open-market sale | Series A Common Stock | 4,719 | $18.63 | $88K | |
| Amanda Whalen - Officer | Other | Series A Common Stock | 29,513 | - | - | |
| Amanda Whalen - Officer | Tax withholding / forfeiture | Series A Common Stock | 45,307 | $18.60 | $843K | |
| Amanda Whalen - Officer | Other | Series B Common Stock | 14,000 | $0.00 | - | |
| Amanda Whalen - Officer | Other | Series B Common Stock | 29,513 | $0.00 | - | |
| Open-market purchase | Series A Common Stock | 16,339 | $18.38 | $300K | ||
| Shopify Strategic Holdings 3 LLC | Other | Warrants to Purchase Series B Common Stock (Right to Buy) | 344,383 | $0.00 | - | |
| Shopify Strategic Holdings 3 LLC | Other | Series B Common Stock | 344,383 | $0.01 | $3K | |
| Other | Series A Common Stock | 155,219 | - | - | ||
| Open-market sale | Series A Common Stock | 150,689 | $25.34 | $3.82M | ||
| Open-market sale | Series A Common Stock | 4,530 | $24.94 | $113K | ||
| Other | Series B Common Stock | 155,219 | $0.00 | - | ||
| Other | Series A Common Stock | 167,926 | - | - | ||
| Open-market sale | Series A Common Stock | 167,130 | $24.16 | $4.04M | ||
| Open-market sale | Series A Common Stock | 796 | $23.29 | $19K | ||
| Other | Series B Common Stock | 167,926 | $0.00 | - | ||
| Gomez Luciano Fernandez - Officer | Grant or award | Series A Common Stock | 1,093,801 | $0.00 | - | |
| Gomez Luciano Fernandez - Officer | Grant or award | Series A Common Stock | 1,193,238 | $0.00 | - | |
| Amanda Whalen - Officer | Other | Series A Common Stock | 4,045 | - | - | |
| Amanda Whalen - Officer | Open-market sale | Series A Common Stock | 7,826 | $26.08 | $204K | |
| Amanda Whalen - Officer | Open-market sale | Series A Common Stock | 6,174 | $25.52 | $158K | |
| Amanda Whalen - Officer | Other | Series B Common Stock | 4,045 | $0.00 | - | |
| Landon Edmond - Officer | Open-market sale | Series A Common Stock | 5,601 | $26.08 | $146K | |
| Landon Edmond - Officer | Open-market sale | Series A Common Stock | 4,399 | $25.52 | $112K | |
| Other | Series A Common Stock | 140,646 | - | - | ||
| Open-market sale | Series A Common Stock | 50,319 | $27.62 | $1.39M | ||
| Open-market sale | Series A Common Stock | 90,327 | $27.29 | $2.47M | ||
| Other | Series B Common Stock | 140,646 | $0.00 | - | ||
| Other | Series A Common Stock | 142,045 | - | - | ||
| Open-market sale | Series A Common Stock | 142,045 | $28.62 | $4.07M | ||
| Other | Series A Common Stock | 952 | - | - | ||
| Open-market sale | Series A Common Stock | 952 | $30.00 | $29K | ||
| Other | Series B Common Stock | 142,045 | $0.00 | - | ||
| Other | Series B Common Stock | 952 | $0.00 | - | ||
| Other | Series A Common Stock | 144,717 | - | - | ||
| Open-market sale | Series A Common Stock | 144,717 | $27.76 | $4.02M | ||
| Other | Series B Common Stock | 144,717 | $0.00 | - | ||
| Landon Edmond - Officer | Open-market sale | Series A Common Stock | 10,374 | $27.83 | $289K | |
| Landon Edmond - Officer | Open-market sale | Series A Common Stock | 4,020 | $26.97 | $108K | |
| Other | Series B Common Stock | 147,329 | $0.00 | - | ||
| Other | Series A Common Stock | 147,329 | - | - | ||
| Open-market sale | Series A Common Stock | 147,329 | $27.16 | $4.00M | ||
| Landon Edmond - Officer | Other | Series A Common Stock | 11,426 | - | - | |
| Landon Edmond - Officer | Tax withholding / forfeiture | Series A Common Stock | 24,218 | $28.61 | $693K | |
| Landon Edmond - Officer | Other | Series A Common Stock | 11,074 | - | - | |
| Landon Edmond - Officer | Other | Series B Common Stock | 11,426 | $0.00 | - | |
| Landon Edmond - Officer | Other | Series B Common Stock | 11,074 | $0.00 | - | |
| Carmel Galvin - Officer | Tax withholding / forfeiture | Series A Common Stock | 24,817 | $28.61 | $710K | |
| Carmel Galvin - Officer | Open-market sale | Series A Common Stock | 7,120 | $27.74 | $198K | |
| Carmel Galvin - Officer | Open-market sale | Series A Common Stock | 4,036 | $27.11 | $109K | |
| Amanda Whalen - Officer | Other | Series A Common Stock | 29,513 | - | - | |
| Amanda Whalen - Officer | Tax withholding / forfeiture | Series A Common Stock | 45,058 | $28.61 | $1.29M | |
| Amanda Whalen - Officer | Other | Series B Common Stock | 15,000 | $0.00 | - | |
| Amanda Whalen - Officer | Other | Series B Common Stock | 29,513 | $0.00 | - | |
| Amanda Whalen - Officer | Other | Series A Common Stock | 15,000 | - | - | |
| Amanda Whalen - Officer | Open-market sale | Series A Common Stock | 14,700 | $28.61 | $421K | |
| Amanda Whalen - Officer | Open-market sale | Series A Common Stock | 300 | $27.89 | $8K | |
| Stephen Eric Rowland - Officer | Other | Series A Common Stock | 28,457 | - | - | |
| Stephen Eric Rowland - Officer | Open-market sale | Series A Common Stock | 7,104 | $27.39 | $195K | |
| Stephen Eric Rowland - Officer | Other | Series B Common Stock | 22,855 | $0.00 | - | |
| Stephen Eric Rowland - Officer | Other | Series B Common Stock | 28,457 | $0.00 | - | |
| Stephen Eric Rowland - Officer | Other | Series A Common Stock | 22,855 | - | - | |
| Stephen Eric Rowland - Officer | Tax withholding / forfeiture | Series A Common Stock | 34,326 | $28.61 | $982K | |
| Gomez Luciano Fernandez - Officer | Tax withholding / forfeiture | Series A Common Stock | 43,533 | $28.61 | $1.25M | |
| Shopify Strategic Holdings 3 LLC | Other | Series B Common Stock | 344,381 | $0.01 | $3K | |
| Shopify Strategic Holdings 3 LLC | Other | Warrants to Purchase Series B Common Stock (Right to Buy) | 344,381 | $0.00 | - | |
| Other | Series B Common Stock | 140,464 | $0.00 | - | ||
| Other | Series A Common Stock | 140,464 | - | - | ||
| Open-market sale | Series A Common Stock | 140,464 | $29.74 | $4.18M |
A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| LANDON EDMOND | Officer | 53,473 | $1.05M | View on EDGAR | |
| Summit Investors GE IX-VC IV, LLC | 10% Stockholder | 15,531 | $285K | View on EDGAR | |
| Summit Partners Growth Equity Fund IX-A, L.P. | 10% Stockholder | 2,955,112 | $54.26M | View on EDGAR |
Klaviyo, Inc. (KVYO) had 13 insider filings in the last 90 days, with the most recent on 2026-08-19. The full record for KVYO runs to 105 Form 4 filings, the earliest from 2024-10-04. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of KVYO were filed in the last 90 days. 2 purchases are on record for this company.
4 insider sales of KVYO were filed in the last 90 days, totaling $89.24M.
This page tracks KVYO Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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