DoubleVerify Holdings, Inc. (DV)
$13.31+$0.04 (+0.30%) Today
DoubleVerify Holdings Inc is a media effectiveness platform that leverages artificial intelligence (AI) to drive superior outcomes for international brands by creating transparent ad transactions. Its solutions provide unbiased data analytics to improve the effectiveness, quality and return on advertising investments. DV Authentic Ad is its proprietary metric measuring whether an ad was delivered in a brand suitable environment, fully viewable, by a real person and in geography, while DV Pinnacle delivers these metrics in real time. The Company's solutions are integrated across programmatic platforms, social media channels and digital publishers, and are accredited by the Media Rating Council for digital ad measurement. It operates in the United States and international markets.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Option exercise | 53 | 400,049 | |
| Tax withholding / forfeiture | 19 | 77,573 | |
| Other acquisition / disposition | 2 | 1,969 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
65 Form 4 filings on record, the earliest from Oct 2, 2024, newest first. Filing history page 2 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Laura Desmond - Director | Option exercise | Common Stock | 10,724 | $0.00 | - | |
| Mark Zagorski - Officer | Option exercise | Common Stock | 13,476 | $0.00 | - | |
| Mark Zagorski - Officer | Tax withholding / forfeiture | Common Stock | 7,453 | $11.44 | $85K | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 13,476 | $0.00 | - | |
| Mark Zagorski - Officer | Other | Common Stock | 100 | $8.96 | $896 | |
| Mark Zagorski - Officer | Option exercise | Common Stock | 6,471 | $0.00 | - | |
| Mark Zagorski - Officer | Tax withholding / forfeiture | Common Stock | 3,579 | $10.83 | $39K | |
| Mark Zagorski - Officer | Option exercise | Common Stock | 7,802 | $0.00 | - | |
| Mark Zagorski - Officer | Tax withholding / forfeiture | Common Stock | 4,315 | $10.83 | $47K | |
| Mark Zagorski - Officer | Option exercise | Common Stock | 2,756 | $0.00 | - | |
| Mark Zagorski - Officer | Tax withholding / forfeiture | Common Stock | 1,525 | $10.83 | $17K | |
| Mark Zagorski - Officer | Option exercise | Common Stock | 15,219 | $0.00 | - | |
| Mark Zagorski - Officer | Tax withholding / forfeiture | Common Stock | 8,417 | $10.83 | $91K | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 6,471 | $0.00 | - | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 7,802 | $0.00 | - | |
| Mark Zagorski - Officer | Option exercise | Performance Stock Units | 2,756 | $0.00 | - | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 15,219 | $0.00 | - | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 9,375 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 1,493 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 2,500 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 2,384 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 842 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 5,073 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Open-market sale | Common Stock | 3,096 | $10.81 | $33K | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 1,493 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 2,500 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 2,384 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Performance Stock Units | 842 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 5,073 | $0.00 | - | |
| Julie Eddleman - Officer | Other | Common Stock | 167 | $8.96 | $1K | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 1,991 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 854 | $10.83 | $9K | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 3,437 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 1,473 | $10.83 | $16K | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 3,034 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 1,301 | $10.83 | $14K | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 1,072 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 460 | $10.83 | $5K | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 5,073 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 2,174 | $10.83 | $24K | |
| Julie Eddleman - Officer | Option exercise | Restricted Stock Units | 1,991 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Restricted Stock Units | 3,437 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Restricted Stock Units | 3,034 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Performance Stock Units | 1,072 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Restricted Stock Units | 5,073 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 2,488 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 1,376 | $10.83 | $15K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 4,062 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 2,247 | $10.83 | $24K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 3,034 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 1,678 | $10.83 | $18K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 1,072 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 593 | $10.83 | $6K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 6,764 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 3,741 | $10.83 | $41K | |
| Nicola T. Allais - Officer | Option exercise | Restricted Stock Units | 2,488 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Restricted Stock Units | 4,062 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Restricted Stock Units | 3,034 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Performance Stock Units | 1,072 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Restricted Stock Units | 6,764 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Open-market sale | Common Stock | 1,000 | $10.46 | $10K | |
| J. David Phillips - 10% Owner | Gift | Common Stock | 15,360 | $10.41 | $160K | |
| Michael J. Dominguez - 10% Owner | Gift | Common Stock | 115,036 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Open-market sale | Common Stock | 1,000 | $11.30 | $11K | |
| Andrew E. Grimmig - Officer | Open-market sale | Common Stock | 1,000 | $11.88 | $12K | |
| Andrew E. Grimmig - Officer | Open-market sale | Common Stock | 4,096 | $12.99 | $53K | |
| Mark Zagorski - Officer | Option exercise | Common Stock | 15,219 | $0.00 | - | |
| Mark Zagorski - Officer | Tax withholding / forfeiture | Common Stock | 8,417 | $13.01 | $110K | |
| Mark Zagorski - Officer | Option exercise | Common Stock | 2,756 | $0.00 | - | |
| Mark Zagorski - Officer | Tax withholding / forfeiture | Common Stock | 1,525 | $13.01 | $20K | |
| Mark Zagorski - Officer | Option exercise | Common Stock | 7,802 | $0.00 | - | |
| Mark Zagorski - Officer | Tax withholding / forfeiture | Common Stock | 4,315 | $13.01 | $56K | |
| Mark Zagorski - Officer | Option exercise | Common Stock | 6,471 | $0.00 | - | |
| Mark Zagorski - Officer | Tax withholding / forfeiture | Common Stock | 3,579 | $13.01 | $47K | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 15,219 | $0.00 | - | |
| Mark Zagorski - Officer | Option exercise | Performance Stock Units | 2,756 | $0.00 | - | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 7,802 | $0.00 | - | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 6,471 | $0.00 | - | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 9,375 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 5,073 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 842 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 2,384 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 2,500 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 1,493 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 5,073 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Performance Stock Units | 842 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 2,384 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 2,500 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 1,493 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 5,073 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 2,174 | $13.01 | $28K | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 1,071 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 459 | $13.01 | $6K | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 3,034 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 1,301 | $13.01 | $17K | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 3,437 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 1,473 | $13.01 | $19K | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 1,991 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 854 | $13.01 | $11K | |
| Julie Eddleman - Officer | Option exercise | Restricted Stock Units | 5,073 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Performance Stock Units | 1,071 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Restricted Stock Units | 3,034 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Restricted Stock Units | 3,437 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Restricted Stock Units | 1,991 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 6,764 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 3,741 | $13.01 | $49K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 1,071 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 593 | $13.01 | $8K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 3,034 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 1,678 | $13.01 | $22K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 4,062 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 2,247 | $13.01 | $29K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 2,488 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 1,376 | $13.01 | $18K | |
| Nicola T. Allais - Officer | Option exercise | Restricted Stock Units | 6,764 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Performance Stock Units | 1,071 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Restricted Stock Units | 3,034 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Restricted Stock Units | 4,062 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Restricted Stock Units | 2,488 | $0.00 | - | |
| Providence VII U.S. Holdings L.P. | Other | Common Stock | 7,948,770 | $0.00 | - | |
| Providence VII U.S. Holdings L.P. | Other | Common Stock | 51,230 | $0.00 | - | |
| Providence VII U.S. Holdings L.P. | Other | Common Stock | 30,720 | $0.00 | - | |
| Providence VII U.S. Holdings L.P. | Other | Common Stock | 35,749 | $0.00 | - | |
| Providence VII U.S. Holdings L.P. | Open-market sale | Common Stock | 35,749 | $14.51 | $519K | |
| Providence VII U.S. Holdings L.P. | Other | Common Stock | 396 | $0.00 | - | |
| Providence VII U.S. Holdings L.P. | Open-market sale | Common Stock | 396 | $14.51 | $6K | |
| Providence VII U.S. Holdings L.P. | Other | Common Stock | 47,632 | $0.00 | - | |
| Providence VII U.S. Holdings L.P. | Gift | Common Stock | 47,632 | $0.00 | - | |
| Providence VII U.S. Holdings L.P. | Other | Common Stock | 2,500 | $0.00 | - | |
| Providence VII U.S. Holdings L.P. | Other | Common Stock | 115,036 | $0.00 | - | |
| Lucy Stamell Dobrin | Other | Common Stock | 6,392 | $0.00 | - | |
| Lucy Stamell Dobrin | Open-market sale | Common Stock | 6,392 | $14.51 | $93K | |
| Robert Davis Noell | Other | Common Stock | 7,948,770 | $0.00 | - | |
| Robert Davis Noell | Other | Common Stock | 51,230 | $0.00 | - | |
| Robert Davis Noell | Other | Common Stock | 40,658 | $0.00 | - | |
| Laura Desmond | Option exercise | Common Stock | 48,539 | $2.01 | $98K | |
| Laura Desmond | Option exercise | Options (Right to Buy) | 48,539 | $0.00 | - | |
| Mark Zagorski - Officer | Grant or award | Restricted Stock Units | 161,708 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 1,667 | $2.01 | $3K | |
| Nicola T. Allais - Officer | Open-market sale | Common Stock | 1,667 | $20.06 | $33K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 2,071 | $2.01 | $4K | |
| Nicola T. Allais - Officer | Open-market sale | Common Stock | 2,071 | $20.51 | $42K | |
| Nicola T. Allais - Officer | Option exercise | Options (Rights to Buy) | 1,667 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Options (Rights to Buy) | 2,071 | $0.00 | - | |
| Mark Zagorski - Officer | Open-market purchase | Common Stock | 705 | $15.30 | $11K | |
| Mark Zagorski - Officer | Option exercise | Common Stock | 6,471 | $0.00 | - | |
| Mark Zagorski - Officer | Tax withholding / forfeiture | Common Stock | 3,579 | $20.08 | $72K | |
| Mark Zagorski - Officer | Option exercise | Common Stock | 7,802 | $0.00 | - | |
| Mark Zagorski - Officer | Tax withholding / forfeiture | Common Stock | 4,315 | $20.08 | $87K | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 6,471 | $0.00 | - | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 9,375 | $0.00 | - | |
| Mark Zagorski - Officer | Option exercise | Restricted Stock Units | 7,802 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 2,489 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 1,377 | $20.08 | $28K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 4,063 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 2,247 | $20.08 | $45K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 3,034 | $0.00 | - | |
| Nicola T. Allais - Officer | Tax withholding / forfeiture | Common Stock | 1,678 | $20.08 | $34K | |
| Nicola T. Allais - Officer | Option exercise | Restricted Stock Units | 2,489 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Restricted Stock Units | 4,063 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Restricted Stock Units | 3,034 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 1,991 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 854 | $20.08 | $17K | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 3,438 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 1,474 | $20.08 | $30K | |
| Julie Eddleman - Officer | Option exercise | Common Stock | 3,034 | $0.00 | - | |
| Julie Eddleman - Officer | Tax withholding / forfeiture | Common Stock | 1,301 | $20.08 | $26K | |
| Julie Eddleman - Officer | Option exercise | Restricted Stock Units | 1,991 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Restricted Stock Units | 3,438 | $0.00 | - | |
| Julie Eddleman - Officer | Option exercise | Restricted Stock Units | 3,034 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 1,493 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 2,500 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 2,384 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 1,493 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 2,500 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 2,384 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 2,220 | $2.01 | $4K | |
| Nicola T. Allais - Officer | Open-market sale | Common Stock | 2,220 | $20.41 | $45K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 2,220 | $2.01 | $4K | |
| Nicola T. Allais - Officer | Open-market sale | Common Stock | 2,220 | $20.44 | $45K | |
| Nicola T. Allais - Officer | Option exercise | Options (Rights to Buy) | 2,220 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Options (Rights to Buy) | 2,220 | $0.00 | - | |
| Laura Desmond | Option exercise | Common Stock | 37,500 | $2.01 | $75K | |
| Laura Desmond | Open-market sale | Common Stock | 37,500 | $19.98 | $749K | |
| Laura Desmond | Option exercise | Options (Right to Buy) | 37,500 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 2,274 | $2.01 | $5K | |
| Nicola T. Allais - Officer | Open-market sale | Common Stock | 2,274 | $20.01 | $46K | |
| Nicola T. Allais - Officer | Option exercise | Common Stock | 2,220 | $2.01 | $4K | |
| Nicola T. Allais - Officer | Open-market sale | Common Stock | 2,220 | $20.09 | $45K | |
| Nicola T. Allais - Officer | Option exercise | Options (Rights to Buy) | 2,274 | $0.00 | - | |
| Nicola T. Allais - Officer | Option exercise | Options (Rights to Buy) | 2,220 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Common Stock | 1,982 | $0.00 | - | |
| Andrew E. Grimmig - Officer | Option exercise | Restricted Stock Units | 1,982 | $0.00 | - |
DoubleVerify Holdings, Inc. (DV) had 8 insider filings in the last 90 days, with the most recent on 2026-07-01. The full record for DV runs to 65 Form 4 filings, the earliest from 2024-10-02. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of DV were filed in the last 90 days. 1 purchase is on record for this company.
No insider sales of DV were filed in the last 90 days. 24 sales are on record for this company.
This page tracks DV Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
Real-time Form 4 alerts, AI-scored daily trade ideas and 10b5-1 plan flags.
