Apple is among the largest companies in the world, with a broad portfolio of hardware and software products targeted at consumers and businesses. Apple's iPhone accounts for the majority of the firm's sales, and Apple's other products, such as the Mac, iPad, and Watch, are designed around the iPhone as the focal point of an expansive software ecosystem. Apple has progressively worked to add new applications, such as streaming video, subscription bundles, and augmented reality. The firm designs its own software and semiconductors and works with subcontractors such as Foxconn and TSMC to build its products and chips. Slightly less than half of Apple's sales come directly through its flagship stores, with the majority coming indirectly through partnerships and distribution.
| Form 4 transaction type | Transactions | Shares | Total value |
|---|---|---|---|
| Open-market sale | 4 | 4,433 | $1.37M |
| Option exercise | 4 | 60,688 | |
| Tax withholding / forfeiture | 2 | 16,362 |
Dollar totals are shown for open-market purchases and sales only. Grants, option exercises, gifts and tax withholding are reported by share count because they are not trades at a market price.
63 Form 4 filings on record, the earliest from Oct 1, 2024, newest first. Filing history page 1 of 3.
| Date | Insider | Transaction | Security | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Open-market sale | Common Stock | 1,439 | $310.95 | $447K | ||
| Open-market sale | Common Stock | 1,439 | $307.49 | $442K | ||
| Open-market sale | Common Stock | 1,439 | $307.75 | $443K | ||
| Option exercise | Restricted Stock Unit | 30,104 | - | - | ||
| Option exercise | Common Stock | 30,104 | - | - | ||
| Tax withholding / forfeiture | Common Stock | 16,238 | $296.42 | $4.81M | ||
| Ben Borders - Officer | Option exercise | Restricted Stock Unit | 240 | - | - | |
| Ben Borders - Officer | Option exercise | Common Stock | 240 | - | - | |
| Ben Borders - Officer | Tax withholding / forfeiture | Common Stock | 124 | $296.42 | $37K | |
| Ben Borders - Officer | Open-market sale | Common Stock | 116 | $295.14 | $34K | |
| Gift | Common Stock | 65,000 | $0.00 | - | ||
| Open-market sale | Common Stock | 50,000 | $311.02 | $15.55M | ||
| Ben Borders - Officer | Open-market sale | Common Stock | 1,274 | $290.00 | $369K | |
| Gift | Common Stock | 5,000 | $0.00 | - | ||
| Open-market sale | Common Stock | 149,527 | $284.57 | $42.55M | ||
| Open-market sale | Common Stock | 100,473 | $285.04 | $28.64M | ||
| Kevan Parekh - Officer | Open-market sale | Common Stock | 1,534 | $275.00 | $422K | |
| Ben Borders - Officer | Option exercise | Common Stock | 1,717 | - | - | |
| Ben Borders - Officer | Tax withholding / forfeiture | Common Stock | 892 | $266.43 | $238K | |
| Ben Borders - Officer | Option exercise | Restricted Stock Unit | 540 | - | - | |
| Ben Borders - Officer | Option exercise | Restricted Stock Unit | 475 | - | - | |
| Ben Borders - Officer | Option exercise | Restricted Stock Unit | 371 | - | - | |
| Ben Borders - Officer | Option exercise | Restricted Stock Unit | 331 | - | - | |
| Kevan Parekh - Officer | Option exercise | Common Stock | 10,928 | - | - | |
| Kevan Parekh - Officer | Tax withholding / forfeiture | Common Stock | 4,793 | $266.43 | $1.28M | |
| Kevan Parekh - Officer | Option exercise | Restricted Stock Unit | 5,817 | - | - | |
| Kevan Parekh - Officer | Option exercise | Restricted Stock Unit | 5,111 | - | - | |
| Option exercise | Common Stock | 64,317 | - | - | ||
| Tax withholding / forfeiture | Common Stock | 34,315 | $255.63 | $8.77M | ||
| Open-market sale | Common Stock | 20,338 | $255.12 | $5.19M | ||
| Open-market sale | Common Stock | 9,664 | $255.82 | $2.47M | ||
| Option exercise | Restricted Stock Unit | 22,688 | - | - | ||
| Option exercise | Restricted Stock Unit | 22,159 | - | - | ||
| Option exercise | Restricted Stock Unit | 19,470 | - | - | ||
| Sabih Khan - Officer | Option exercise | Common Stock | 64,317 | - | - | |
| Sabih Khan - Officer | Tax withholding / forfeiture | Common Stock | 33,317 | $255.63 | $8.52M | |
| Sabih Khan - Officer | Option exercise | Restricted Stock Unit | 22,688 | - | - | |
| Sabih Khan - Officer | Option exercise | Restricted Stock Unit | 22,159 | - | - | |
| Sabih Khan - Officer | Option exercise | Restricted Stock Unit | 19,470 | - | - | |
| Option exercise | Common Stock | 131,576 | - | - | ||
| Tax withholding / forfeiture | Common Stock | 66,627 | $255.63 | $17.03M | ||
| Open-market sale | Common Stock | 5,087 | $251.25 | $1.28M | ||
| Open-market sale | Common Stock | 9,147 | $252.11 | $2.31M | ||
| Open-market sale | Common Stock | 1,878 | $253.13 | $475K | ||
| Open-market sale | Common Stock | 16,083 | $254.37 | $4.09M | ||
| Open-market sale | Common Stock | 28,188 | $255.17 | $7.19M | ||
| Open-market sale | Common Stock | 4,566 | $256.00 | $1.17M | ||
| Option exercise | Restricted Stock Unit | 85,080 | - | - | ||
| Option exercise | Restricted Stock Unit | 22,159 | - | - | ||
| Option exercise | Restricted Stock Unit | 24,337 | - | - | ||
| Option exercise | Common Stock | 60,208 | - | - | ||
| Tax withholding / forfeiture | Common Stock | 32,528 | $250.12 | $8.14M | ||
| Option exercise | Restricted Stock Unit | 60,208 | - | - | ||
| Grant or award | Restricted Stock Unit | 1,139 | $0.00 | - | ||
| Ronald D. Sugar - Director | Grant or award | Restricted Stock Unit | 1,139 | $0.00 | - | |
| Monica C. Lozano - Director | Grant or award | Restricted Stock Unit | 1,139 | $0.00 | - | |
| Gift | Common Stock | 1,113 | $0.00 | - | ||
| Grant or award | Restricted Stock Unit | 1,011 | $0.00 | - | ||
| Grant or award | Restricted Stock Unit | 1,139 | $0.00 | - | ||
| Alex Gorsky - Director | Grant or award | Restricted Stock Unit | 1,139 | $0.00 | - | |
| Grant or award | Restricted Stock Unit | 1,139 | $0.00 | - | ||
| Option exercise | Common Stock | 1,255 | - | - | ||
| Option exercise | Restricted Stock Unit | 1,255 | - | - | ||
| Ronald D. Sugar - Director | Option exercise | Common Stock | 1,255 | - | - | |
| Ronald D. Sugar - Director | Option exercise | Restricted Stock Unit | 1,255 | - | - | |
| Monica C. Lozano - Director | Option exercise | Common Stock | 1,255 | - | - | |
| Monica C. Lozano - Director | Option exercise | Restricted Stock Unit | 1,255 | - | - | |
| Option exercise | Common Stock | 1,113 | - | - | ||
| Option exercise | Restricted Stock Unit | 1,113 | - | - | ||
| Option exercise | Common Stock | 1,255 | - | - | ||
| Option exercise | Restricted Stock Unit | 1,255 | - | - | ||
| Alex Gorsky - Director | Option exercise | Common Stock | 1,255 | - | - | |
| Alex Gorsky - Director | Option exercise | Restricted Stock Unit | 1,255 | - | - | |
| Option exercise | Common Stock | 1,255 | - | - | ||
| Option exercise | Restricted Stock Unit | 1,255 | - | - | ||
| Gift | Common Stock | 3,750 | $0.00 | - |
A Form 144 is notice of an INTENDED sale, not a completed one. It often precedes the Form 4 that reports the trade actually happening.
| Filed | Filer | Relationship | Shares | Market value | Notice |
|---|---|---|---|---|---|
| JENNIFER NEWSTEAD | Officer | 8,632 | $2.66M | View on EDGAR | |
| - | - | - | - | View on EDGAR | |
| - | - | - | - | View on EDGAR |
Apple Inc. (AAPL) had 5 insider filings in the last 90 days, with the most recent on 2026-08-27. The full record for AAPL runs to 63 Form 4 filings, the earliest from 2024-10-01. InsiderAlpha tracks every Form 4, Form 144, and 8-K filing in real time.
No insider purchases of AAPL were filed in the last 90 days.
4 insider sales of AAPL were filed in the last 90 days, totaling $1.37M.
This page tracks AAPL Form 4 insider transactions, Form 144 sale notices, and 8-K material event disclosures in one timeline. Annual 10-K and quarterly 10-Q reports live on the company's SEC EDGAR page.
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Every Form 4 below links to the original document on SEC EDGAR, so the numbers on this page can be checked against the filing they came from.
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